AffinityDNA Reviews 

12
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TrustScore 2.5 out of 5

2.4

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2.4

Poor

TrustScore 2.5 out of 5

12 reviews

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Replied to 85% of negative reviews

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2.4

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(12)

9 reviews in the last 12 months

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Rated 1 out of 5 stars

SCAMMERS!

SCAMMERS!! AVOID AT ALL COSTS!!

After purchasing a gene test kit for my dog to determine their treatment plan I had nothing but lies from this company, my results never came, they were promised, on multiple occasions but all you will ever get is ‘please be patient’. I have been refused a refund after asking on multiple occasions so I will be using all of the evidence to report them to trading standards and the police for fraud.

October 22, 2026
Unprompted review
AffinityDNA logo

Reply from AffinityDNA

Dear Ashley,

Thank you for sharing your feedback.

We acknowledge your frustration regarding the delay in receiving your dog's genetic test results, particularly as these were required to assist with a treatment plan.

However, we strongly disagree with the allegations that AffinityDNA is a fraudulent company or a scam.

Your samples were forwarded to our partner laboratory on 6 October, and our Customer Service team has been following up regarding the outstanding results. Unfortunately, despite repeated enquiries, the laboratory has been unable to provide a reliable completion date.

As explained in our correspondence, DNA testing turnaround times are estimates rather than guaranteed deadlines. Nevertheless, we recognise that the extended delay and uncertainty have fallen short of the service you reasonably expected.

Following a personal escalation to our company directors, management has authorised a full refund at our own expense, despite laboratory processing having already commenced. We have also confirmed that, should the laboratory eventually complete the analysis, your results will be provided free of charge, regardless of the refund.

We believe these actions demonstrate our commitment to resolving customer concerns fairly and responsibly, even when delays arise beyond our direct control.

We respect your right to share your experience publicly. However, we do not accept that an unfortunate laboratory delay constitutes fraud or deliberate dishonesty.

We sincerely regret that your experience did not meet expectations and hope our resolution demonstrates that we take our responsibilities towards customers seriously.

Kind regards,
Customer Service Management
AffinityDNA

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Rated 1 out of 5 stars

This company just fobbs you off

This company just fobbs you off. I'm still without any results a week after the deadline. No communication from them initially to inform me of any delays, only when I contact to complain. . Then I'm told that my results are almost ready and will be with me imminently...not holding my breath and won't be using this company going forward.
AVOID

October 18, 2026
Unprompted review
AffinityDNA logo

Reply from AffinityDNA

Dear Joanna,

Thank you for sharing your feedback.

We acknowledge your disappointment regarding the delay in receiving your results. However, we would like to clarify that your samples were forwarded to our partner laboratory for analysis and that the case was subject to further review by their scientific team.

As outlined in Section 9.1 of our Terms and Conditions, advertised turnaround times are estimates rather than guaranteed completion dates. Additional analysis or verification may occasionally be required to ensure the reliability of the results.

Throughout this process, our Customer Service and Management teams have responded to your correspondence and provided updates based on the information available from the laboratory.

Although we do not agree with all the statements made regarding our services, we respect your right to share your experience.

As a final resolution, we have issued a full refund of £38.00, which should reach your original payment method within 7–14 business days.

We consider your complaint resolved and your case closed. We remain committed to providing reliable DNA testing services and addressing customer concerns professionally and transparently.

Kind regards,
Customer Service Management
AffinityDNA

Rated 1 out of 5 stars

The 2 Star Review on this company says it all Avoid at alls Costs

Affinity DNA issued an official ancestry certificate that contains recognized typographical errors and formatting defects (e.g., the hardcoded merged string "isassociated").

Upon formal technical escalation, their management team issued a written email explicitly conceding to these formatting flaws, admitting that the printed text string is an “oversimplified, generalized summary,” and formally confirming that my underlying laboratory marker data is fully “compatible with a broader West Eurasian / Mediterranean-associated maternal lineage.”

Despite explicitly confirming in writing that the product is geographically oversimplified and contains formatting errors—and admitting their automated software pipeline lacks the technical capability to manually correct the PDF text—the company refuses to issue a refund or a corrected document. Instead, they have weaponized a multi-month source review process as a stalling tactic, only to completely shift their narrative and cease direct communication.

Forcing a consumer to keep a flawed, inaccurate legal document is a direct breach of the UK Consumer Rights Act 2015 (digital goods not as described and services not provided with reasonable care and skill). The matter has been formally escalated to Citizens Advice, Trading Standards, and my banking institution for a complete chargeback recovery.

As a defence to their mistake and incompetence they are using false information about claims against other companies cool Story but it never happened. Please use 23 and Me or other reputable providers they are using outdated methods and they have limited panels compare to other companies they should have just owned that fact instead of making up cheap lies.

Here is their response you the truth can be seen clearly

Dear Client,



Thank you for your detailed message and for sharing your observations regarding the maternal lineage report.



After carefully reviewing the report and the mtDNA markers provided, I would like to clarify that the certificate assigns the maternal lineage to the broader Haplogroup U2 category based on the markers detected within the scope of this ancestry panel. The report itself does not provide downstream subclade analysis beyond the general U2 classification.



You are correct that Haplogroup U2 is phylogenetically diverse and includes branches distributed across multiple geographic regions, including Western Asia, the Caucasus, the Levant, South Asia, and parts of Northeast Africa. The descriptive paragraph included on the certificate is intended as a generalized summary of the haplogroup overall and is not designed to provide a precise individualized geographic assignment for every possible downstream lineage.



We also acknowledge your comments regarding the wording and formatting quality of the explanatory text, including the typographical issue you identified. Your feedback is appreciated and entirely understandable.



Regarding the historical interpretation, the certificate text is intended as a simplified overview of broad population history rather than a detailed academic reconstruction of Paleolithic, Neolithic, and Bronze Age demographic events. As you correctly noted, these represent distinct migratory and cultural processes, and the summary text may therefore appear oversimplified when compared against current phylogenetic literature.



With respect to the specific markers referenced in your message, the ancestry test performed is based on a limited mtDNA marker panel rather than full mitochondrial genome sequencing. Because of this, the available data is not sufficient to conclusively determine a more refined downstream subclade such as U2d or basal U2* with scientific certainty.



However, your interpretation that the reported marker profile is compatible with a broader West Eurasian / Mediterranean-associated maternal lineage is reasonable and not inconsistent with the reported U2 assignment.



At this stage, the report itself remains technically correct in assigning the sample to Haplogroup U2 based on the tested markers, though we understand your concern that the accompanying descriptive text may not fully reflect the broader diversity and regional complexity of this haplogroup.



We sincerely appreciate the time and attention you dedicated to reviewing the report and sharing your feedback.





Kind Regards,

January 14, 2026
Unprompted review
AffinityDNA logo

Reply from AffinityDNA

Dear Sera,

We categorically reject the claims made in this review.

Your case was referred directly to the testing internationally accredited laboratory holding certifications including AABB, ISO/IEC 17025, CAP and CLIA. Following a detailed scientific review by their PhD team, the laboratory confirmed that the mitochondrial haplogroup reported was generated from your mitochondrial DNA sequence and that the external material you submitted could not be used to reinterpret the mitochondrial profile because it relied on different methodologies and datasets.

Throughout this matter, we did not dismiss your concerns. On the contrary, we spent several months reviewing the extensive documentation you provided, repeatedly liaised with the laboratory on your behalf, and relayed every scientific response received. The laboratory also confirmed its willingness to review any contradictory evidence derived from a mitochondrial-only database relevant to the reported sequence.

Unfortunately, despite these efforts, you repeatedly relied on comparisons from third-party analyses, ancient population modelling and methodologies that the laboratory confirmed are not equivalent to mitochondrial haplogroup classification. A disagreement with the laboratory's scientific interpretation does not constitute evidence that the laboratory result is "fake."

We also note that this is not the first time you have published similar allegations against DNA testing providers after disagreeing with the outcome of your results.

AffinityDNA has been providing DNA testing services for over 20 years. We stand by the professionalism of our customer service team, the integrity of the laboratory's scientific review, and the accuracy of the information communicated throughout your case.

Rated 1 out of 5 stars

Terrible company to work with, inaccurate results

Terrible company to work with. Not only did it take weeks to get the kit to me and then weeks to complete the testing. The results they supplied me indicated that I tested positive for every single thing they tested me for. This wasn't possible. I was retested in person locally which all came back completely negative as they should have. Affinity has been resistant to accepting any kind of fault on their end when I reached out for help and continue to insist their results are correct. I understand false positives can happen but the refusal to even acknowledge that it occurred is what really upset me. Because there's zero chance that theirs are correct. They claim their testing is more detailed and that my new tests must be too broad to capture what theirs have. Yet don't seem to be taking into consideration the risks home testing have compared to being done by a technician in person in a clinic. The affinity ones are absolutely wrong. They've also refused to refund me for this giant mistake that caused me and my partner weeks of emotional distress. Would never give them a penny ever again.

July 14, 2026
Unprompted review
AffinityDNA logo

Reply from AffinityDNA

We are sorry to hear that you remain dissatisfied. However, we would like to clarify an important point regarding the results.

Following your concerns, the laboratory reviewed the matter and stands by the results issued. The analysis was performed using a highly sensitive molecular testing method capable of detecting very low levels of the organisms included in the analysis.

Different laboratories can use different testing methodologies, sensitivities and detection thresholds. Therefore, a subsequent negative result from another laboratory does not, by itself, demonstrate that the original results were incorrect. A more sensitive method may detect a low-level presence that another method does not detect.

We fully appreciate that receiving unexpected results can be concerning. However, we cannot classify a completed laboratory analysis as inaccurate, or issue a refund on that basis, simply because subsequent testing performed elsewhere using a different methodology produced different findings.

AffinityDNA takes the accuracy of laboratory testing seriously, and in this case the laboratory has reviewed the concerns raised and has not identified evidence that the results were issued incorrectly.

Rated 1 out of 5 stars

Still waiting on the paternity DNA it's…

Still waiting on the paternity DNA it's been over the time scale now we're going to just go with another company and claim the money back for this test or demand a refund

It does not take 16 days for results and everytime we emailed we get the same response telling us it's being processed

June 8, 2026
Unprompted review
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Rated 1 out of 5 stars

STAY WELL CLEAR!

STAY WELL CLEAR!

I wouldn’t recommend this company at all

The way the test is worded makes it seem like it will clearly identify your triggers, but it doesn’t make it clear enough that false negatives are possible. This is especially concerning when it comes to serious allergies, as false reassurance could be dangerous.

My results showed no reaction and that didn’t reflect my actual reactions at all, so it wasn’t helpful. I have a nut allergy and touching a nut will give me a reaction so the test coming back negative was very misleading! I’ve been emailing the company back and forth, but they’ve not been willing to resolve the issue and just keep referring back to their website wording.

For something costing over £100, I expected much clearer and more transparent information, seems like the company just want your money . Dont waste it here!

April 2, 2026
Unprompted review
AffinityDNA logo

Reply from AffinityDNA

Dear Priya,

Thank you for your review.

We must clarify that the test you purchased is a laboratory-based IgE allergy analysis, which measures the presence of specific antibodies in the blood. As clearly stated in the report itself, these results do not always directly correlate with real-life symptoms, and a negative result does not categorically exclude all forms of clinical reaction.

Your report shows no detectable IgE response (Class 0) across all tested allergens, including nuts. This reflects the laboratory findings accurately and does not indicate an error or misrepresentation of the service provided.

Throughout your correspondence, our team has consistently explained these points and referred you to the scientific limitations outlined both on our website and within the report documentation. The service has therefore been delivered fully in line with what was described.

We also note that your Trustpilot profile reflects multiple similar reviews across different companies. We do not consider it appropriate to use public platforms as a means to challenge valid results or to seek compensation where the service has been correctly provided.

For these reasons, our position on this matter remains final.

Kind regards,
Management
EasyDNA

Rated 5 out of 5 stars

Amazing team

Amazing team. I needed a result quickly, and they emailed me fast and explained the results so helpfully. Now I have my son, whom I didn't think I had.

March 25, 2026
Unprompted review
AffinityDNA logo

Reply from AffinityDNA

Thank you so much for your kind words and for taking the time to share your experience.

We’re really glad to hear that our team was able to support you when you needed quick results and clear explanations. Situations like yours can be incredibly important and emotional, so it means a lot to know we could provide both speed and clarity when it mattered most.

Congratulations on this wonderful news about your son. We truly wish you both all the very best moving forward.

If you ever need anything else, please don’t hesitate to reach out.

Rated 5 out of 5 stars

Affinity DNA offer a quick service and clear to understand results

I used Affinity DNA for a Homocysteine Methylation screening test. The kit arrived the next day and I received my results within a week of returning my DNA saliva swab samples - They received my samples a day after I sent them with their pre-paid signed for service on 12th Feb 2026 and I received the results on 19th Feb 2026.
The results report was easy to understand and contained useful information explaining what the results meant and countermeasures to take and advice based on the results (unlike others that I have seen posted in Facebook groups)
I had some trouble trying to print the results document and had to contact customer services by email. The responses were very prompt and it turned out that my phone's browser was not allowing me to print, so when I followed the advisor's advice to use a computer, I was able to print my report.
I will be using Affinity again for the full methylation panel now that I know I have a genetic variant on my MTHFR gene.

It is worth noting that both Affinity DNA and Easy DNA appear to be the same company as they both operate under Endeavour DNA Inc. so you might want to read Easy DNA UK’s reviews in conjunction with Affinity DNA reviews. You will notice that Easy DNA have replied to one of the Affinity DNA reviews on this page and my test was ordered through Affinity but processed by Endeavour DNA LLC

February 12, 2026
Unprompted review
AffinityDNA logo

Reply from AffinityDNA

Thank you, Loobizaz, for taking the time to share such a detailed review ⭐

We truly appreciate your clear breakdown of the timeline. As you mentioned, your samples were received on 12 February and your results were issued on 19 February 2026, which falls well within the expected turnaround time for the Homocysteine Methylation Screening Test. We are pleased to hear the process was smooth and efficient for you.

It is especially rewarding to know that you found the report easy to understand and informative. We place strong emphasis on ensuring our reports not only present genetic findings clearly, but also provide meaningful context and practical guidance based on the results.

We are also glad our support team was able to quickly assist with the printing issue. Sometimes browser settings, particularly on mobile devices, can restrict certain download or print functions, and we are pleased this was resolved promptly once accessed via a computer.

Regarding your comment on company structure, Affinity DNA and EasyDNA are indeed brands operating under the same parent organisation, Endeavor DNA, Inc., with laboratory processing carried out by our accredited facilities. Regardless of the brand through which an order is placed, all tests follow the same quality standards, laboratory protocols, and customer care procedures.

We look forward to supporting you again with the full methylation panel and thank you once again for your trust in our services.

Rated 1 out of 5 stars

0 stars out of 5

Updated Review

Further to my original review, I did eventually receive a full refund — but only after I had to persistently follow it up.

Today I received an email asking me to delete my review. I was very surprised by this, especially as I had hoped for an apology or acknowledgment of the issues I experienced. Instead, I felt the focus was on removing the review rather than addressing my concerns.

Given the overall experience and the response I received, I do not feel comfortable amending or removing my review.

Original Experience

I ordered a DNA kit for my cockatiel and paid extra for the required forms. After waiting three weeks with no delivery, I contacted the company. I was told the kit had been sent and was provided with a Royal Mail tracking number. I was advised I should receive it the following day.

The item did not arrive. When I contacted online chat, I was informed that I would not be receiving a physical kit and that I needed to send samples myself. However, I had not been provided with clear instructions, forms, or an address to send anything to.

I immediately requested a refund but was told this could not be processed via chat and that I would need to email instead, which I did.

The lack of clear communication, conflicting information, and difficulty resolving the issue left me extremely disappointed.

Based on my experience, I would not use this company again.

February 3, 2026
Unprompted review
AffinityDNA logo

Reply from AffinityDNA

Dear Heidi,

We’re very concerned to read your updated comments.

To clarify the facts, your order was fully refunded on 5 February, and confirmation of this was sent to the email address used when placing your order. Once processed on our side, refunds can take a few working days to appear back in the original payment method, depending on your bank.

There was some initial confusion because we were contacted from a different email address than the one registered on the order. For data protection and GDPR compliance, we can only discuss and process orders through the original email address provided at checkout. Once this was clarified, the refund was issued accordingly.

Regarding the testing process, avian DNA tests require feather samples to be sent to the laboratory. Depending on the purchase option selected, a physical collection kit is not always dispatched, as clearly stated during the ordering process.

We strongly refute any suggestion that our company engages in misleading practices. We are an established international DNA testing provider, and your case was resolved with a full refund.

We remain confident that this matter was handled appropriately and in line with our policies.

Kind regards, management Team.

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Rated 4 out of 5 stars

results were overdue but refund was issued

there seemed to be delays and after 3 weeks I asked to cancel order ,I firstly messaged on chat where I was refused refund ,but then I emailed and manager issued refund

August 2, 2025
Unprompted review
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Reply from AffinityDNA

Hi Karl,

Thanks for updating your review — we appreciate you sharing your experience.

We’re truly sorry again for the delay and any frustration this may have caused. While delays can occasionally happen due to factors outside our control (like sample transit times or lab capacity), we do our best to make things right when they do.

We’re glad our management team was able to resolve the issue quickly and process your refund. Your feedback has been shared internally as part of our ongoing commitment to improving communication and customer care.

Wishing you all the best,
The EasyDNA Team

Rated 1 out of 5 stars

results completely wrong

The results were completely wrong, they could have been made up completely, and then after nearly a month trying to sort it out with customer services they blame it on their databases and havent bothered to reply to my emails since. I feel scammed! Dont waste your money!
(FYI the company they use for the health and ancestry tests is tellmegen, I'd avoid anyone that uses them)

January 1, 2025
Unprompted review
AffinityDNA logo

Reply from AffinityDNA

Thank you for sharing your feedback. We’re sorry to hear you feel disappointed with your experience. Please rest assured that all tests are processed by accredited laboratories that follow strict scientific standards — meaning the results cannot be fabricated and have a zero percent chance of being “made up.”

In certain cases, tellmeGen is indeed one of our trusted providers. However, we also work with an international network of laboratories, which gives our customers access to a wide range of accredited and reliable testing options.

We always aim to provide clear guidance on timelines, which begin once samples arrive at the lab. While we do not have control over postal services or logistics, we remain committed to assisting clients through the process and addressing any concerns that may arise.

We’d be more than happy to review your case further — please reach out to us again directly so we can make sure all your queries are fully resolved.

Rated 1 out of 5 stars

Don't deal with these people, absolute disgrace

I ordered a DNA kit for my dog from Affinity DNA, it cost £73. The pack looked good when it arrived and the instructions were clear enough. I didn't register or carry out the test straight away.
I registered my details and sent out my samples in November. I had an email saying that they had received my registration but not my samples. However, they said it could take 2-3 weeks for samples to arrive. I heard nothing more until I contacted them again today. Incredibly, they told me that they had discontinued the samples they sent me. They offered me 10% discount - no refund - as a gesture of goodwill. They could have contacted me any time to let me know that my kit was worthless and my £73 was lost. Absolute disgrace.

January 28, 2025
Unprompted review
AffinityDNA logo

Reply from AffinityDNA

Thank you for your review. We completely understand your frustration. Please allow us to clarify how our process works. Our timelines and guarantees begin once the laboratory receives your samples. Unfortunately, if samples are sent back after a long delay and a particular service has been discontinued by the laboratory, this is outside of our control. These decisions are made by the labs, and we must comply with their scientific and operational standards.

We always try to support our clients as best we can, which is why in such cases we offer goodwill alternatives, such as discounts or replacement options, even though the situation lies beyond our responsibility.

We value your feedback and will take it into account to improve communication so clients are reminded about potential service changes if samples are delayed.

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