Subbly Reviews 

15
•
TrustScore 4 out of 5

3.8

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Company details


Contact info

3.8

Great

TrustScore 4 out of 5

15 reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 66% of negative reviews

Typically takes over 1 month to reply

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

3.8

All reviews

(15)

12 reviews in the last 12 months

Write a review

We perform checks on reviews

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 4 out of 5 stars

Subbly has been the most user friendly…

Subbly has been the most user friendly platform I have used. I transition from Shopify for the ease of setting up seasonal subscriptions and I have not been disappointed yet. The AI website builders is by far the best feature. It has assisted in not only building my website, but setting up my subscription products, my custom domain, integrations and more. This allows me more time to focus on actually creating. The only minor downside I’ve experienced was the initial limited amount of advanced AI credits. However, I reached out on this and the customer service team responded quickly and provided support. I’m very happy with my experience so far and for the ability to fully bring my vision for my site and my customer experience to life through Subbly.

November 12, 2026
Unprompted review
Advertisement
Rated 5 out of 5 stars

Subbly has outstanding support and is easy-to-use

Subbly has been the best choice for our business from the moment we switched to them. The support team are incredible; they are there round the clock if you need help, and they know how to resolve any questions or issues we may have. They are continually improving everything in Subbly; it's all extremely user-friendly, from the back-end system of managing customers' subscriptions, to their AI website builder. We have been with them for 3 years now after never being fully content with other providers, and wish we had switched much sooner! I definitely recommend Subbly!

November 11, 2026
Unprompted review
Rated 5 out of 5 stars

Subbly has made it very easy for me to…

Subbly has made it very easy for me to create my snail mail subscription website. The staff has great online meetings everyday to watch sites being created and to answer any questions. The AI asst made it possible for me to create my site. I couldn't have done it without this. The chat button is also very helpful when I have questions. Subbly is great and I'm so happy I went with them for my site!

November 9, 2026
Unprompted review
Rated 5 out of 5 stars

I had a great experience working with…

I had a great experience working with subbly on my website. They did an awesome job bringing my vision to life. I couldn't be happier with how everything turned out. The website looks clean, professional, and is easy to navigate. They listened to what I wanted, were great to work with, and made the whole process seamless.

Definitely worth the switch!

August 1, 2026
Unprompted review
Advertisement
Rated 5 out of 5 stars

Really impressed by the new AI…

Really impressed by the new AI direction Subbly have taken. Able to do the job of 3-4 people on my own. Their new Subbly 2.0 product simplifies the way I was already working with AI, very excited by their direction and their support are really helpful, and ironically, still mostly human based.

November 7, 2026
Unprompted review
Rated 1 out of 5 stars

Absolutely horrible

Absolutely horrible. I can't believe how many issues have come up.

One big example is that their system can't recognize a US 5 digit zip code with the +4 digits at the end for home delivery. It just doesn't show a delivery option. I was shocked how much I had to explain *why* this is an issue. They suggested entering all the individual +4 zip codes in deliverable areas. I told them that would be thousands and thousands of entries (for a very small delivery route), and they were pretty much like "tough luck". Every other system in existence understands to include the +4 zip codes when someone gives their standard 5 digit zip code. Disgusting.

Their advertised price was also different than their actual price (double, actually). I learned that after I had already set the website up my website, and went to "go live". They offered a temporary discount. I thought that sounded good, assuming things function in a standard way. They don't.

Subscriptions? Impossible for subscribers to do a one time add on. Like WHAT??? You literally advertise yourself as a subscription platform!!!!!

The web builder is beautiful, but the AI is way more dumb than normal. You also keep using your credits every time you have to correct the AI's mistakes.

No analytics.... couldn't believe that one. EDIT: VERY LIMITED ANALYTICS. Such as not offering page views.

I actually can't fathom how unhelpful they are. Probably a couple people running out of their garage. Their responses completely miss the point every single time.

And that's just a few examples. I regret switching to this platform. Seriously, horrible.

***Their response to this review was to focus on the pricing complaint. Not their service.

"You were aiming for Basic plan $39/mo. You have been given 50% off discount which brings your bill to $35/mo for the first 6 months. I do hope that 6 months will give you enough of a headway to get the money flowing, get some subscribers and you'd be better to stomach the $69/mo price which is actually the price of the plan you subscribed to."

I was paying the same before I switched to Subbly and had no issue with the price before. I have no issue with paying for a platform that functions properly, and where issues get resolved. They have some serious work to do on their platform, and are creating a narrative that I can't stomach the cost. I am a new business, but I'm guessing they assume my business is only based on online orders.

November 4, 2026
Unprompted review
Rated 5 out of 5 stars

Working on Subbly's platform was a… Exceptional!

Working on Subbly's platform was a wonderful process and experience. The platform is incredibly intuitive, extremely smart, inclusive of an amazing support staff, and highly capable in delivering a world-class website that in the past would have taken a tremendous amount of time and resources. My firm now stands out as a result of the end product Subbly helped deliver!

September 28, 2026
Unprompted review
Advertisement
Rated 1 out of 5 stars

Do not recommend

We feel that our products and service were not a good fit anymore for Subbly's interface after a year of use. We chose to build a new store on shopify. I requested cancellation from their website 4 days ago and ever since they have done nothing but harass me with emails and do everything except cancel my plan. It is so frustrating. I do not recommend their platform.

October 27, 2026
Unprompted review
Subbly logo

Reply from Subbly

Hi Jamie, Stefan here, the founder and CEO of Subbly. I’m sad to see you go, and want to rectify the situation.

Can you please get in touch with my team, and I’ll make sure they forward the email along to me personally?

I do want to clarify a few things:

- We use a cancellation flow like most other businesses. I get that there’s room for improvement, but harassment sounds harsh. I will investigate to make sure it isn’t annoying. Thanks for raising it.

- We are releasing an entirely new admin UI (along with many other new ways of working with Subbly) on Dec 3. I’m super proud of it and would value your opinion if you’re willing to check it out.

- Many merchants flow from Shopify to Subbly - we would love to have you back at some point.

Best of luck with your business! Someone will be in touch with you about your cancelation.

Stefan

Rated 1 out of 5 stars

I was looking forward to having a…

I was looking forward to having a website built which saves time but I was so wrong. It took 4 days to build a website by AI where as its competitors can take a day to get its customers up and running online and ready to build. I had to come off subbly to purchase a domain. You have to learn how to code. Made me incredibly stressed and miserable did the experience. if you have time to waste then this is for the many people who have the time.

Alot of struggle that Wix, Shopify, and Square plus Patreon don't give you. I've spend money with Subbly I won't ever get back. Extremely Disappointed.

July 5, 2026
Unprompted review
Subbly logo

Reply from Subbly

Hi, Stefan here the founder and CEO of Subbly. I wanted to write you personally to first say I’m sorry this was your experience.

I want to clarify a few points:

- You can launch on Subbly in minutes and hours. Many of our happy customers do. And some prefer to take their time.

- We do not sell domains, but it’s something we are considering to make our onboarding experience easier.

- You do not have to learn how to code whatsoever. Agents do all the work - you just need to describe what you want in simple, plain language.

I’d love to connect with you if you’re willing, and will try my best to turn your experience around.

Best of luck either way.
Stefan

Rated 4 out of 5 stars

Great until AI builder

EDIT...
I've increased my rating to 4 stars as the customer service is second to none and has been the whole way through helping me with lots of things right from the beginning but I still don't like the AI way of doing things.

ORIGINAL REVIEW...
Started off absolutely fantastic! 5 stars all the way until they introduced the AI builder. You have to purchase an AI add on and rebuild your site by talking to AI which is an absolute nightmare. Then once you've done this and relinked everything to your domain you can cancel the AI add on subscription. Great! Until you want to change something on your site! I just want to change one of the photos every 3 months, easy before, now I've got to resubscribe and pay for the AI add on before I can make any changes! Absolutely terrible 😞

May 19, 2026
Unprompted review
Subbly logo

Reply from Subbly

Hi JALien, I'm really sorry to hear about this. Firstly, we are moving away from the "AI add on" and now have consolidated plans that include the AI builder with your core Subbly plan. It sounds like moving you to one of these new plans would solve a good portion of this problem.

Secondly, making simple changes like what you suggested should be extremely easy and likely shouldn't need any more AI usage than what is included in our plans.

Lastly, we are currently offering a ton of hands-on training and support right now to help people adjust. I'd love to do a session with you.

My team will be reaching out about: (1) moving you to one of the new plans and (2) giving you some free usage as a thank you for leaving feedback.

I appreciate your business, and hope we can get back on track with you.

Advertisement
Rated 4 out of 5 stars

Powerful subscription tools

OK, buckle in, this is going to be a long one...

TLDR; We didn't get off to a great start but I'm glad I gave them a chance and stuck with it

So I wrote 2 star review here previously because I was unhappy with the customer service on first reaching out to the company. They were quite insulting about my current website which didn't ingratiate them to me, BUT

Andrija reached out to me after my review with a very impassioned email about how they could help me, and offering a generous offer to give them a chance. The email was very persuasive and I decided to give them a chance.

Once we were off to a better start, Andrija did have some very insightful feedback about my current website, and their customer service team has been very helpful while I've been building my new site and getting to grips with everything. There isn't generally anyone around at the weekends but during the week responses on live chat are very helpful and the team go above and beyond to help, oftentimes creating videos to demonstrate how to do something. There are articles detailing how to do lots of things as well.

Having moved from Wix, I have to admit the Subbly site builder isn't as good. I've almost thrown the towel in a couple of times but it was worth persevering. It's certainly not bad, but it is more rigid than the builder on Wix which allows you to put elements absolutely anywhere. Subbly's builder works with a similar drag and drop function and is certainly easy to use for people with little or no coding skills like me, it just takes a bit of perseverance.

While building my site I did encounter a couple of issues which the CS team weren't able to fix and which have been passed on to the relevant department. A little frustrating as otherwise I'm ready to launch, but the team seem very on top of things so hopefully they'll be resolved quickly.

Once the website is built is when Subbly's real power begins, and I'm glad I stuck with it because there really is so much functionality to harness for subscription businesses. In fact the options are so vast it's a bit intimidating! But they do have 'recipes' which give example uses and detail how to set them up. They have a powerful incentive tools such as trial prices, and funnels which can be created to target customers pre, during and post-purchase, as well as the option to promote add-ons, coupon options which give you complete control, and automations with conditions to do pretty much anything you want.

So despite a rocky start, I have to hand it to them, they've won me over and I'm glad I gave them a chance as I think it'll be great for my subscription business.

June 19, 2023
Unprompted review
Rated 5 out of 5 stars

The best subscription host out there

I host my subscription box on subbly and have for some time. I've tried other products (like shopify with recurring order plugins) but Subbly is built for subscriptions which means they have already thought about all of your specific subscription box needs.

It's super functional, easy to create an attractive website, includes a great dashboard and lots of custom reports you can pull. Their customer service is quick, knowledgeable and friendly.

They have lots of additional features. I pay for an automatic up-sell feature which easily pays for itself!

As they're still young there are features they don't have yet. Users can upvote features that they want so they are developed sooner, and they post updates weekly.

November 17, 2020
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look