An excellent online store for those fragrances and products that do not fit the norm. Very reliable and efficient with good pricing and availability. I have made 3 purchases from 50 ml UK without a... See more
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Review summary
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Reviews shaping this summary
Amazing site and service! Great prices and a discount of what you've ordered as testers against a full size bottle, how cool is that? Generous samples and quick quick quick delivery! Would recommend 5... See more
Great experience with 50 ml UK This was my first time ordering with 50 ml UK and the experience was great. I was able to find the fragrance that I was looking for at a more competitive price than els... See more
Company replied
Got lots of free samples with my order as well as another discovery set as my welcome gift. I would recommend checking whether you can get your order for cheaper elsewhere in your country first and re... See more
Company details
About 50 ml UK
Written by the company
50 ml is a niche perfumery with an online store and a physical boutique in Milan, located at Viale Monte Nero 16. For over ten years, we have passionately selected the finest niche fragrance and skincare brands. We are official retailers of brands such as Creed, Giardini di Toscana, Orto Parisi, and many more.
50 ml is where authenticity and trust meet the convenience of online shopping — a true point of reference for those who wish to discover unique niche products and be part of a large community of enthusiasts.
Join a community of over 200,000 fragrance lovers: follow us on Instagram, Facebook, TikTok, and subscribe to our Newsletter!
Why Choose 50 ml
Written by the company
- Exclusive Benefits for 50 ml Customers
- Choosing 50 ml means relying on a niche perfumery that places passion, expertise, and customer care at its core. When you shop on our website, you can enjoy a range of benefits designed to make your experience even more enjoyable: fast shipping; free shipping on orders over £90; complimentary samples included with every order.
- Dedicated Customer Service
- Our team is always available to support you throughout your purchasing journey. If you have any questions about orders, shipping, or products, our customer service team will be happy to assist you with professionalism and care.
- Exclusive Content & A Community of Enthusiasts
- We don’t just sell niche fragrances — we tell their stories. Every day, we share insights, tips, and in-depth content to present the world of niche perfumery in a simple and engaging way.
Contact info
United Kingdom
- +39 392 4605518
- info@50-ml.com
- 50-ml.co.uk
4.6
Excellent
768 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 64% of negative reviews
Typically replies within 1 week
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Excellent company!
Excellent company!
Efficient communication. Delivery spot on.
Wonderful customer service and product quality.
Good value for money
Will be back for sure.
June 3, 2026
Unprompted review
Reply from 50 ml UK
Dear Customer,
Thank you very much for your kind words and for sharing your experience.
We are delighted to hear that you appreciated our communication, delivery service, customer care, and the quality of the products received. Knowing that you found value in your purchase is especially rewarding for our team.
Thank you for your trust and support. We look forward to welcoming you back for your next fragrance discovery.
Kind regards from the 50 ml team✨
Best fragrance website in the world!
Best fragrance website in the world!
It’s good to buy samples and try ultra niche fragrances!
June 3, 2026
Reply from 50 ml UK
Dear Customer,
Thank you so much for your amazing review.
We are truly delighted to hear that you enjoy exploring ultra-niche fragrances through our sample program. Giving fragrance enthusiasts the opportunity to discover new scents before committing to a full-size bottle is one of the values we care about most.
Your enthusiasm means a lot to us, and we are grateful for your trust and support.
Kind regards from the 50 ml team✨
Nice and quick delivery to the uk and a…
Nice and quick delivery to the uk and a great price
May 26, 2026
Reply from 50 ml UK
Dear Customer,
Thank you for your review.
We are delighted to hear that you were satisfied with both the delivery time to the UK and the price of your purchase. We always strive to offer a great selection of fragrances combined with competitive pricing and reliable service.
Thank you for choosing 50 ml, and we hope to see you again soon.
Kind regards from the 50 ml team✨
Terribly, terribly slow
Terribly, terribly slow. I placed an order on Weds 10th June 2026 just before midday. It took until the 16th for it to be "ready for dispatch": 6 days! The expected delivery date is Monday 22nd. So 12 days from order to (expected) delivery.
June 16, 2026
Unprompted review
Reply from 50 ml UK
Dear Customer,
Thank you for sharing your feedback.
We are sorry to hear that the processing and delivery times did not meet your expectations.
We always strive to prepare and ship orders as quickly as possible; however, during periods of particularly high order volume, preparation times may occasionally be longer than usual.
We understand that waiting for a parcel can be frustrating, and we sincerely apologize for any inconvenience caused.
Should you require any further information regarding your order, our Customer Service Team will be happy to assist you.
Kind regards from the 50 ml Team ✨
Amazing company
Amazing company - sent so many free samples, great communication. Will definitely order again. Thank you.
May 29, 2026
Reply from 50 ml UK
Dear Customer,
Thank you very much for your kind review.
We are delighted to hear that you appreciated the samples included with your order and the communication provided by our team. Helping our customers discover new fragrances and ensuring a pleasant shopping experience are among our greatest priorities.
Thank you for your trust and support. We look forward to serving you again in the future.
Kind regards from the 50 ml team✨
I just love your online options
I just love your online options. I'm bonafide addicted and will purchase 1 or 2 niche perfumes monthly.
May 26, 2026
Reply from 50 ml UK
Dear Customer,
Thank you for your wonderful review.
We are delighted to hear that you enjoy exploring the fragrances available on our website. The world of niche perfumery is full of unique discoveries, and it is always a pleasure to accompany passionate fragrance enthusiasts on that journey.
Thank you for your continued trust and support. We look forward to helping you discover many more fragrances in the months to come.
Kind regards from the 50 ml team✨
Terrible never recieved anything from…
Terrible never recieved anything from them - no customer service
Order evaporated into thin air
May 29, 2026
Unprompted review
Reply from 50 ml UK
Hello,
We are sorry to read about your experience.
Unfortunately, we have been unable to identify your order or locate any previous communication based on the information available in your review.
We would kindly ask you to contact our customer service team with your order number and the details of the issue so that we can investigate the matter and assist you as quickly as possible.
We look forward to hearing from you and finding a solution together.
Kind regards from the 50 ml team✨
Reply from 50 ml UK
Dear Customer,
Thank you for your review.
We are delighted to hear that you were satisfied with the delivery service and that the product met your expectations. Ensuring that our customers receive genuine products exactly as described is one of our top priorities.
Thank you for choosing 50 ml, and we hope to welcome you back soon.
Kind regards from the 50 ml team✨
Very delighted with my product…
Very delighted with my product beautiful packaging came in on time. Service was beautiful and I will purchase again from the same company. I was delighted with the service I received.
May 27, 2026
Reply from 50 ml UK
Dear Customer,
Thank you very much for your kind review.
We are delighted to hear that you were pleased with your purchase, the packaging, and the delivery service. We take great care in preparing every order, and it is wonderful to know that your experience met your expectations.
Your appreciation of our service means a great deal to us, and we are truly grateful for your trust. We look forward to welcoming you back for future purchases.
Kind regards from the 50 ml team✨
Trusted and quick
I had such a great experience ordering from this website, it was easy and quick delivery.
May 20, 2026
Reply from 50 ml UK
Dear Customer,
Thank you for your review.
We are delighted to hear that you had a great experience shopping with us and that you found the ordering process simple and the delivery quick. Providing a smooth and enjoyable experience for our customers is always one of our main goals.
Thank you for choosing 50 ml. We look forward to serving you again in the future.
Kind regards from the 50 ml team✨
Ekselence 👍🌞🥰💋
May 20, 2026
Reply from 50 ml UK
Dear Customer,
Thank you very much for your wonderful review.
We are delighted to know that you had such a positive experience with us. Your kind words and enthusiasm mean a lot to our team.
Thank you for your trust and support.
Kind regards from the 50 ml team✨
Reply from 50 ml UK
Dear Customer,
Thank you for your review.
We are pleased to hear that you appreciated both the quality of the products and the value offered. Providing authentic fragrances at competitive prices is something we always strive for.
Thank you for choosing 50 ml and for sharing your experience.
Kind regards from the 50 ml team✨
Top product range at a great price
Top product range at a great price. Delivery quick, comms great. Trustworthy reliable quality
May 26, 2026
Reply from 50 ml UK
Dear Customer,
Thank you very much for your kind review.
We are delighted to hear that you appreciated our fragrance selection, pricing, communication, and delivery service. Providing a reliable and enjoyable shopping experience is always our goal, and it is wonderful to know that this was reflected in your experience.
Thank you for your trust and support. We look forward to serving you again in the future.
Kind regards from the 50 ml team✨
Reply from 50 ml UK
Dear Customer,
Thank you for your review.
We are delighted to hear that you were satisfied with both the quality of the fragrances and the service provided. Offering exceptional products alongside attentive customer care is something we are truly passionate about.
Thank you for choosing 50 ml and for sharing your experience.
Kind regards from the 50 ml team✨
A favourite but hard to find scent…
A favourite but hard to find scent packaged and delivered with aplomb and nice samples.Thank you.Great service.
May 12, 2026
Reply from 50 ml UK
Dear Customer,
Thank you very much for your kind review.
We are delighted to hear that you were able to find a fragrance you love and that you appreciated the packaging, delivery service, and the samples included with your order. We always strive to make every purchase a pleasant experience from start to finish.
Thank you for your trust and support. We hope to welcome you back again soon.
Kind regards from the 50 ml team✨
Shipping is very slow
Shipping is very very slow, think I'll go elsewhere from now on and after reading other reviews about customer service being awful and questions on weather items are even authentic I'm now too nervous to purchase from here again.
May 31, 2026
Unprompted review
Reply from 50 ml UK
Dear Customer,
Thank you for updating your review and for sharing your concerns.
We are sorry to hear that the shipping time did not meet your expectations. While international deliveries can occasionally take longer due to order processing, carrier operations, or customs procedures, we understand that waiting longer than anticipated can be frustrating.
We would also like to reassure you that all products sold by 50 ml are sourced directly from brands or their official distributors, ensuring their authenticity. We are sorry to learn that comments you may have read elsewhere have affected your confidence in shopping with us.
Customer satisfaction is very important to us, and we always strive to provide prompt assistance whenever support is needed. Should you wish to discuss your experience in more detail, we would be happy to review your order and assist you directly.
Thank you for your feedback, which helps us continue improving our service.
Kind regards from the 50 ml team✨
There's good range of perfumes
There's good range of perfumes. The one that I got I found it here in a good price and the delivery was on time.
May 20, 2026
Reply from 50 ml UK
Dear Customer,
Thank you for your review.
We are delighted to hear that you appreciated the variety of fragrances available on our website, found the product you were looking for at a competitive price, and received your order on time.
Thank you for your trust and for choosing 50 ml. We hope to welcome you back soon for your next fragrance discovery.
Kind regards from the 50 ml team✨
The fragrance in question is original…
The fragrance in question is original and long-lasting... I could not find this anywhere in the UK. A very good company, indeed!
May 18, 2026
Reply from 50 ml UK
Dear Customer,
Thank you very much for your kind review.
We are delighted to hear that you were pleased with your fragrance and that you were able to find it through our store when it was not readily available in the UK. We take great care in offering authentic niche fragrances and a selection that can be difficult to find elsewhere.
Thank you for your trust and your wonderful feedback. We look forward to serving you again in the future.
Kind regards from the 50 ml team✨
I am very pleased with my experience…
I am very pleased with my experience with the company. The shipping was fast, the price was great, the items are fabulous. I also got a couple of samples, which just added some extra bonus to my shopping experience. I highly recommend this company!
May 19, 2026
Reply from 50 ml UK
Dear Customer,
Thank you very much for your wonderful review.
We are delighted to hear that you were pleased with your shopping experience, from the pricing and delivery speed to the products you received. We are also glad that you enjoyed the samples included with your order and that they added something extra to your experience.
Your recommendation means a great deal to us, and we truly appreciate your trust and support.
Kind regards from the 50 ml team✨
They promised me 5 perfume samples as a…
They promised me 5 perfume samples as a new customer, so I kindly asked for the ones I wanted to try, but I only received 2 cheap samples. FYI, I bought 2 niche perfumes from them.
Don't promise something you can't fulfill.
Their customer service didn't not apologise or anything. Their reply was arrogant.
June 1, 2026
Unprompted review
Reply from 50 ml UK
Dear customer,
The coupon you have received that allows you to receive 5 extra free samples does not include the possibility to choose the samples; the 5 samples have been choosen by our team. This is our standard procedure and we confirm that it is not curently mentioned that customers may request and specify which samples to add to their order.
Our customer assistance department is available for any further questions.
Kind regards from the 50 ml team
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