The iFISH Store Reviews 

5,201
•
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Looking at 333 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the remarkably fast delivery times and securely thought out packaging that ensure aquatic pets arrive safely and active. People also appreciate the exceptional customer service, noting that the support team is always ready to offer helpful suggestions and quick assistance. Some reviewers were not happy with occasional shipping delays, tracking difficulties, or delivery issues that temporarily affected incoming packages during transit. A few consumers also mentioned that certain fish arrived in poor health, looking weak, or unfortunately did not survive the initial week after arrival.

What people talk about most

Product

Consumers find product satisfaction to be high, frequently highlighting that fish arrived alive, healthy, and... See more

Quality

People report positive experiences with quality, highlighting that animals consistently arrive alive,... See more

Order

Clients share positive opinions on order, consistently praising fast shipping, secure packaging, and healthy... See more

Customer service

Reviewers mention positive feedback about customer service, highlighting fast responses and certain staff... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I happen to live nearby so decided to visit their store. Not flashy but wow ! We'll maintained tanks with fish of every kind available. Got a chance to watch staff efficiently preparing shipments. Pur... See more

Company replied

Rated 5 out of 5 stars

The neon dwarf gourami arrived fat and sassy and immediately took over the tank. Packaging was well done and acclimation instructions were easy to follow. He’s beautiful, healthy and didn’t seem stres... See more

Company replied

Rated 5 out of 5 stars

I’ve ordered three times from iFISH and has been very pleased with the quick delivery of my beautiful cichlids. The customer service team is amazing the quality of service they offer is outstanding.... See more

Company replied

Rated 5 out of 5 stars

I recently found out about the iFISH store and it was absolutely great! They have the best collection of fish that I have ever seen in any aquarium store. In addition, the staff, (especially) Valerie,... See more

Company replied


Company details

  1. Tropical Fish Store
  2. also in
  3. Pet Store

Written by the company

The iFISH Store provides one of the widest selections of freshwater aquarium and pond fish available online today. We have been providing freshwater fish to aquarium and pond enthusiasts for over 20 years. Here's what you can expect from The iFISH Store: High Quality Fish / Low Pricing / Fast, Low Cost Shipping / Superior Customer Service Following quarantine, all shipments are sent via FedEx Overnight at a flat rate on all orders regardless of size. Interested in something you don't see in our store? Contact us at info@theifishstore.com or 516.524.6423 and just ask!

Live Arrival Guarantee

We follow stringent pre-shipment quarantine, packaging and Overnite Shipment procedures to guarantee live arrival of your fish.

We follow stringent pre-shipment quarantine, packaging and Overnite Shipment procedures to guarantee live arrival of your fish.
In the unlikely event that you receive a perished fish, do not worry. You can choose to receive a refund or receive a credit on your next order.

Contact info

4.5

Excellent

TrustScore 4.5 out of 5

5K reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 96% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

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4.5

All reviews

(5,201)

325 reviews in the last 12 months

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Rated 5 out of 5 stars

I fish store is great to buy fish its…

I fish store is great to buy fish its always alive and well packaged.

October 20, 2026
The iFISH Store logo

Reply from The iFISH Store

Hi Joel;

Thanks for the kind words and for ordering from us again! We’re glad to hear your fish always arrive happy and healthy. Enjoy your new additions!

Rated 5 out of 5 stars

Fish arrived alive would buy again thx.

Fish arrived alive would buy again thx.

October 14, 2026
The iFISH Store logo

Reply from The iFISH Store

Hi Julio;

Thanks for giving us a try! Glad your African Cichlids arrived safe and sound. We appreciate your support and look forward to your next order. Happy fishkeeping!

Rated 5 out of 5 stars

Excellent fish shipped quickly and securely!

Excellent fish shipped quickly and securely, got exactly what I ordered and am very happy with the whole experience. Have recommended to several friends with aquariums and will definitely order from again.

October 14, 2026
The iFISH Store logo

Reply from The iFISH Store

Hi Stephen;

Thanks so much for giving us a try! We’re so glad you’re happy with your African Cichlids and your first experience with us. We really appreciate you spreading the word to your friends and look forward to helping you with your next order. In the meantime, happy fishkeeping!

Rated 5 out of 5 stars

Great experience

Everything went great,will do it again.

October 12, 2026
The iFISH Store logo

Reply from The iFISH Store

Hi Randy;

Thanks for giving us a try! So glad you had a great experience with us. We hope you’re enjoying your African Cichlids and look forward to your next order! Happy fishkeeping!

Rated 5 out of 5 stars

Fish were healthy and customer service …

Fish were healthy and customer service was excellent

October 12, 2026
The iFISH Store logo

Reply from The iFISH Store

Thanks for ordering from us again! So glad your fish arrived healthy and that our team took good care of you. We appreciate your continued support! Happy fishkeeping!

Rated 3 out of 5 stars

I ordered 3in fish and received maybe…

I ordered 3in fish and received maybe 1/12in. Other than that the fish I did receive where healthy

October 12, 2026
The iFISH Store logo

Reply from The iFISH Store

Thanks for sharing your feedback, Donald! We’re really glad to hear your African Cichlids are doing well, but we’re sorry the sizes weren’t quite what you were expecting. We know it’s disappointing when your new fish arrive smaller than you had pictured! Fish sizes can be a little tricky to judge, especially when ordering different sizes. We measure from nose to tip of tail, and sizes can vary by about ¼ inch either way. We’re also glad we could help take care of the fish that didn’t make it through shipping. We truly appreciate your order and hope your new Cichlids are settling in nicely!

Rated 4 out of 5 stars

The fish arrived alive but the largest…

The fish arrived alive but the largest was very sluggish and had a large white blob between the eye. I treated for ich and it is doing well. However 3 of the fish were a lot larger than the other 3. Otherwise they are doing fine.

Thanks
Marco

October 12, 2026
The iFISH Store logo

Reply from The iFISH Store

Hi Marco;

Thanks for ordering from us again! We’re sorry one of your fish wasn’t looking its best when it arrived, but we’re really glad to hear it’s doing better now! We appreciate you letting us know about the size differences, too, and we’ll pass that feedback along to our team. Thanks again for your continued support, and happy fishkeeping!

Rated 1 out of 5 stars

I have not received my package and…

I have not received my package and haven't received an update email in about a week

October 5, 2026
The iFISH Store logo

Reply from The iFISH Store

Hi Andrew;

We’re sorry to hear you weren’t able to locate your package. Our records show that you placed your order on October 4th and it was shipped to the address you provided on October 5th via FedEx Overnight shipping. We also sent a shipment email to you on October 5th to alert you to the overnight shipment. We’ve checked the FedEx tracking information, which confirms that your order was delivered on October 6th at 12:47 PM. FedEx also provided a delivery confirmation photo showing the package on your front porch. If you would like a copy of the photo, tracking number and shipment history, we’d be happy to provide it. Please contact us at info@theifishstore.com if you would like us to send you all of the shipment information. We hope we can identify any possible scenarios on why you believe you did not receive your shipment.

Rated 5 out of 5 stars

Ordered some fish from The iFISH Store…

Ordered some fish from The iFISH Store and they all showed up alive and swimming, packed way better than I expected. Shipping was quick and everything looked healthy right out of the bag.

October 7, 2026
Unprompted review
The iFISH Store logo

Reply from The iFISH Store

Hi Adam;

Thanks so much for giving us a try! We’re happy to hear your fish arrived healthy and that you were pleased with the packing and shipping. We appreciate your kind words and hope we can help you again in the future! Happy fishkeeping!

Rated 1 out of 5 stars

I have not received my order and I…

I have not received my order and I can't get updates.

October 24, 2026
The iFISH Store logo

Reply from The iFISH Store

Hi Anna;

We're sorry to hear this! You've been such a great customer, and we always appreciate hearing from you. We've enjoyed our recent email exchanges and your kind replies, so we're sorry there still seems to be some issues with your order. We sent your FedEx tracking information on November 3rd, confirming delivery was scheduled for November 4th.

If your order still hasn't arrived, please let us know so we can look into it right away. We appreciate your continued support and want to make sure everything works out!

Rated 5 out of 5 stars

Fast shipping

Fast shipping, healthy fish, what more can I ask for?

September 29, 2026
The iFISH Store logo

Reply from The iFISH Store

What more could we ask for than a happy customer and happy fish! 😊 So glad everything went smoothly and your fish are doing well. Thanks so much for giving us a try!

Rated 5 out of 5 stars

Fish were delivered in a timely manner…

Fish were delivered in a timely manner and alive. Colors of fish came back in a few days after they relaxed and adjusted to water parameters, thank you.

September 28, 2026
The iFISH Store logo

Reply from The iFISH Store

Hi Mana;

Happy to hear your Discus arrived safely and are settling in nicely! It’s always fun to watch their beautiful colors come back once they’re comfortable in their new home. Thanks so much for giving us a try and sharing your experience. We really appreciate it!

Rated 2 out of 5 stars

4 fish have died in 1st week

4 fish have died in 1st week. Very weak display. Was anticipating buying another lot. Not after seeing results. Going back to Imperial, fish are heartier.

September 28, 2026
The iFISH Store logo

Reply from The iFISH Store

Hi Kevin;

We’re so sorry to hear you’ve lost four fish! We appreciate your past orders and are disappointed to hear this experience wasn’t a good one. We wish you had reached out to us when you first noticed something wasn’t right. We always encourage our customers to contact us at the first sign of trouble so we can help identify what’s happening and hopefully turn things around. We appreciate your feedback and hope you’ll give us another opportunity to earn your confidence.

Rated 5 out of 5 stars

I bought the 10 pack of discus

I bought the 10 pack of discus. All are growing well and appear perfectly healthy after 3 weeks. I was happy enough that I ordered from them again. I highly recommend them at this point.

September 28, 2026
The iFISH Store logo

Reply from The iFISH Store

Hi Jamie;

So happy to hear all 10 Discus are growing and doing so well! And seeing you come back for another order makes us even happier! Thanks so much for your confidence in us and for taking the time to share your experience. We really appreciate it!

Rated 5 out of 5 stars

Very happy with this store

Fish came in healthy and beautiful. The iFISH store is my favorite place to get on -line fish purchases.

September 28, 2026
The iFISH Store logo

Reply from The iFISH Store

Hi Heidi;

Thank you for sharing your experience with us. It means a lot to us that you keep coming back, and we’re glad to hear your fish arrived healthy and beautiful once again. Thanks for making us your favorite place to shop for fish online!

Rated 3 out of 5 stars

IFish is excellent with some species but needs work on others all in all I will continue to buy from them

Salvini were all sick with some parasite and got the wrong Oscars the Bumblebee cichlids were absolutely phenomenal so IFish is excellent with some species but needs work on others all in all I will continue to buy from them at least they try to make it right where other stores don’t even respond

September 30, 2026
The iFISH Store logo

Reply from The iFISH Store

Hi Ian;

Thank you for your honest feedback and for giving us the opportunity to address your concerns. We’re sorry that your experience with the Salvini and Oscars was disappointing, but we’re happy to hear the Bumblebee Cichlids are doing so well. We appreciate your recognizing our efforts to make things right. Your continued trust in us means a lot, and we look forward to making your next experience a better one.

Rated 2 out of 5 stars

We received all the Fish and followed…

We received all the Fish and followed all the instructions. Three of the cichlids died 2 strawberry and yellow and blue ciclid and one of the alergy eaters died. This is never happened with your company before. All within a week

September 28, 2026
The iFISH Store logo

Reply from The iFISH Store

Hi Carolyn;

We’re so sorry to hear about the fish you lost! We know how disappointing that is, especially since you’ve ordered from us before without any issues. We really appreciate you coming back to us and wish we’d had a chance to help when things first started going wrong. Please reach out so we can chat a little more about what happened and see how we can help!

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