Fjällräven Reviews 

374
TrustScore 1.5 out of 5

1.7

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Review summary

Created with AI, based on recent reviews

Looking at 38 reviews, most reviewers were let down by their experience overall. Many customers report a significant decline in product quality and durability, with items like trousers and jackets not lasting as long as expected or showing wear quickly. Reviewers frequently feel that the high price of products is not justified by their poor quality, citing issues like seams splitting, materials peeling, and items not being waterproof as advertised. A significant number of people experienced problems with their orders, including non-delivery, delayed shipments, and difficulties with returns or cancellations. Many also found customer service to be unhelpful or unresponsive when trying to resolve issues with orders or faulty products. However, some customers also noted that they appreciate the design, warmth, or comfort of certain products, such as jackets or backpacks, despite their concerns about durability.

What people talk about most

Product

Customers had ambiguous experiences with product quality and performance, with many expressing significant... See more

Quality

Reviewers express widespread dissatisfaction with the quality of products, noting that many items are not... See more

Price

Reviewers highlight negative aspects of price, expressing disappointment with the cost of products, with some... See more

Customer service

Consumers find customer service to be ambiguous, with many reviewers reporting it as nonexistent,... See more

Order

Users describe negative interactions with order, with many reporting that their orders never arrived or were... See more

Reviews shaping this summary

Rated 2 out of 5 stars

Fjallraven’s sizing and quality is all over the place. Some of their items are awesome such as the Vidda Pro trousers and most of their G1000 only jackets. Some items have dropped in quality. The Keb... See more

Rated 2 out of 5 stars

I have bought at different times 4 pairs of Fjallraven G1000 and similar trousers all sold as 52 waist. Two pairs measure size 50 one is exactly 52cm and one measures 48cm. The size 48 gone to the... See more

Company replied

Rated 2 out of 5 stars

I live in Sweden, and Fjällräven used to be synonymous with quality. You paid thousands of kronor for a product that was expected to last at least ten years — and many of the older ones easily... See more

Company replied

Rated 1 out of 5 stars

I bought Skogso padded jacket. It's my third winter, moderate use during three winter months only and has worn look with small holes on the cuffs. Plus insulation leakage through g1000 and now started... See more

Company replied


Company details

  1. Outdoor Clothing and Equipment Shop

Written by the company

Hailing from the small town of Örnsköldsvik in Sweden, a place where mountains and forest meet the sea, Fjällräven is an outdoor clothing and equipment company that’s committed to making nature more accessible. In true Swedish style, we focus on simplicity and practicality, and we have the utmost respect for the environment.


Contact info

1.7

Bad

TrustScore 1.5 out of 5

374 reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 81% of negative reviews

Typically replies within 1 month

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1.7

All reviews

(374)

51 reviews in the last 12 months

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Rated 1 out of 5 stars

My order never arrived

My order never arrived.
My messages were never replied.
Shameful!

May 11, 2025
Unprompted review
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Reply from Fjällräven

Hi there,

We’re really sorry to hear about your experience, this definitely isn’t the level of service we aim to provide.

We understand how frustrating it is when an order doesn’t arrive and communication feels lacking. If you’re open to it, we’d really appreciate the opportunity to look into this further and help make things right.

Please reach out to our customer service team via the link below with your order details so they can investigate this directly for you:

https://www.fjallraven.com/customer-service/contact-us/

Again, we sincerely apologise for the experience and appreciate you taking the time to share your feedback.

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Rated 1 out of 5 stars

Very poor service of Fjallraven in Australia

Absolutely appauling online service from Fjallraven in Australia! I travel a lot and shop a lot at Fjallraven only because I like the design of their clothes and there is nothing similar in our part of the world. Over the last few years, as Fjallraven switched more to online sales, their service became worse and worse. They have minimum stock in Sydney store, mostly hats and backpacks but worst exchange/refund rules on the market for the online sales in Australia. They NEVER reply to the emails and do not provide a contact phone number.

May 1, 2026
Unprompted review
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Reply from Fjällräven

Hi there,

We’re really sorry to hear about your experience and appreciate you taking the time to share this feedback. This certainly isn’t the kind of experience we want customers to have when shopping with us.

While we’re unable to review order details here on Trustpilot, we’d encourage you to get back in touch with the Australian customer service team directly at support@fjallraven.com.au so they can look into this further for you and help provide clarity around your case.

Thank you again for your feedback.

Rated 1 out of 5 stars

Fjaalraven anorak no. 8. The single worst piece of clothing I…

The single worst piece of clothing I have ever bought.

Anorak no 8. Hugely expensive. Advertised as suitable for all weather conditions. Rubbish.

No good in the cold as it is uninsulated and not much good on a sunny day but it when it starts to rain that you really discover how appaling it is. The merest light shower soaks straight through it and you are immediately wet.

“Use our Greenland wax to make it more water resistant.” They say. Funny that a water resistant jacket should need additional waterproofing but let’s see if it works. Not a bit of it. Two treatments and my new jacket looked like an old cow hide but one 5 minute cycle ride in a light shower and I was drenched. I’ve since used silicone based treatments and when they didn’t work I tried boot polish! Nothing works on their fancy G-1000 fabric. If you wear this jacket in the rain you are going to get wet, really wet.

“So what’s this shabby piece of clothing for?” You may ask. Two things: showing off to your friends that you have money to burn on Scandi clothing and blackberry picking. It’s ok at keeping our prickles. Problem is that wearing it makes you feel like a profligate prick.

I’ve never owed a piece of clothing that makes me angry before but there’s a first time for everything I suppose.

Their excuse, which you will see below is that the anorak is only intended to be water resistant to light showers. It isn't. Even the lightest of showers will immediately penetrate.

They also suggest that the Greenland Wax needs to be melted into the fabric. I used and entire tub of their greenland wax, giving the anorak two full coats. In doing so I heated the jacket all over with a heat gun on medium setting, ensuring that the wax fully penetrated. The result was that my once-new anorak was now darker in colour than when originally purchased and was as stiff as a board. But it is still incapable of resisting even the lightest shower. Well, maybe not true. It resists water much like a light cotton shirt might do. The G-1000 fabric is simply too thin for repeat applications of wax to have any impact.

In their reply they advise that I contact customer support. I have already done so. The rep I spoke to admitted that though he has an anorak No 8 he never wears it in the rain. No apology, no contrition, no refund.

Their website shows their G-1000 fabric with pretty little droplets of water on it. This clearly suggests it is waterproof. They know otherwise. Do not trust this company and its over hyped products.

March 26, 2026
Unprompted review
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Reply from Fjällräven

Hi there,

Thank you for taking the time to share your feedback, and we’re really sorry to hear about your experience with the Anorak No. 8.

The Anorak No. 8 is designed as a durable shell garment made from G-1000, which is wind resistant and water resistant, but not fully waterproof. It’s intended to be used as part of a layering system, rather than as an insulated jacket, and for heavier or sustained rain we would recommend a waterproof shell instead.

G-1000 can be adapted with Greenland Wax to improve water resistance, but it’s important that the wax is properly melted into the fabric to achieve the best effect, and even then it’s designed to handle light rain rather than prolonged wet conditions.

We understand how frustrating this experience must have been, and we really appreciate you sharing your thoughts. If you’d like to discuss this further or explore alternative options, please feel free to reach out to our customer support team.

Rated 5 out of 5 stars

Fjällräven made it right replacing a poor quality backpacks, stiff and discoloured

I bought a Fjällräven 16 L black backpack that was delivered battered, discoloured and so stiff that I couldn’t close or open the zipper. When I complained to their head office’s customer service, they said that nothing can be done because it is as due to standard wear. This backpack was never used so it was a bizarre excuse. After I wrote this review giving the company one star, I received a very positive reply on Trustpilot from Fjällräven asking me to resubmit my request. I did and Mike Lang from Fjällräven was so wonderful!! I returned the backpack directly to the company and it was replaced. The new backpack is perfect. Thank you very much Mike and Fjällräven for making it right! I really appreciate your positive follow through and your very kind approach. This company deserves 5 stars +.

March 7, 2026
Unprompted review
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Reply from Fjällräven

Hi there,

Thank you for your feedback, and we’re really sorry to hear about your experience!

We’d really appreciate the chance to take another look at this for you. Please get in touch with our customer support team again and reference this review along with your case details, so we can review what happened and see how we can best assist you.

Rated 1 out of 5 stars

Singi trekking cap bought this cap in 3…

Singi trekking cap bought this cap in 3 different sizes S M and L trying to find one that fits none do the adjustment on these caps are a disgrace. To anyone thinking of buying this cap my advice is don’t one star is one star to many for this product

March 3, 2026
Unprompted review
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Reply from Fjällräven

Hi there,

Thank you for your feedback, and we’re really sorry to hear about your experience with the Singi Trekking Cap!

If you haven’t already, please feel free to reach out to our customer support team so we can look into this further and see how we can assist you.

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Rated 1 out of 5 stars

Scam company - do NOT buy here!!!

I ordered the Abisko Värm tracking tights at February 5th. Paid € 190 for something that I will not receive anytime soon. Absolutely no confidence that delivery will take place at all. The shipment is announced on February 9th. Since than no action. DHL gets the blame but Fjällräven is responsible and my order is still in their warehouse. Total scamm this company. Already practiced my right of withdrawel. But still they blame DHL. What FR does not send, DHL cannot deliver and what is not delivered to me I cannot send back in order te get my money back. So I guess its bye bye € 190. But this is not the end of it. I will have to make contact with my creditcard company to get my money back. Shame on you Fjällräven. Wish I had read all these negative reviews before buying here.

February 5, 2026
Unprompted review
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Reply from Fjällräven

Hi Lilian,

Firstly, we’re really sorry to hear about your experience! This is definitely not the experience we want you to have.

If this issue is still unresolved, please get in touch with our customer support team again and reference this review along with your order details. We’d really appreciate the chance to look into what happened and help find a solution for you as quickly as possible!

Rated 3 out of 5 stars

FJALLARAVEN NUUK Parka - ZIP QUALITY

I purchased a NUUK Parka (via Varuste.net).

The zip mechanism is an absolute nightmare and it can take 5 minutes wiggling it around to get it to work.

Once it is on, it is very warm and waterproof, but it should not be so difficult!!

I would have sent it back, but Varuste.net say that all shipping costs outside of Finland are down to buyer.

So overall, I would not recommend it.

17/02 - received the response below and have sent a request to customer service for replacement zip/mechanism).

December 31, 2025
Unprompted review
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Reply from Fjällräven

Hi Ian,

Thanks for taking the time to share your feedback, and I’m really sorry to hear about the trouble you’ve had with the zip on your Nuuk Parka!

If the zipper is difficult to engage, it can sometimes be adjusted or realigned quite easily by a local tailor or repair shop. If you’d prefer, you’re also very welcome to reach out to our customer support team directly, we can look into arranging a replacement zipper part for you, which a tailor can then fit locally to get everything working smoothly.

Thanks again for taking the time to leave your thoughts!

Rated 1 out of 5 stars

Bad quality/No customer service

I bought a pair of Vidda Pro trousers and one of the seam split in half after a few times wearing them. Plus, the pants went from black to brown. They discoloured real bad. I sent them multiple emails but they do not answer. I have bought multiple items from them but I wont buy anything from this company no more. At 210$ a pair of trousers … the pants should last at least a year and a half…
Bad fabric and non existent customer service…

December 17, 2025
Unprompted review
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Reply from Fjällräven

Hi Simon,

Thanks for sharing your experience, and I’m really sorry to hear about the issues you’ve had with your Vidda Pro trousers!

We’d really appreciate the chance to make this right. If you can reach out to us again via our customer support form and include your previous emails (or reference this review), our team will take another look and help with the next steps, whether that’s a repair, replacement, or another suitable solution.

Again, we're so sorry for the experience and hope we can make this right!

Rated 1 out of 5 stars

My son got the Kanken mini for my wife…

My son got the Kanken mini for my wife at Christmas, today the stitching has come apart at the D ring on one of the shoulder straps. Taken back to our local shop (who were very helpful) we were told that they couldn’t do anything but get in touch with their brand office. Now we are told it will have to go away for repairs? Absolutely disgraceful customer service from what is supposed to be a reliable brand.
I’m still annoyed about how this matter was delt with by the company, but must say the lady in the shop and the lady who spoke to my wife from customer care were very helpful. The issue has now been resolved and they are replacing the bag.

February 3, 2026
Unprompted review
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Reply from Fjällräven

Hi Kevin,

Firstly, thank you for taking the time to leave your review, and we’re really sorry for the frustration this has caused! We completely understand how disappointing it must have been after having it for such a short amount of time.

In saying that, we’re glad to hear that the store team and our customer care colleague were able to help and that a replacement has now been arranged.

We truly appreciate your patience and your feedback, and we hope the new Kånken will serve your family well for many adventures to come.

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Rated 1 out of 5 stars

The logo patch on the shoulder of my…

The logo patch on the shoulder of my greenalnd winter jacket is torn. I contacted Fjallraven for a spare. They said they don't have any spare logo so I need to send my jacket for repair and pay out of my own pocket. Weird, just let me buy the logo. I will just sew Patagonia or Columbia logo on my jacket I guess....

January 20, 2026
Unprompted review
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Reply from Fjällräven

Hi Andrei,

Thanks for your feedback, and we’re sorry to hear about the logo patch on your Greenland Winter Jacket!

We understand it can feel inconvenient when a small repair requires sending the jacket in, but this is part of how we make sure repairs are done to a high standard and that the product keeps performing as intended. Because of this, we’re not able to provide loose logo patches separately.

That said, if you reach out to our customer support team again, we’d be happy to take another look and talk through the repair options with you to find the best solution!

Rated 1 out of 5 stars

Sörmland Tapered Winter Trousers M Long

Sörmland Tapered Winter Trousers M Long
Dark Grey
30-31" UK
In my experience I can say that these quite expensive winter trousers are not suitable for use in rainy conditions in the UK. After only twenty minutes (an aborted dog walk) in rain/sleety conditions today wearing my new trousers, my legs were soaked to my merino underwear leaving me wet and cold! In conclusion I would think they may be okay in dry weather but in the rain no better than a pair of jeans.
If you want to stay dry - do not buy.

January 9, 2026
Unprompted review
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Reply from Fjällräven

Hi Neil,

Thank you for taking the time to share your feedback, and we’re really sorry to hear about your experience in the rain!

The Sörmland trousers are made from our G-1000 Silent fabric, which is wind resistant and water resistant but not fully waterproof. For wet conditions, the fabric usually needs to be treated with Greenland Wax to increase its water resistance, and even then it’s designed for light rain rather than prolonged heavy or sleety weather.

That said, we understand how disappointing it is when gear doesn’t perform as expected. If you’d like, please reach out to our customer support team and we’d be happy to talk through the best use for the trousers, waxing tips, or help find a solution for you.

Rated 1 out of 5 stars

It is a SCAM Company.

It is a SCAM Company.
Product is NEVER delivered on time

I would strongly recommend NOT to BUY from this company.

PATHETIC and HORRIBLE customer service.

Doesn't match their description- never expected a Nordic company to be this bad.

FIRST AND LAST TIME BUY.

January 5, 2026
Unprompted review
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Reply from Fjällräven

Hi there,

We’re really sorry to read about your experience, and we understand how frustrating it is when an order or delivery doesn’t go as expected!

If this issue is still unresolved, we’d really appreciate the chance to make it right. We kindly ask if you could please reach out to our customer support team directly via our website with your order details so we can look into what happened and help find a solution as quickly as possible.

Thank you for your feedback, and we hope you’ll give us another opportunity to assist you!

Rated 1 out of 5 stars

I bought Skogso padded jacket

I bought Skogso padded jacket. It's my third winter, moderate use during three winter months only and has worn look with small holes on the cuffs. Plus insulation leakage through g1000 and now started unzip itself. Paid about 350 euro and I'm disappointed. It's a great jacket though, very warm and comfortable, but not durable at all. My Vidda Pro pants have almost the same wear marks after one year. Sadly, but Fjallraven's quality is getting worse and worse.

December 29, 2025
Unprompted review
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Reply from Fjällräven

Hi there,

Firstly, thanks for taking the time to share your experience, and we’re really sorry to hear about the wear on your Skogsö Padded Jacket!

We kindly ask If you could get in touch with our customer support team and we can look into sending G-1000 repair patches for the cuffs, and if the zipper isn’t working as expected we can also explore providing a replacement zipper that a local tailor or repair shop can fit for you.

We’d really appreciate the chance to make this right and help you keep your jacket in use for many more seasons!

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Rated 1 out of 5 stars

Horrible quality! Do not buy!

We bought two "Tre-Kånken" Fjellreven backpacks on May 6, 2025. Both backpacks have started to peel off the rain protection coating, one of them much more than the other, but it has started to peel off in the same way and you can see through the backpack in these places. When we buy a backpack, we expect it to last a little longer than just six to seven months of use before it shows signs of such drastic wear. This does not seem to justify the price they charge for these bags. This is a problem that has been going on for many years, based on reviews and others with the exact same defect on the bags, where people are returning them three to four times with the exact same problem. This is too stupid! Instead of selling customers defective products, Fjellreven should improve their products and not bother customers with products that are not quality assured or that have been tested or can withstand normal use.

I WILL NEVER PURCHASE OR RECOMMEND FJELLREVEN EVER AGAIN.

December 1, 2025
Unprompted review
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Reply from Fjällräven

Hi Alex,

Firstly, thank you for sharing your feedback, and we’re really sorry to hear about your experience with the Tree-Kånken backpacks. That kind of peeling after such a short time is understandably frustrating and not what we want for our customers!

We kindly ask that you please reach out to our customer support team via our website so we can take a closer look and help with the next steps, whether that’s arranging a repair or a replacement if appropriate. Our products are designed to be durable and repairable, and we’d really appreciate the chance to make this right for you.

Thank you again for letting us know, and we hope you’ll give us the opportunity to help resolve this!

Rated 1 out of 5 stars

No way to contact

No way to contact. Don’t answer phone. Don’t respond to e-mails. Online chat not available.

December 19, 2025
Unprompted review
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Reply from Fjällräven

Hi Jennifer,

Thanks for your feedback, and we’re really sorry to hear you’ve had trouble getting in touch, that’s definitely not the experience we want anyone to have.

If you’re based in the US, you can find all the current ways to contact our customer support team here: https://www.fjallraven.com/us/en-us/customer-service/contact/

You’re also very welcome to send us a direct message on our Fjällräven US Instagram page, and the team there can help make sure your inquiry gets to the right place.

We’d really appreciate another chance to assist you and get things sorted!

Rated 1 out of 5 stars

bought the 1960 Logo belt

bought the 1960 Logo belt, broke after 1 hour as the teeth tore up the crappy polyester belt

December 21, 2025
Unprompted review
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Reply from Fjällräven

Hi Nick,

Firstly, thank you for taking the time to leave your review, and we’re really sorry to hear about your 1960 Logo Belt breaking so quickly!

We kindly ask if you could please get in touch with our customer support team via our website if you haven’t already, and we’ll be happy to look into this with you and arrange a replacement or another suitable solution.

Rated 2 out of 5 stars

What happened?

I live in Sweden, and Fjällräven used to be synonymous with quality. You paid thousands of kronor for a product that was expected to last at least ten years — and many of the older ones easily went 20–40. You bought a jacket for life. But something has changed, and it’s changed drastically.

I own over a dozen Fjällräven garments. The older pieces have held up fantastically: several survived five full winter seasons, and one jacket has lasted ten. But the trousers I bought last year only made it through a single season. They fit well, but the quality is nowhere near what it once was.

When I pay a premium price, it’s for craftsmanship and durability — not branding. Fjällräven is not a fashion label. It’s supposed to be functional gear. People buy it for performance, not for showing off a logo.

And here’s the thing: even your financial results reflect this decline. You’re losing momentum because you deliver a weaker product at a higher price — and it shows in your numbers. If you erode the trust that made you great, customers will walk away.

I don’t know what happened over the last decade, but the difference is obvious. Thankfully, there are still Swedish competitors who stay true to their roots, no matter who sits in the boardroom. My money and loyalty are going to Lundhags instead.

December 5, 2025
Unprompted review
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Reply from Fjällräven

Hi there, and thank you for taking the time to share your thoughts with us. We really appreciate you raising these concerns.

We're sorry to hear that your recent trousers didn’t hold up the way your older Fjällräven pieces have. Our goal is always to create long-lasting, functional gear that can be repaired and used for many years, so we understand how disappointing it is when something doesn’t meet that expectation.

We're constantly working on improving our materials and designs, including making our production more sustainable. That shouldn’t mean a drop in durability, so your feedback is important and will be shared with our product teams.

If you’d like us to take a closer look at the specific item, our customer service team can help. You can reach them here:
https://www.fjallraven.com/uk/en-gb/customer-service/

Thanks again for your loyalty over the years and for holding us to a high standard. Feedback like yours helps us stay focused on making gear that lasts.

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Rated 1 out of 5 stars

Poor experience with trying to exchange…

Poor experience with trying to exchange products.

December 2, 2025
Unprompted review
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Reply from Fjällräven

Hi Todd,

So sorry to hear about your experience!

We politely ask that you give us another chance to make this right - if you could please reach out to our customer service team one more time, we will do our best to ensure that your exchange goes a lot more smoother than before.

You can reach us via this link here: https://www.fjallraven.com/eu/en-gb/customer-service/contact-us/

We appreciate the feedback and wish you all the best.

Cheers,

Rated 1 out of 5 stars

I ordered a winter coat OH DEAR. LUCKILY REFUSED PARCEL

I ordered a winter coat . then I looked here on trustpilot and noticed the overwhelming bad reviews.
I DO NOT WANT TO BUY FROM A COMPANY LIKE THIS.. coat came after a week or so, after reading how hard it is to return I just refused the package with UPS. i called f. raven and told the guy, he was . "yes i understand, but claimed to not even know about the bad reviews . I got refunded next day .

November 12, 2025
Unprompted review
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Reply from Fjällräven

Hi there,

Thanks for sharing your experience, and we’re sorry to hear that the reviews you saw made you feel unsure about ordering from us. We’re glad to hear your refund was processed quickly after the parcel was refused, but we understand how important trust and confidence are when shopping online.

If you ever have any questions about our products or services in the future, our customer service team is always here to help:

https://www.fjallraven.com/uk/en-gb/customer-service/contact-us/

We appreciate the feedback and wish you all the best.

Rated 1 out of 5 stars

Customer Services - no stars

Jacket didn't fit me and they're definitely making them cheaper and flimsier than they used to be... often the case with many clothes companies these days. Anyhow that is nothing compared to their Customer Services.
I wanted to return jacket to get refund.
They assume everybody has a printer for the return label. I don't... so they sent me return label by post (no QR codes used by Fjallraven). For some reason they only use UPS and the nearest drop off point. Mine was 7 miles away in Brighton! I went to local post office and paid just under £7 for it to be sent back by Royal Mail (next day delivery to their depot in Hampshire). Royal Mail tried to deliver the item on two occasions and both times nobody answered the door! When I complained to Customer Services (they're in Sweden btw) I was told I would have to wait until the jacket finally gets returned to me (if it doesn't I'm over £270 out of pocket) and then I need to send it again (back to the same address.. !) to get my refund. Why would I want to send something back when nobody answers the door?? Unbelievably bad! I would never buy anything off this Company again. They simply don't care. I'd give them zero stars if I could.

November 12, 2024
Unprompted review
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Reply from Fjällräven

Hi there,

We’re really sorry to hear about your experience, this definitely isn’t how we want our returns process to feel, and it doesn’t sound like the smooth experience we aim for when items are sent back to us.

We understand how frustrating it is when a return doesn’t go as expected, especially with delivery attempts and the lack of a nearby drop-off point. we politely ask that you give us another chance - our customer service team can take a closer look and help make sure your return is handled properly.

If you’re still having any trouble getting the item back to us or need support with the next steps, please reach out to our team via the link below and they’ll be happy to assist:

https://www.fjallraven.com/uk/en-gb/customer-service/contact-us/

Again, we’re truly sorry for the inconvenience caused, and we appreciate you taking the time to share your feedback.

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