I recently took my Daughter to Beards in Cheltenham as they are an Omega store, to purchase an Omega MoonSwatch, but sadly they don’t have the Swatch franchise. However this did not stop Jason from as... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
See what reviewers are saying
Wonderful Service from a professional yet friendly business with excellent product knowledge. We purchased a new ladies Omega watch and had an existing gents Omega serviced (second service by Beards).... See more
Was so pleased to find a Mont Blanc Money Clip I liked which was sold out everywhere else. I got a better price than Mont Blanc had been selling it plus an extra 10% off as it was my first order. The... See more
It took a while to find the right watch for my wife, including a few trips to London to explore the options. Today Vicky gave us all the time and advice we needed to make up our minds, and we left wi... See more
Company replied
Company details
Written by the company
Founded in 1804, Beards is one of the oldest family-run jewellers in Britain. With a cornerstone location on Cheltenham's Promenade, Beards have been experts in fine jewellery and luxury timepieces for over 200 years. Shop online now to explore our range of branded and in-house jewellery; and shop our watch brands– Omega, Breitling, Tag Heuer, Longines, Montblanc, Arnold & Son and Parmigiani Fleurier.
Contact info
70 The Promenade, GL50 1NA, Cheltenham, United Kingdom
- 01242 516238
- info@beards.co.uk
- beards.co.uk
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 100% of negative reviews
Typically replies within 24 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
I recently took my Daughter to Beards…
I recently took my Daughter to Beards in Cheltenham as they are an Omega store, to purchase an Omega MoonSwatch, but sadly they don’t have the Swatch franchise. However this did not stop Jason from asking Amy to show my daughter her own Omega MoonSwatch, which she brought in specially for her. Now, considering both knew that weren’t going to earn anything from doing so, they both went out of their way to help, and that deserves recognition. Thank You to you both.
Wonderful & Friendly
Always a pleasure to spend time with the wonderful Beards team.
Tag Heuer carrera
Purchased a Tag watch which they had to order in for me ..They kept me updated on when it will be arriving
I had it delivered to my house within 2 days on time and very well packaged
Dealt with Nigel who was very friendly ..highly recommended if buying a watch
Great as always
Great as always, quick comms and fast delivery, will always look to make my purchase with Beards!
Beards are fantastic!
Beards have great staff, always very friendly, welcoming and knowledgeable. Customer service is always excellent. I have used them watch servicing and watch purchases and I can highly recommend them.
Bespoke Ring
I went to Beards to get a bespoke engagement ring made. Dawn was so helpful throughout the whole process and I am really happy with the result. I would highly recommend Beards to anyone who is looking to get a bespoke ring.
Spectacular bespoke ring service
Ordered the bespoke ring-making service through Beards.
Their service overall has been exemplary; working with me to implement my design ideas, drafting multiple renders to highlight and test variations of it and then crafting wax versions to practically try them out. Communication has been rapid, concise and informative throughout with regular updates during the process.
The piece has come out spectacularly, ahead of the original time and at a price below the expected budget. I wholeheartedly give Beards my recommendation.
Wonderful Service from a professional…
Wonderful Service from a professional yet friendly business with excellent product knowledge. We purchased a new ladies Omega watch and had an existing gents Omega serviced (second service by Beards). All the staff were friendly and helpful and kept us fully updated. So nice to deal with a business and people who have traditional customer service values. We would not hesitate to use Beards again for both purchases and servicing.
5 star Company
Was so pleased to find a Mont Blanc Money Clip I liked which was sold out everywhere else. I got a better price than Mont Blanc had been selling it plus an extra 10% off as it was my first order. The online ordering process was seamless and the order was dispatched within an hour of being made. Communication was excellent by both email and WhatsApp. A truly 5 star service. Would 100% recommend.
Buy with confidence. Great price on my watch coupled with great customer service.
Fantastic purchase form Beards from start to finish with great communication, personal emails from the Store Manager regarding bracelet sizing before dispatch making the watch personal to me before it had even left the store. Great comms followed through transit to me. Unboxing was an event with beautiful bespoke Beards wrapping and personal note from Nigel who had emailed me before. Cannot fault this Jewellers in a single area. So pleased to have business I know I can buy from with complete and utter confidence. 6 stars.
Excellent jewellery and watches e…
Excellent jewellery and watches, exceptional service and communication
Really helpful staff and fantastic…
Really helpful staff and fantastic service throughout. Would definitely recommend
Great and exceptional service
Great and exceptional service. Couldn’t have done more. Constant contact and updates throughout the whole purchase experience. Many thanks to Nigel Newhook and all the staff.
Neil was excellent with the whole…
Neil was excellent with the whole process, quick and efficient. The watch was amazing. Thank you
Mixed feelings.
* Nobody would quote to service my Omega watch, except for Beards who sent it to Switzerland. Rather expensive but was prepared to pay the price as was a gift from wife.
* Recently purchased a Longines watch for wife. Non stock item secured as special order from manufacturer. Beards handled the experience well.
* Not so good with next attempt to buy another Longines watch for myself one week before Christmas. Again, non stock special order. Sales assistant wanted to check with supplier. Called to chase answer 2nd week January and again 3rd week of January. Both times assistant wouldn't take my call but promised to call back, which he never did. Felt this was unprofessional and didn't value my custom. Not to the standard expected from a high class jeweller so contacted a different jeweller who checked with supplier and replied within one hour. So I gave them the order and increased it with another for my wife. So Beards, unfortunately lost the sale of 2 watches in one transaction!
Ring resize
Came in for a simple ring resize but process was easy and transparent, nice staff
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.








