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Review summary

Created with AI, based on recent reviews

Evaluating 37 reviews, most reviewers were let down by their experience overall. Customers frequently complained about poor quality, noting that recent material changes caused severe skin irritation, discomfort, and unexpected leaks during daily activities. People also mentioned that the products were not as absorbent as before, felt rougher, and featured an unpleasant strong perfume. Some reviewers were happy with certain options, describing them as comfortable, reliable, and offering great protection without feeling bulky. A few consumers found that these specific alternative items stayed securely in place and kept them feeling fresh throughout the day. These individuals appreciated the performance of those particular selections despite the widespread design changes.

What people talk about most

Product

Consumers find product quality to be ambiguous, as many long-time reviewers praised the brand's reliability... See more

Quality

Clients share negative opinions on quality, expressing deep frustration over recent changes to the materials... See more

Price

Users describe strong dissatisfaction with the price, noting that poor quality makes purchases not worth the... See more

Website

People report negative experiences with website functionality, noting that consumers cannot find acknowledged... See more

User experience

Reviewers express strong dissatisfaction regarding the user experience, despite long-term loyalty and... See more

Reviews shaping this summary

Rated 1 out of 5 stars

New pads, new material - POOR quality. Now pads don't absorb at all. The material was the main difference between "Always" and other brands, but now there's no point to pay more. Even comparing to oth... See more

Rated 1 out of 5 stars

The new pads feel completely different from the older ones. The top layer doesn’t seem to absorb the same way anymore. I’m really disappointed because this used to be such a trustworthy product, an... See more

Rated 1 out of 5 stars

I , like many, am very disappointed in the new Always Infinity flex protect pads. I really don't feel confident in using them as I have had a couple of incidents which I have never had before. The bo... See more

Rated 1 out of 5 stars

Used allways all my life I’m now 36, sinse changing the quality I’m going to have to stop using allways, don’t even no where to begin to what other product to use. I get itchy and my lips burn and s... See more


1.3

Bad

TrustScore 1.5 out of 5

229 reviews

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1-star

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1.3

All reviews

(229)

99 reviews in the last 12 months

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Rated 1 out of 5 stars

The new Always is absolutely rubbish

The new Always is of no use. I’ve used these products for years and had no issue with them actually it was my favourite one but since they’ve made a change in materials it is absolutely useless and regret it. It always leaks. The old one use to never leak unless it’s way too liquid to hold

July 19, 2025
Unprompted review
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Rated 2 out of 5 stars

Poor advertising

The advert makes it sound as if incontinence in women is perfectly normal.
It is not and should be investigated.
There should be a notice as in other adverts to visit GP for advice

June 24, 2025
Unprompted review
Rated 1 out of 5 stars

The new always pads are absolutely…

The new always pads are absolutely rubbish. Poor absorbency when flow is at its heaviest. Side wing protect non existent, forever leaking and having accidents inner thigh area mainly. You can't sit too long when wearing them also as at risk of leaks. I have tried all sizes of pads and the same thing happens. Have to change more frequently, every two hours max. Don’t feel save when wearing them constantly worried about leakage. Doesn’t matter the length or numbers on the pads, there is no leak proof security what’s so ever.

The only good thing about it is that there is less irritation from the pad material used and the pad is more comfortable to some extent.

June 9, 2025
Unprompted review
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Rated 1 out of 5 stars

Awful

Awful. What are these new pads. I feel damp all day and really uncomfortable. I dont think i trust this new pad, the top layer doesn't absorb like the old ones. Please swap back :( I will be buying bodyform from now on. Ive used always for 30 years!!

April 14, 2025
Unprompted review
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Rated 5 out of 5 stars

Always Antiques Ltd

Always Antiques Ltd
The reviews underneath this have nothing to do with our company.
We are an antique jewellery, watch and objects of beauty business specialising in purchasing and selling to the trade.

October 20, 2024
Unprompted review
Rated 5 out of 5 stars

Always flex and protect are amazing…

Always flex and protect are amazing BTW, yes very hard to find, infact im gonna email them to find out why theres not enough out there n in our local shops c,mon guys. Best protection out there, sticks amazing aswell and no bunching, take my word ladies. x

June 14, 2024
Unprompted review
Rated 1 out of 5 stars

Always creepy

Always, a company i have never had any contact with and who's products i have never used, found my home address and decided to send me their trash products against my will. Where did you get my personal information? Are you looking up women of menstruating age? Don't do this.

June 25, 2024
Unprompted review
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Rated 1 out of 5 stars

Bad products and poorly labelled…

Bad products and poorly labelled packaging. I get allergic reactions to Scented liners so purposefully avoid and look for normal. Reacted with normal so was confused, nowhere on the box did they say Scented apart from a tiny bit on the back. Unable to use them and not happy that they don't specify if they are scented, contacted Always who totally disregarded my comments about poorly labelled packaging and they said I could just buy some different ones (organic) which are really expensive and then said I would receive a voucher in the post to use on Always products. I didn't receive anything, contacted them again and they totally ignored me. Won't use this brand again.

July 11, 2023
Unprompted review
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