Advantage Gold Reviews 1,906

TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Considering 128 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their professionalism, extensive knowledge, and helpfulness, making the process of investing in precious metals straightforward and educational. Many highlight the exceptional customer service, noting that representatives take the time to listen, explain details clearly, and build trust, which is particularly valued when making financial decisions. The overall service is described as excellent, with a smooth and easy user experience from start to finish. However, some people were dissatisfied with certain aspects of their experience, specifically regarding the types of products recommended. A few customers mentioned being sold "specialty" or "proprietary" coins that were not legal tender, despite expressing a desire for real currency. There were also instances where customers felt that the company's recommendations were not in their best interest, and attempts to resolve these issues with management were unsuccessful. Additionally, some reviewers noted a lack of communication when their account executive left the company, leading to a feeling of being uninformed and unassisted.

What people talk about most

Staff

Customers consistently report positive experiences with staff, highlighting their professionalism, knowledge,... See more

Customer service

Reviewers mention positive feedback about customer service, highlighting the helpfulness and knowledge of... See more

Service

Customers consistently note positive experiences with service. Many reviewers highlight the quick service,... See more

Product

Clients share positive opinions on product, with many expressing satisfaction with their gold and silver... See more

User experience

Users describe positive interactions with user experience. Many customers found the process extremely easy... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Richard was very thorough and patient in guiding me through the key points in adding precious metals into an IRA. He explained the types of metals (and necessary quality) that can be held , the differ... See more

Rated 5 out of 5 stars

I sent an email inquiring about selling my US silver coins held in an IRA account. I got a very promp responsive email with a phone number to call. Representative Jared Franco was very professional an... See more

Rated 5 out of 5 stars

Wow the Advantage Gold team was fantastic. Marcus Watts and Marc Neal were very thorough and truly took the time to explain everything and walk me through the process of setting up my Precious medals... See more

Rated 5 out of 5 stars

Richard made our experience great! He is a wealth of knowledge and was eager to share his knowledge with us even though we didn't make a huge investment. I feel certain that he treated us the same w... See more


Company details

  1. Gold Dealer
  2. Investment Service

Written by the company

At Advantage Gold, we take pride in being a leading gold IRA company. Our experts have helped thousands secure their retirements through gold IRA rollovers, buying gold online, and gold investing.

Advantage Gold

Written by the company

Voted #1 Trusted Gold IRA Company Three Years in a Row

Contact info

4.8

Excellent

TrustScore 5 out of 5

2K reviews

5-star
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1-star

Replied to 16% of negative reviews

Typically replies within 1 week

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Rated 5 out of 5 stars

Trust in investing

Working with Richard was a pleasure. I have confidence in his ability and integrity to help me as a new precious metal investor. He made investing very EASY!!!

April 28, 2025
Unprompted review
Rated 5 out of 5 stars

Teamwork makes the Dream work

The whole team provides their expert knowledge to explain each step as they walk you through it. They all have great personalities making the process enjoyable and are super responsive to any calls or questions. Grateful for their assistance to invest where our savings is growing. I recommend Jonah, Jared, and Ashley to help navigate roll over investing with 5 stars!

April 22, 2025
Unprompted review
Rated 1 out of 5 stars

I would not do business with them.

I bought silver coins from them and it was a big mistake. They claimed that certain coins had greater value due to desirability. Not true. When I took them to a coin dealer, they were only interested in the weight. The people at Advantage Gold are non-responsive. If you call, you get voicemail and may get a response days later. I sold them back my coins. The cash was supposed to be in my account the next day. It took 3 days. Don't waste your money with these people.

April 17, 2025
Unprompted review
Rated 5 out of 5 stars

Richard Scardina was an absolute…

Richard Scardina was an absolute pleasure to work with. He made everything so easy and simple, the whole process was great. Such a nice person to work and talk with. Thank you Richard! I would definitely recommend Advantage Gold to everyone one I know!!

April 1, 2025
Unprompted review
Rated 5 out of 5 stars

Advantage Gold Services Individual Needs

My broker was very helpful in explaining different options available to me. The Company was willing and able to provide services that fit my person investment needs and ideals. They had services that fit my unusual circumstances. I'm glad I gave them a call and discussed my personal investment goals with an experience broker.

March 31, 2025
Unprompted review
Rated 3 out of 5 stars

Do not buy products that are not actual currency

Let me say up front, they treated me well and were easily accessible.
But majority of the Coins they sold me were non-negotiable products. Like 1/4 oz Canadian wolverines and wild horses. That is, they were not actual currency like Canadian Maple Leaf or American Eagle.

They charged a 50%premium per oz over the current price of gold. Assuring me that at time of sale the coins would appreciate due being made for only 1 year (scarcity), as well as the appreciation in gold value.

However. When selling these coins back, their purchase price is 6% over spot (current) price of gold.
Example, say gold was $1000/oz. They sold me these "special" coins at $1500 / oz (50%) premium.
If gold has doubled, so $2000 per oz. They are offering me $2012. If I had paid close to spot price I would have made close to $1000 or 100%. Because they got me for 50% premium and only bought back at 6%. I made $512 or 51% So Advantage pockets the 44% or $440 on the sale.

So despite these coins being out of production for 5 years they did not appreciate enough in value due to scarcity to overcome the high, upfront premium.

Also keep in mind that gains tax on precious metal sales is 25%.

The American Eagles they sold me were sold at 3% over spot. So when gold doubles these coins double, and my profit nearly doubles. This is because I didn't pay the 50% premium.

Yes, I made a profit on these other coins, But much less than I would have for eagles or maple leafs.

Buying actual currency means you won't pay these overly high premiums and will actually get more precious metal.

I'm not saying don't buy from Advantage. When I priced the sale of my coins at other brokers, they were offering well below spot.
Also, I recognize that they have overhead costs like shipping, insurance both ways and wholesaler inspection on incoming product. So some premium over spot is understandable.

Just be aware of the magnitude of the premiums you're paying up front.

March 22, 2025
Unprompted review
Rated 5 out of 5 stars

Finally made the purchase, couldn't be happier

After many months of research and hesitancy, I checked out reviews and went with Advantage Gold for my first precious metals purchase. I couldn't be happier with the product selection, the discreet and prompt delivery, as well as the outstanding customer service I've received with every phone call and transaction. Brad is professional, personable, full of knowledge, patience, encouragement, and is accessible. If you are interested in precious metals and have been hesitating, look no further- Advantage Gold is the right choice.

January 28, 2025
Unprompted review
Rated 5 out of 5 stars

From data rich and action poor to investing

For several years I have researched and contemplated investing in gold. I was data rich yet action poor. Marc Neal, broker, Advantage Gold, moved me to action. Information, logic, and well developed processes made 1) the decision unbiased and intuitive; 2) the steps straight forward and natural; and 3) a trust factor that started and remains high. Advantage Gold remains my preferred provider of precious metals.

May 8, 2024
Unprompted review
Rated 5 out of 5 stars

Advantage Gold takes the guesswork out of precious metal investing

Everybody at Advantage Gold has been extremely helpful and courteous. They respond quickly when returning calls and exhibit patience with the uninitiated. Marc Neal has been especially helpful in explaining the different options available when purchasing precious metals and provided rationale for any of his suggestions or advice. I feel that they really dowant their clients to do well in their investments and to ensure that they have peace of mind for the future.

March 26, 2025
Unprompted review
Rated 5 out of 5 stars

I have 3 transactions with Advantage…

I have 3 transactions with Advantage Gold spanning about one year. I have been extremely well treated each and every time! All of my questions have been answered and I have been treated with the upmost respect! I highly recommend Advantage Gold for your investment purchases!

March 25, 2025
Unprompted review
Rated 4 out of 5 stars

Nick was very helpful in explaining…

Nick was very helpful in explaining what form of gold to purchase and answering all my other questions. He was quick to return my phone calls and patient with all my concerns. It took a while to get my gold delivered but would happily use them again.

February 10, 2025
Unprompted review
Rated 5 out of 5 stars

Highly recommend

Everyone I spoke with at Advantage Gold were knowledgeable, professional and patient with my many questions. Brad and Ashley explained the process to roll over an IRA and kept me informed at all times with follow-up calls. Richard and Markus were also very helpful in explaining the different types of precious metals and assisted me in making my choices. The entire process was smooth and timely. Advantage Gold runs like a well-oiled machine. I would recommend Advantage Gold to my family, my friends and anyone looking to purchase precious metals.

March 12, 2025
Unprompted review
Rated 5 out of 5 stars

new precious metals IRA

I had a previous metals IRA. Did not like the customer service experience. Saw good reviews for Advantage Gold. Talked with Brad Lipton a few times. He was punctual and followed up on our conversations and helped educate me on some options. Good experience and I like Brad's approach and his follow up. I recommend doing business with Brad and Advantage Gold. tj

March 3, 2025
Unprompted review
Rated 5 out of 5 stars

Advantage Gold/Brad Lipton 5 Stars

Advantage Gold has been a startlingly fulfilling experience. My agent has been Brad Lipton from the beginning. He has been very professional, knowledgeable, and overall very helpful, facilitating acquisition of physical gold, silver and some platinum; probably the best part is that he is personable and non-pushy; what he says and does is honest and sincere. Frankly, all of my contacts with Advantage Gold has been professional, warm and timely. All of my experience supports the above 5 star rating.

November 13, 2024
Unprompted review
Rated 5 out of 5 stars

Brad Lipton was outstanding

Brad Lipton was outstanding! The entire process was very simple and very through! I am so glad I went through this company to make my purchase! Highly recommend them!

February 27, 2025
Unprompted review
Rated 5 out of 5 stars

Brad Lipton's customer service was excellent!

Brad Lipton's customer service was excellent! He was prompt and professional with his communication and correspondence. Despite a slightly longer time than I expected with the liquidation process given some challenges in the start-of-year market, Brad was sincere and reassuring that me needs for the liquidation would be addressed ASAP.

February 25, 2025
Unprompted review

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