Missguided Reviews 

51,380
TrustScore 1.5 out of 5

1.3

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Review summary

Created with AI, based on recent reviews

Evaluating 242 reviews, most reviewers were let down by their experience overall. Many customers frequently reported issues with products, citing poor quality and cheap materials that often did not match online descriptions. The return process was consistently described as difficult, confusing, and deliberately obstructive, with many having to pay high shipping fees or facing problems with the returns portal. Consequently, numerous people did not receive refunds for returned items, even after providing proof of postage, and found their emails ignored. Some orders were also never received or arrived incomplete. However, some customers also noted receiving items of good quality and finding the fit satisfactory.

What people talk about most

Return policy

Customers consistently note negative experiences with the return policy, describing it as a nightmare,... See more

Product

Reviewers mention negative feedback about product quality, with many describing items as poor, cheap, and not... See more

Order

Clients share negative opinions on order, with many reviewers expressing dissatisfaction with the ordering... See more

Refund

People report negative experiences with refund, with many reviewers expressing significant frustration and... See more

Quality

Reviewers highlight significant disappointment with the quality of items, often describing them as poor,... See more

Reviews shaping this summary

Rated 1 out of 5 stars

On the 21st of October I returned two dresses as they were not suitable. I requested a refund I have also sent email upon email to be constantly fobbed off being advised they are looking into t... See more

Rated 1 out of 5 stars

Like so many other reviews, I had no idea MISSGUIDED was now owned by Shein. No indication that everything is shipped from China, and the est delivery window is absolute nonsense. Items arrived late,... See more

Rated 1 out of 5 stars

Poor quality items Returns process doesn't appear to work Asking to select a specific carrier, diverts to their website , evri, then doesnt recognise miss guided as a business. Contact support at... See more

Rated 1 out of 5 stars

AVOID!!! The material is cheap and nasty. They make you use one of their carriers (which cost a fortune )to return the rubbish they send out. Then despite having picture proof that the goods were b... See more


Company details

  1. Women's Clothing Store

Information provided by various external sources

WE ARE MISSGUIDED. We are an empowering, bold and original online fashion brand, inspired by real life. We design and create product inspired by you - our customers, our friends - and the biggest global touch points: the catwalk and the hottest celebs. We are not fast fashion, we are rapid fashion, and with exclusive in-house designs and the freshest threads dropping every single day, we are the only one-stop shopping destination you need. We create a killer product offering for the dreamers, believers and night lovers at unbeatable price points, and take the risks no one else dares to take. We champion our customer and everything she stands for, and we want to instil a confident, positive and aspirational brand image she can come back to time and time again. With collections for every aspect of her non-stop lifestyle, and global competitive delivery, we’re here for when the good times roll. And most importantly, we believe shopping is a right, not a luxury, so we aim to deliver the biggest trends at the most affordable prices, on a global scale. We are Missguided, We are real. And we do things the Missguided way.


Contact info

1.3

Bad

TrustScore 1.5 out of 5

51K reviews

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No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

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1.3

All reviews

(51,380)

235 reviews in the last 12 months

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Rated 1 out of 5 stars

Thankgod not just me I returned…

Thankgod not just me I returned something in June no refund they said 3 days in the email but the date two days after this is June still no refund unlucky for them I run a big platform on Tictok and will be exposing them this is disgusting im going back on my bank statements to see where I paid avoid at all costs I used them lots before since company been taken over they fraud

June 6, 2026
Unprompted review
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Rated 1 out of 5 stars

Do not trust this company

Do not trust this company - sent items weeks late (utter crap quality) then when I tried to return (tracked postage at my own vast expense) no one has responded to me in weeks. No items, no refund, no response. How do we report these scammers?

June 25, 2026
Unprompted review
Rated 1 out of 5 stars

If I could leave less than 1 star I would

If I could leave less than 1 star I would. Purchase 3 items. The items arrived completely different to the image. I returned the items and have bot received my refund keep on getting fobbed off with excuses like they havent received my tracking number. They've apparently sent the refund then they claim they cant match my bank details with whats on the account to them sending me my refund to They've already sent it. Its all just nonsense lies. I raised a concern with PayPal who closed the case in sellers favour as they claimed they were issuing a refund. Anyway im not taking this matter further. Will never buy from them again.

June 10, 2026
Unprompted review
Rated 1 out of 5 stars

Do NoT Buy

Do NoT Buy - LIARS

They lied to me they issued a refund for something I sent back but they never did. I disputed with PayPal and PayPal said the seller never issued anything although I had several emails with their consumer services saying they did. Disgusting, I still don't have my money because they

June 19, 2026
Unprompted review
Rated 4 out of 5 stars

Returning items

So I ordered 2 outfits from here and both were unsuitable and yes I didn't realise both were available on shein. The order probably took the same amount of time as shein to come.
When I came to want to return the order I was really stressed as I had read on reviews that they do not refund you, however on their website it is quite easy to start a return but impossible to return via their recommended couriers, as most people say. I had read on a review that they let you return via royal mail if you contact them, so I emailed them via 'contact us'on their website, they agreed that it was fine for me to return via royal mail even though it is not one of their listed couriers. I did this at my own expense as it does detail this on their website if you check, (it cost me just under £5 for a £52 order).I took the parcel packaged up to my local post office, I added by hand the return address to the parcel and the post office printed out a postage sticker to attach which was tracked. I took a picture of the postage sticker as advised on the website and I also had the postage receipt detailing the tracking number.
The website does not let you upload this information as it does not recognise royal mail as an approved courier, however I again contacted misguided via their website contact us page and attached pictures of my postage sticker and tracking number. I kept in contact via this page to find out when they received it and they confirmed receipt and refunded me for the full order as stated they would.
Yes it all seems faffy and yes they do sell on shein but in the end missguided did fully refund me.

June 26, 2026
Unprompted review
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Rated 1 out of 5 stars

Absolutely awful company

Absolutely awful company. I had no idea that Missguided are now owned by Shein. My order took weeks to arrive and when it did the quality was shocking. I returned the order (at my own cost btw they do not pay return shipping) and despite having proof they have had my return for 5 weeks now I have no refund and they are now ignoring all emails. AVOID!

May 15, 2026
Unprompted review
Rated 1 out of 5 stars

Absolutely shocking

Absolutely shocking. Tried to return part of my order, this was now 5 weeks ago, I have proof of tracking and a photo of the return at their warehouse but they are ignoring all contact and I still haven’t received my refund.

July 7, 2026
Unprompted review
Rated 1 out of 5 stars

DO NOT BUY FROM THIS COMPANY!

I placed an order a few months ago but was disappointed with the poor quality of the items, so I contacted customer services to arrange a return. I was required to pay an additional £6 to return the goods.
At no point was I advised that I needed to obtain or retain a tracking number. After several weeks without any acknowledgement that my return had been received or my refund processed, I contacted them to chase an update.
I was then told that no refund would be issued unless I could provide a tracking number—which I no longer had, as I had never been instructed to keep one. Despite months of back-and-forth communication, I have still not received a refund, nor have the returned items been sent back to me.
Extremely poor customer service and a complete lack of accountability. I am now out of pocket for both the order and the return postage. Avoid.

May 7, 2026
Unprompted review
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Rated 1 out of 5 stars

Ordered two items from Missguided at…

Ordered two items from Missguided at the end of May and Evri were delivering it( the worst courier company ever) it was expected on the 6th of June but there was an issue when I emailed them about it they told me they had lost my parcel and that I should notify the shipper( Missguided)and they themselves would also contact them regarding this I emailed Missguided and I got an email back to say it was still in the time frame until 18/06/2026 and that’s the date they emailed me on 🙄 I have sent another email to ask for an update on this since it is now well past the time frame of 18/06/2026 and I haven’t heard anything from them is this a scam they take your money and don’t deliver the goods I definitely will not be buying from this scam company again I wish I’d looked at the reviews on here beforehand! so anyone thinking of doing so please read the reviews and please
DO NOT BUY FROM THESE SCAMMERS!!!!!

June 6, 2026
Unprompted review
Rated 1 out of 5 stars

I am extremely disappointed with the…

I am extremely disappointed with the customer service from Missguided. I returned two items over four weeks ago, and I still have not received my refund.

I have followed the return instructions and have proof that the items were sent back, but despite waiting patiently, my refund has not been processed. It is unacceptable to keep customers waiting this long without resolving the issue or providing clear communication.

I expected much better service. Until this is sorted out, I cannot recommend shopping with Missguided.

June 11, 2026
Unprompted review
Rated 1 out of 5 stars

THIS IS A SCAM

THIS IS A SCAM. Do not shop here. If I could leave zero stars I would. It’s fraud. You will never be able to return anything. The quality of the items is nothing like the website and then when you go to return it, they fraudulently give you the wrong address and process. They give you one address before you start and then after submitting the return they tell you that you only get your money back if you send the items to somewhere completely different. DO NOT SHOP HERE.

July 5, 2026
Unprompted review
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Rated 1 out of 5 stars

want to warn others about my experience…

want to warn others about my experience with Missguided.
I returned my item using recorded delivery and sent numerous emails regarding my refund. Eventually, Misguided emailed me asking for my order number and my mobile number so they could contact me and sort the matter out.
Today, I received a phone call from someone claiming to be calling about my refund. I was told there was no problem and that I would receive my money back.
When I asked for the refund to be returned to my PayPal account, I was instead told to go to Google, download an app, and then enter my bank details.
I refused because this immediately sounded like a scam then they hung up on me.
A genuine refund should be returned to the original payment method, and I would never be comfortable downloading an app or providing my bank details over the phone.
This was my personal experience. Please be cautious if you receive a similar call.
Always verify who you are speaking to before sharing any personal or financial information
PLEASE BEAWARE WHEN BUYING FROM MISSGUIDED

June 28, 2026
Unprompted review
Rated 1 out of 5 stars

Avoid

Avoid
Return item as terrible quality. Had to send to Lily Wang and pay postage!!!
Ignores all emails regarding a refund.
Never buy from here. Wish I had looked at the terrible ratings and reviews before buying.

May 21, 2026
Unprompted review
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Rated 1 out of 5 stars

Terrible company I have been trying to…

Terrible company I have been trying to send items back for week finally get sent an address to send them to and it's not the same as that's on the website. Have emailed many times no reply and when try to ring there customer service number it's not recognise!!

May 18, 2026
Unprompted review
Rated 1 out of 5 stars

I will never order from this online…

I will never order from this online company again. I ordered a number of items which then I wanted to send back. What an absolute faff to send them back. You can’t just download a QR code, you actually have to go and write the label out yourself before sending it (at your own cost; even though you’ve already paid for delivery) and then upload evidence of it onto your account details for them to accept the return. After carrying out this process I then tried to enter the shipping details and they weren’t valid. I then had to email them directly to try and confirm my return. 2 months later I am still waiting for them to accept my return order and receive a refund. Never again!

May 30, 2026
Unprompted review
Rated 1 out of 5 stars

FRAUDSTERS

This company are a joke. Why allow customers to buy items, knowing they will be unable to return?
They ask you to use a hand written address but to only use 1 of the 3 companies they allow. Any other returns will not be processed......
Yet ALL 3 of the companies require a pre-paid label or a QR code.
They do not answer emails either.
AVOID AT ALL COSTS!!

June 17, 2026
Unprompted review

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