Smiggle Reviews 

577
•
TrustScore 1.5 out of 5

1.6

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 68 reviews, most reviewers were let down by their experience overall, expressing deep disappointment with multiple core aspects of the company. People frequently experienced massive frustrations with missing components, damaged products upon arrival, and completely unhelpful customer support responses from agents. Online purchases frequently arrived late or went missing entirely, leaving consumers struggling to secure proper financial refunds for undelivered goods. Some reviewers were happy with the nice staff members, stating that certain items like backpacks and stationery were actually quite good. A few shoppers also mentioned experiencing polite customer care and receiving quick assistance when sorting out minor order problems.

What people talk about most

Product

Customers felt widespread disappointment regarding poor product quality, reporting that cheap bottle lids... See more

Order

Users describe negative interactions with order processes, frequently highlighting significant disappointment... See more

Customer service

People report negative experiences with customer service, expressing deep frustration over unhelpful support... See more

Delivery service

Consumers find delivery service to be frustrating due to repeated delays, missing items, and lost parcels... See more

Quality

Reviewers highlight negative aspects of quality, expressing widespread disappointment over flimsy materials... See more

Reviews shaping this summary

Rated 2 out of 5 stars

No communication whatsoever. I ordered an item online and did not receive any confirmation email, I emailed customer services to confirm I had an order and have yet to hear back from them 2 days lat... See more

Rated 2 out of 5 stars

I bought a water bottle with a flip lid. The water was leaking from the press button within two weeks. The flip then come away from the can you can buy replacement lid so I bought one for £5 the very... See more

Rated 2 out of 5 stars

Overpriced rubbish with customer service to match! We bought various bottles for our 1 year old, of course these get abused and thrown on the floor. Every bottle we had either leaked or broke a... See more

Rated 1 out of 5 stars

Shambolic website. Tried to order two items, and pay with Gpay, transaction kept failing on their end, then tried PayPal where I got issues with the address form that wouldn't allow payment. I gave up... See more


1.6

Bad

TrustScore 1.5 out of 5

577 reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

1.6

All reviews

(577)

62 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Disappointing customer service – a very frustrating experience

I’m extremely disappointed with my recent experience with Smiggle.

My original order was lost by Evri after being collected by the courier. I had to spend a considerable amount of time contacting both the courier and Smiggle, chasing updates and trying to resolve an issue that was not my fault.

Eventually, Evri confirmed that they could not locate my parcel. When Smiggle looked into the matter, some of my original items were out of stock. As a result, I received a partial refund of £33.60 and the remaining available items were sent as a replacement.

While I appreciate that the replacement items eventually arrived and the refund was processed, the entire experience was unnecessarily stressful and time-consuming.

What disappointed me most was Smiggle’s lack of customer care. After all the inconvenience, I asked for a small goodwill gesture, such as a discount or store credit. This was refused.

I wasn’t expecting anything unreasonable, just a little appreciation for the time, patience and frustration involved in resolving this situation.

Delivery problems can happen, but how a company treats its customers when things go wrong really matters. Unfortunately, Smiggle did not meet my expectations.

A very disappointing experience, and one that has affected my trust in the brand.

November 4, 2026
Unprompted review
Advertisement
Rated 5 out of 5 stars

Great customer service

I bought a bag on wheels online and evri lost my order, I spoke to customer service via email, Craig took on the issue and was brilliant, I needed the bag asap and he was quick at responding and got a new bag dispatched asap which has been delivered today. Thank you very much!

October 28, 2026
Unprompted review
Rated 1 out of 5 stars

Appalling customer service

Dreadful experience with an online order. Parcel never arrived and according to one of their customer service advisors, this was due to an incorrect and incomplete address label on the parcel. I had to bounce between Evri and Smiggle to chase this up as neither bothered to inform me that the parcel was missing. I was offered a replacement order only to then be told that three of the four items I'd ordered were now out of stock. I asked for a refund which they have apparently processed but told me that if the parcel turned up, I would need to send it back. When I said that I'd like to keep it if it eventually arrived and I would simply pay for it again, I was told I couldn't. I will never use this company again. So much hassle and appalling service.

October 28, 2026
Unprompted review
Rated 1 out of 5 stars

Shambolic website

Shambolic website. Tried to order two items, and pay with Gpay, transaction kept failing on their end, then tried PayPal where I got issues with the address form that wouldn't allow payment. I gave up, and won't waste my time with them again.

October 26, 2026
Unprompted review
Rated 1 out of 5 stars

If i could give zero stars i would

If i could give zero stars i would! ordered from this company 3 times, 2 out of the 3 have been a negative experience. First delivery went missing and it was difficult to get a refund. Most recent i paid £4.99 for delivery, when it came the delivery box was absolutely smashed and open. Luckily nothing had been damaged or stolen (this time). I contacted the company but informed me they can not refund the postage. I explained i am paying for a service so my items reach me in a safe state. I would not purchase from them again.

October 23, 2026
Unprompted review
Advertisement
Rated 2 out of 5 stars

I bought a water bottle with a flip…

I bought a water bottle with a flip lid. The water was leaking from the press button within two weeks. The flip then come away from the can you can buy replacement lid so I bought one for £5 the very next day the same thing happened again. very overpriced. The actual water bottle itself is not the issue. It’s the cheap lids. Sorry I correct myself. It’s the cheap material on the lids cause there is nothing cheap about Smiggle

October 15, 2026
Unprompted review
Rated 1 out of 5 stars

Extremely disappointing delivery experience and poor complaint handling

Extremely disappointing delivery experience and poor complaint handling

I placed an online order with Smiggle on 6 October and have been extremely disappointed with the delivery experience and the way my complaint has had to be handled.

The parcel was subject to repeated failed delivery attempts, changing delivery windows and significant delays. After being told that the parcel required a specialist courier because it was larger than expected, it was eventually delivered at approximately 9:40 pm, with the box visibly damaged and left obstructing my doorway.

What makes this particularly concerning is that I have video footage showing the Evri driver slamming the parcel and handling it roughly. I also have photographs of the packaging and shipping label. This has raised serious concerns for me about how my delivery was handled.

I contacted Evri to try to resolve the matter, but did not receive a satisfactory resolution and was directed back to Smiggle. I then had to chase Smiggle myself and submit a formal complaint after my initial email did not receive a substantive response.

Although Smiggle has now acknowledged my complaint and requested photographic evidence, I should not have had to spend so much time chasing both the retailer and its delivery partner to get this matter addressed.

My disappointment is not simply about a late delivery. It is the combination of repeated delivery failures, the condition and placement of the parcel, the handling shown in the footage and the amount of effort required to pursue a response.

I expect better accountability, communication and customer service from a retailer. At the time of writing, I am still seeking a satisfactory resolution to my formal complaint.

Based on this experience, I would be reluctant to order from Smiggle again unless its delivery arrangements and complaint handling improve significantly.

October 6, 2026
Unprompted review
Rated 1 out of 5 stars

This is specifically for Smiggle NZ.

Can i give them less than 1 star?
I emailed customer service to ask that the delivery address be changed on my order- did this immediately after placing the order as i realised the computer auto genrated an old address. Got an email 3 days later to tell me that they cant change the address after the order had been processed! what's the point in emailing them immediately if this is the response people get? Terrible experience. I have spent a lot in their shops over the years - NEVER AGAIN!

October 12, 2026
Unprompted review
Rated 1 out of 5 stars

Paid for an item I never received

Paid for an item I never received – Smiggle refuses to refund me

I placed an order with Smiggle for six items: three lunchboxes and three pens. The parcel arrived containing only five; one lunchbox missing.

I contacted Smiggle promptly and provided photographs of the parcel and every item that had arrived. Despite this, it took them nearly two weeks to respond!
Smiggle has since repeatedly refused to either send the item I paid for or provide a refund. They have explained that this is because they receive fraudulent claims.

At one point I was even sent a Denial of Receipt form and told I needed to obtain a police Crime Reference Number, despite repeatedly explaining that the parcel WAS delivered – it was simply missing one of the items.

I have sent numerous emails, asked for the matter to be treated as a formal complaint and requested escalation to management. The response remains that there will be no refund or replacement without the delivery label.

I find this completely unacceptable. Smiggle has retained the money paid for the lunchbox without supplying it. Their concerns about fraudulent claims do not change the fact that genuine customers should not be left out of pocket when an order arrives incomplete. I have spent weeks corresponding with customer service over an item I paid for and never received.

Extremely disappointing customer service.

August 24, 2026
Unprompted review
Advertisement
Rated 1 out of 5 stars

Didn’t receive my parcel

Didn’t receive my parcel, trying to sort out refund by email and also what they expect you to do for a refund is absolutely shocking not very well up on technology, but I have NEVER had a problem like this with communication, even tried to sort out over the phone, waste of time will never buy from smiggle again

September 2, 2026
Unprompted review
Rated 1 out of 5 stars

Delivered to the wrong city. No refund.

The problem is that Smiggle delivered my order to the wrong address — to a different city. My address is 20 Enterprise Way in London. However, their delivery service delivered it to 20 Enterprise Way in Cheltenham — a street with the same name but in a different city. Consequently, I did not receive my order.
In my correspondence with Smiggle’s customer support, I attached a screenshot from their delivery service Evri website (evri.com) showing the location of the misdelivery marked on a map: Enterprise Way in Cheltenham.
The screenshots clearly show that this is not London, where my order was supposed to be delivered. As far as I can tell, the parcel is effectively lost.
But Smiggle's Customer Service refers me to the delivery service, and the delivery service's website says, "please let the sender know so that they can get in touch with us, and we can look into it."
As I see it, they have no intention of resolving the issue; they’re just stalling, hoping I’ll get tired of the back-and-forth and simply leave them alone.
The result is a disappointed child and a parent who didn't get a refund.

August 22, 2026
Unprompted review
Rated 1 out of 5 stars

9 business days later and my Smiggle…

9 business days later and my Smiggle parcel still hasn't arrived! A lot of these items ordered are for birthday presents so I'm going to have to spend more money buying replacement presents now. Contacted Smiggle but no reply! Avoid!

August 25, 2026
Unprompted review
Rated 1 out of 5 stars

Avoid avoid avoid

I ordered lunchbox and 2 bottles, after 2 days through klarna I received refund because bottles was sold out,how it was possible they sold me bottles and canceled them, I ended with lunchbox and standard delivery £4.99, there was no any communication about missing 2/3 of my order , no offer to cancel whole order , no communication after sending email to customer service, very bad customer service

Avoid
Avoid

September 3, 2026
Unprompted review
Advertisement
Rated 1 out of 5 stars

Don't bother with the website takes…

Don't bother with the website takes your money on hold but doesn't process the order. They are holding over £50 of my money at the minute customer service doesn't exist. It's a total joke. Spend your money elsewhere stay well clear of Smiggle UK. Infact there is a certain Chinese company who produces their bags logos included who also sells them at a fraction of the price. I'd look there before buying from these. As I will do now.

August 24, 2026
Unprompted review
Advertisement
Rated 1 out of 5 stars

Extremely disappointing customer…

Extremely disappointing customer service

I attempted to place an online order but repeatedly received an error saying there had been a problem processing it. I therefore tried again, only to later discover that three orders had actually gone through.

I contacted Smiggle immediately and explained what had happened, but was told the orders couldn’t be cancelled. I have since received all three parcels and have been charged £14.97 in delivery fees, with Smiggle’s returns policy also requiring customers to pay return postage!

I have emailed several times, including to make a formal complaint, and have not received a response or even an acknowledgement.

All I wanted was one order, and I’m now left dealing with multiple unwanted orders and additional costs because of an apparent checkout issue. Very poor customer service and extremely frustrating.

I will not be shopping at Smiggle again, I should have checked their trust pilot reviews before ordering, as a score of 1.7 is absolutely shocking!

August 10, 2026
Unprompted review
Rated 1 out of 5 stars

Very poor customer service

Very poor customer service, took over 9 days to get back to me about a lunchbag that was damaged in transit then offered me free delivery on my next order. Needless to say this will be my last smiggle purchase.

August 19, 2026
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look