What a pleasure from start to finish easiest by far company to deal with The staff are wonderfull and service is excellent
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Very through. Good communication. Good practical achievable advice from Harry. Prompt in response. Very friendly staff. Harry was very helpful right from beginning. It will be costly than normal lett... See more
Company replied
We have received an excellent service from beginning to the end of this letting process. Sam and his whole team including Millie, have pulled out all of the stops and did a marvellous job. We can high... See more
Company replied
PLEASE BE AWARE OF THE SMALL PRINT ON YOUR AGREEMENT THIS COMPANY DEDUCTED A FULL 12 MONTHS FEES IN ADVANCE WHEN THE TENANT GAVE NOTICE. THEY TOOK A FULL YEARS FEES FOR BASICALLY A TENANT MOVING... See more
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Company details
Written by the company
The Advanced Rent Option (ARO™) is a service provided to landlords in England and Wales that offers Quality Property Management along with guaranteed full market rent paid a year in advance at no extra cost. Apart from paying a years rent in advance, the ARO™ is similar to a conventional Full Management Service, as the cost to the landlord remains the same but offers real advantages to landlords in terms of security and simplicity. The ARO™ helps landlords navigate the ever-increasing bureaucracy and regulations imposed on landlords, making it an attractive option for landlords looking for added value in property management services. Landlords are choosing the ARO™ for three key reasons; Peace of mind, investment and freedom. The upfront funds assist them with practical needs, like paying school fees, paying off debt, replacing big ticket items like boilers, or providing an extra lump sum to help accelerate portfolio growth and achieve financial freedom. And some landlords have used the lump sum to make large luxury purchases, it’s completely up to them.
Contact info
99 Brighton Road, RH1 6PS, Redhill, United Kingdom
- 01342 840050
- support@advancedrentoption.co.uk
- advancedrentoption.co.uk
4.2
Great
37 reviews
No recent history of asking for reviews
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Replied to 50% of negative reviews
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I’m really impressed with this company…
I’m really impressed with this company and the ARO product. Millie, Harry and the whole team have been incredibly helpful and efficient. I would highly recommend!
April 25, 2025
Unprompted review
Reply from Advanced Rent Option Ltd
Thank you so much for your kind words! We’re thrilled to hear that you’ve been impressed with our team and the ARO. Millie, Harry, and the rest of the team really appreciate your feedback and are glad we could provide a helpful and efficient experience. Your review means a lot to us, and we look forward to supporting you with any future property needs!
All the best,
The ARO Team
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ARO experience
Using the ARO option is much better than conventional estate agent arrangements. And the staff at choices, Harry and Sam were really helpful. Throughout the process. Strongly recommended.
April 16, 2025
Unprompted review
Reply from Advanced Rent Option Ltd
Thank you so much for your feedback! We’re delighted to hear that you had a positive experience with the ARO option and found it more beneficial than conventional arrangements. Harry, Sam, and the rest of the team really appreciate your kind words and are glad they could assist you throughout the process. Your recommendation means a lot to us!
All the best,
The ARO Team
⭐️⭐️⭐️⭐️⭐️ A fantastic experience
⭐️⭐️⭐️⭐️⭐️ A fantastic experience – even if you don’t need it
I used the advance rent option for my buy-to-let property — not because I needed the money upfront, but because I was tired of the traditional estate agency model and wanted to try something different. I’m really glad I did.
The entire experience was excellent. Everyone I dealt with was switched-on, responsive, and genuinely helpful. Sam Wilkins and Jamie Burton were brilliant throughout — clear, professional, and easy to work with.
A special thank you to Millie Lawlor, who went above and beyond by spotting a licensing issue with Birmingham City Council that I wouldn’t have been aware of otherwise. Her diligence saved me a potential headache and showed a real attention to detail.
Even if you’re not relying on the upfront income, this service is a breath of fresh air — highly recommended
February 22, 2025
Unprompted review
Reply from Advanced Rent Option Ltd
Thank you so much for your fantastic feedback! We’re thrilled to hear that you had such a positive experience with the Advanced Rent Option. It’s wonderful to know that Sam, Jamie, and Millie were able to provide clear, professional, and attentive support throughout the process.
We’re especially pleased that Millie’s attention to detail helped prevent a potential issue, going above and beyond is exactly what we aim for. Your recommendation means a great deal to us, and we’re glad we could offer a refreshing alternative to the traditional estate agency model.
All the best,
The ARO Team
I used the ARO that Choices were…
I used the ARO that Choices were offering, all the way through my application to it completing i was kept up to date via e-mails and texts. I was initial handled by Sam Wilkins who helped me all the way thru my process. I put two properties on the ARO with choices and had a case manager Millie and Shannan for each property who were great. Keeping me up to date with each stage of the process
March 27, 2025
Unprompted review
Reply from Advanced Rent Option Ltd
Thank you so much for your kind feedback! We’re delighted to hear that your experience with the ARO process was smooth and that you felt well-supported throughout. Sam, Millie, and Shannan really appreciate your kind words and are glad they could keep you informed at every stage. We’re thrilled that both of your properties are now successfully on the ARO, and we truly value your trust in Choices.
All the best,
The ARO Team
Very happy with ARO for securing a…
Very happy with ARO for securing a tenant, after a few months of searching and also happy to receive 12 months rent in advance.
Thank you to Sam who has been supportive from the beginning. I was very apprehensive at first, but Sam guided through the entire process and couldn’t have done this without him. Thanks so much Sam xxx
February 24, 2025
Unprompted review
Reply from Advanced Rent Option Ltd
Thank you so much for your kind words! We’re thrilled to hear that ARO helped you secure a tenant after your search and that receiving 12 months’ rent in advance made a difference. Sam is delighted to have been able to guide you through the process and provide support along the way. We really appreciate your feedback and are so glad we could make the experience smooth and stress-free for you.
All the best,
The ARO Team
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Had an excellent experience
Had an excellent experience, thanks to Harry at Choices. At first I was a bit sceptical but I was reassured by the professionalism of the team and the quick process. Will be using their services again.
December 3, 2024
Unprompted review
Reply from Advanced Rent Option Ltd
Thank you so much for your kind feedback! We’re delighted to hear that Harry and the Choices team were able to reassure you and make the process quick and professional. It’s great to know you had an excellent experience, and we look forward to supporting you again in the future.
All the best,
The ARO Team
Professionnel and dedicated tean
First property I put through ARO. Although it was long and tedious the Choices ’ team e.g Shivani were very supportive and get me to the line very professionally. I will definitely repeat for one of my other properties.
October 28, 2024
Unprompted review
Grateful Landlord London
I would like to express my gratitude to the ARO team for providing a year's worth of advanced rent. I am especially thankful to Sam for his unwavering support and expert guidance throughout the entire process.
In all honesty, if it were not for Sam's invaluable assistance, I would not have been able to proceed with this endeavor.
Thank you, Sam, for your exceptional contributions. Your dedication and expertise are truly commendable.
November 8, 2024
Unprompted review
Reply from Advanced Rent Option Ltd
Thank you so much for your kind words! We’re thrilled to hear that Sam and the ARO team were able to provide the support and guidance you needed throughout the process. Sam is delighted to know his assistance made a real difference, and we truly appreciate your recognition of his dedication and expertise. It’s wonderful to know that the ARO solution has helped you move forward with your plans, and we look forward to supporting you with any future property needs.
All the best,
The ARO Team
It’s the first time I have used choices…
It’s the first time I have used choices estate agents and I have to say , I am incredibly impressed. Sam Wilkins supported me through the process and he was incredibly efficient and professional and the whole process was very easy. I would highly recommend choices and especially to property landlords.
September 25, 2024
Unprompted review
Reply from Advanced Rent Option Ltd
Thank you so much for your kind feedback! We’re delighted to hear that your first experience with ARO was so positive and that Sam was able to support you efficiently and professionally throughout the process. It’s wonderful to know the process felt easy and stress-free, and we truly appreciate your recommendation to other landlords.
All the best,
The ARO Team
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Unbelievable quality of service
Ok. I will try and keep this brief. This firm are excellent. It’s owner - I think - is a lad called San Wilkins. Now, he is only young - but he works hard. I didn’t have a clue what I was doing and sam and Fahad were different class. They missed 1 email and apologised the next day! Otherwise every email/call was responsed to within 2 hours.
The deal - they pay u up, less their bit of take. Rent for 1k per month cop 12k less their profit and costs (there are costs and all were spot on.
Nothing hidden. All straight. Seriously quality service. Oh and Riccardo answered the phone plenty!
April 19, 2024
Unprompted review
Reply from Advanced Rent Option Ltd
Thank you so much for your fantastic feedback! We’re thrilled to hear that Sam, Fahad, Riccardo, and the rest of the team could provide clear, responsive, and professional support throughout the process. It’s great to know that the ARO service worked smoothly for you and that everything was transparent and straightforward. We really appreciate your kind words and recommendation, and we look forward to supporting you with any future properties.
All the best,
The ARO Team
This is my first property to go across…
This is my first property to go across to Choices ARO and i must say Sam via call/email and Millie on WhatsApp made the whole process run very smoothly with a daily up to date informative approach .
Would definitely recommend them and will be using them again on other properties I have .
All the best
Ken
March 4, 2024
Unprompted review
Reply from Advanced Rent Option Ltd
Thank you so much for your kind feedback, Ken! We’re delighted to hear that Sam and Millie were able to make your first ARO experience smooth, informative, and stress-free. It’s wonderful to know you felt supported throughout the process. We truly appreciate your recommendation and look forward to assisting you with your other properties in the future.
All the best,
The ARO Team
Sam at Choices has been super helpful…
Sam at Choices has been super helpful and made my experience of ARO very seem less, and tenant was found in super quick time and will move in next week. Every queries I had, Sam was very responsive and addressed my needs in every step of the process. I am very excited to use Choice as my preferred letting agent who have wealth of experience in the real estate sector and I am very excited about the ARO option provided by Choice. Thank you Sam.
November 29, 2023
Unprompted review
Reply from Advanced Rent Option Ltd
Thank you so much for your kind words! We’re thrilled to hear that Sam was able to make your ARO experience seamless and responsive, and that a tenant was found quickly for your property. It’s wonderful to know you feel confident in using Choice as your preferred letting agent, and we’re delighted that the ARO option has made a positive impact. We really appreciate your feedback and look forward to supporting you with your future property needs.
All the best,
The ARO Team
Kiran has always been understanding and…
Kiran has always been understanding and helpful.
October 16, 2023
Unprompted review
Reply from Advanced Rent Option Ltd
Thank you so much for your kind feedback! We’re delighted to hear that Kiran has been consistently understanding and helpful throughout your experience. We truly appreciate your recognition and look forward to continuing to support you in the future.
All the best,
The ARO Team
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Sam has been so helpful and…
Sam has been so helpful and understanding!
Very quick and kind replies.
September 27, 2023
Unprompted review
Reply from Advanced Rent Option Ltd
Thank you so much for your kind words! We’re thrilled to hear that Sam was able to provide helpful, understanding, and prompt support throughout your experience. Your feedback means a lot to us!
All the best,
The ARO Team
Sam and his team were patient…
Sam and his team were patient informative and understanding about all issues. I would recommend choices for their services .
July 19, 2023
Unprompted review
Reply from Advanced Rent Option Ltd
Thank you Sam for taking the time to write a review, we appreciate your feedback and we are so pleased you were happy with our service.
Once the tenancy agreements were…
Once the tenancy agreements were completed, payment was made within a few hours. This enabled me to pay all the costs incurred renovating the property. The people I dealt with were also polite and friendly. Hopefully everything goes well in the next 12 months. Surely an experience worth repeating.
June 20, 2023
Unprompted review
Reply from Advanced Rent Option Ltd
Thank you so much for your kind words! We're delighted to hear that the process was smooth and that you were able to take care of your renovation costs so quickly. It’s great to know our team made a positive impression, we’ll be sure to share your feedback with everyone involved.
Warm regards,
The ARO Team
I had a brilliant experience with ARO
I had a brilliant experience with ARO. I used the upfront rent to refurbish 2 bathrooms and fit new flooring in our new home so we could live in comfort with our new born, instead of having to wait several months-years to save up enough money to do the works. It also helped with my anxiety to know the rent was guaranteed.
February 2, 2023
Unprompted review
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