Ambassador Cruise Line Reviews 

1,281
TrustScore 4 out of 5

3.9

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Review summary

Created with AI, based on recent reviews

Looking at 392 reviews, reviewers had a great experience with this company. Travelers frequently praise the remarkably friendly and helpful staff, noting that crew members go out of their way to ensure a wonderful voyage. Guests also highlight the incredible quality of the meals, the professional nightly shows, and the exceptionally clean ships. Though some reviewers were not happy with unexpected itinerary changes, shifting from northern lights routes to alternative destinations. A few other people also felt that the buffet queues were frustratingly long, and experienced communication issues regarding schedule alterations. Some consumers mentioned feeling disappointed by these disruptions during what should have been a special holiday.

What people talk about most

Staff

Reviewers mention positive feedback about staff, noting that every member they encountered was friendly,... See more

Service

Customers had ambiguous experiences with service, often highlighting contrasting encounters during their... See more

Holidays

Customers consistently note ambiguous experiences with holidays, as feedback on trips varies significantly.... See more

Quality

Consumers find quality to be positive, highlighting that the food is generally excellent, varied, and... See more

Location

Clients share ambiguous opinions on location, appreciating convenient local ports like Liverpool and Tilbury... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Overall good experience especially with the no fly no hassle leaving from our home town. Rooms are basic but comfortable with plenty storage. Staff are friendly but at times you can have a long wait... See more

Company replied

Rated 4 out of 5 stars

Our cabin person was amazing looked after us very well nothing was an issue Sometimes bar service was a bit slow but not really a massive problem Over all great fantastic cruise company

Company replied

Rated 4 out of 5 stars

The service on board was very good. Entertainment was excellent food fantastic. Ship very friendly both staff and other guests. Getting around ship on scooter was no problem lifts all working and ver... See more

Company replied

Rated 4 out of 5 stars

Enjoyed the cruise and the opportunity to visit some new ports. We were unfortunate to have an outbreak of Norovirus on the ship. It was dealt with very efficiently by the crew and every effort made t... See more

Company replied


Company details

  1. Cruise Line Company
  2. Cruise Travel Agency

About Ambassador Cruise Line

Written by the company

Britain's no-fly cruise line. Seven UK ports. The warmest welcome at sea.

We're Ambassador Cruise Line — sailing adults to over 100 destinations worldwide without a single airport queue. Your holiday starts the moment you arrive at the terminal.

Our three ships — Ambience, Ambition and Renaissance — are fully adult-only. Whether you're travelling as a couple, with friends or solo, you'll find a relaxed, unhurried atmosphere on board and a crew that genuinely looks after you.

  • 🚢 No-fly departures from Tilbury, Liverpool, Bristol, Newcastle, Portsmouth, Belfast and Dundee
  • 🌍 Europe, Norwegian Fjords, Mediterranean, Caribbean, Iceland and beyond
  • ✅ Fully ABTA and ABTOT protected — your money is safe
  • 🌿 Eco-conscious ships with Tier III engines and single-use plastic-free policy
  • ⭐ 94% of guests recommend us

Transparent fares. No hidden extras. GBP on board so no currency surprises.

Visit ambassadorcruiseline.com or call us on 0330 029 0171

Our promise to you

Written by the company

No flights. No airports. Just your holiday.
Sail from 7 UK ports — Tilbury, Liverpool, Bristol, Newcastle, Portsmouth, Belfast and Dundee. Adult-only on every ship. No children, no compromise.
94% of our guests would recommend us
Over 1,100 reviews on Trustpilot. Our guests keep coming back — 1 in 3 have sailed with us twice in the last two years. See for yourself why.

Fully ABTA and ABTOT protected.

Your money is safe with us. Full stop.

GBP on board so no exchange rate surprises. Transparent fares with no hidden extras. That's the Ambassador Guarantee.

Contact info

Promotion box for Ambassador Cruise Line

Cruises from £169pp

No fly. Adult Only. Sail from your nearest UK port - 7 to choose from.

3.9

Great

TrustScore 4 out of 5

1K reviews

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No recent history of asking for reviews

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Replied to 98% of negative reviews

Typically replies within 1 week

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3.9

All reviews

(1,281)

386 reviews in the last 12 months

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Rated 5 out of 5 stars

First cruise and very impressed

This was our first cruise and therefore have no comparisons but we found this cruise exceeded all expectations. The staff, food, rooms and entertainment are all fantastic. If I were to be picky I would say the shower curtains need to be replaced or at least washed regularly as ours was a bit discoloured at the bottom. Aside from this the food was great. The service in the dining room was courteous and proved with a smile and entertainment team were brilliant. The shows were West End standard. We loved our first cruise.

June 25, 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good afternoon,

Thank you for the great feedback.

We look forward to seeing you again soon for your second cruise!

Kind Regards
Guest Relations Team

Rated 4 out of 5 stars

Great showteam

We have our last day on CFC Ambassador Renaissance. We had a nice time. Only complain we have is about the buffet, food is cold while must been hot. And what must be cold is warm. The equipment is not good for the staff to work with.
The staff is very friendly.
The showteam is great. We enjoyed their shows. Especially Burlesque and Classical fusion. We had a favorite singer, she called Esmeralda. What a great voice and what a very nice girl. Really polite, taking time to go on the photo with the public and always in for a chat. Also Omar was great. Really professional showteam.
We heard they have to work really hard, beside their shows. So big respect for them. Hope to see them back in the future.

July 31, 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the great feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 1 out of 5 stars

Customer Service? otherwise known as polite BRICK WALL

Hopefully everything on your cruise will be marvellous! If you need the office staff of customer service that is another story. I have been battling with both onboard and headquarters "Guest Relations" since March 2026. Four months now. No doubt the AI reply below will yet again chide me and instruct me to air last months laundry by contacting "Guest Relations" once more. HaHa! Not even the courtesy of a reply from the CEO either but a previous reviewer did warn of their uncaring responses. However I HAVE received emails and phone calls from the "Ambassador Cruise Lines BRICK WALL" which is obviously an offshoot of the actual "Guest Relations". It seems they are so appreciative that my extremely bad experience which includes my personal cabin security and cruise enjoyment will be exceeding useful in their staff performance training. So glad to be of service to such a cheap "Enjoy yourself" cruise company. The Guest Relations office staff really let down those crew members who work so hard and long hours with a smile. I think I'm supposed to stop complaining now that they have patted me on the head. Apparently it's not Ambassador Cruise Lines company policy to consider compensation or goodwill. So last year....! Take the money and run more like. Much of it is good but heaven help you if anything goes wrong and you have to talk to "Guest Relations", Watch for the AI reply below! I can't wait to see if my predictions might be correct!

March 11, 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon,

I am sorry to hear that you faced some difficulties whilst onboard with us.

I do note that you have been in communication with our Guest Relations Team.

We ask that you put any comments in writing to our Guest Relations Team. They would be happy to investigate and respond further. guestrelations@ambassadorcruiseline.com

We wish you well for the future.

Kind Regards
Guest Services Team

Rated 5 out of 5 stars

Arrived at terminal early

Arrived at terminal early, greeted by friendly staff,and process was excellent, greeted by staff on board and guided to where our cabin was located on ship. Cabin excellent and suitcase arrived 15 minutes later, couldn’t’ have asked for better service.

July 13, 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the wonderful feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

Absolutely amazing time on the Ambition…

Absolutely amazing time on the Ambition cruise ship. Our very first cruise and everything went so smoothly. The ship was spotless, very friendly staff and so much to do. We will definitely return to book another cruise.

July 13, 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon,

Thank you for the amazing feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

Had a great trip on Ambition cruise to…

Had a great trip on Ambition cruise to Norwegian fjords. Ship was very clean, food and entertainment were also good. Staff couldn’t be more helpful and our star crew member was Min from Angel bar….he was fantastic!!!

July 13, 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon,

Thank you for the great feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

this was my first cruise as i had never…

this was my first cruise as i had never done one before,i enjoyed myself every thing about it was enjoyable the staff where very friendly i have booked my next cruise with you

July 13, 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the great feedback!
We look forward to seeing you again soon, thank you for your returning loyalty .

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

Mini cruise

We had a great time on our mini cruise from dundee to the fyords its the first time we travelled with ambassador and it wont be the last

July 13, 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon

Thank you for the great feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

We have sailed with you Many times this is the best summer cruise

We have sailed with you Many times the crew are amazing very polite and friendly and helpful nothing is too much trouble. The fjords were amazing too I had been before but my partner hadn't but we went to different fjords before. I think the Saturday on our way home when we done the sail by fjords just finished the cruise of a treat, and we also had lovely weather which helps.

June 25, 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the great feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

Second time on Ambassador Ambition

Second time on Ambassador Ambition. Very friendly staff, lovely ship, food is very nice. My husband is Coeliac and was very well catered for, nothing was an issue. It would have been nice to have gluten free beer is one of the bars.

We booked a ceremony at Sea to celebrate our Pearl wedding anniversary and it was absolutely amazing from start to finish. From arriving in our cabin to flowers and champagne to the cake (gluten free), ceremony, photographs and video and the meal in Saffron Indian restaurant. All very good value for money. To be recommended.

July 1, 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the great feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 3 out of 5 stars

Good and bad on our cruise

Staff are amazing they can't do enough for you. I would give them 5 stars.
Food was really good I don't think we had a bad meal during the 12 nights we were on board.
The reasons for 3 stars are the drinks, we had the drinks package and for some reason they don't serve bottled water, why goodness only knows, this caused queues in the buffet most mornings as people tried to fill their water bottles whilst people were trying to get their fruit juice from the same machine. Also when you order a soft drink they pour you a 200ml serving from a can - why can't they just give you the can. I was served the wrong drink 3 times I was served soda water instead of sprite zero.
Finally, the boat itself is old and we were unfortunate to be in a room where the air conditioning was really loud. Our room steward even commented on it. We complained repeatedly, the fitters tried 4 times to fix it but couldn't. Also when the sea was a bit choppy and our cabin creaked and made lots of strange noises one of which sounded like a marble rolling round in the ceiling.
We were on a cruise to Iceland and the ports we stopped in were really good - I would definitely go back to Iceland but not on an Ambassador cruise.

June 13, 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the feedback.

We are sorry to hear that you will not be sailing with us again, however we do wish you well for the future.

Kind Regards
Guest Relations Team

Rated 4 out of 5 stars

Wonderful experience

We had a wonderful experience, on our maiden voyage with Ambassador, to Norway
The staff were extremely helpful and kind. Very impressed with the entertainment. We managed to see all the evening shows, which was unusual for us.
The food and service in the Buckingham, was fantastic. Met some wonderful people on table 54. Staff that served us was great.
Room service was efficient and unintrusive.
Impressed with the trip booking process.
Need to assess the heading, of moderate hike. Due to the age of some of your clients.

June 25, 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the great feedback, we do value all our guests opinion.

We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 3 out of 5 stars

Beware travelling to Iceland without a hot water bottle

The staff were amazing.
But. Whenever you see BUT you know something was wrong.
Food was fantastic for a gluten free like me. Food was so carefully made to suit all of us with dietary requirements.
But.
Our trip was to Iceland. So while England was sweltering, we were cold. But we had gone with winter clothes, so were prepared.
But. The heating controls in our room didn’t work. So we complained. An engineer changed the thermostat, still no change. We complained again, someone came and left a note. STILL no change. We went and spoke to the reception customer services……you guessed, NO CHANGE. We went to bed dressed for 4 nights. I should have asked for extra bedding…….but no staff thought to offer extra duvets.
When we returned I wrote a letter, stamp and post box style, to one of the directors listed on the internet.
I asked for a similar reply. I am still waiting.
I got an e-mail saying they would contact me in 28 days. It failed to name the sender, so we have no point of contact.
And, like the repair, it has yet to happen.

July 22, 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon,

I am sorry to hear that you faced some difficulties whilst onboard with us.

We ask that you put any comments in writing to our Guest Relations Team. They would be happy to investigate and respond further. guestrelations@ambassadorcruiseline.com,

Kindly note that our Guest Relations Team have up to 28 days to respond .

We wish you well for the future.

Kind Regards
Guest Services Team

Rated 5 out of 5 stars

Tilbury very convenient and a smooth…

Tilbury very convenient and a smooth transfer onto the
ship

Ship clean and tidy , very friendly and efficient
staff

Food and entertainment FIRST CLASS

Behind the scenes cost was way overpriced !

A few worn carpets on some of the stairs

For our first cruise we were delighted and have booked another for Sept 2027

June 25, 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the detailed feedback!

We very much look forward in welcoming you back on board again this year, thank you for your returning loyalty.

Kind Regards

Guest Relations Team

Rated 5 out of 5 stars

Had a great time,food excellent and…

Had a great time,food excellent and entertainment great.

July 1, 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the great feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 1 out of 5 stars

Customer service is horrendous…

Customer service is horrendous overcharged agreed price over the phone sent confirmation totally different price. Phoned back incompetent Saturday person told they unable to do anything and would need to call back on Monday. Called Monday the person spoke to couldn’t careless listening to my issue and concerns awaiting for my complaint to be dealt with prob get a new a PM first

July 20, 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon,

I am sorry to hear that you have faced some difficulties with us.

We ask that you put any comments in writing to our Guest Relations Team. They would be happy to investigate and respond further. guestrelations@ambassadorcruiseline.com

We wish you well for the future.
Kind Regards
Guest Services Team

Rated 1 out of 5 stars

Customer service is horrendous phoned…

Customer service is horrendous phoned on a Saturday one incompetent member off staff working. Over charged me and told me to phone back on Monday to fix. Woman spoke to one Monday morning couldn’t care less. My last booking with this company of crooks.

July 19, 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon,

I am sorry to hear that you faced some difficulties with us.

We ask that you put any comments in writing to our Guest Relations Team. They would be happy to investigate and respond further. guestrelations@ambassadorcruiseline.com

We wish you well for the future.

Kind Regards
Guest Services Team

Rated 5 out of 5 stars

Surprisingly Good

I cruises from Liverpool to Norwegian Fjords on Ambition. I wasn't sure about cruising on a smaller ship, but I had a great time. Food was really good. Entertainment was excellent. Staff were all friendly and super helpful and hard working.

June 15, 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the great feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

Great

Loved this cruise, cannot fault it. The no-fly part was an absolute dream, embarking and disembarking was faultless. Food was great everywhere we ate and staff could not do enough for passengers. Shameful that some passengers ignored staffs request for handwashing on entering to eat, or to use hand sanitizer ...do these idiots not remember covid and the possibility of norovirus ... suppose you cannot reason with the unreasonable. I would do this Fjord cruise again from Dundee in a heartbeat. Loved the 4 night cruise, just brilliant.

July 13, 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the great feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

Excellent Cruise

The ship is small so meeting fellow passengers is more likely. In the dining room I like how the staff allocate seating to help with mixing. Great food. The staff are all friendly and efficient. Palladum shows are so professional. Excellent cruise.

June 13, 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon,

Thank you for the great feedback!

We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

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