Ace & Tate Reviews 

3,138
•
TrustScore 4 out of 5

3.9

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Review summary

Created with AI, based on recent reviews

Looking at 249 reviews, reviewers had a great experience with this company. Customers frequently praise the helpful staff for being exceptionally friendly, knowledgeable, and supportive during thorough eye examinations and frame selections. People consistently note that the dedicated store team takes ample time to provide honest advice and clear guidance without ever applying any pushy sales pressure. However, some reviewers were clearly not happy with customer service and reported frustrating communication or completely unhelpful responses when unexpected issues arose. A few consumers also mentioned disappointing overall product quality, stating that items broke too quickly, alongside prolonged delivery delays regarding their various online orders.

What people talk about most

Staff

Customers had positive experiences with staff, frequently highlighting the friendly, helpful, and welcoming... See more

Product

Reviewers mention ambiguous feedback about product satisfaction, as many consumers praise the appealing... See more

Service

Clients share positive opinions on service, highlighting friendly staff, efficient eye tests, and thorough... See more

Quality

People report ambiguous experiences with quality, as reviewers express deeply mixed opinions about their... See more

Customer service

Reviewers highlight ambiguous aspects of customer service, as many consumers report frustrating experiences... See more

Reviews shaping this summary

Rated 3 out of 5 stars

The Ace & Tate staff have always been very friendly when I've been there in person. I like the styles of the frames. however the lens quality is appalling. I've had to pay a lot of money to have... See more

Company replied

Rated 5 out of 5 stars

I’ve been a happy customer for years. Even before they opened physical stores and only sold glasses online, I became a fan. They haven’t disappointed since. Their B-corp certification and collabs wit... See more

Company replied

Rated 5 out of 5 stars

Every single member of staff at the Northcote Road (London) branch were extremely helpful, knowledgable and friendly. I had a problem with the lenses in my first set of glasses, but the very friendl... See more

Company replied

Rated 5 out of 5 stars

I arrived on time and went straight into the eye test. Radhika the Optician was thorough, clear, and really easy to talk to. The gent on the floor was just as helpful, answering my questions and... See more

Company replied


Company details

  1. Glasses Store

Written by the company

Thoughtfully designed eyewear! Glasses from €145 and Sunglasses from €125.


Contact info

3.9

Great

TrustScore 4 out of 5

3K reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 72% of negative reviews

Typically replies within 2 weeks

How this company uses Trustpilot

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3.9

All reviews

(3,138)

330 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Won’t ship your glasses

Order not shipped after a month with no communications or warning. The business supply chain has collapsed but they are continuing to take people’s money and leave them in a lurch. Avoid now and in the future.

October 11, 2026
Unprompted review
Ace & Tate logo

Reply from Ace & Tate

Hi JM,

Sorry to hear your order still hasn’t shipped, and that you’ve been left without any updates. Waiting a month with no word from us isn’t okay, and I understand why you’re frustrated.

Please email us at hello@aceandtate.com with the subject line ‘Delayed Order | Trustpilot Review’ and your order number, so I can personally take a closer look.

Diana
Customer Experience Manager

Rated 1 out of 5 stars

Scammed !

Placed my order on the 19/9-2026 still no update to as when the my order will be dispatched, no update from them whatsoever. Definitely the first and the last time. Save your money buy from a trusted source

October 9, 2026
Unprompted review
Ace & Tate logo

Reply from Ace & Tate

Hi Wagas,

Sorry you’ve been waiting since September 19th without any update on your order. That’s far too long to be left in the dark, and we completely understand your frustration.

Your order hasn’t been forgotten, and we want to make sure you either receive your glasses or get your money back. Please email us at hello@aceandtate.com with the subject line ‘Order Update | Trustpilot Review’ and your order number, and I’ll personally look into it.

Diana
Customer Experience Manager

Rated 1 out of 5 stars

Poor experience all round

The actual glasses quality was incredibly poor. I'd normally expect to get 2.5 years out of a pair of glasses but I got 18 months before the lense coverings started peeling so badly they were unusable. The plastic frames had to be taken back in to re-tighten twice in that time too. This is not something that has happened with cheap online glasses or the premium pair I typically buy.

About 2 years after my purchase (or 6 months after I wore them last) I got an email saying my data had been hacked (August 7th). I asked for my remaining data to be deleted - which they have month to do. They couldn't even manage that properly...over two months later I get an email back saying "soz for the delay" - they then signed it off with "cheers". That's ok then...? Awful company that'll be driven further into the ground by their new PE overlords. Shop independent and not with these clowns .

October 9, 2026
Unprompted review
Ace & Tate logo

Reply from Ace & Tate

Hi Henry,

Thank you for taking the time to write this, and we’re sorry for your overall experience with us.

Lens coatings peeling after 18 months and frames needing repeated adjustments isn’t the quality we aim for, and we understand your disappointment.

On your data deletion request, you should have had a timely and properly considered response, especially given the circumstances, and we’re sorry that didn’t happen.

If you’re open to it, please email us at hello@aceandtate.com with the subject line ‘Data Request | Trustpilot Review’. I’ll personally confirm your deletion request has been completed and look into your feedback on the glasses.

Diana
Customer Experience Manager

Rated 5 out of 5 stars

Life savers!

I had snapped my only pair of glasses and the Ace and Tate crew sorted me out within a matter of hours. They're amazing! They let me go in early for my eye test, sorted me temporary lenses whilst mine were beign ordered in and had me in a new set of glasses within 1.5 hours.

October 8, 2026
Unprompted review
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Reply from Ace & Tate

Hi there,

Thanks so much for the 5 ⭐️! Your fantastic review absolutely made our day. Hope to see you again soon!

Cheers,
Team Ace & Tate

Rated 5 out of 5 stars

The Ace and Tate team in Cork

The Ace and Tate team in Cork, Ireland, could not be more helpful even if they tried. I had an issue with my glasses which was minor and vague enough to be missed (and had been missed in two other opticians), but was impacting on my vision and comfort. The front of house team and management, were attentive, really listened to my experience, and were determined to support me to resolve the issue. I am delighted to say that they were able to do just that. I highly recommend Ace and Tate Cork for a brilliant service.

October 7, 2026
Unprompted review
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Reply from Ace & Tate

Hi Aoife,

What lovely feedback! We are super happy to hear you had such a great experience. We hope to see you again soon! 🫶🏻

Cheers,
Team Ace & Tate

Rated 1 out of 5 stars

I went to Ace and Tate because I was…

I went to Ace and Tate because I was assured of a fast turnaround. It's over 3 weeks since my appointment. I paid 300 pounds. I still have no glasses. Very disappointed
Update...
I've since been told that I was emailed 6 days after I ordered. The store team were unable to show me this email (although I've been told that they were the ones who sent it). I received other emails from Ace and Tate without issue. But the one informing me my glasses were ready didn't reach me (or my junk folder).
I wish the store would have rung or texted me as I was without the glasses for the next two weeks as a result.
The glasses themselves are great.
Admin systems appear to have failed. That's why this is a one star review.

October 2, 2026
Unprompted review
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Reply from Ace & Tate

Hi Hugh,

Thanks for your feedback. Your glasses were ready for collection on September 21st, six working days after your order, and our store team sent you an email to let you know. We’re sorry if it didn’t reach you, and that you were left waiting without realising they were ready.

We hope you’re enjoying your new glasses now. If anything isn’t quite right, email us at hello@aceandtate.com and we'd be happy to help.

Cheers,
Team Ace & Tate

Rated 2 out of 5 stars

Good glasses, poor customer service

I like my glasses, and the Oxford store's staff were very good. However, due to a data breach my glasses were delayed by over a month. The company provided absolutely no transparency and I had to reach out, numerous times, for updates. Eventually, after I reached out another pair of glasses were ordered by the company, which arrived a month after placing my initial order.
So not only has my data leaked, I had to spend a month giving myself headaches by using the incorrect prescription, and do customer service's job for them. I reached out again and was offered nothing in the way of compensation for such a delay.
Good glasses, but it is a shame about the incredibly poor and disappointing customer service. I won't be using Ace & Tate again.

September 4, 2026
Unprompted review
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Reply from Ace & Tate

Hi Jack,

Thanks for your feedback, and we’re glad you like your glasses and that the Oxford team looked after you well.

We’re sorry about the delay, and that you had to keep chasing us for updates. Waiting a month with the wrong prescription isn’t the experience we want for anyone, and you shouldn’t have had to do the work to get answers.

If you’d like, please email hello@aceandtate.com with the subject line ‘Order Delay | Trustpilot Review’ and your order number, and I’d be happy to review your case personally.

Diana
Customer Experience Manager

Rated 5 out of 5 stars

Fast

Fast, well done, great product. Just as it should be.

September 7, 2026
Unprompted review
Ace & Tate logo

Reply from Ace & Tate

Hi Majo,

Thanks so much for the 5 stars! Your lovely review made our day. We hope to see, 👀, you again soon!

Cheers,
Team Ace & Tate

Rated 1 out of 5 stars

Bad service

Had a scheduled appointment, only to find out that it had been cancelled as the optician was sick and went home. That is fine. However, the optician had called but not left a voicemail and instead decided to send an email that read only that my appointment had been cancelled. No explanation, no sorry. Well, not going back for sure. How very unprofessional!

September 16, 2026
Unprompted review
Ace & Tate logo

Reply from Ace & Tate

Hi Milena,

Sorry for our late reply, and that your appointment was cancelled at short notice without a proper explanation. We understand how frustrating that must have been, and I can assure you it’s not the standard we hold ourselves to.

We’ve shared your feedback with our Head Optician to make sure cancellations are communicated more clearly in future. If you’d like to rebook, just email us at hello@aceandtate.com and we’ll find a time that works for you.

Diana
Customer Experience Manager

Rated 1 out of 5 stars

Broken glasses & bad customer service.

I ordered 2 pairs of glasses that took 5 weeks to come. On delievery the glasses were completely bent out of shape and wouldn’t even fit on me.

Due to a data breach, the glasses were delayed from 10 business days to 5 weeks. Any updates on my orders I had to reach out and get with no help or update in progress other than a standard ‘in progress’ reported back.

Since receiving the disfigured glasses, none of the team have made an effort to replace or refund the problem. I had to get the glasses delivered to Australia and because there is no local Ace & Tate they advised me to go to any optician to fix them. The didn’t offer any way to rectify the issue via them only to get someone else to fix the issue.

I have bought my glasses from ace & Tate since 2020 and for the customer service to be this bad with issues they are refusing to fix makes me not purchase from them ever again. It’s very frustrating and upsetting cause I actually really do love their products but I can’t see how you package and send a product which clearly is not fit for purpose?

September 3, 2026
Unprompted review
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Reply from Ace & Tate

Hi Andie,

Sorry for our late reply, and for everything that went wrong with this order. Waiting five weeks, having to chase us for updates and then receiving glasses that didn’t fit isn’t the experience we want for anyone, least of all someone who’s been with us since 2020.

Our team has since arranged replacements for you, and I’ll be reaching out to you directly to make sure they arrive and fit as they should.

Diana
Customer Experience Manager

Rated 1 out of 5 stars

Do not trust this company with your data

This company uses a logistics supplier which was hacked and my data were stolen. I never authorised Ace and Tate to share my data. Now I suffer from regular spam calls and mails. On my email asking how they plan to compensate me for the damage they caused, I immediately get an automated reply that they are too busy to provide a quick answer. Never order anything from Ace and Tate!

September 15, 2026
Unprompted review
Ace & Tate logo

Reply from Ace & Tate

Hi Erik,

Sorry for our late reply. We understand how worrying and frustrating this must be, and we’re sorry for the impact it’s had on you. We also know that an automated response isn’t what you want when you’re looking for answers.

If you haven’t heard back yet, please email hello@aceandtate.com with the subject line ‘Data Concern | Trustpilot Review’ and I’ll personally ensure that your questions receive a proper response.

Diana
Customer Experience Manager

Rated 1 out of 5 stars

Order took a month, address secretly rerouted, zero communication, and a €50 voucher I can't even use

I ordered a pair of Neil Large Titanium glasses (€335) on 28 July, with your own site quoting 8-14 business days for this prescription strength. The order ended up taking over three weeks and multiple rounds of me chasing support just to get basic updates.

At some point, the delivery method was silently switched from home delivery to store pickup at a store in Hannover — a city I don't live in and never selected. I only found this out by checking the order page myself; there was no email about it. Support later explained every order had been rerouted through a store due to a warehouse backlog, but this was never communicated proactively.

Throughout the entire process — the address change, the delay, and even the tracking number — I received zero proactive emails from Ace & Tate. Every single update I have, I got only because I reached out myself, repeatedly, over WhatsApp.

When I asked for compensation, I was eventually offered a €50 voucher. It only applies to a new order of €125+, is valid for 6 months, can't be combined with other discounts, doesn't apply to contact lenses, and can't even be applied to the order I was being compensated for — the only way to use it would be to return the order I'd just waited a month for and start the whole process over. When I asked for a partial refund instead, or the voucher as a standalone code, I was told there was nothing more that could be done.

The glasses themselves are fine — this is entirely about how badly the order and the communication around it were handled. If something goes wrong with your order, be prepared to chase every single update yourself.

July 28, 2026
Unprompted review
Rated 5 out of 5 stars

Always an excellent customer service

Always an excellent customer service.
A huge thanks to Shane, Oisin and Sasha.

August 21, 2026
Unprompted review
Ace & Tate logo

Reply from Ace & Tate

Hi Henrique,

Thanks so much for the 5 stars! Your fantastic review made our day. We will be sure to share your feedback with: Shane, Oisin and Sasha. Hope to see you again soon! 🫶🏻

Cheers,
Team Ace & Tate

Rated 5 out of 5 stars

Eye examination

My Appointment was on time. The Optician Kristy was very thorough and kindly explained the results of the various eye tests and the general health of my eyes.

September 5, 2026
Unprompted review
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Reply from Ace & Tate

Hi Alison,

Wow, thanks so much for your fantastic feedback! That's exactly what we love to hear. We will be sure to share your feedback with Kristy. We hope to see you again soon!

Cheers,
Team Ace & Tate

Rated 1 out of 5 stars

NO GLASSES IN 6 WEEKS AND COUNTING

I ordered 2 pairs of glasses from Ace & Tate almost six weeks ago, paying £350, originally quoted a matter of working days for delivery. Since then I've had no delivery date and no meaningful updates, every time I've called or emailed I've been told it's simply "in production," with nothing further. I understand the data breach earlier this year caused some disruption and I was patient and understanding about that. But six weeks with no product and no communication is a different problem entirely. I've since emailed asking for a full refund and cancellation of my order and have heard nothing back complete silence. I'm still wearing my old, scratched-up glasses and have no idea if or when this order will ever arrive. Extremely disappointing experience from a company I expected much better from, and that i have been loyal too for many years! I will not be using Ace & Tate again. I'd think carefully before ordering if you need your glasses within any reasonable timeframe.

September 5, 2026
Unprompted review
Rated 1 out of 5 stars

Do Not Shop at Ace & Tate

Dealing with this company from literal start to finish has been nothing short of a comedy of errors.

I waited 10 days for my glasses and received no communication whatsoever about where they were tracking, or why it was taking quite a long time to arrive. I contacted their 'customer service' (which by the way aren't open on Wednesday's even though their website says they're available Monday - Friday), and was met with very generic and slow responses.

I had to follow up with them twice to get any sort of reasonable answer. I was told it was a courier problem and they had absolutely no way of checking where my glasses were, and that they hoped I received them soon! They are very unhelpful and not at all customer focused. I was palmed off and the buck was passed to the courier company.

At no point was I offered any other solution to resolve this issue i.e. having the same glasses made in store using their same day service. I had to call the store to suggest this myself.

After waiting 15 days for the glasses I finally asked the store to just cancel and refund me if and when they do show up.

They are useless to deal with, very unenthusiastic and just plain unhelpful. Do not shop here. Go somewhere like BlooBloom in London - they offer the complete opposite customer experience and actually care about their clients.

September 2, 2026
Unprompted review
Ace & Tate logo

Reply from Ace & Tate

Dear Lauren,

We dropped the ball on your experience, and I'm truly sorry. A technical disruption with our shipping partner created a massive support backlog, causing response delays that fall far below our normal standard of service. You shouldn't have had to figure out the store solution yourself.

Just to clarify, while our phone lines are off, our Customer Experience team is available Monday–Friday via email and WhatsApp.

Please email hello@aceandtate.com with the subject line "Trustpilot Review" so I can personally grab your order details, check the status of your cancellation/refund. Our sincere apologies again for this experience.

Kind regards,

Diana
Customer Experience Manager | Ace & Tate

Rated 1 out of 5 stars

I ordered my glasses more than 5 weeks…

I ordered my glasses more than 5 weeks ago - still havent recieved them - logistic center was compromised which sounds ridiculous that they have been unable to restore service. No communication or visbility on your order - i want to cancel but no feedback from customer service. This was the last time i ordered.

July 31, 2026
Unprompted review
Ace & Tate logo

Reply from Ace & Tate

Dear Jacob,

Five weeks is far too long to wait without clear updates, and we sincerely apologize for dropping the ball. A system disruption at our logistics center caused heavy delays and a support backlog, leading to much slower responses than our usual standard of service.

Please send an email to hello@aceandtate.com with the subject line "Trustpilot Review" with your order details so I can personally step in and take a closer look.

Kind regards,

Diana
Customer Experience Manager | Ace & Tate

Rated 1 out of 5 stars

I will not be buying from Ace & Tate…

I will not be buying from Ace & Tate again and would strongly not recommend them.

I went for their highest level of frames and lenses. Over just two years the metal coating has worn away, the metal bent and the lenses lost all their coating. Ive had previous glasses for 8-10 years on average. So these are far under performing.

When I contacted them, I expected them to at least properly look into what had happened. Instead, they just dismissed it all as “wear and tear” and kept pointing back to their two-year warranty, without really engaging with the actual issue I was raising.

The whole process has been frustrating and passive aggressive. They’ve made it very clear that once something goes wrong with your purchase, they’re not interested in helping.

It’s also worth knowing that they closed their Swedish stores after I bought my frames, which made things even more difficult when trying to resolve the issue.

For a brand that charges what it does for its products, I expected much better quality and customer service. I will not be buying from them again.

September 1, 2026
Unprompted review
Ace & Tate logo

Reply from Ace & Tate

Hi Ashton,

Thank you for sharing your feedback. We expect our glasses to last, so it's disappointing to hear that your frames and lenses didn't meet expectations and that you felt dismissed by our team.

While our two-year warranty covers manufacturing defects, we always aim to handle these situations with care and clarity. We are very sorry that your experience left you feeling unsupported, especially alongside our store closures in Sweden.

If you would like us to review your case again, please feel free to reach out to our team at hello@aceandtate.com with your order details so we can take another look.

Cheers,
Team Ace & Tate

Rated 1 out of 5 stars

Never received my order

I placed my order in person in Berlin. It has been a month and I have not received my order and getting in touch with the company is a nightmare. They keep repeating something went wrong with their logistics partner and customer data leaked. The fact that customer data was compromised is scandalous in itself, but I feel like nobody really cares and wants to help. Called the shop, they promised to look into it and get back to me, and then they never did. Okay, thanks for nothing, enjoy my money.

August 1, 2026
Unprompted review
Ace & Tate logo

Reply from Ace & Tate

Dear Klara,

We're sorry for the frustration here. Waiting a month for an order without a solid update is far from ideal.

A recent technical disruption at our logistics partner created major delays. Our store staff are doing their best with the information provided to them, but leaving you without an update wasn't the right outcome.

Please reach out to hello@aceandtate.com with the subject line "Trustpilot Review" and your order number so I can personally take a closer look.

Kind regards,

Diana
Customer Experience Manager | Ace & Tate

Rated 1 out of 5 stars

I ordered my glasses on 29/07/2026

I ordered my glasses on 29/07/2026, as of writing this review I still haven’t received the glasses. Not only that, due to hack my personal data was compromised. Customer service is absolutely useless because they have seemingly automated responses which don’t address your issues. It’s a very very disappointing experience and I would URGE anyone considering buying with Ace and Tate NOT to do so.

August 31, 2026
Unprompted review
Ace & Tate logo

Reply from Ace & Tate

Dear John,

We completely understand your frustrations and sincerely apologise for the inconvnience this has caused. Waiting this long for an update isn't right. A technical issue with our logistics partner caused significant shipping delays and a support backlog, which slowed down our responses.

Please reach out to hello@aceandtate.com with the subject line "Trustpilot Review" and your order details so I can personally look into this for you.

Kind regards,

Diana
Customer Experience Manager | Ace & Tate

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