first direct Reviews 

42,283
•
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Considering 9,819 reviews, reviewers overwhelmingly had a great experience with this company. People frequently mention that customer service representatives are extremely helpful, professional, and quick to answer calls without dealing with annoying automated menus. Customers also find the mobile application intuitive, secure, and straightforward for managing everyday banking tasks from home. Some reviewers were not happy with certain technical aspects, noting that the mobile application can occasionally freeze or feature overcomplicated security login requirements. A few other people also felt that account switching processes or general communication could sometimes be improved during more complex procedures. Despite these occasional hurdles, consumers appreciate the dependable support and personal attention received when speaking directly to staff members.

What people talk about most

Customer service

People report positive experiences with customer service, highlighting quick phone response times and helpful... See more

Staff

Reviewers mention positive feedback about staff, consistently describing team members as exceptionally... See more

Service

Clients share positive opinions on service, frequently praising the friendly, professional, and efficient... See more

User experience

Customers expressed great satisfaction with the user experience, highlighting that the app is intuitive,... See more

Application

Customers consistently note positive experiences with application features, highlighting that the platform is... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Excellent service from this bank. Secure App X easy to manage account payments, direct debits. Easy peasy but with knowledge of good secure App X nill intrusive ads or marketing that some banks bomb... See more

Company replied

Rated 5 out of 5 stars

We have banked with First Direct from launch and value the commitment by their employees to excellent service. It marks out First Direct. More recently, we are impressed by the early adoption of anti... See more

Company replied

Rated 5 out of 5 stars

Always easy to speak to a person rather than webchat/ bot. Other organisations take note!! Staff always pleasant, patient and helpful. Being billed repeatedly by Microsoft for a service I’d cancelle... See more

Company replied

Rated 5 out of 5 stars

I really find it almost impossible to believe that First Direct are in fact a bank . They are so easy to deal with through the app and on the phone if needed , that I’ve almost forgotten the awful e... See more

Company replied


Company details

  1. Bank

About first direct

Information provided by various external sources

At first direct, banking’s done with you in mind. You can keep track of your money on your mobile app, or Online Banking. We’re the bank that’s never closed, you can talk to us about your money day or night, 365 days of the year. We’re here to give you everything you need to make the right decisions for your money.
Download the first direct mobile app for iOS
Download the first direct mobile app for Android
App Store is a service mark of Apple Inc., registered in the U.S. and other countries. Google Play and the Google Play logo are trademarks of Google LLC.

Contact info

4.5

Excellent

TrustScore 4.5 out of 5

42K reviews

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Asks customers to review

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Replied to 92% of negative reviews

Typically replies within 24 hours

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4.5

All reviews

(42,283)

9,881 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Great bank

Great bank
Switch is going smooth
Easy to understand instructions on app
Recommend this bank .

September 27, 2026
Unprompted review
first direct logo

Reply from first direct

Hi there! Love hearing your switch is going smoothly and that the app instructions are nice and easy to follow. Thanks for recommending us, it really means a lot. -Matt

Rated 5 out of 5 stars

Their App ALWAYS works efficiently.

Their App ALWAYS works efficiently.
If a verbal discussion is needed about anythjng they are on the end of the phone very quickly and the Staff are always able to help.

September 27, 2026
Unprompted review
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Reply from first direct

Hi there! Thanks for taking the time to share this. Really glad to hear the app’s been running smoothly for you, and that when you’ve needed a chat we’ve picked up quickly and been able to help. -Matt

Rated 5 out of 5 stars

First class

Easy to use
Always available
Well done First direct
I saw a promotion to go to another bank for £200 but i like the customer service at First direct

September 27, 2026
Unprompted review
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Reply from first direct

Hi Debbie, thank you so much for a lovely review! -Jess

Rated 5 out of 5 stars

Always helpful

Excellent customer service over the phone - professional, friendly and clear.

September 26, 2026
Unprompted review
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Reply from first direct

Hi, thank you for your review. I'll be sure to pass on your feedback. Please feel free to get in touch anytime you need us. -DJ

Rated 5 out of 5 stars

App is easy to use…

App is easy to use and quick to respond. Customer Services were very helpful when I needed to call them.

September 24, 2026
Unprompted review
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Reply from first direct

Hi, thank you for your review! We really do appreciate it, and we're more than happy to help anytime you need us. Feel free to reach out. -DJ.

Rated 5 out of 5 stars

Brilliant bank.

Brilliant bank.
The customer service is exemplary; nothing is too much trouble and they guide you through every step of the way.
We have been with them since the start and will not be changing banks.
Just wish fd long standing customers could access any rewards without the marketing.

September 27, 2026
Unprompted review
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Reply from first direct

Hi, thank you for your review! Glad to have you with us through our journeys, and thank you for staying. I'll be sure to pass on your feedback to the relevant team regarding rewards. -DJ.

Rated 5 out of 5 stars

In my experience with First Direct I…

In my experience with First Direct I can honestly say I have been a customer for years and always found whatever department I have spoken to the customer service and the products have always been exemplary.
A friendly service but always very professional. Cannot fault them !

May 25, 2026
Unprompted review
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Reply from first direct

Hi Janice, thank you for your review and for being with us all these years. Glad to see we met your banking needs. Please do let us know if we can help with anything. -DJ.

Rated 4 out of 5 stars

No nonsense app, like the bank

First Direct are to my mind a damn good bank. Issues are solved quickly and I wouldn’t bank anywhere else. This app has the same no nonsense approach. Everything is easily accessible and straightforward. You can usually see the payments before they hit your account so you actually know what you’re paying out.

September 24, 2026
Unprompted review
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Reply from first direct

Hi Margi, thank you for your review., We do appreciate all feedback to help us ensure or services are meeting your banking needs. -DJ

Rated 5 out of 5 stars

A consistent reliable app

A consistent reliable app, with advice and assistance on hand when you need it.
In a different class to two other banking apps I've had, definitely a keeper.

September 26, 2026
Unprompted review
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Reply from first direct

Good evening Chimes. You definitely know the way to a bank's heart (Saying nice things on Trust Pilot). I hope you enjoy the rest of your weekend. - Darren.

Rated 4 out of 5 stars

Overall very good but the app design…

Overall very good but the app design hasn’t changed in years. Definitely needs a new look to see more options when you see the main page.

September 26, 2026
Unprompted review
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Reply from first direct

Good evening Jiffy. Thank you for sharing your feedback with us. I will share this with our developers who review all feedback when considering future changes. I hope you enjoy the rest of your day. - Darren.

Rated 1 out of 5 stars

Don’t move overseas with FD

Never ever use this bank if you choose to move overseas.

I moved to the Caribbean last year and I’ve had a whole litany of problems:
1. Informing them that I’ve moved overseas and then freezing my account when I made an overseas payment

2. Sending me letters overseas (despite telling them I don’t have a postal address) and then freezing my account because the mail was reverted

3. Insisting that I have to call (at my expense) to arrange a correspondence address rather than being able to email or use the app - and then having to spell out street names to someone over the phone

4. Freezing my account until I complete a ‘check up’, which can only be orchestrated by First Direct calling me; and then trying to ring me repeatedly at 3am despite knowing my timezone. When I asked if I could call them, the response was “this team doesn’t accept calls”.

In essence, all the communication systems are antequated and not suited to modern banking. I’d do anything to have switched current account before I left the UK.

September 26, 2026
Unprompted review
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Reply from first direct

Good evening David. I am sorry to hear you have encountered problems following your move overseas and appreciate you taking the time to share your feedback with us. If you still require support with resolving the issues you have faced, you can chat with us using the 'Help' section in the app or 'Contact Us' within Online Banking, and we could look to escalate this further for you. - Darren.

Rated 5 out of 5 stars

It is always easy to speak to a person…

It is always easy to speak to a person which really appreciate. Everyone I speak to always polite and helpful. Any problem is resolved. My husband and I have banked with First Direct since the beginning and have always admired the excellent service they give.

September 15, 2026
Unprompted review
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Reply from first direct

Good evening Jane. Thank you for taking the time to share your experience with us. Your message has taken our day from an 8/10 to a solid 10/10. I hope you have a lovely weekend. - Darren.

Rated 5 out of 5 stars

I would very much like to express my…

I would very much like to express my gratitude to a lady who spent a long time on the phone with me
this afternoon. The Lady's name is LORRAINE.
I was very concerned about certain transactions and she very patiently sorted it out and told me how to put my card on my mobile phone.
I cannot tell you how hugely grateful I am and I wanted to let you know about your wonderful colleague,
Lorraine.
Yours sincerely

September 26, 2026
Unprompted review
first direct logo

Reply from first direct

Hello Anne. Thank-you so much for leaving us such a lovely heartfelt review today. I'm so glad Lorraine so patiently sorted out your concerns with your transactions and also helped you get your digital wallet up and running. We're equally grateful for your review today. However, to keep you safe and secure can you please remove your address and postcode from your review. Thank-you. -Alex.

Rated 5 out of 5 stars

Really easy

Really easy , I don’t have any problems with it. Find out the really simple. I’m not IT person whatsoever and if you have an issue can always call them and they do answer!!! five stars from me

September 26, 2026
Unprompted review
first direct logo

Reply from first direct

Hi Barbara. Thank-you such much for your 5-star review today. I'm so glad you feel so confident that you can speak to us anytime for any problems you have. We're always here 24/7 if you do! -Alex.

Rated 5 out of 5 stars

First direct is the best bank I've ever…

First direct is the best bank I've ever dealt with very professional yet getting to the point extremely helpful quick to answer calls never had a bad experience each n every member of staff equally as professional as each otherI'd would recommend them

September 25, 2026
Unprompted review
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Reply from first direct

Hi Sandra, thanks for taking the time to leave us a lovely review. We'd happily recommend you to other banks, but honestly we want to keep you to ourselves. Definite 5-star customer. -Christian

Rated 5 out of 5 stars

Had my wallet stolen while abroad

Had my wallet stolen while abroad, staff quickly cancelled cards and ordered new

September 21, 2026
Unprompted review
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Reply from first direct

Hi Trevor, thank you so much for the 5-star review. Sorry to hear about this happening to you, never a good time to have your wallet stolen, but it's always worse when overseas. Really glad we could help with protecting your accounts. -Ashley

Rated 5 out of 5 stars

I have found the app so easy to use

I have found the app so easy to use - it's great that I can see my transactions straight away - no more logging on to my computer! Wish I'd done it sooner - keep up the good work

September 26, 2026
Unprompted review
first direct logo

Reply from first direct

Hello and thank you for taking the time to leave your review. Really happy to know that you're finding the app easy to use. It's great to have all that information at your fingertips. You'll find there is a lot more functionality on the app over the online banking that really helps to keep you in control. Happy exploring. -Ashley

Rated 5 out of 5 stars

Have been with FD for many years

Have been with FD for many years - always first class service

September 26, 2026
Unprompted review
first direct logo

Reply from first direct

That's lovely to hear Dave. And thank you for taking the time to leave us a glowing review. - Paul

Rated 5 out of 5 stars

Great service

Easy to contact, swift response. Great customer service.

September 16, 2026
Unprompted review
first direct logo

Reply from first direct

Thanks for your lovely 5-star review Jeremy, and taking the time to get in touch. - Paul

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