Upsales CRM review
I chose Upsales because I felt it had a better design than the other CRMs I evaluated. In hindsight, the visual design gave me a false impression, as the actual user experience is quite poor. After a year of using the platform, I still struggle to understand how some of the most basic views relate to one another.
There are several design decisions that make information within an account siloed and difficult to access. As a result, it’s very easy to contact the same account multiple times without being aware of previous interactions simply because the information isn’t surfaced clearly.
Whenever Upsales launches a new AI feature, I find myself rolling my eyes a little. In my view, they should focus more on improving the core functionality and usability of the platform before investing heavily in additional features.
Another limitation I encountered was the export functionality when transitioning to another CRM. The process was more difficult than it should have been, and it’s something I’ll pay much closer attention to when evaluating CRM systems in the future.
I also experienced a high turnover of account managers. During a 12-month period, I had three or four different account managers, which made the relationship feel inconsistent.
The contract structure is another drawback. You sign an annual agreement, and whenever you add a new team member, you’re billed for the remaining months of the contract period. However, you cannot remove users once they’ve been added. For a growing company where team size fluctuates, this lack of flexibility is far from ideal. Most modern SaaS tools allow you to commit to a baseline number of users while retaining some flexibility above that level.
The most valuable aspect of Upsales for me was the company database. It has been an extremely useful prospecting tool for the Swedish market and is probably the feature I would miss the most after leaving the platform.








