Allen Ford UK Reviews 

408
•
TrustScore 3 out of 5

3.0

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Review summary

Created with AI, based on recent reviews

Considering 51 reviews, most reviewers were somewhat happy with their experience overall. Customers frequently mention that the sales team is exceptionally welcoming, extremely helpful, and consistently provides a very smooth vehicle purchasing process. Many people deeply appreciate the friendly staff members who take the time to guide them through various options without applying any pressure. Some reviewers were not happy with unexpected mechanical problems, faulty components, and poor communication after taking delivery of their cars. A few consumers also noted frustrating difficulties when trying to resolve complaints and receive proper assistance from the customer service departments. Others mentioned that certain vehicles arrived with flaws or incorrect descriptions online.

What people talk about most

Product

Reviewers highlight ambiguous aspects of product, with many customers expressing satisfaction and delight... See more

Staff

Clients share positive opinions on staff, frequently highlighting their helpfulness, extensive product... See more

Service

People report ambiguous experiences with service, as some reviewers praise the helpful staff, excellent sales... See more

Customer service

Consumers find customer service to be ambiguous, as some reviewers praise specific staff members for being... See more

Quality

Reviewers mention negative feedback about quality, noting that vehicles arrived with damaged bumpers, serious... See more

Reviews shaping this summary

Rated 2 out of 5 stars

I booked into for a full service and MOT and people told me I had over paid quite severely. I went with them as I liked the brand. However during the service they found issues, not a problem it ha... See more

Rated 5 out of 5 stars

Recently purchased a Ford Puma. We cannot fault the service given to us by Andi Beau Holmes’s at the Coventry dealership. Everything was explained as we went through it and although there was p... See more

Rated 5 out of 5 stars

We brought our car from ford northampton couldn't be more happier . We used these 3 times now and love how helpful they are the person we like dealing with called Sid he goes above and beyond . The ca... See more

Rated 5 out of 5 stars

Allen Ford Warwick, what a pleasurable experience. I purchased 2 Ford Kuga ST lines from them. The salesman was Lee Tallet and he was fantastic to deal with, there was no pressure every question was a... See more


Company details

  1. Vehicles & Transportation

Information provided by various external sources

Visit Allen Ford in South of England & Midlands, established dealership and servicing specialist. Explore our website to browse through our stock and discover our full range of offers. Get in touch today to discover the benefits we provide and boo...


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3.0

Average

TrustScore 3 out of 5

408 reviews

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3.0

All reviews

(408)

51 reviews in the last 12 months

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Rated 4 out of 5 stars

Nuneaton Sales staff.

I have only had my new Ford Explorer a couple of days so I cannot comment on anything to do with after sales care. What I would like to highlight is the excellent sales service I recieved from Lisa Gekis at the Nuneaton dealership. Very professional and a very personable lady. Allayed our initial trepidation of stepping into the world of the EV. Kept us well informed of the deals available/warranties/servicing etc. She was a pleasure to deal with. Hope her bosses appreciate what she gives to the job. Now onwards with our electrical adventure! Lets hope all goes well.

November 6, 2026
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Rated 5 out of 5 stars

Excellent Service

I recently secured a new vehicle where my circumstances were difficult but the experience was made easy thanks to Warren sales rep at Romford.His care and consideration through the whole process was briliant

October 19, 2026
Unprompted review
Rated 1 out of 5 stars

BS. Price Match/Promise

Terrible customer service.
Booked in for a service on a Price Match against another dealership.
Dropped car off which was quick, to then get a phone call saying they can’t price match and the cost would be full price, when told not touch the car they had “already started”.
Received a “good will gesture” of a small discount on the full price.
But you can’t price match/ guarantee and then decide you’ll them increase it back to full price after the customer has left.
After requesting contact from Branch manager, you get the “oh he’s busy/not available” or he’ll be in contact excuses etc etc
Still no contact from them after numerous complaints and requests.
Tried to contact head office to no avail !
Disgusting customer service.
Rugby branch (now closed) was the worst but closely followed by the Nuneaton branch now.
Think it might be time to change brands (VW group, Toyota etc) I hear there’s a better choice of brands with a nearby franchisee.

July 21, 2026
Unprompted review
Rated 1 out of 5 stars

Incompetent, Impolite & Indifferent

My partner booked a test drive of a used car for 4pm. We drove for an hour and arrived at the dealership ten minutes early where we were met by the sales rep who apologised as they were with someone else - we understood and were happy to wait (it would have been nice to have been offered a drink but we weren't).
At 4:25 pm a different sales rep came over and introduced themselves then told us that the car we had booked a test drive in had been sold at lunchtime. When I asked why we hadn't been informed the reply was 'I wasn't dealing with you.' There was no suggestion of looking at other cars (there were at least four other of the same car on the forecourt) and no explanation as to why we had been left sitting for half an hour in the showroom before being informed. I'm guessing the Sales Manager was the person sat behind a desk who could have come and spoken to us but I guess Allen Ford Warwick aren't that interested in selling cars!
Needless to say we won't be visiting any of the Allen Group in future. BTW, they have not responded to any of the reviews that we have posted so far...

October 10, 2026
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Rated 1 out of 5 stars

What a knob head,

All went well when dealing with Alex on the purchase of a Ford Puma. We decided we would go away and think about it and let him know tomorrow. As we were about to leave an unknown salesman approached and said he could maybe do us a deal if we took the finance, which we had already said we didn't want. He then became very pushy and even aggressive whilst telling us we would only get a deal if we signed up there and then. What a knob head, will not being going back there.

October 3, 2026
Unprompted review
Rated 1 out of 5 stars

Needed their help when my transit based…

Needed their help when my transit based Swift motorhome broke down 3 hrs away from home in Norfolk.
The gearbox failed with various errors and needed to drop the van to them from recovery as the gearbox won't allow me to move it!
Allen Ford Northampton said they could not accept the van from recovery until the day that they could look at it.....
So let me get this straight, a Ford van which has broken down cannot be kept until you can look at it?
They repeatedly stated they are not Ford.......what am I supposed to do with it?
So if you buy a ford, they basically won't look after you.
I'll be bring this up with Ford HO on Monday as I am so disappointed with the response of this particular dealer.
Thankfully the local Norwich dealer Bussey will take it for warranty to allow me to eventually get it home. But this means I need to get a hire car to get home and then take another day off to come and collect it 3 hrs away.
Thing is they've gained a lifetime customer. As opposed to the disgrace which is Allen Ford on Bedford Road in Northampton.
I would suggest that if you want to buy any Ford vehicle, you look elsewhere as they do not care one jot.

October 2, 2026
Unprompted review
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Rated 1 out of 5 stars

A very frustrating experience…

A very frustrating experience from this company. I didn’t even make it to buying a vehicle from them! Just the lead upto it from a customer point of view of the sale was enough.
I was a cash buyer, ready to make a purchase on a second hand van in there commercial vehicle sales sector, and the sales treatment was so bad, and I felt so undervalued as a customer, I went with my gut instinct and sadly walked away from a vehicle I had been searching for, for several weeks.
☹️
I would personally be very cautious buying from these people, especially now seeing the previous reviews.

October 1, 2026
Unprompted review
Rated 1 out of 5 stars

Beware of Northampton branch

Was sold a pre owned vehicle be Keenan at the Northampton branch. All smoothly until days later it need a new cat converter. All communication went swiftly down hill from there with me being expected to arrange my own repair ! No answering of calls and emails or even an apology. Took the money and off he went. Subsequently found Allen Ford in Slough wow different story completely, wonderful caring helpful staff. Made official complaint and received an email of an apology nothing else from head of sales ( the sales man father in law ! ) I isn’t expect much less. Avails at all costs NORTHAMPTON

September 8, 2026
Unprompted review
Rated 1 out of 5 stars

Do not buy a car from this company

Do not buy a car from this company. I bought a new car from this company and it is not fit for purpose. The car is 3 years old has done approx 29,000 miles and the car needs a new engine which they want to charge me for - despite the consumer act of 2015 stating they can’t. The car has been fully maintained. They failed to fix an issue with the car when it was 21/2 years old which another garage had found and suggested taking it to Ford as it was under warranty - they even contacted the service department and explained the issue. I suspect Ford not fixing the fault lead to the engine failure. I will never buy another car from this company.

September 18, 2026
Unprompted review
Rated 1 out of 5 stars

Please do not waste your time with this…

Please do not waste your time with this organisation. I have been booked into Kia Rayleigh on five separate occasions to fix my faulty EV9 and every time it has been cancelled last minute due to lack of capacity or lack of part. Each time the same voicemail, same lack of detail when you ask why, lack of care that the car has been undrivable since may 16th. Please avoid yourself the grief!

September 1, 2026
Unprompted review
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Rated 1 out of 5 stars

Absolute rip-off merchants

Can only speak for the Rayleigh, Essex branch but they are absolute rip-off merchants. I have a Ford Kuga plug in hybrid so I felt, because of the battery, I had little choice but to have my second service here. Big mistake, and one I will not be repeating! I know service at these places can be expensive but even so I thought £430 to change oil, 3 filters and 4 spark plugs a bit excessive. However, let’s move on.

I asked them to check a growl type noise I had coming from the front of the car. They wanted £148.33 to even look at this! Again I felt I needed to go along with it as I needed it to be sorted out. They found the problem to be a wheel bearing. Now, I’d have thought that, having discovered the problem and having it laid out in front of them, it’d be fairly reasonably priced to fix it. How naive am I? They wanted £634.23 to change the bearing! I declined this. Considering I’d already paid £148.33 for them to find it would’ve made the grand total of £782.56! This on top of the £430 service charge!

I had to remind myself this was a Ford I’m talking about, not a BMW. However, I rarely write reviews and I probably wouldn’t have bothered writing this but I took the car to my local garage. Not only have they only charged me £165 to do that repair but they said that would have included finding the fault. So if I went there from the start it would have been a staggering £617.56 cheaper than the Allen Ford Group in Rayleigh. I do hope anybody thinking about getting work done there reads this and thinks again.

August 21, 2026
Unprompted review
Rated 5 out of 5 stars

Basildon review

Kate at the Basildon branch was so helpfull, even when there were minor issues she sorted it quickly and without any drama. Highly reccomend. She goes over and above to make sure the customers are happy.

August 23, 2026
Unprompted review
Rated 5 out of 5 stars

5* even with a small problem!

I have been getting cars from Allen Ford Northamp for nearly 10 years now, and i would never go any where else. I recently purchased a Ford Puma on their VIP promotion weekend. I went to collect it on Thursday, but unfortunately there were a few issues around taxing the vehicle. Don't get me wrong, it was a bit inconvenient, but the way they handled the situation was amazing. They went above and beyond to rectify the problem, including delivery of my car today. Sometimes mistakes happen, that's life, but its how they dealt with it and made sure I was looked after. Special thanks to Sid, who got me a great deal, and then finally Josh, who was so professional, and a pleasure to deal with. Thank you guys, I love my new car, you always listen to me, you never push me into something I dont want or need and you always make sure im looked after. I will continue to use Allen Ford Northampton.

August 20, 2026
Unprompted review
Rated 1 out of 5 stars

Arranged with James to view a vehicle…

Arranged with James to view a vehicle changed plans to do so Arranged time to do so only to be told a few hours before the vehicle had been sold very very very unprofessional sales person stay clear.

August 17, 2026
Unprompted review
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Rated 5 out of 5 stars

We had a fantastic experience…

We had a fantastic experience purchasing our Ford Puma from Allen Ford Romford, and we’d especially like to thank Warren Cottington for all his help throughout the process.
Warren was friendly, professional and extremely helpful from start to finish. He made the whole experience straightforward and stress-free, taking the time to answer all our questions and making sure we were happy with our choice.

We’re absolutely delighted with our new Ford Puma and really appreciate the excellent customer service Warren provided. We would highly recommend Warren and the team at Allen Ford Romford to anyone looking to purchase a new car.

Thank you, Warren, for all your help!

August 11, 2026
Unprompted review
Rated 1 out of 5 stars

Transit tipper service

Family’s had transit tippers over the years always been serviced at Ford Rayeligh with no problems, they couldn’t help enough, recently had a wet belt and full service done with Ford Romford, Awful customer service, Full vehicle health check wasn’t even carried out only had a print out of the tire health not a full vehicle health check like we always receive at Rayeligh, £2,000 service all in with wet belt replaced, awful establishment, was told by Mathew in the service department a code couldn’t be removed for seat belts even though I requested it be deleted. 1000% avoid Allen fords romford for a service. Disgusting behaviour, even the office when you walk in the staff are rude, lazy and unhelpful.

July 27, 2026
Unprompted review

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