An excellent online store for those fragrances and products that do not fit the norm. Very reliable and efficient with good pricing and availability. I have made 3 purchases from 50 ml UK without a... See more
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Amazing site and service! Great prices and a discount of what you've ordered as testers against a full size bottle, how cool is that? Generous samples and quick quick quick delivery! Would recommend 5... See more
Great experience with 50 ml UK This was my first time ordering with 50 ml UK and the experience was great. I was able to find the fragrance that I was looking for at a more competitive price than els... See more
Company replied
Got lots of free samples with my order as well as another discovery set as my welcome gift. I would recommend checking whether you can get your order for cheaper elsewhere in your country first and re... See more
Company details
About 50 ml UK
Written by the company
50 ml is a niche perfumery with an online store and a physical boutique in Milan, located at Viale Monte Nero 16. For over ten years, we have passionately selected the finest niche fragrance and skincare brands. We are official retailers of brands such as Creed, Giardini di Toscana, Orto Parisi, and many more.
50 ml is where authenticity and trust meet the convenience of online shopping — a true point of reference for those who wish to discover unique niche products and be part of a large community of enthusiasts.
Join a community of over 200,000 fragrance lovers: follow us on Instagram, Facebook, TikTok, and subscribe to our Newsletter!
Why Choose 50 ml
Written by the company
- Exclusive Benefits for 50 ml Customers
- Choosing 50 ml means relying on a niche perfumery that places passion, expertise, and customer care at its core. When you shop on our website, you can enjoy a range of benefits designed to make your experience even more enjoyable: fast shipping; free shipping on orders over £90; complimentary samples included with every order.
- Dedicated Customer Service
- Our team is always available to support you throughout your purchasing journey. If you have any questions about orders, shipping, or products, our customer service team will be happy to assist you with professionalism and care.
- Exclusive Content & A Community of Enthusiasts
- We don’t just sell niche fragrances — we tell their stories. Every day, we share insights, tips, and in-depth content to present the world of niche perfumery in a simple and engaging way.
Contact info
United Kingdom
- +39 392 4605518
- info@50-ml.com
- 50-ml.co.uk
4.6
Excellent
770 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 64% of negative reviews
Typically replies within 1 week
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Arrived in great condition and was kept…
Arrived in great condition and was kept informed of delivery times and dates
April 16, 2026
Customer service just avoiding emails if not bothered to help.
Getting a response takes ages anytime I've been in touch. Really hard to deal with, so I can't recommend this retailer if anything goes wrong.
Long story short contacted them about a review, we disvovered I was sent an opened perfume, they resent me a new one, which was a lovely gesture of course. But unfortunately the moment I had issues with the courier and messaged them a few times, they didn't bother to assist, where I shouldn't be dealing with the courier and chasing my parcel in the first place. It was a total disaster. Took over a week for the parcel to finally reach me, but cost me a lot of time and nerves. I really think the customer service is just bad.
April 29, 2026
Unprompted review
Reply from 50 ml UK
Dear customer,
We're sorry for the incident with the courier. We've reported the delay in your package several times, but unfortunately, we haven't received a response from the courier to resolve the issue. We're very sorry.
If you decide to make a new purchase with us, please don't hesitate to contact us and we'll send you a code for 5 free samples.
Best regards, from the 50 ml team ✨
A lovely product very pleased with it
A lovely product very pleased with it,
Luxuriously packaged if you wanted to gift it to someone special.
April 16, 2026
Have bought several times from 50ml
Have bought several times from 50ml, no issues with regards to anything. Very good prices and variety of products can be found.
April 16, 2026
The quality of the perfume was excellent
The quality of the perfume was excellent, so I got the real deal. I had some questions and issues initially (about custom duty in the UK as I didn't want to pay it), and the communication was excellent, fast, and resolved really quickly. Delivery was fast, everything went well, I didn't have to pay customs duty but even if I did, they assured me that they will refund that amount to me, all in all, excellent customer service and the product quality, at much lower prices than in the UK. Love this company and will order from them again!
April 16, 2026
Would definitely use again x
Great, speedy delivery and item as described - thank you x
April 16, 2026
Amazing perfume.
April 22, 2026
Wonderful service
Wonderful service, I am so happy with my first purchase of perfume samples. They included many extras, which helped me discover more favorite fragrances. Will definitely buy again.
April 21, 2026
Authentic products and fast delivery
Authentic products and fast delivery. Got some free samples
April 16, 2026
So impressed
So impressed! Bought three fragrances that I struggled to find in the UK - great prices - relatively quick delivery considering the distance - and a delightful bag of samples and goodies! I will definitely be a repeat customer ☺️
April 15, 2026
Fantastic service start to finish
Fantastic service start to finish
Quality niche perfume sent to UK with free shipping and no taxes to pay
Tracking service as well so even though it's coming from Europe you know when it's on it's way and when it will be delivered
Great samples as well !!
April 14, 2026
Excellent service and was delivered on…
Excellent service and was delivered on time and great prices highly recommended.
April 9, 2026
Reply from 50 ml UK
Dear customer,
We're sorry that the fragrance you purchased isn't to your liking and doesn't last as long as you'd like.
Please remember that we don't produce the fragrances ourselves; we are only official resellers. We always recommend purchasing the 2 ml version so you can try and sample the fragrance you want.
If you need assistance, please don't hesitate to contact us.
Best regards, from the 50 ml team ✨
Ran out of my favourite date night…
Ran out of my favourite date night scent. Ordered 50ml from this site but it only has 20% strength of my other bottle. Only lasts around a hour or 2 aswell which i find extremely odd! Box didn't. Come sealed with cellophane either so im confident saying its been diluted ridiculous amounts. Waste of £200
April 29, 2026
Unprompted review
I bought a perfume because there was an…
I bought a perfume because there was an offer for a 10ml for free but I only received a 7.8ml instead. I tried to contact them several times but only got a BOT INSTEAD.
April 15, 2026
Reply from 50 ml UK
Dear customer,
We apologize for the miscommunication regarding the perfume mini size you received.
We will contact you to find a solution together.
Best regards, from the 50 ml team ✨
The perfume arrived safely
The perfume arrived safely, along with the selected samples. Everything was beautifully packaged. Special thanks for the free delivery!
April 14, 2026
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