The help was great and nice. It is particularly hard to determine color from a computer screen. The only “flaw” is that a gemstone described as “intense pink” was actually very very pale pink under ar... See more
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As is expected, the jewery was pristine, and packed well, my wife really liked the piece. Support was responsive, and moved timelines to accomidate my asks.
I purchased for my gf Alicia, they are beautiful! I hope to take for evaluation ASAP! But to my eye/and hers they are stunning!! I was tad disappointed the pearl earrings we discussed when I was... See more
Company replied
Rockher customer service was amazing, my lady loved her new ring. We were able to pick the perfect setting and diamond. It was great being able to pick the diamond and design know it will be custom ma... See more
Company details
About RockHer Haute Jewels
Written by the company
Est. 2014 · Direct-to-Consumer Fine Jewelry · Los Angeles
Every Ring is Custom Made.
Every Diamond is Chosen.
Manufacturer. Gemologist. Yours.
We don't sell rings off a shelf. Every engagement ring at RockHer is custom manufactured — designed around your diamond, your vision, and your budget.
RockHer is a direct-to-consumer fine jewelry manufacturer based in Los Angeles. Since 2014, we've crafted thousands of engagement rings, wedding bands, and diamond pieces — all made to order, with no retail markups, no middlemen, and no compromise on quality.
Our team of graduate gemologists and jewelry designers works directly with you through detailed consultations — giving you the expertise of a high-end jeweler without the high-end retail price. We specialize in natural and lab-grown diamonds, and we build every ring from scratch in gold and platinum to your exact specifications.
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Custom Manufacturing Every ring is built to order from scratch. Your setting, your diamond, your specs — no compromises. |
Direct Pricing We're the manufacturer. No retail chain, no showroom overhead. You pay what things actually cost. |
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Graduate Gemologists Real expertise, not sales scripts. Our team knows diamonds at a technical level and will tell you the truth. |
Natural & Lab-Grown We work with both, without bias. We'll help you find the diamond that's right for you — not for our margin. |
Proprietary Technology
Meet ROSI — The World's First AI Diamond Intelligence
ROSI analyzes thousands of diamonds in real time — scoring cut quality, light performance, and value — so you can see exactly why one diamond outperforms another at the same price. No guesswork. No pressure. Just clarity.
Ready to design your ring?
RockHer.com
The RockHer Promise
Custom-made fine jewelry, ethically sourced diamonds, and a 40-day return policy — backed by a manufacturer who stands behind every ring we build.
Contact info
607 South Hill Street, 90014, Los Angeles, United States
- 8007791726
- info@rockher.com
- www.rockher.com
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Hasn’t replied to negative reviews
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Color expectations
The help was great and nice. It is particularly hard to determine color from a computer screen. The only “flaw” is that a gemstone described as “intense pink” was actually very very pale pink under artificial lights and very pale pink in sunlight. The stone was well cut and symmetrical so I decided to keep it and find other ways to intensify the color by getting ideas from AI.
BUYER BEWARE - No Communication and Lack of Accountability
This company will ignore all emails and phone calls regarding canceling your order or returning your item. They will respond once you are within a few days of the return window, saying that they will not issue a return label since it won’t make it in time. They claim that you never contacted them… good thing I have a sent email folder…
Once they finally respond, they will not take any accountability for failing to respond to emails and continue to tell you that YOU are wrong.
Save yourself the hassle and take your business elsewhere. This lack of communication and accountability is absolutely unacceptable especially when dealing with high value items.
As is expected
As is expected, the jewery was pristine, and packed well, my wife really liked the piece. Support was responsive, and moved timelines to accomidate my asks.
Earrings are gorgeous!
Earrings are gorgeous! Excellent price and excellent customer service!
Service is the best!
Great follow-up email service. Very quick to respond and super helpful!
The ring showed up fast and looked even…
The ring showed up fast and looked even better in person!
Shipping time was great
Shipping time was great! Enjoyed how the diamond was presented and packaged.
Would order from again and recommend to friends
straight forward ordering process and shipping. Quality product.
Great experience
Great experience! I was sent an email about my order that they did not like the stones they were sent ,so they were informing me my shipment would be sent once their standards were met.Great service!
Beautiful, unique ring!
Beautiful ring! Loved the ongoing updates on the progress of my ring!
100/100
After reading reviews, I was torn whether or not to work with this online company with such a high dollar item but I am THRILLED that I did! The team actually custom made my ring thicker for me per my request to achieve the look I wanted and to accommodate the size diamond I wanted. The diamond is SO beautiful, the communication through the process was beyond what ifs warranted and I had LOTS OF QUESTIONS. If I could give them a higher score I would.
Custom pear-shaped…
I recently ordered a custom pear-shaped diamond ring, and I couldn’t be happier with the entire experience! From the start, John was incredibly patient and helpful, guiding me through every detail of planning the perfect setting for my 7ct pear diamond. It took about a month to finalize everything, and I’ll admit I can be a little indecisive, but John and his team never rushed me they made the process easy and enjoyable.
When the ring arrived in less than two weeks! , I was absolutely blown away. It’s truly breathtaking beyond anything I could have imagined. The craftsmanship, attention to detail, and overall quality are unmatched. Not only that, but the prices are unbeatable compared to anywhere else I looked.
A huge thank you to John and the entire team for bringing my dream ring to life. I’m so grateful for your hard work and dedication. This ring is everything I wanted and more!
Follow up - Legal threats over the posting of a negative review
Follow up 2/4/25 - After posting my review online, RockHer sent me a threatening email demanding that I remove my reviews from all websites or they would explore legal options against me. (They wrote this threat with an AI chatbot, which I found ironically hilarious; it was too much work to have a phone conversation with me or write their own threats.) They made numerous false claims towards me along. In the U.S., you have a right to share honest opinions and experiences. I have phone records and emails to back up my statements. If they used this tactic on me, how many others have they used it on? What happens if you have a negative experience and voice your concerns online? How many others with a negative experience here have been silenced?
If you have a negative experience with RockHer like I did, do not be silent and do not let them intimidate you. There are numerous consumer protection laws and case law that back up your rights in this area. If they continue to harass or threaten me, I will let everyone know. I will not be silent.
Given all of this, ask yourself: Is this a company you can trust with such a significant purchase? Is this someone you would want to do business with?
For those who are still interested in reading further, I will address each of their false points.
Communication & Business Model - I had spent over a month contacting your company via your chat service, via phone, and email. Never once did anyone offer to set up a time for a phone consultation, Zoom call, etc. I stated how important it was to have a phone conversation. When I would call in, I was told someone would call me back. When I communicated with your chat service, I said I needed to speak with someone on the phone. I was misled for over a month that I would be able to have a phone conversation. Even when I tried to escalate my concerns to management, I was met with a condescending email with no attempt to set up a phone consultation.
Multiple Contact Attempts - I had been in contact with your company since December, well before any fires were scorching across LA. I also have phone records showing that I contacted you during normal business hours. But whether I did or did not contact you during normal business hours is irrelevant. I spoke with customer service reps of yours. Multiple messages were left for you to call me back or set up a time for a phone call. Your excuse here holds no water.
Customization & Fees - I never said I was charged $200, and if you would’ve had a 3-minute phone call with me, you might have had an idea of what I was looking for instead of foisting a product on me that I had no interest in. And I like how you state that this was explained in “multiple emails” when after each email, I stated that I needed to speak with someone on the phone.
Multiple Reviews Under Different Names - All of my reviews are under my name.
Unanswered Concerns - The extent of the questions I have were never answered because I never got the chance to have them addressed over the phone.
If you don’t want to have a phone conversation with clients, then be forthright with it. Don’t lead customers on for over a month with false expectations of a phone conversation. And don’t threaten customers when they leave a negative review about their experience. You could easily have scheduled a call back time, Zoom call, consultation, anything, but you never did.
In the future, how about apologizing and moving on instead of threatening and harassing customers.
Rockher is the best!
I am so happy with my experience with Rockher. I originally ordered a stone from a competitor and sent it back wanting a bigger stone thinking they would work with me to order another. Their communication was horrible and even though I was going to spend more money they never got back to me. (Friendly diamonds is NOT friendly) I had a whole different experience with Rockher. The communication from the beginning was superior to their competitors and my ring is absolutely amazing. When I received my ring it was slightly big and they immediately sent me a shipping label for resizing. I shipped it right back and they had it back to me in 3 days. I highly recommend Rockher for the best selection of quality diamonds, huge selection of settings, and prices that cannot be beat. They exceed all my expectations.
I loved my experience with Rockher
I loved my experience with Rockher. I had a 1:1 session with a gemologist/designer and got asscher cut earrings to match my engagement ring. I asked for E VVS2 quality and when they came I was beyond thrilled. I know my diamonds and not only did I get what I asked for- but at 1/2 the price I was quoted through other entities. Will definitely return!
RockHer was phenomenal to work with.
RockHer was phenomenal to work with.
Consistent communication throughout the process.
Had a great selection of diamonds and the prices were more than fair!
Lady loves her new ring. Me too!
Heartbreaking Experience with RockHer.com - Unresolved Diamond Shipment Nightmare
I am compelled to share my recent, deeply frustrating experience with RockHer.com, and I hope my emotional account will serve as a warning to others considering doing business with this company.
I placed an order for a loose diamond through RockHer.com on 07/26/23, and little did I know it would become a harrowing ordeal. The entire nightmare began when FedEx inexplicably lost my package. Despite my hopes for a swift resolution, they took it upon themselves to sign for the package on my behalf. To say I was outraged would be an understatement.
Even more infuriating is that FedEx had the audacity to present me with a document supposedly bearing my signature, a signature I vehemently deny ever making. It felt like a betrayal of trust and a blatant disregard for the truth.
In an attempt to uncover the reality of the situation, I provided RockHer.com with my leasing manager's contact information, hoping that security footage would vindicate me and confirm that FedEx never delivered the package to my doorstep. My heart ached as I reached out for their help, only to be met with a cold and uncooperative response from RockHer.com.
The lack of empathy and understanding from RockHer.com has been nothing short of heart-wrenching. I had believed that as a customer, I deserved better treatment and assistance during this crisis. Yet, my pleas for help were met with apathy, leaving me feeling helpless and abandoned.
RockHer.com, I trusted you to deliver not only a precious gem but also a promise of customer care and integrity. My faith in your company has been shattered, and I can only hope that by sharing my emotional turmoil, others may think twice before placing their trust in you.
This experience has left me not only without the diamond I purchased but also without closure or justice. I urge RockHer.com to reconsider their stance, to show compassion, and to actively collaborate with me to resolve this traumatic situation.
Edit: I have again and again told you that to get security footage either you or FedEx needs to contact my apt manager which I provided you contact information. It’s seems like you like to work against your customer. Also you guys failed to mention here how you have threaten me over email about defamation when I am just posting a honest review which is my right as a consumer
Edit: I do not to know in what words to explain to you. That my apt manager can’t give the video to me. Either you or FedEx has to contact them directly to give the video of cctv. As it’s against the policy to handover video of cctv. And I have been constantly telling you this in all my past emails but either you chose to ignore this part or the one who reads the email don’t understand it and keep repeating. The same thing. I have also provided you the contact information of apartment manager to contact them. Since you do not want to issue me refund and resolve this case you chose to ignore it.

Reply from RockHer Haute Jewels
4 Diamonds and no complaints.............
I have had nothing but good experiences with Rockher, In fact I've purchased not one but 4 diamonds from them, the smallest being 2.71carats and the latest a huge 6.25 carats. They sell the same diamonds as at least 3 other popular sites and always at a cheaper price, sometimes a few thousand dollars less. All you need to do is check the certificate #, not the stock #, to see that the diamond is the same. The diamonds are shipped quickly after they receive then from overseas , always FedEx with a signature required, are packed well in a beautiful presentation case and with all documentation including certificate and appraisal. Each diamond has been a wonder. Although I have not returned any items, I do appreciate their return policy.
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