Rimmel London US Reviews 

40
•
TrustScore 2 out of 5

1.9

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Rated 1 out of 5 stars

Gross gross gross gross. If you don't mind wearing crushed beetle's blood (carmines) on your face then this is the product for you. Personally it makes me feel very sick.

Rated 5 out of 5 stars

Been using Rimmel cosmetics for over 30years and they're still one of the best in town. Great nail varnishes (no-one can better their brushes), great foundations (doesn't clog), great lash stuff (goes... See more

Rated 1 out of 5 stars

Customer service is absolutely awful. They string you alone with no intention of resolving your problem. I purchased a set of nail varnish, which turned out to be sticky and lumpy. Got in touch wit... See more

Rated 1 out of 5 stars

I've been buying Rimmel cosmetics for more years than I care to remember! I recently purchased a Scandaleyes eyeliner. I had great difficulty trying to open all the security material, to the point wh... See more

Company details

  1. Cosmetics Store
  2. also in
  3. Beauty Product Supplier
  4. Beauty Supply Store
  5. Cosmetics Industry

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1.9

Poor

TrustScore 2 out of 5

40 reviews

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1.9

All reviews

(40)

3 reviews in the last 12 months

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Rated 1 out of 5 stars

Gross gross gross gross

Gross gross gross gross. If you don't mind wearing crushed beetle's blood (carmines) on your face then this is the product for you. Personally it makes me feel very sick.

October 15, 2026
Unprompted review
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Rated 1 out of 5 stars

Foundation that makes your eyes and face swell.

I tried Rimmel match perfection foundation and it made my face and eyes swell. There was no warning of any active ingredients… I also have tried the foundation with the orange cap ( I can’t recall the name) which had the same result.

April 19, 2026
Unprompted review
Rated 1 out of 5 stars

The problem is the packaging

The problem is the packaging. A security label hidden inside the plastic was actually stuck over the lid. Had to remove it to open and use the mascara. It left a dreadful sticky mess that won’t come off, even with nail varnish remover. Very annoyed and won’t buy again.

November 1, 2025
Unprompted review
Rated 5 out of 5 stars

Rimmel 7 in 1 nail care polish is…

Rimmel 7 in 1 nail care polish is really good , it dries super quickly and it looks really nice and shiny , plus my nails feel a lot harder . It is really cheap compared to other brands , and it works so much better , I have tried so many different brands and this is an Excellent product .

October 29, 2025
Unprompted review
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Rated 3 out of 5 stars

Packaging

The products are always fine, you get what you pay in my experience, my complaint is the packaging and security stickers. They are extremely difficult to get off, and I have often damaged the product itself and/or my nails in doing so!

July 30, 2025
Unprompted review
Rated 3 out of 5 stars

Professional eye brow pencil

This review is a long time coming, I think this pencil has a high mark up for very little. The product in the pencil stops more than an inch from the end. Why run the wood pencil that far without the product. Many other brands you get right to the end. It's a rip off a misleading. I like the pencil apart from that. It definitely should be cheaper. I have bought this for many years but finally got round to leaving this review.

July 5, 2025
Unprompted review
Rated 1 out of 5 stars

Avoid getting it on clothes

I LOVE the foundation but I'm SO sick of getting a bit on my clothes then it not coming out. I never use it with clothes on but sometime accidentally get it from my hand to my clothes.

May 11, 2025
Unprompted review
Rated 1 out of 5 stars

Customer service is absolutely awful

Customer service is absolutely awful. They string you alone with no intention of resolving your problem.
I purchased a set of nail varnish, which turned out to be sticky and lumpy. Got in touch with customer service, they asked for photos, code numbers, proof of purchase. Even after several emails, they wanted more and more. I got feedup and exhausted. I emailed them to say it was ridiculous how they were conducting themselves. WERE THEY BOTHERED NO NO!!!
I won’t be buying any of their products again.

July 19, 2024
Unprompted review
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Rated 1 out of 5 stars

Rimmel on my gloss lipstick

I bought Rimmel on my gloss lipstick in Boots. Be careful I don’t know what’s inside it burns my lips and it smell toxic. I got 2 for 1 I dont know how to get my money back. Cant use it.

January 12, 2024
Unprompted review
Rated 1 out of 5 stars

Wasted money on eye liner

Your ‘Scandal Eyes’ 003 Brown waterproof eye liner. Loved the colour, the smooth application. Used about 8 times the needed to sharpen. Makeup pencil sharpener just kept breaking the tip.
Total waste of money.

October 24, 2023
Unprompted review
Rated 1 out of 5 stars

Scandal eyes mascara waterproof

Scandal eyes mascara waterproof. This is the first time I have used this, thinking because it was more expensive it would be great. Unfortunately, it smudges and takes ages to dry. I really would not buy this product again. Very disappointed.

September 22, 2023
Unprompted review
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Rated 1 out of 5 stars

Rimmel 60secs is a myth and a marketing…

Rimmel 60secs is a myth and a marketing gimmick take it from someone that owned at least 15 useless nail polish by Rimmel. The polish NEVER dries I mean even for days they still smudge. I was thinking of investing in gel polish at home when I found Essie. To my surprise I didn’t have to use my fan to dry and I didn’t have to walk on egg shells to not smudge my nails. Now gonna bin all 15 of my useless Rimmel polishes. What a WASTE of money would NOT recommend at all.

July 29, 2023
Unprompted review
Rated 5 out of 5 stars

A masterpiece in perfection.

You will always find Rimmel products in amongst my cosmetics.
I've always used the good old Coffee Shimmer lipstick as my daily go to lipstick. Love it .
Shade matches beautifully with my skin tone.
I've recently bought a new what I would call 'foundation' for my holiday abroad.
Match Perfection.Invisible coverage .Shade 303- True Nude.

I always worry about trying a new foundation.However, this product is a masterpiece in perfection, at an affordable price.
Well done Rimmel!!

It is very silky to the touch.
It smooths,or should I say glides over the skin thinly. Doesn't snag in the skin leaving any lumps to work on which is so important, especially around the eyes. I applied with the tips of my finger.

This week I'm in Turkey. Temperatures of 29.It has remained in place all day, I've napped in it and still had to remove it with make up wipes at the end of the night.
Brilliant product.
I'll be buying it again.

September 17, 2022
Unprompted review
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Rated 1 out of 5 stars

Finger cut trying to open Rimmel security packaging!

I've been buying Rimmel cosmetics for more years than I care to remember! I recently purchased a Scandaleyes eyeliner. I had great difficulty trying to open all the security material, to the point where I cut my finger on it, wish I could post a photo of how bad the cut was!
I understand Rimmel have to keep their products safe & secure from thieves, but what about the safety of long standing customers? I won't be buying Rimmel products again until they review their unsafe packaging and act accordingly. I'm sure I'm not the first customer who has hurt herself trying to open Rimmel cosmetic packaging!

September 7, 2022
Unprompted review
Rated 5 out of 5 stars

Rimmel Cosmetics are the Greatest👍

Been using Rimmel cosmetics for over 30years and they're still one of the best in town. Great nail varnishes (no-one can better their brushes), great foundations (doesn't clog), great lash stuff (goes on like a dream & stays there...all in all...keep going..you're doing great 👍 & thank you for providing consistent high quality at reasonable prices.

July 9, 2022
Unprompted review

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