Alfred Enderby Reviews 

1,138
•
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Looking at 143 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the outstanding quality, remarkable filleting, and exceptionally fresh taste of the traditional smoked fish products. People consistently note that orders arrive promptly, securely sealed, and well-chilled in protective insulated packaging. Consumers also highlight the straightforward online ordering process and the wonderfully helpful customer service provided by the team. Buyers appreciate the reliable delivery options and express great enthusiasm for placing repeated orders in the future. Reviewers emphasize that these delicious items truly stand out from standard supermarket alternatives with their unforgettable flavor.

What people talk about most

Product

People report positive experiences with product, frequently praising the exceptionally fresh taste and... See more

Quality

Customers consistently note positive experiences with quality, frequently praising the outstanding taste and... See more

Delivery service

Users describe positive interactions with delivery service, frequently praising prompt arrival times,... See more

Service

Consumers find service to be exceptionally positive, frequently praising the prompt deliveries, excellent... See more

Order

Clients share positive opinions on order, highlighting a strong consensus regarding the straightforward... See more

Reviews shaping this summary

Rated 5 out of 5 stars

The taste of the fish cakes above all was wonderful. I am 70 now but grew up in Grimsby with relatives connected with landing the fish and processing. I left the town at 18 to go to university in th... See more

Rated 5 out of 5 stars

I only bought some smoked salmon and smoked haddock as the newspaper article on Grimsby was so bad i thought Alfred Enderby whom i had never heard of needed help. I cannot believe how delicious the ha... See more

Rated 5 out of 5 stars

Just a pleasure to buy from Alfred Enderby. That long standing businesses like this are still trading and producing an excellent product is reassuring. The tradition is what counts because it mea... See more

Company replied

Rated 5 out of 5 stars

Ordered the box for my parents who love fish , who don’t live nearby -I left it too late to order for Christmas but suspect having this delivered in the new year was equally enjoyable ! Everything wa... See more

Company replied


Company details

  1. Food Producer
  2. also in
  3. Fish Processing
  4. Food Processing Company
  5. Online Food Ordering Service

Written by the company

Alfred Enderby in Grimsby is one of the oldest independent traditional fish smokers in the UK. Winner of 2 & 3 stars at the Great Taste Awards 2018 & 2020 for our traditionally smoked salmon & haddock. Trust-score 4.9 out of 5. Verified Company. Restaurant quality smoked salmon & haddock, delivered to your door, order online!


Contact info

4.9

Excellent

TrustScore 5 out of 5

1K reviews

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Asks customers to review

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Replied to 100% of negative reviews

Typically replies within 24 hours

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4.9

All reviews

(1,138)

137 reviews in the last 12 months

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Rated 5 out of 5 stars

Very Professional

The ordering process was straightforward, delivery options can be chosen and I was updated all the way and delivered exactly when told. When sending gift this makes it very unstressful.

April 23, 2026
Rated 2 out of 5 stars

I asked for delivery on 10 April (90th…

I asked for delivery on 10 April (90th birthday present), admittedly at short notice, but it said it could ne done, and it was not done until 17 April.
Many thanks for your comprehensive reply.
Mea culpa.
JB

April 16, 2026
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Reply from Alfred Enderby

We are so sorry to disappoint any customer and we would in every occasion move mountains to meet our customers demands. However your order came in at 10.35 on the 9th so the system would not allow you to put a 10th delivery. Had you rung the smokehouse anytime up to about mid day on the 9th we would have fulfilled the order for you. Your order stated a delivery date of the 17th so we had no reason to question this date. We always answer the phone calls and there is an option on our answer phone to get through to my mobile, the owner of the business. I really am sorry we were not able to meet your expectation but I don't think we have done anything wrong.
I wanted to call you and explain this and of course apologise, but there is no phone number on your account. Best rgds, Patrick

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Rated 5 out of 5 stars

Great service

I am 76 years old and I found the ordering online quite easy. I have not had any of the fish yet. The order was well packaged and not damaged

April 14, 2026
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Rated 5 out of 5 stars

Sublime - and great service too!!

Ever since my daughter and I first tasted Alfred Enderby smoked salmon we knew we could never have any other variety. (My son says the same about the fish pie mix). And communication is first rate too.
This time we tried the double smoked - sublime!!

March 26, 2026
Rated 5 out of 5 stars

An excellent all-round experience.

Simple ordering process, delivery as promised. Fish extremely well packed and outstanding product. Just placed my second order. The hot smoked salmon was in a different universe from the stuff you get in the supermarkets.

March 19, 2026
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Reply from Alfred Enderby

thank you so much for taking the time to post a review, such a lovely review too, we are grateful for your trade, thank you, best fishes, Patrick

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Rated 5 out of 5 stars

Tasty

The freshest, tastiest smoked haddock I have had the pleasure of purchasing!
I wish I had bought this years before!

March 25, 2026
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Reply from Alfred Enderby

thank you Clive for such a lovely review, we are delighted you like the product and thank you for your custom, best fishes, Patrick

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