Watch Affinity Reviews 

True watch lovers and experts. I had the pleasure of visiting the showroom in San Antonio and getting to know the team. They are very passionate about all types of watches and they know their craft!

Buyer Be Aware and Verify Item in Stock and Representations are Accurate. This review concerns Watch Affinity’s dealer practices, but buyers should also understand the broader context when purchasing through Chrono24. You Should also be aware that Seller makes a lot of claims in response to reviews about the shipping process. It is typically that the shipper was delayed, or there was something with fed ex, or it had a problem. This seems to be a typical issue with seller.

Watch Affinity is based in San Antonio, Texas, which is also where the watch was ultimately returned. The core issue here is Watch Affinity’s repeated misrepresentations regarding inventory, shipment status, and possession of the watch.

The listing stated that the watch was in stock and available for immediate shipment. This was not a generic or fungible item. It was a specific, unique watch, defined by the represented production year, its unworn condition, and a specific warranty card date. This watch was not interchangeable with other inventory.

Relying on these written representations, I purchased the watch on January 7, 2026. Payment was processed the following day. Despite this, no shipment occurred.

In writing, Watch Affinity twice stated on specific dates that the watch had shipped, when that was demonstrably false. Carrier records confirmed that FedEx had not received the package and that, at most, a shipping label had been created. I independently contacted FedEx, which confirmed there were no carrier, system, or insurance delays.

Before any shipment occurred, I canceled the transaction four separate times in writing: twice with Watch Affinity and twice with Chrono24. Despite these clear written cancellations, Watch Affinity shipped the watch anyway.

When the watch was finally sent—approximately twelve days after payment—it did not ship from Texas or from Watch Affinity’s stated location. Instead, it shipped from Ontario, Canada, confirming that the watch was not actually in stock at the time of sale despite explicit representations to the contrary.

Further reinforcing this conclusion, the listing remained active even after my purchase. Reputable dealers reserve or remove listings for unique watches once sold. Keeping this listing live while supposedly preparing shipment strongly suggests the dealer did not have physical possession of the watch.

Buyers should also be aware that photographs alone are insufficient. Stock or generic images do not demonstrate possession. Prospective buyers should insist on real-time verification, such as a FaceTime or live video showing the actual watch in the dealer’s possession, before relying on “in stock” claims.

Although this review focuses on Watch Affinity, buyers should understand that Chrono24 is not buyer-protective in practice. Despite multiple written cancellations and documented false shipment claims, Chrono24 allowed the shipment to proceed and then deferred to slow, seller-controlled timelines before releasing escrow funds. This added unnecessary stress and exposure in a transaction exceeding $19,000.

I returned the watch immediately, unopened and in identical condition. The return would never have been necessary had Watch Affinity accurately represented inventory and shipment status from the outset.

Based on this experience, I do not consider Watch Affinity to be a trustworthy dealer. Misrepresenting stock, providing false shipment confirmations, keeping listings active after purchase, and shipping after repeated written cancellations undermines buyer confidence—particularly in high-value transactions. Buyers should proceed with extreme caution.

Had a great experience trading in 5 watches and consolidating into 2 great new pieces, one of which was in stock and the other of which was sourced in one day in perfect condition. Highly recommend them for your next watch purchase.

watch advertised as new but was used and polished

I just learned that this business is spreading incorrect information about my experience and the experience of other clients. A lot of fabrication.

Clearly there is a pattern here.
They are not honest. They treat their customers badly. They lie about it.

My recommendation is to avoid this dealer! I paid and for 14 days he mislead me that the Custom or Insurance is a problem, but he never provided requested video or pictures to prove that he actually has the watch. He never had the product that I order through Chrono24. By the way, avoid Chrono24 as well. They have no means to verify if dealers are really selling a product or just a picture.

First time experience for a very nice Rolex. Luis was professional and all transactions were prompt and zero surprises. Will absolutely feel comfortable doing future business with Watch Affinity. Everything delivered was authentic and prices were excellent.

Via Chrono 24 I placed my order with Watch Affinity (San Antonio, Texas) for a Rolex OP41 Celebration dial 18 February 2025. I paid in full on the same day. Two days later I messaged the Watch Affinity to enquire if they had shipped the watch. They hadn’t. Bearing in mind Watch Affinity’s sales post included the UK as a shipping destination. The only responses I received from Watch Affinity were excuses as to why they couldn’t ship to the UK. Such as “We have been battling with customs and Fedex to ship to your country due to new law implementation. Have been trying to figure this out all day today and no luck. I am expecting a call from a Fedex agent tomorrow.”

Shipping from the USA to the UK is routine. Even the customer service agent at Chrono 24 confirmed this. Communication from Watch Affinity was always extremely poor. Even Chrono 24 Europe and USA didn’t have any luck trying to contact them. There’s an irony here, on their website Watch Affinity state “We are the most reliable local watch dealers in South Texas. We excel at efficiency, trustworthiness, and communication. At Watch Affinity, we strive to be the most dependable watch dealers in South Texas by offering efficient services and building trusting partnerships with customers through effective communication.” What a joke!

I was even advised by a Chrono 24 customer service agent to provide a USA address, which I did. Still no response.

On Thursday 20 March I received messages and emails stating my purchase has been cancelled and a refund issued. Th reason was " Sale can not be completed, transaction will be cancelled and buyer will be refunded”. It is my belief Watch Affinity never had the watch to sell in the first place.

I am extremely disappointed with Watch Affinity because they did not honour my purchase. I cannot in good conscience recommend purchasing a watch from Watch Affinity. Certainly not if you physically want to receive the watch.

What is equally disappointing, is the poor customer service from Chrono 24. They basically stated they don't have any control over the sellers on their platform. This is my second experience of a purchase through Chrono 24 not being honoured. There hasn't even been any offer of a gesture of goodwill. As such, I would seriously consider using another platform, because being one of the biggest platforms in the world doesn't always equate to a positive buying experience, or good customer service. The buying experience through Chrono 24 is far from seamless, and don’t count on any assistance from their customer service agents.

Update 24 March 2025

In response to this post, I received an email from Watch Affinity questioning this feedback. Their CEO offered the following explanation "No reason to leave a negative review when the watch was unable to ship and it was communicated. It’s not Fedex is the insurance company we use and I believe it was communicated sir". Unfortunately the reason stated to me for non-shipment of the watch was due to customs issues, not insurance cover for shipment to the UK. (which Chrono 24 assured me was routine) However, in an attempt to resolve these issues amicably, I offered the CEO an alternative secure shipping address in the USA (as I did previously during my correspondence with Watch Affinity via Chrono 24). Despite saying he would have his office look into this, the CEO has gone silent once again.

Once again, I am left wondering whether there was ever a watch for sale in the first place.