Pure Financial Decisions Reviews 

103
•
TrustScore 5 out of 5

4.8

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Rated 5 out of 5 stars

Our mortgage was up for renewal when we contacted Jazz. He worked continuously, trying to find out our needs and best solutions. Not only did he secure us a good rate for our mortgage, he has ad... See more

Company replied

Rated 5 out of 5 stars

I cannot recommend Isabelle highly enough. When facing a tight seven-week deadline to secure my property, she stepped in and managed the entire process with exceptional professionalism and efficienc... See more

Company replied

Rated 4 out of 5 stars

Steve regan was our financial advisor previously and when it came to reviewing we naturally went to him. After contacting Steve's company Anesh became our advisor. We found him to be honest up front a... See more

Rated 5 out of 5 stars

My experience with Pure Finance,and in particular with Jazz, was excellent from start to finish. He was was very friendly, and patient with my lack of computer skills.(I'm 79). He guided me through ev... See more

Company replied

Company details

  1. Financial Institution
  2. also in
  3. Home Insurance Agency
  4. Insurance Broker
  5. Term Life Insurance Provider Company

Information provided by various external sources

We are an Independent Mortgage Broker offering access to the full range of first and second charge borrowing, lifetime and equity release products and Buy to Let Mortgages. We are also independent with regards to protection requirements for home and business and also independent with regards to General Insurance products.


Contact info

4.8

Excellent

TrustScore 5 out of 5

103 reviews

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4.8

All reviews

(103)

27 reviews in the last 12 months

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Rated 5 out of 5 stars

I cannot recommend Isabelle highly enough!

I cannot recommend Isabelle highly enough. When facing a tight seven-week deadline to secure my property, she stepped in and managed the entire process with exceptional professionalism and efficiency.
Isabelle secured a great 5-year fixed mortgage with complete transparency and no hidden fees. Beyond the mortgage itself, she also reviewed my existing life insurance and found a much better policy, saving me almost 50% on my monthly premium.
Her communication was prompt and reassuring at every stage, turning what could have been a very stressful experience into a seamless one. If you are looking for a dedicated, knowledgeable broker who genuinely has your best interests at heart, I would highly recommend Isabelle. A well-deserved 5 stars

October 23, 2026
Unprompted review
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Reply from Pure Financial Decisions

Hi Ian, I'm used to us getting great reviews, but yours really hits the spot. We strive to ensure that our clients are happy with the service we provide. In many cases the work goes unnoticed as it happens behind the scenes. I'm incredibly proud of the staff that we have and the professionalism they display. Thank you for choosing Pure Financial to assist with your mortgage and having the up front faith in the service we deliver.

Thank you again for your kind words

Steve Regan
Director

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Rated 5 out of 5 stars

Would recommend Pure Financial Limited for my Financial needs

I had a really positive experience my financial consultant "Jazz" who was always on hand to explain the process of setting up my new mortgage and Estate Planning process. Jazz was available to answer any questions or queries I had and was friendly and knowledgeable and someone I could trust to resolve any issues I had.

November 6, 2026
Unprompted review
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Reply from Pure Financial Decisions

Hi Maxwell, thank your for expressing your satisfaction. I'll ensure your lovely words are shared with Jazz. It's always great to have such positive feedback, it's a shame that it is at the end of the process can you truly see the value in using a professional broker.

Kind regards

Steve Regan
Director

Rated 5 out of 5 stars

Mortgage renewal and Estate Plan …

Our mortgage was up for renewal when we contacted Jazz. He worked continuously, trying to find out our needs and best solutions.
Not only did he secure us a good rate for our mortgage, he has advised us on the Family Estate Plan, as we have no wills currently .
Everything was explained to us with excellent clarity.
I would highly recommend Jazz. His knowledge, patience and overall communication was outstanding.
Such a credit to your company.

October 26, 2026
Unprompted review
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Reply from Pure Financial Decisions

Hi Helen, thanks for the glowing 5 ⭐ review. Jazz is very much a valued member of our team and I'm really happy that you found working with him helpful.

Kind regards

Steve Regan
Director

Rated 5 out of 5 stars

Straightforward process and excellent support

I had a great experience arranging my serious illness cover and income protection with Yasmin. I don’t have much spare time, so I really appreciated her taking care of everything and making sure the cover suited my circumstances. She made the whole process straightforward, and it’s a relief to know it’s all in place. I would happily recommend her.

September 1, 2026
Unprompted review
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Reply from Pure Financial Decisions

Hi Eloise, thank you for your amazing review. I'm really happy that we managed to help you with your protection. Being flexible and working with our clients to provide advice out of normal working hours or to fit in with their busy lifestyle is what sets up apart from other companies. I'm glad Yaz managed to help and was able to go that extra mile for you.

Kind regards

Steve Regan
Director

Rated 5 out of 5 stars

My experience with Pure Finance,and in…

My experience with Pure Finance,and in particular with Jazz, was excellent from start to finish. He was was very friendly, and patient with my lack of computer skills.(I'm 79). He guided me through everything kindly without any pressure. All my questions were answered promptly,efficiently and professionaly. The service was all I could hope for and more. I can highly recommend this company and would not hesitate to make further use of their expertise. Thank you very much.

October 23, 2026
Unprompted review
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Reply from Pure Financial Decisions

Hi Graham, thanks for such a great review. I'm really please Jazz managed to exceed all your expectations at the same time as making the process painless. All the staff that spoke with you commented what a lovely man you were. I hope you enjoy yourself!!

Kind regards

Steve Regan
Director

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Rated 5 out of 5 stars

We had a really positive experience…

We had a really positive experience with Pure Financial, and in particular with Yasmin, who helped us through our remortgage and debt consolidation.

We both find mortgages and financial products quite complicated and sometimes pretty overwhelming, but Yasmin was incredibly patient, helpful and clear throughout the whole process. She took the time to explain everything properly, talked us through our options step by step and made sure we understood what was happening at each stage.

What could easily have been a stressful process felt much more manageable because of her help and support. We really appreciated how approachable and responsive she was throughout.

We’d happily recommend Pure Financial, and we’ll definitely be back in touch when our fixed term comes towards an end.

September 28, 2026
Unprompted review
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Reply from Pure Financial Decisions

Hi Jon, thanks for the glowing review. I'm really pleased Yaz made the process as stress-free for you. Rest assured, anyone you recommend to the company will receive exactly the same service.

Steve Regan
Director

Rated 5 out of 5 stars

My mortgage was due for renewal when…

My mortgage was due for renewal when the interest rates were rising! Jazz who delt with my account, continuously kept an eye on the rates and secured me a great fixed rate. The switch was seamless. Highly recommend, his advice dropped 2 years off my mortgage!

September 14, 2026
Unprompted review
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Reply from Pure Financial Decisions

Hi Cerys, thank you for your amazing review. I'm glad that Jazz managed to get you a great rate secured well in advance of your deal ending. Thankfully we can secure rates up to 6 months before current deals expire, this provides a 'win win' situation for our clients. If rates go down, we simply release the product we have reserved and secure a new one, however, if the rates increase, the product we have reserved remains secure.

Kind regards

Steve Regan
Director

Rated 4 out of 5 stars

Equity release

We enquired about equity release. This has been handled professionally and in good time. Pure have advised us well and everything was practically seamless. No qualms about recommending.

August 21, 2026
Unprompted review
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Reply from Pure Financial Decisions

Hi Patricia, thank you for your lovely review. I'll ensure Richard hears how much you appreciated his work.

Kind regards

Steve Regan
Director

Rated 5 out of 5 stars

An excellent independent financial service

The prospect of re-mortgaging a property later in life was quite daunting. Richard explained the process at length in clear terminology and ensured I understood all elements fully before committing to continue. He and his team particularly Harriet were always available to discuss and follow up any concerns I had. In conclusion, I thoroughly recommend their services and would continue to seek independent advice from them in the future.

August 8, 2026
Unprompted review
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Rated 5 out of 5 stars

Great service from Pure Financial

Great service, wanted a face-to face approach to my enquiry, & Pure Financial certainly came up with the goods!
Friendly, informative & speedy response to any questions (big or small).
Highly recommend them.
MC

July 20, 2026
Unprompted review
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Reply from Pure Financial Decisions

Hi Michael, thanks for the glowing review. Sadly there aren't many advisors that will conduct meetings in the comfort of their client's home, that's where we are different. It's important that you feel comfortable when addressing your finances, and nowhere is a comfortable as your own home.

Many of our clients don't want a face to face meeting, or simply can't due to working away from the family home, we can accommodate their needs too with our office based advisors operating Zoom meetings.

Really glad that we managed provide you with the advice and service you needed.

Kind regards

Steve Regan
Director

Rated 5 out of 5 stars

Danni was a fantastic support…

Danni was a fantastic support throughout my remortgaeg application, she was both thorough and helpful adn efficient. She answered all my questions, called me when she had any updates and made the whole process as smooth as it could be

July 2, 2026
Unprompted review
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Reply from Pure Financial Decisions

Hi Claire, thank you for the glowing review. Really pleased you chose to use Pure to arrange your mortgage.

Kind regards

Steve Regan
Director

Rated 5 out of 5 stars

Amazing experience quick and efficient!

Isabelle Middleton made our experience so easy for our re-mortgage and she was always there to answer any silly questions I had, would highly recommend pure financial! Thank you for all your hard work! Chloe and Tom

March 9, 2026
Unprompted review
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Reply from Pure Financial Decisions

Hi Chloe, thanks for the great review. Really glad that you found the process straightforward. Looking forward to the recommendations.

Kind regards

Steve Regan
Director

Rated 5 out of 5 stars

Richard from pure financial made out…

Richard from pure financial made out equity release journey very easy. Would highly recommend. Marion and Roy Smith.

May 5, 2026
Unprompted review
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Reply from Pure Financial Decisions

Hi Marion & Roy, really pleased the process seemed easy. Don't forget that we pay £100 for each recommendation when the mortgage or equity release application completes.

Kind regards

Steve Regan
Director

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Rated 5 out of 5 stars

Many thanks to Pure Financial Decisions

Many thanks to Pure Financial Decisions, and especially to Jazz, who made the whole experience of remortgaging easier for us. Everything was clearly explained and all of our requirements were discussed and then fully met! I would definitely recommend this company!

June 4, 2026
Unprompted review
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Reply from Pure Financial Decisions

Hi Ben, thanks for the great feedback. Really glad you found the experience stress free and straightforward. Look forward to receiving your recommended friends and family, don't forget £100 shopping voucher for each referral when their mortgage completes!

Kind regards

Steve Regan
Director

Rated 5 out of 5 stars

I found my experience with Pure…

I found my experience with Pure Financial very simple and straight forward. Jazz was very helpful, he made the process simple I had every confidence in him and his company, thank you

May 28, 2026
Unprompted review
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Reply from Pure Financial Decisions

Hi Eileen

Thank you so much for your lovely review. I'll ensure that Jazz gets to see your review.

Kind regards

Steve Regan
Director

Rated 5 out of 5 stars

New mortgage, a positive experience

After needing a new mortgage to secure funds for a divorce, I got in touch with Jazz at Pure Financial.
He's been knowledgeable, professional, and communicated clearly at every step along the way. Any issues that arose, he talked through, and secured a good deal in a challenging market.
Thanks for the help, I appreciate it!

May 22, 2026
Unprompted review
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Reply from Pure Financial Decisions

Hi Mark, I'm really glad that Jazz was able to help you at a challenging time in your life. Having confidence in an advisor means that you can concentrate on other things and be comforted with the knowledge that they are looking after your best interests.

Thank you for your review, I'll ensure Jazz sees it too.

Kind regards

Steve Regan
Director

Rated 5 out of 5 stars

Second time I've used Pure Financial…

Second time I've used Pure Financial .was contacted well before my mortgage was ending .Jazz was fantastic at finding me the best deal .he did all the leg work .I'm very glad he contacted and sorted this early as interest rates have gone up .Jazz is a credit to his company and excells in his job .
Thank you to Jazz and all his team

May 1, 2026
Unprompted review
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Reply from Pure Financial Decisions

Hi Michael, thanks for your wonderful review. That's where we stand out from other brokers. We secure rates up to 6 months before the existing deal expires. If the rates improve we simply secure a better rate, if they go up, the lender can't increase the rate we have reserved, win - win.

Jazz is indeed a fantastic advisor and credit to the Company, I'll ensure your review is shared with him and his team.

Kind regards

Steve Regan
Director

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Rated 5 out of 5 stars

Very good service

Very good service, kept me informed at all stages

March 26, 2026
Unprompted review
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Reply from Pure Financial Decisions

Hi Peter, thanks for your 5 star review. Glad liked the service.

Many thanks

Steve Regan
Director

Rated 5 out of 5 stars

As a rather mature couple buying first property

As a rather mature couple, buying our first home together, we did not believe that a mortgage would be possible. However, Richard agreed to work with us and his professionalism shone through at each stage. I am sure he developed a few more grey hairs himself whilst helping us achieve our dream, but he worked tirelessly to support our journey. Having now completed and ready to move in, I would like to send my appreciation to Richard. Thank you for helping us achieve security in later life.

March 23, 2026
Unprompted review
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Reply from Pure Financial Decisions

Hi Deb, thank you for your wonderful review. I'm so pleased that you achieved your dream and you are now enjoying your new home. I'm sure Richard would agree that a few more grey hairs were worth the end result.

Kind regards

Steve Regan
Director

Rated 5 out of 5 stars

Highly Recommended

Richard and his team were thoroughly professional throughout the process, we were buying a house at a later stage in life, and Richard managed to come up with a solution that was practical and affordable, including life and critical illness cover.

Would highly recommend to anyone needing sound financial planning advice....

Robin Smith

March 9, 2026
Unprompted review
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Reply from Pure Financial Decisions

Hi Robin, thank you for your great review! I'll make sure your kind words are passed on to Richard and the Team. Really glad you managed to get your home.

Kind regards

Steve Regan
Director

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