SERE Motor Group Reviews 

I have always found the sales and service staff to be really helpful. There is no hard selling approach and I had no problems finding the car I wanted. There was no attempt to steer me in a different direction. This is the second car i have bought from SERE. I will be back!

Smooth hassle free transaction. David Gaw made my purchase so much better by keeping me updated every step, Many Thanks.

Exceptional customer service and wide variety of cars to choose from . Will be buying again from them.

Very quick service and such lovely staff to deal with. A great experience from start to finish. Would highly recommend!

I'd recommend SERE Motors Belfast to anyone because I found the range of vehicles on site impressive, the staff extremely friendly and helpful. The showroom was comfortable and the salesperson was knowledgeable and discreet and not pushy.

Very helpful ,pearse was great explained everything to me as my first full electric car. My wife will be looking a car next year and I shall return to sere motors, I would recommend anyone looking a car take a look and ask for pearse ,really helpful man .

Bought a car at Sere Belfast, all the staff were really friendly until we handed the money over. The after sales was awful, we had a couple of issues with no 2nd key and scratched wheel trims which they promised they would fix when we were buying the car, as soon as we paid they didn't want to know, we constantly had to chase to find anything out, when we went over to get the wheel trims fitted they made us wait around for hours, and we had to wait 3 months in the end for the 2nd key, they never once apologised. Would never use them again, Pearce was our sales rep and once he had the sale he wasn't interested.

I would recommend SERE Motors Belfast to friends and family because they were very professional to deal with and couldn't do enough for me. Pearce was brilliant and very patient with me. I wasn't put under any pressure and was able to take my time ensuring I got the car I wanted!

I’d endorse SERE Motors Belfast because Joel was extremely helpful, honest and approachable without being pushy, knew lots about the car we were interested in which was new to us as hybrid and automatic which we probably wouldn’t have looked at on our own but his advice was spot on, very pleased with our purchase

I'd recommend SERE Motors Lisburn to anyone because they were both incredibly professional and thoughtful. The car was in superb condition "

Recently purchased a car from sere Lisburn. Ryan dealt with us in a friendly, professional yet no pressure manor.
Very pleased with the car, the company and the salesman. Would definitely recommend, nothing was too much trouble even finding me the perfect car in the perfect colour!

The professional way David Gaw dealt with us yet he was very friendly. He was able to answer all my queries as I never had an electric car before.

After a nightmare experience with Charles Hurst Cupra, I was so fortunate to find the car I had my heart set on at SERE. Having bought my previous car through SERE, I didn’t hesitate to return, and I’m so glad that I did.

From the moment I arrived at the Lisburn branch, David was fantastic. He made the whole experience an absolute pleasure - nothing was too much trouble, he was incredibly helpful, and he delivered on everything he promised. I also received a fantastic trade-in price for my old SEAT Ibiza, which made the whole process even better.

I genuinely couldn’t fault my experience with SERE or David. After what had been such a frustrating experience elsewhere, it was a breath of fresh air to deal with someone so professional, helpful and trustworthy.

I’m absolutely delighted with my new Cupra Leon and will definitely be back to SERE in the future. I would highly recommend David and the team to anyone looking for a straightforward and enjoyable car-buying experience.

Suzie

SERE Motors Belfast were great because of its first class customer service, the friendly & professional attitude of our sales agent, Gary O'Regan, & the exceptional way in which he dealt with us throughout, going above & beyond at all times during the purchasing process. You will be in great hands should you decide to see what's on offer.

I rarely leave reviews, but after being effectively told "it's too late" to help, I feel other customers should be aware of our experience.

We purchased a Jaguar I-Pace from SERE Motors and within weeks of ownership noticed that the parking sensors were not functioning correctly. This was not something we discovered 18 months later. We reported it shortly after buying the vehicle.

At the time, my wife was heavily pregnant with our third child. Like many young families, life was incredibly busy. Despite that, we contacted SERE Motors as soon as the issue became apparent.

To their credit, they initially advised us on a procedure that they said might reset the parking sensors. Unfortunately this did not work. We then contacted the dealership again and were told the matter would be looked into.

This is where the frustration began.

Over the following months we repeatedly contacted the dealership and were repeatedly told that the issue would be investigated, escalated, or that somebody would call us back. Time after time, those callbacks never came.

As anyone with young children knows, life moves quickly. We welcomed our third child, balanced work, childcare and family responsibilities, yet we still continued to raise the issue whenever we could. Each time we were given the impression that somebody would look into it and get back to us.

Nobody ever did.

Fast forward 18 months and we are now being told that because of the passage of time there is nothing that can be done.

What is most disappointing is that the dealership's position appears to completely ignore the fact that the issue was reported right at the beginning of our ownership.

Even more concerning, I have now been informed that:

Their call recordings do not go back far enough.
Their call logs do not go back far enough.
There appear to be no relevant notes on their CRM system documenting the issues we repeatedly raised.

As a customer, that is incredibly frustrating to hear. We reported the problem. We chased the dealership. We relied on assurances that someone would contact us. We trusted the process. Now we are effectively being told that because records don't exist and enough time has passed, nothing can be done.

The reality is that the issue wasn't ignored by us. It was repeatedly reported by us.

The delay occurred because we were continually assured that the matter would be looked into, only for no meaningful follow-up to happen.

The most disappointing part of all is the complete lack of accountability. Instead of acknowledging that the issue was raised early and repeatedly, the response has simply been that too much time has passed.

If you're buying a vehicle, the sales experience may be great. However, my experience of the after-sales support has been one of unreturned calls, poor follow-up, issues not being properly recorded, and ultimately being left with a fault that was raised at the beginning of ownership but never properly addressed.

I would have had far more respect for SERE Motors if someone had simply taken ownership of the issue and tried to help. Unfortunately that has not been our experience.

Joel Delaney was very helpful and patient with my husband and me through the whole process of choosing a car, sorting out the paperwork and explaining the functions of the car. He also helped with getting the tax sorted and changing the registration plates. All in all very good service indeed. Many thanks. H E Kennedy

The experience at SERE Motors Belfast was good because Joanne looked after me from first walking through the doors to helping fix a slight issue with the boot before I took ownership of the chosen vehicle. Joanne was excellent in communicating and keeping me up to date on the progress and when I could collect my new vehicle. On the day of collection Joanne spent time showing how the touchscreen dashboard worked and how to connect my phone ect

Honest and respectful interactions all around.

"I'd definitely recommend SERE Motors Lisburn to friends and family because From the moment we walked in, Ryan set the tone for a genuinely positive experience. He was friendly, professional, and clearly knowledgeable, which immediately put us at ease. He took the time to walk me through every step, answered all my questions without any pressure, and made sure I felt confident about the car I was choosing. What really stood out was how smooth and straightforward he made the entire process. Paperwork, explanations, test drive — everything was handled efficiently and with a level of care that made the experience feel personal rather than transactional. We are really pleased with the car and even more impressed with the service. Please pass along our thanks — he made a big difference. "

Spend over £26k on a car one year old expected it to be almost perfect but wasn’t!
Gave them a chance to put right a badly scratched windscreen and was told they were having it fixed, they had the screen polished with glass cleaner and gave the car back.
No fix for the scratch just have to lump it finding this hard to believe.
Told them about it the next day after purchase along with a couple of other problems.