Overall good experience especially with the no fly no hassle leaving from our home town. Rooms are basic but comfortable with plenty storage. Staff are friendly but at times you can have a long wait... See more
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Written by the company
Britain's no-fly cruise line. Seven UK ports. The warmest welcome at sea.
We're Ambassador Cruise Line — sailing adults to over 100 destinations worldwide without a single airport queue. Your holiday starts the moment you arrive at the terminal.
Our three ships — Ambience, Ambition and Renaissance — are fully adult-only. Whether you're travelling as a couple, with friends or solo, you'll find a relaxed, unhurried atmosphere on board and a crew that genuinely looks after you.
Transparent fares. No hidden extras. GBP on board so no currency surprises.
Visit ambassadorcruiseline.com or call us on 0330 029 0171
Written by the company
Your money is safe with us. Full stop.
Gateway House, Stonehouse Lane, RM191NS, Purfleet, Essex, United Kingdom

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This was our first cruise and therefore have no comparisons but we found this cruise exceeded all expectations. The staff, food, rooms and entertainment are all fantastic. If I were to be picky I would say the shower curtains need to be replaced or at least washed regularly as ours was a bit discoloured at the bottom. Aside from this the food was great. The service in the dining room was courteous and proved with a smile and entertainment team were brilliant. The shows were West End standard. We loved our first cruise.

Reply from Ambassador Cruise Line
We have our last day on CFC Ambassador Renaissance. We had a nice time. Only complain we have is about the buffet, food is cold while must been hot. And what must be cold is warm. The equipment is not good for the staff to work with.
The staff is very friendly.
The showteam is great. We enjoyed their shows. Especially Burlesque and Classical fusion. We had a favorite singer, she called Esmeralda. What a great voice and what a very nice girl. Really polite, taking time to go on the photo with the public and always in for a chat. Also Omar was great. Really professional showteam.
We heard they have to work really hard, beside their shows. So big respect for them. Hope to see them back in the future.

Reply from Ambassador Cruise Line
Hopefully everything on your cruise will be marvellous! If you need the office staff of customer service that is another story. I have been battling with both onboard and headquarters "Guest Relations" since March 2026. Four months now. No doubt the AI reply below will yet again chide me and instruct me to air last months laundry by contacting "Guest Relations" once more. HaHa! Not even the courtesy of a reply from the CEO either but a previous reviewer did warn of their uncaring responses. However I HAVE received emails and phone calls from the "Ambassador Cruise Lines BRICK WALL" which is obviously an offshoot of the actual "Guest Relations". It seems they are so appreciative that my extremely bad experience which includes my personal cabin security and cruise enjoyment will be exceeding useful in their staff performance training. So glad to be of service to such a cheap "Enjoy yourself" cruise company. The Guest Relations office staff really let down those crew members who work so hard and long hours with a smile. I think I'm supposed to stop complaining now that they have patted me on the head. Apparently it's not Ambassador Cruise Lines company policy to consider compensation or goodwill. So last year....! Take the money and run more like. Much of it is good but heaven help you if anything goes wrong and you have to talk to "Guest Relations", Watch for the AI reply below! I can't wait to see if my predictions might be correct!

Reply from Ambassador Cruise Line
Arrived at terminal early, greeted by friendly staff,and process was excellent, greeted by staff on board and guided to where our cabin was located on ship. Cabin excellent and suitcase arrived 15 minutes later, couldn’t’ have asked for better service.

Reply from Ambassador Cruise Line
Absolutely amazing time on the Ambition cruise ship. Our very first cruise and everything went so smoothly. The ship was spotless, very friendly staff and so much to do. We will definitely return to book another cruise.

Reply from Ambassador Cruise Line
Had a great trip on Ambition cruise to Norwegian fjords. Ship was very clean, food and entertainment were also good. Staff couldn’t be more helpful and our star crew member was Min from Angel bar….he was fantastic!!!

Reply from Ambassador Cruise Line
this was my first cruise as i had never done one before,i enjoyed myself every thing about it was enjoyable the staff where very friendly i have booked my next cruise with you

Reply from Ambassador Cruise Line
We had a great time on our mini cruise from dundee to the fyords its the first time we travelled with ambassador and it wont be the last

Reply from Ambassador Cruise Line
We have sailed with you Many times the crew are amazing very polite and friendly and helpful nothing is too much trouble. The fjords were amazing too I had been before but my partner hadn't but we went to different fjords before. I think the Saturday on our way home when we done the sail by fjords just finished the cruise of a treat, and we also had lovely weather which helps.

Reply from Ambassador Cruise Line
Second time on Ambassador Ambition. Very friendly staff, lovely ship, food is very nice. My husband is Coeliac and was very well catered for, nothing was an issue. It would have been nice to have gluten free beer is one of the bars.
We booked a ceremony at Sea to celebrate our Pearl wedding anniversary and it was absolutely amazing from start to finish. From arriving in our cabin to flowers and champagne to the cake (gluten free), ceremony, photographs and video and the meal in Saffron Indian restaurant. All very good value for money. To be recommended.

Reply from Ambassador Cruise Line
Staff are amazing they can't do enough for you. I would give them 5 stars.
Food was really good I don't think we had a bad meal during the 12 nights we were on board.
The reasons for 3 stars are the drinks, we had the drinks package and for some reason they don't serve bottled water, why goodness only knows, this caused queues in the buffet most mornings as people tried to fill their water bottles whilst people were trying to get their fruit juice from the same machine. Also when you order a soft drink they pour you a 200ml serving from a can - why can't they just give you the can. I was served the wrong drink 3 times I was served soda water instead of sprite zero.
Finally, the boat itself is old and we were unfortunate to be in a room where the air conditioning was really loud. Our room steward even commented on it. We complained repeatedly, the fitters tried 4 times to fix it but couldn't. Also when the sea was a bit choppy and our cabin creaked and made lots of strange noises one of which sounded like a marble rolling round in the ceiling.
We were on a cruise to Iceland and the ports we stopped in were really good - I would definitely go back to Iceland but not on an Ambassador cruise.

Reply from Ambassador Cruise Line
We had a wonderful experience, on our maiden voyage with Ambassador, to Norway
The staff were extremely helpful and kind. Very impressed with the entertainment. We managed to see all the evening shows, which was unusual for us.
The food and service in the Buckingham, was fantastic. Met some wonderful people on table 54. Staff that served us was great.
Room service was efficient and unintrusive.
Impressed with the trip booking process.
Need to assess the heading, of moderate hike. Due to the age of some of your clients.

Reply from Ambassador Cruise Line
The staff were amazing.
But. Whenever you see BUT you know something was wrong.
Food was fantastic for a gluten free like me. Food was so carefully made to suit all of us with dietary requirements.
But.
Our trip was to Iceland. So while England was sweltering, we were cold. But we had gone with winter clothes, so were prepared.
But. The heating controls in our room didn’t work. So we complained. An engineer changed the thermostat, still no change. We complained again, someone came and left a note. STILL no change. We went and spoke to the reception customer services……you guessed, NO CHANGE. We went to bed dressed for 4 nights. I should have asked for extra bedding…….but no staff thought to offer extra duvets.
When we returned I wrote a letter, stamp and post box style, to one of the directors listed on the internet.
I asked for a similar reply. I am still waiting.
I got an e-mail saying they would contact me in 28 days. It failed to name the sender, so we have no point of contact.
And, like the repair, it has yet to happen.

Reply from Ambassador Cruise Line
Tilbury very convenient and a smooth transfer onto the
ship
Ship clean and tidy , very friendly and efficient
staff
Food and entertainment FIRST CLASS
Behind the scenes cost was way overpriced !
A few worn carpets on some of the stairs
For our first cruise we were delighted and have booked another for Sept 2027

Reply from Ambassador Cruise Line
Had a great time,food excellent and entertainment great.

Reply from Ambassador Cruise Line
Customer service is horrendous overcharged agreed price over the phone sent confirmation totally different price. Phoned back incompetent Saturday person told they unable to do anything and would need to call back on Monday. Called Monday the person spoke to couldn’t careless listening to my issue and concerns awaiting for my complaint to be dealt with prob get a new a PM first

Reply from Ambassador Cruise Line
Customer service is horrendous phoned on a Saturday one incompetent member off staff working. Over charged me and told me to phone back on Monday to fix. Woman spoke to one Monday morning couldn’t care less. My last booking with this company of crooks.

Reply from Ambassador Cruise Line
I cruises from Liverpool to Norwegian Fjords on Ambition. I wasn't sure about cruising on a smaller ship, but I had a great time. Food was really good. Entertainment was excellent. Staff were all friendly and super helpful and hard working.

Reply from Ambassador Cruise Line
Loved this cruise, cannot fault it. The no-fly part was an absolute dream, embarking and disembarking was faultless. Food was great everywhere we ate and staff could not do enough for passengers. Shameful that some passengers ignored staffs request for handwashing on entering to eat, or to use hand sanitizer ...do these idiots not remember covid and the possibility of norovirus ... suppose you cannot reason with the unreasonable. I would do this Fjord cruise again from Dundee in a heartbeat. Loved the 4 night cruise, just brilliant.

Reply from Ambassador Cruise Line
The ship is small so meeting fellow passengers is more likely. In the dining room I like how the staff allocate seating to help with mixing. Great food. The staff are all friendly and efficient. Palladum shows are so professional. Excellent cruise.

Reply from Ambassador Cruise Line
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