30 year fan of Alpha Industries …
I was a fan of Alpha Industries clothing for about 30 years. But in recent years the greed of this company has really gone out of control. Their prices have now climbed so high as to make buying anything prohibitive for me (based in the UK). The quality is fine, but nothing to scream about, so why the massive price hike on everything if it isn't simple greed? I suspect Alpha are simply cashing in (to the max) on their brand name via entering the fashion market.
There are now many manufacturers producing the same clothing at a fraction of the price. Take the M65 jacket and liner for example. Alpha wants about £200 for both in the UK (sometimes more) when you can get a perfectly decent German-made M65 with liner for under £50 here. I've now stopped buying Alpha for this reason.
Alpha Industries website in the US is also infuriating with its automatic redirection to the much more limited European website if you open the page up from anywhere in Europe. They don't even let you browse!