I have been using Ariel powder happily for well over 20 years. Half the reason was that it smelt better than most of its rivals. But recently I’ve noticed an unpleasant smell in everything, I can onl... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Company details
Information provided by various external sources
Welcome to Ariel, offering an outstanding range of washing powders and detergents. Browse through our latest innovations, consumer and expert advice.
Contact info
United Kingdom
- ariel.co.uk
Ariel The Big One - It stinks....Literally!!
Just opened my first box of Ariel The Big One, used it for the first time today, the smell is overpowering and unpleasant. In fact it is disgusting, all of my bedding now stinks. What on earth is in these Pods to make them smell so bad.
I will not be buying Ariel again, I've used this reliable brand for many years but never again!!
Unpleasantly scented
I recently bought Ariel for the first time in several years, huge mistake. The smell of this product is too overpowering. It has a scent of gone off spilt milk which makes me feel nauseous. It also leaves a strange residue on clothes. It's a shame as it cleans quite well, especially white washing. Unfortunately I can't use this and will be denoting my nearly full box to a food bank. I will be returning to my normal washing tab brand.
We bought Ariel big pod tablets to…
We bought Ariel big pod tablets to remove mild stains but unfortunately these didn't work in our new machine. Sorry Peter Crouch, big stains, big problem!!
Developed allergy to the product itchy !!
Developed allergy to the product, itching constantly since changing to this brand
I used to swear by this powder
I used to swear by ths powder, not anymore. since the switch to fast dissolving pack branding, the machine is always full of foam. The Same Miele machine I have always washed in for 18years, now regularly has the excessive detergent warning.
I've checked the amounts, the water in my area is still as hard as it was previously, but uts just time to wave goodbye to this product.
Washing efficiency is unchanged and no better, so time to try new brands
IT STINKS BAD!
I think the smell was changed
The smell is overpowered and it's not not good at all! Why changed it ?
Despite correct dosage to wash clothes…
Despite correct dosage to wash clothes in a washing machine, the fragrance in the liquid is totally overpowering. I can no longer wear perfume if my clothes have been washed with this liquid. The fragrance permeates the whole house and not in a good way. Please look at your recipe and revise.
Just got a new box of aerial pods and…
Just got a new box of aerial pods and the smell is awful. What have you done!!?!?! People are even commenting on the smell and not in a good way.
Love Ariel pods with stain and Oder…
Love Ariel pods with stain and Oder remover in and goes nice with lanor cotton fresh my cloths feel washed and clean and smell amazing
Not original!
Ariel should not be able to market their pods as “original” when the smell is nothing like the original anymore. Absolutely vile. Smells of chemicals so dread to think what extra rubbish is in them! So overpowering and makes clothes itchy!
Detergent is leaving chlorine spots on clothes
What happened to one of the best branded detergents ARIEL washing powder.Im literary disgusted with the imported product from GREECE.I use to wash all my washing with the least temp and my results were perfect every time.My washing is all stained with chlorine stains .Im sorry to say never again buying ARIEL until its back to the way it use to be.
Inane Ariel advert!
Have you any idea how negative your Crouch advert and his “Big Deal” inane comments really are?
As a “knee jerk” reaction we will automatically shy away from ANY Ariel product,…and we are not alone!
Goodbye Ariel!
Awful smell now
Like many others I’m wondering what has happened to the Ariel pods? They make washing smell dreadful now. I thought it was the type I had bought, so changed to a different type of Ariel pods and just the same smell. Several reviews on here but Ariel are not responding to what they have added that makes clothes washed in them smell so bad now. I’ve used Ariel pods for many years but going to have to look for another brand now. Ariel please tell us what you have done to what was some really lovely smelling pods?
I have been using Ariel powder happily…
I have been using Ariel powder happily for well over 20 years. Half the reason was that it smelt better than most of its rivals. But recently I’ve noticed an unpleasant smell in everything, I can only think that the formula has changed. Now in search of an alternative! Any suggestions?
Time for a change!
I have twice used a Big pod with a mixed setting in my machine and on each occasion found a sticky mess left by a partially dissolved pod. Time for a change.
Bought mega wash absolutely awlful…
Bought mega wash absolutely awlful smell thought it was my washing machine gave it through clean but smelt liquid before used it before next wash .Stinks like damp smell Clothes smell damp when washed .Complained asking for £14 refund.Will not use again .
A terrible smell
I bought my Ariel pods and thought there was something wrong with my machine the smell is just awful .it took some time to realize it was the pods two boxes in the bin. Whites and colours
I have used Ariel pods for some years but ......
I have used Ariel pods for some years with good results, even on cool wash. This 'new improved' product is simply not up to the old. Firstly we run the 'con' of them saying we need a bigger pod for a bigger load - I am not aware that washing machines are, in fact, bigger these days? So you get less pods for your money - even though they are bigger the content is clearly weaker. The ability to remove stains, even when used with Vanish, is notably reduced. Residues remaining. I am one loyal customer who will be changing to another brand.
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.








