Supadance Reviews 

2,313
•
TrustScore 2 out of 5

1.8

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Rated 1 out of 5 stars

Terrible experience trying to purchase gift vouchers via the website. The moneys been taken, but no email confirmation that the vouchers are on their way. I then get an email that says "Thanks for sto... See more

Company replied

Rated 3 out of 5 stars

LOVE SUPADANCE! I am a loyal fan of these shoes as I've had many pairs over the years. Customer service is extremely poor though, hence the 3 star experience. Have emailed twice and left a voicemail r... See more

Rated 1 out of 5 stars

Very poor customer service. I bought a pair of shoes online and the size was small, I shipped it back to UK from Dubai requesting a bigger size, the package was received by their side. However, no f... See more

Company replied

Rated 1 out of 5 stars

Having bought my dance shoes from Supadance a few years back I was generally happy with the performance of the shoe despite the felt pulling back quite soon after I used them. The shop... See more

Company details

  1. Shoe Store
  2. also in
  3. Dance Store
  4. Leather Goods Store

Information provided by various external sources

We have been manufacturing ballroom & Latin dance shoes for over 50 years, so we do the thinking and you do the dancing.


Contact info

1.8

Poor

TrustScore 2 out of 5

2K reviews

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1.8

All reviews

(2,313)

1 review in the last 12 months

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Rated 1 out of 5 stars

Awful customer service experience

Having bought my dance shoes from Supadance a few years back I was generally happy with the performance of the shoe despite the felt pulling back quite soon after I used them. The shop assistant was also very helpful at the store when purchasing the shoe. Anyway, once they became unusable I decided to contact them for a repair. Sadly they are no-longer based in Buckhurst Hill, so I contacted their ‘head office’ in Loughton.

When I phoned the customer assistant told me to email pictures of my shoes to the sales email so that they could analyse if they could be repaired.

The reply I received was very confusing as the individual told me to go directly to the (now closed) shop in Buckhurst Hill to seek a repair. Confused, I decided to contact their Loughton head office again and was met with a lady on the phone called ‘Chantel’.

When I detailed my experience to her I was simply looking for a straightforward customer experience after receiving a confusing email. All I want is my shoes repaired.

Instead I was met with further confusion. I didn’t feel looked after or valued as a customer and I immediately got the impression that ‘Chantel’ was apathetic to my needs and seemed unsure at what to tell me and indecisive at what to do. Eventually she stated that I could either come down to the branch (with no guarantee of my shoes being fixed) or send my shoes off freepost to the store in Loughton. Overall my experience felt confusing and chaotic which I expressed to Chantel before leaving the call feeling very disappointed at my customer experience. I also asked her who the manager was as I wanted to share my poor experience, and that my simple wish for a repair could be fulfilled. Chantel told me that there wasn’t a manager, and the call ended.

At no time during the conversation were voices raised or arguments had. So imagine my continued confusion when I received two emails. The first I expected, which concerned information about the free post service. This also stated that my shoes were out of guarantee (which I never had an issue with, or made an issue about. I just wanted them repaired and was happy to pay for it) the second email was a disgrace. For some unknown reason Chantel took it upon herself to leave a threatening paragraph which wrote:

Further information to bear in mind:
 
As a UK business, we can refuse future service to a customer or ban them from purchasing in future if they are abusive or unreasonable.
 
There was zero abuse (it’s a shame the call wasn’t recorded), simply a wish to have my shoes repaired. Instead not only have I experienced terrible customer service but also an email which basically states; take your customer needs elsewhere. Shocking for a company with such heritage.

May 21, 2026
Unprompted review
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Rated 5 out of 5 stars

Practice Ballroom Skirt

I am delighted with my practice ballroom skirt from Supadance. The skirt is beautiful and just what I wanted. I can’t wait to wear it. This is my first purchase and I will certainly be buying again from them. Delivery was very quick too.

February 27, 2025
Unprompted review
Rated 1 out of 5 stars

Terrible experience trying to purchase…

Terrible experience trying to purchase gift vouchers via the website. The moneys been taken, but no email confirmation that the vouchers are on their way. I then get an email that says "Thanks for stopping by. We saved all of the great items you've added to your cart so when you're ready to buy, simply complete your purchase". So I'm having to email back to ask, is this order on its way or not?

December 15, 2023
Unprompted review
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Reply from Supadance

Thank you for leaving a review.
We stopped using Trustpilot services in 2020, so we no longer monitor this site.
However, just to confirm your order for the Gift Voucher was processed and dispatched on 19th December 2023. Best Regards, Supadance Team

Rated 5 out of 5 stars

Outstanding service

Purchased shoes, encountered a problem with them after a few months and reported it. The customer service was outstanding. So very attentive and concerned and put the problem right immediately. Can not fault Supadance and will not buy shoes from anywhere else now.

February 23, 2022
Unprompted review
Rated 2 out of 5 stars

Leather splits

I have bought two pairs of men's ballroom shoes. Both pairs had the same problem. The leather in top of the shoe split. I understand soles and heels wearing out but, not the tops splitting. I have never seen that in shoes.

December 12, 2021
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Rated 3 out of 5 stars

No shoes, no money, no answer

I've ordered a pair of shoes for my husband's birthday, and it arrived on time. However, it was a wrong (cheaper) pair, moreover, in a wrong size. The birthday present was spoiled. The customer service promised to send me a new pair as soon as they get my return. The parcel was signed for in Supadance office on July 16th. Today it's July 31st, and I don't get any information. My messages are simply ignored. Pity it's not possible to put zero stars here. Not what you expect from such famous brand...

UPD. Got the parcel with the right shoes yesterday, and to be honest, the shoes themselves are perfect :) However, none of my messages are answered.

August 1, 2020
Unprompted review
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Reply from Supadance

Dear Ekaterina,

Thank you for your review. Unfortunately due to the COVID-19 measures during the month of July we have been working with fewer staff members for only a couple of days a week. The new measures have meant it has been very difficult to respond to all email enquiries, however, we have done our best with limited resources. We are slowly getting back to normal so we hope this will not happen again.

Just to confirm your exchange shoes were dispatched on the 23rd July and were delivered on the 3rd August.

We are glad to see with the update that you are happy with the shoes themselves :)

Kind Regards,
Supadance

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Rated 5 out of 5 stars

quality shoes

I feel the quality of dance shoes is amazing, having tryed other manufacturers and the quality is not as good.

March 28, 2020
Unprompted review
Rated 5 out of 5 stars

Helpful staff

Clear useful website. Helpful staff in store. I called when I had a question about an online product and they were very helpful.

March 28, 2020
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Rated 5 out of 5 stars

Amazing shoes!

I bought a pair of made-to-order shoes. I had expected them to take the full 6-8weeks that was advertised. However, after 4 weeks I received an email that they were on their way!

The quality is superb and they feel like a pair of very sturdy shoes. They only took one day to wear in, and they are extremely comfortable and breathable.

Would definitely recommend Supadance to others that haven't already bought from them.

March 27, 2020
Unprompted review
Rated 5 out of 5 stars

All thumbs up!

They are great! Their shoes and accessories are great quality and good value for money. They have a rich variety of products, with so many tweaks that can be made outside the standard offer. Delivery (abroad) was quite expedient. The sales team is particularly helpful and their advice was vital for my previous purchase.

March 27, 2020
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Rated 5 out of 5 stars

I reccomend Supdance

I reccomend Supdance. I got my shoes after few days. Contact with them is perfect. They answer really quick and help if u have any problem. Shoes look gorgeous! I can't wait to wear them for the party.

March 10, 2020
Unprompted review

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