Love the brand very unique looks on their straps, recently picked up a sailcloth strap for my Tudor BB GMT and it matches the blue perfect. Barely wear the steel band anymore for all around comfort.... See more
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WIS Straps is a premium watch strap and accessory brand based in Dallas, Texas, dedicated to helping collectors elevate and personalize their timepieces. We design and offer a wide range of high-quality watch straps—including Italian leather, sailcloth, rubber, nylon, elastic, and luxury custom options—along with watch tools and storage accessories to support safe strap changes and long-term care. With a focus on comfort, durability, precision fitment, and quick-release convenience, WIS Straps is built for enthusiasts who value craftsmanship and versatile style for every watch in their collection.
On All Orders
2811 McKinney Ave, Ste 280, 75204, Dallas, United States
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Received my red rubber strap for my Panerai. I walked into my local jewelry watch shop and immediately got noticed by the manager and salesman. “When do you get a Panerai!!???” I’ve had it for at least two years and it never got noticed until the red popped out! I love the change in color from the normal black. Love your product. Thank you for the great quality.

Reply from WIS Watch Straps
Overall they have a great selection of straps and the quality is on point. Totally VFM. I highly recommend for anyone who is looking for a strap and want genuine quality.

Reply from WIS Watch Straps
Love the straps from WIS! I bought some cool straps for my Omega seamaster and some micro brand watches! One of the best quality straps. Will be buying more in coming months! Keep up the good work!

Reply from WIS Watch Straps
The quality of WIS straps is awesome and colours are beautiful.
QR makes the straps even more fun to use. Highly recommend.

Reply from WIS Watch Straps
Great colors & selection . The rubber w/ quick release is genius & just as comfortable as those pricier strap stores.

Reply from WIS Watch Straps
I have 3 of their straps and I love them. Top quality. Customer service was good as well.

Reply from WIS Watch Straps
Premium customer service and excellent strap quality that has never let me down! I've been wearing WIS straps and have even used their accessories (bracelet removal tool) on most of my watches because of the phenomenal feel they have! The price point paired with the materials used and the quality of the finished straps is second to none and I have over 10 of their straps in my collection (rubber, leather, and sailcloth) the owner is personally responds to all Instagram messages and his whole team is so invested in making sure that your experience is first class that it actually puts higher tier and more pricey strap brands to shame.
They are super dedicated to their craft and are legitimate watch collectors themselves - they care about the watch community and if anything ever goes less than perfect they always ALWAYS make things right! 5 out of 5, try them out, you won't be disappointed!

Reply from WIS Watch Straps
Well made comfortable rubber straps. Its been almost 3 years and I still wear mine and they still look brand new. Great quality and the brand continues to innovate with new materials, designs in all lug widths. Cant beat WIS.

Reply from WIS Watch Straps
Had an issue with a strap for a Cartier Santos and was offered a replacement strap immediately and without question. Mitchell was great and really appreciated the great customer service from WIS which is lacking from many others nowadays. Will definitely come back to WIS again for any further purchases.

Reply from WIS Watch Straps
Great strap and customer service. Super communicative and the quality is worth the purchase price!

Reply from WIS Watch Straps
The rubber straps are comfortable and hold up well. They feel smooth and not too long.

Reply from WIS Watch Straps
I do like this design and wish it came in more colors even though the color is way more muted than pictures show. Straps arrived quickly and seem decent quality. Fit is annoyingly tight compared to my other FKM straps, and the buckle and holes are obnoxiously big in relation to the strap.

Reply from WIS Watch Straps
Have only had great experiences with WIS straps.
I currently own ~5 of their straps, ranging from leather for my dress watches and rubber for my sport/dive watches.
The brand continues to be amazing and I strongly recommend them for anyone in the market for competitively priced and high quality straps.

Reply from WIS Watch Straps
I have WIS rubber straps and they are of amazing quality and comfort. Can't recommend them enough!

Reply from WIS Watch Straps
I have a handful of wis rubber straps, and they are truly among the softest and most comfortable ones I own. The WIS guys are also open and very forthcoming in their communication. Big thumbs up from me, Hans

Reply from WIS Watch Straps
I am very happy with all my WIS straps. Their customer service is also both polite and responsive. No complaints at all.

Reply from WIS Watch Straps
I purchased a strap, and unfortunately, it did not fit my wrist. After a few emails, I received a postage prepaid label, and my card was credited back.
I looked and fit great on my 216570, and the color was purfect to bad I could not keep it.
Thanx again

Reply from WIS Watch Straps
The best watch straps I've ever tried! They're simply fantastic! I have two Omega Seamasters and I love pairing them with the rubber straps; the quick-release clasps are the best experience. Quick and easy to change. I recommend them 100%. Fantastic experience!

Reply from WIS Watch Straps
Perfect premium straps to pair with my Seamaster and Speedmaster.
They have a great selection of straps and all of them are built amazingly.
I really love the suede strap and also the sailcloth strap which is simply perfect.
I really trust this brand

Reply from WIS Watch Straps
I’ve experienced the quality of WIS Straps several times, and each time I’ve been positively impressed by how comfortable and well-made they are.
Both the rubber and sailcloth straps, as well as the NATO strap I recently purchased, are premium quality and I truly feel confident recommending them!!!

Reply from WIS Watch Straps
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