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Review summary

Created with AI, based on recent reviews

Evaluating 28 reviews, most reviewers were let down by their experience overall. Many people were dissatisfied with the product, specifically noting an unpleasant and overpowering smell that often lingered on clothes, sometimes described as chemical or damp. Customers also reported issues with the quality of the product, including a strange residue left on clothing and a reduced ability to remove stains, even with additional stain removers. Some people were dissatisfied with the staff and service, particularly regarding the changes to the product formula and the lack of response to customer concerns. Additionally, some customers found it difficult to contact the company about these issues.

What people talk about most

Product

Consumers express strong dissatisfaction with the product. Many reviewers report an overpowering and... See more

Quality

People report negative experiences with quality. Many reviewers express strong dissatisfaction with the... See more

Reviews shaping this summary

Rated 2 out of 5 stars

I have been using Ariel powder happily for well over 20 years. Half the reason was that it smelt better than most of its rivals. But recently I’ve noticed an unpleasant smell in everything, I can onl... See more

Rated 2 out of 5 stars

I recently bought Ariel for the first time in several years, huge mistake. The smell of this product is too overpowering. It has a scent of gone off spilt milk which makes me feel nauseous. It also l... See more

Rated 2 out of 5 stars

We bought Ariel big pod tablets to remove mild stains but unfortunately these didn't work in our new machine. Sorry Peter Crouch, big stains, big problem!!

Rated 1 out of 5 stars

Just opened my first box of Ariel The Big One, used it for the first time today, the smell is overpowering and unpleasant. In fact it is disgusting, all of my bedding now stinks. What on earth is in... See more


Company details

  1. Cosmetics Store
  2. Beauty Product Supplier
  3. Cosmetics Industry

Information provided by various external sources

Welcome to Ariel, offering an outstanding range of washing powders and detergents. Browse through our latest innovations, consumer and expert advice.


Contact info

1.5

Bad

TrustScore 1.5 out of 5

314 reviews

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Rated 1 out of 5 stars

Ariel The Big One - It stinks....Literally!!

Just opened my first box of Ariel The Big One, used it for the first time today, the smell is overpowering and unpleasant. In fact it is disgusting, all of my bedding now stinks. What on earth is in these Pods to make them smell so bad.
I will not be buying Ariel again, I've used this reliable brand for many years but never again!!

May 4, 2026
Unprompted review
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Rated 2 out of 5 stars

Unpleasantly scented

I recently bought Ariel for the first time in several years, huge mistake. The smell of this product is too overpowering. It has a scent of gone off spilt milk which makes me feel nauseous. It also leaves a strange residue on clothes. It's a shame as it cleans quite well, especially white washing. Unfortunately I can't use this and will be denoting my nearly full box to a food bank. I will be returning to my normal washing tab brand.

April 2, 2026
Unprompted review
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Rated 1 out of 5 stars

I used to swear by this powder

I used to swear by ths powder, not anymore. since the switch to fast dissolving pack branding, the machine is always full of foam. The Same Miele machine I have always washed in for 18years, now regularly has the excessive detergent warning.
I've checked the amounts, the water in my area is still as hard as it was previously, but uts just time to wave goodbye to this product.
Washing efficiency is unchanged and no better, so time to try new brands

February 1, 2026
Unprompted review
Rated 1 out of 5 stars

Despite correct dosage to wash clothes…

Despite correct dosage to wash clothes in a washing machine, the fragrance in the liquid is totally overpowering. I can no longer wear perfume if my clothes have been washed with this liquid. The fragrance permeates the whole house and not in a good way. Please look at your recipe and revise.

January 12, 2026
Unprompted review
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Rated 1 out of 5 stars

Not original!

Ariel should not be able to market their pods as “original” when the smell is nothing like the original anymore. Absolutely vile. Smells of chemicals so dread to think what extra rubbish is in them! So overpowering and makes clothes itchy!

November 15, 2025
Unprompted review
Rated 1 out of 5 stars

Detergent is leaving chlorine spots on clothes

What happened to one of the best branded detergents ARIEL washing powder.Im literary disgusted with the imported product from GREECE.I use to wash all my washing with the least temp and my results were perfect every time.My washing is all stained with chlorine stains .Im sorry to say never again buying ARIEL until its back to the way it use to be.

November 1, 2025
Unprompted review
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Rated 1 out of 5 stars

Inane Ariel advert!

Have you any idea how negative your Crouch advert and his “Big Deal” inane comments really are?

As a “knee jerk” reaction we will automatically shy away from ANY Ariel product,…and we are not alone!

Goodbye Ariel!

November 2, 2025
Unprompted review
Rated 1 out of 5 stars

Awful smell now

Like many others I’m wondering what has happened to the Ariel pods? They make washing smell dreadful now. I thought it was the type I had bought, so changed to a different type of Ariel pods and just the same smell. Several reviews on here but Ariel are not responding to what they have added that makes clothes washed in them smell so bad now. I’ve used Ariel pods for many years but going to have to look for another brand now. Ariel please tell us what you have done to what was some really lovely smelling pods?

October 12, 2025
Unprompted review
Rated 2 out of 5 stars

I have been using Ariel powder happily…

I have been using Ariel powder happily for well over 20 years. Half the reason was that it smelt better than most of its rivals. But recently I’ve noticed an unpleasant smell in everything, I can only think that the formula has changed. Now in search of an alternative! Any suggestions?

October 10, 2025
Unprompted review
Rated 1 out of 5 stars

Time for a change!

I have twice used a Big pod with a mixed setting in my machine and on each occasion found a sticky mess left by a partially dissolved pod. Time for a change.

October 7, 2025
Unprompted review
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Rated 1 out of 5 stars

Bought mega wash absolutely awlful…

Bought mega wash absolutely awlful smell thought it was my washing machine gave it through clean but smelt liquid before used it before next wash .Stinks like damp smell Clothes smell damp when washed .Complained asking for £14 refund.Will not use again .

October 5, 2025
Unprompted review
Rated 1 out of 5 stars

A terrible smell

I bought my Ariel pods and thought there was something wrong with my machine the smell is just awful .it took some time to realize it was the pods two boxes in the bin. Whites and colours

September 6, 2025
Unprompted review
Rated 1 out of 5 stars

I have used Ariel pods for some years but ......

I have used Ariel pods for some years with good results, even on cool wash. This 'new improved' product is simply not up to the old. Firstly we run the 'con' of them saying we need a bigger pod for a bigger load - I am not aware that washing machines are, in fact, bigger these days? So you get less pods for your money - even though they are bigger the content is clearly weaker. The ability to remove stains, even when used with Vanish, is notably reduced. Residues remaining. I am one loyal customer who will be changing to another brand.

August 10, 2025
Unprompted review

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