We bought from Swiss Watches Direct in the past and were so impressed by everything from initial communications to delivery of our watch we just had to use them again. Garry and Ashley were great at... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
I was looking for a Tag Heuer watch as a gift for my son’s 21st birthday, After many days & nights of restless searching I came upon Swiss watches direct. I immediately emailed them about what I wante... See more
Company replied
I was looking for a certain type of watch and found that Swiss watches direct could get hold of it, my experience from start to finish was exceptional. Everything explained and even told to have thin... See more
Company replied
I recently purchased Omega Seamaster 300 from SWD and it has been a great experience. Ashley has been prompt in replying to all my questions and regularly updated about the progress. I wanted the watc... See more
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Company details
Information provided by various external sources
Save around 20% on new Swiss watches - TAG Heuer, Breitling, Omega, Longines, Cartier, IWC, Jaeger LeCoultre and many more Swiss watch brands - UK company selling new watches sourced from authorised dealers all supplied with the official dealer stamped/ activated warranty.
Swiss Watches Direct Ltd
Written by the company
- New Watches Surced From Authorised Dealers At Low Prices!
Contact info
PO Box 117, BN24 9AN, Pevensey, United Kingdom
- 01323 761100
- sales@swisswatchesdirect.co.uk
- www.swisswatchesdirect.co.uk
4.9
Excellent
4K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 100% of negative reviews
Typically replies within 24 hours
How this company uses Trustpilot
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Genuine seller
Genuine seller. Clear communication throughout and excellent delivery. Pleased with my watch thank you
July 27, 2026
Great 1st time buy from Swiss Watches…
Great 1st time buy from Swiss Watches Direct will probably visit again next purchase.
June 1, 2026
Very positive experience
Delivered on time, good communication, good price, genuine product buy with confidence
July 16, 2026
Unbelievable experience …
Unbelievable experience …
First class
Quality merchandise, ordered for my sons 18 th birthday , came next day , pricing was a lot better than anywhere else , customer service was fantastic
Thank you guys
August 14, 2025
Garry and Swiss watches were great
Garry and Swiss watches were great, communication was great and timely delivery.
Thank you!
June 26, 2026
Reply from Swiss Watches Direct
Thank you very much for your review. We are glad that you found the buying experience straightforward and that you are happy with your new watch. Good communication throughout the order and delivery process is extremely important to us, particularly when customers are making such a special purchase. We hope you enjoy your watch.
Great Purchase Experience
Great purchase experience, knowledgeable team and watch arrived as promise. Would 100% recommend
June 24, 2026
Reply from Swiss Watches Direct
Thank you for your kind review. We are very pleased to hear that you are happy with your new watch and the service provided. We have been helping customers purchase brand new luxury watches since 2005, and excellent communication and customer care have always been at the heart of our business. We hope you enjoy your watch for many years to come.
Good Comms and Nice Discount would use again
I found this company online via a search as my wife was after a Longines watch and it wasn't one that was in stock in our local shop. The experience was very good, nice discount on watch and it took possibly 25 days to arrive but this was all explained in initial contact before they agreed to take order. Regular updates along the way. Watch came completely factory plastic wrapped in the box etc. Will use again.
June 26, 2026
Unprompted review
Reply from Swiss Watches Direct
Thank you for taking the time to leave us a review. We are delighted that you are pleased with your new watch and the service you received. A luxury watch is a special purchase, and we believe every customer deserves excellent communication, professional support and a competitive price. Thank you again for placing your trust in us, and we hope you enjoy your watch.
Watch was delivered quickly
Watch was delivered quickly, and was perfect. Exact same product as you'd get on the high street but much cheaper.
June 11, 2026
Reply from Swiss Watches Direct
It’s lovely to hear when customers are so happy with their new watch. We also understand that when you spend thousands of pounds on a special purchase that you deserve a high level of customer service as well as a great price. We started selling brand-new watches online back in 2005, and we have always tried to maintain good communication right through the buying & delivery process.
Reply from Swiss Watches Direct
Thank you for taking the time to review our company. We are glad that you are happy with our service and the value we can offer customers. We have been trading over 20 years, and customer service is extremely important to us. We hope you enjoy your new watch.
Great service with frequent updates on…
Great service with frequent updates on my order. Delivery was much quicker than stated on the website.
June 9, 2026
Reply from Swiss Watches Direct
Thank you for taking the time to leave us a review. We are delighted that you are pleased with your new watch and the service you received. A luxury watch is a special purchase, and we believe every customer deserves excellent communication, professional support and a competitive price. Thank you again for placing your trust in us, and we hope you enjoy your watch.
Excellent service
Excellent service. Got the watch in good time (just over a week) at a very reasonable discount on RRP.
June 9, 2026
Reply from Swiss Watches Direct
It’s lovely to hear when customers are so happy with their new watch. We also understand that when you spend thousands of pounds on a special purchase that you deserve a high level of customer service as well as a great price. We started selling brand-new watches online back in 2005, and we have always tried to maintain good communication right through the buying & delivery process.
Reply from Swiss Watches Direct
Thank you for taking the time to leave us a review. We are delighted that you are pleased with your new watch and the service you received. A luxury watch is a special purchase, and we believe every customer deserves excellent communication, professional support and a competitive price. Thank you again for placing your trust in us, and we hope you enjoy your watch.
Service exactly as advertised.
Service exactly as advertised.
Very responsive communication and helpful with choosing a delivery date to suit.
An expensive watch is always a worry but SWD can be trusted to deliver based on my experience.
Thank you
June 2, 2026
Reply from Swiss Watches Direct
Thank you for taking the time to leave us such a lovely review. We are delighted to hear that you are happy with your new watch and the service you received. We have been selling brand new watches online since 2005, and providing excellent customer service alongside competitive prices remains extremely important to us. We hope you enjoy wearing your new watch for many years to come.
Great experience
Great experience, got my dream Tag Heurer at £1000 less than the next nearest offer. Really easy to buy and register the extended 5 year warranty. Couldn't be happier.
June 2, 2026
Reply from Swiss Watches Direct
Thank you for taking the time to review our company. We are glad that you are happy with our service and the value we can offer customers. We have been trading over 20 years, and customer service is extremely important to us. We hope you enjoy your new watch.
Luxury watch purchase - great experience
I was looking for a certain type of watch and found that Swiss watches direct could get hold of it, my experience from start to finish was exceptional. Everything explained and even told to have think about it and come back. I really appreciated the guidance and not rush me in buying a luxury watch. Garry has been amazing kept me informed at all time. I would definitely recommend.
May 29, 2026
Reply from Swiss Watches Direct
It’s lovely to hear when customers are so happy with their new watch. We also understand that when you spend thousands of pounds on a special purchase that you deserve a high level of customer service as well as a great price. We started selling brand-new watches online back in 2005, and we have always tried to maintain good communication right through the buying & delivery process.
Had a very good experience
Had a very good experience with my purchase. The price was the best and the communication was excellent. It is the third time I have used swiss watches direct and have always been pleased with the service they provided.
May 26, 2026
Reply from Swiss Watches Direct
Thank you for taking the time to leave us a review. We are delighted that you are pleased with your new watch and the service you received. A luxury watch is a special purchase, and we believe every customer deserves excellent communication, professional support and a competitive price. Thank you again for placing your trust in us, and we hope you enjoy your watch.
Reply from Swiss Watches Direct
Thank you for your kind review. We are very pleased to hear that you are happy with your new watch and the service provided. We have been helping customers purchase brand new luxury watches since 2005, and excellent communication and customer care have always been at the heart of our business. We hope you enjoy your watch for many years to come.
Reply from Swiss Watches Direct
Thank you for taking the time to leave us such a lovely review. We are delighted to hear that you are happy with your new watch and the service you received. We have been selling brand new watches online since 2005, and providing excellent customer service alongside competitive prices remains extremely important to us. We hope you enjoy wearing your new watch for many years to come.
Great value and the service and…
Great value and the service and communication was excellent.
May 26, 2026
Reply from Swiss Watches Direct
It’s lovely to hear when customers are so happy with their new watch. We also understand that when you spend thousands of pounds on a special purchase that you deserve a high level of customer service as well as a great price. We started selling brand-new watches online back in 2005, and we have always tried to maintain good communication right through the buying & delivery process.
Reply from Swiss Watches Direct
Thank you for taking the time to review our company. We are glad that you are happy with our service and the value we can offer customers. We have been trading over 20 years, and customer service is extremely important to us. We hope you enjoy your new watch.
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