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Pencil Reviews 

7
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TrustScore 4 out of 5

3.8

Software Company
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Company details

  1. Software Company
  2. also in
  3. Advertising Agency
  4. Business to Business Service
  5. Internet Marketing Service
  6. Marketing Agency
  7. Social Media Agency

Written by the company

Pencil is the enterprise agentic marketing OS. It's the only platform covering the full marketing workflow, from brief to results, with AI agents at every step. Built for enterprise marketing teams, Pencil replaces fragmented tool stacks with a single operating system where every step lives in one place: insights, briefing, planning, creation, adaptation, approval, deployment, activation, analysis, optimisation, and reporting. AI agents handle the repetitive production work while humans stay on strategy, creative direction, and sign-off. Pencil takes an Open Garden approach to AI models, integrating OpenAI, Google, Anthropic, Adobe Firefly, Bria, Runway, and others, so teams always get the best output regardless of which model produces it. Brand guardrails keep every generation on-brand, on-message, and compliant, no matter the model or market. Every deliverable is tracked from brief to results with full cost-per-asset and creative performance visibility, giving both CMOs and CFOs a single source of truth. Enterprise-grade security, including SOC 2 compliance and IP indemnity, comes standard. Your data never trains models, and you own everything you create. Pencil has been running AI in enterprise marketing production since 2018. It's part of The Brandtech Group, the world's largest independent marketing technology group.

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3.8

Great

TrustScore 4 out of 5

7 reviews

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3.8

All reviews

(7)

3 reviews in the last 12 months

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Rated 5 out of 5 stars

Great partnership - positive, trusting, valued, committed

Our partnership with Pencil has been highly positive and continues to deliver significant value to the business. The Pencil team is consistently responsive, professional, and collaborative, demonstrating a genuine commitment to supporting our needs. Throughout our relationship, we have worked closely together to troubleshoot challenges, identify solutions, and continuously improve the user experience. Regular weekly touchpoint meetings ensure strong communication, alignment, and momentum across initiatives as well as monthly super user sessions. The team also actively collaborates with us to develop innovative and engaging ways to strengthen Pencil adoption and embed a positive Pencil culture across our business units. Their proactive approach, customer focus, and willingness to partner on new ideas make them a trusted and valued partner.

August 17, 2026
Unprompted review
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Reply from Pencil

Thank you for taking the time to write this.

The weekly touchpoints and super user sessions work because your team shows up to them, so this reflects both sides of the partnership. Embedding adoption across business units is the hardest part of any rollout, and it is good to hear the culture piece is landing.

We will keep bringing new ideas to the table. Thank you for partnering with us on them.

The Pencil team

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Rated 5 out of 5 stars

Very Responsive Team and Great Platform

This has been my first time using an AI platform like this. There have been quite a few times when I have asked if little improvements could be made to the platform and the Pencil team has been incredibly responsive. They have been able to implement many of them into the program already. The tools have been really great to learn and they are pretty quick with getting the latest models into the platform. The customer success team has been really great, especially with helping myself learn the tools and how certain processes could be more effective with certain tools.

August 11, 2026
Unprompted review
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Reply from Pencil

Thank you for this, and for the suggestions.

Requests from people in the platform every day are the ones that make it better, so please keep sending them. Several of the improvements you flagged went straight into the build queue because they were specific and clearly explained.

Good to hear the team helped you find your footing too. First time with a platform like this is a real learning curve, and the tools are only worth something if you know which one to reach for.

Rated 5 out of 5 stars

Powerful tool with latest cutting-edge models

Pencil is a powerful tool that brings the latest cutting-edge AI models into a single platform which has made it easier for teams to experiment, create and scale content efficiently. They have been a valuable partner in advancing our capabilities with trainings, pilots and helping us realize AI's potential and impact in modernizing content creation and operations.

August 5, 2026
Unprompted review
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Reply from Pencil

Thank you. Making the best models useful inside real content operations is the whole point, so this is great to read. Credit to your team for leaning into the trainings and pilots. That's where the impact comes from!

Rated 1 out of 5 stars

Scam

Scam. had a account made years ago for testing out the features. you hade like 5 credits or so. functionality was not the best so stopped using it. Now years later I get an invoice out of nowhere. Biggest scam ever.

June 2, 2025
Unprompted review
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Rated 1 out of 5 stars

Scam

Scam, don't add your credit card in this site , You cannot cancel the subscription, and the money will still be deducted from your card, and when you contact support, it does not respond, it is really scammers

July 14, 2023
Unprompted review

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