Ambassador Cruise Line Reviews 

1,282
TrustScore 4 out of 5

3.9

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Review summary

Created with AI, based on recent reviews

Looking at 394 reviews, reviewers had a great experience with this company. Customers frequently praise the incredibly friendly, helpful staff and the truly exceptional entertainment provided onboard the ships. Many people also highlight the delicious food choices, wonderful dining room service, and comfortable, spotlessly clean cabins. Passengers often mention that embarkation processes run very smoothly right from the start of their journey. Though some reviewers were not happy with unexpected itinerary changes that altered their planned holiday routes. A few other people also felt that bar service was occasionally slow or that certain aspects of the trip fell short of expectations.

What people talk about most

Staff

Clients share positive opinions on staff, noting that crew members are consistently friendly, attentive, and... See more

Service

Users describe ambiguous interactions with service, highlighting a wide split in experiences on board. While... See more

Holidays

Reviewers mention ambiguous feedback about holidays, with many customers reporting wonderful experiences and... See more

Quality

People report positive experiences with quality, highlighting comfortable rooms and excellent cleanliness... See more

Location

Customers consistently note ambiguous experiences with location, as local ports like Liverpool and Tilbury... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Overall good experience especially with the no fly no hassle leaving from our home town. Rooms are basic but comfortable with plenty storage. Staff are friendly but at times you can have a long wait... See more

Company replied

Rated 4 out of 5 stars

Enjoyed the cruise and the opportunity to visit some new ports. We were unfortunate to have an outbreak of Norovirus on the ship. It was dealt with very efficiently by the crew and every effort made t... See more

Company replied

Rated 4 out of 5 stars

Our cabin person was amazing looked after us very well nothing was an issue Sometimes bar service was a bit slow but not really a massive problem Over all great fantastic cruise company

Company replied

Rated 4 out of 5 stars

Friendly, polite, cheerful and helpful staff throughout the ship. Just the right size ship. Good voyage with interesting places and excursions. Good company (I was travelling solo). Good entertainment... See more

Company replied


Company details

  1. Cruise Line Company
  2. Cruise Travel Agency

About Ambassador Cruise Line

Written by the company

Britain's no-fly cruise line. Seven UK ports. The warmest welcome at sea.

We're Ambassador Cruise Line — sailing adults to over 100 destinations worldwide without a single airport queue. Your holiday starts the moment you arrive at the terminal.

Our three ships — Ambience, Ambition and Renaissance — are fully adult-only. Whether you're travelling as a couple, with friends or solo, you'll find a relaxed, unhurried atmosphere on board and a crew that genuinely looks after you.

  • 🚢 No-fly departures from Tilbury, Liverpool, Bristol, Newcastle, Portsmouth, Belfast and Dundee
  • 🌍 Europe, Norwegian Fjords, Mediterranean, Caribbean, Iceland and beyond
  • ✅ Fully ABTA and ABTOT protected — your money is safe
  • 🌿 Eco-conscious ships with Tier III engines and single-use plastic-free policy
  • ⭐ 94% of guests recommend us

Transparent fares. No hidden extras. GBP on board so no currency surprises.

Visit ambassadorcruiseline.com or call us on 0330 029 0171

Our promise to you

Written by the company

No flights. No airports. Just your holiday.
Sail from 7 UK ports — Tilbury, Liverpool, Bristol, Newcastle, Portsmouth, Belfast and Dundee. Adult-only on every ship. No children, no compromise.
94% of our guests would recommend us
Over 1,100 reviews on Trustpilot. Our guests keep coming back — 1 in 3 have sailed with us twice in the last two years. See for yourself why.

Fully ABTA and ABTOT protected.

Your money is safe with us. Full stop.

GBP on board so no exchange rate surprises. Transparent fares with no hidden extras. That's the Ambassador Guarantee.

Contact info

Promotion box for Ambassador Cruise Line

Cruises from £169pp

No fly. Adult Only. Sail from your nearest UK port - 7 to choose from.

3.9

Great

TrustScore 4 out of 5

1K reviews

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No recent history of asking for reviews

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Replied to 100% of negative reviews

Typically replies within 1 week

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3.9

All reviews

(1,282)

387 reviews in the last 12 months

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Rated 5 out of 5 stars

Excellent experience

Excellent experience, staff were first class. Cleanliness was top notch and excellent food.

May 8, 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the great feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 4 out of 5 stars

The crew were friendly and extremely…

The crew were friendly and extremely helpful the cabin was clean and comfortable and the food was plentiful and lots of choices

May 9, 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the great feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

First Cruise experience.

My wife and I have been on our first cruise on board ambition commencing 28th May and due to end 4th June 2026.
We have nothing negative to say about the entire staff who have gone above and beyond to assist and facilitate all our needs.
The only slight criticism we would like to raise in in relation to our evening meal on 2nd May which we we're obliged to partake of in the Borough Market instead of Buckingham restaurant due to a captain's dining event . The food and service was excellent however the restaurant was extremely cold and as a result the main course for the most part was cold before it could be consumed unlike that of evening meals taken in Buckingham restaurant at table allocated and of course their was no menu at table to choose from or table service available. We can appreciate that some guests might wish too partake of captains dining event , however it appears that this results in the majority of passengers on at leat two nights are subjected too a lower standard of dining experience.

May 28, 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

Fab time

On board Ambition at the moment, pleasantly surprised.
Usually sail Marella, but husband can't fly at the moment so got a last minute cancellation from Liverpool (just an hours drive away).
Cabin lovely and cozy, spotlessly clean, great location 8123. Large picture window.
Buckingham restaurant lovely, food great, great service.
Market Place...small & busy. Staff currently serving food in buffet here to prevent norovirus. Good idea but queues form. Food nice though.
Bars lovely, waiting staff fab, never wait long for a drink.
Theatre... last night's show was called musicals and was better than any I've seen on Marella! Very talented cast!
I'd definitely book another Ambassador cruise, but there are very few from Liverpool. Itinerarys are limited, eg this is Cornwall, France and Ireland, not many to Spain...and not from Liverpool, none to Greece etc.
The ship is an older ship so hasn't got the razzmataz of other ships I've been on, but honestly we are really enjoying it!

May 31, 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon

Thank you for the lovely feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

Perfect all round cruise

The perfect size of the ship. The lovely bars and lounges. Great food. Amazing staff. especially Ken and Bayu in the Botanical Lounge.

May 4, 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon,

Thank you for the great feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

This was a lovely cruise visiting…

This was a lovely cruise visiting places we hadn't visited before. The crew/staff were wonderful. Always had a smile and a cheery hello. Nothing was too much trouble. The ship is very clean although some places are looking a bit tired. The food was excellent but some attention could be paid to the dishwasher, as I had several dirty plates. The evening entertainment was superb and the energy of the entertainment crew was unbounded. Day time entertainment on sea days was a bit lacking for men. Overall we had a jo;;y good holiday.

May 4, 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the feedback!

We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

First time cruising with Ambassador and…

First time cruising with Ambassador and it certainly won't be our last. Embarkation and disembarkation ran very smoothly. Ship immaculate. All staff extremely helpful and friendly. The only grumble I have is there could be more choice in the buffet restaurant. Other than that everything top notch. Entertainment excellent. Cruised from Liverpool which was very handy.

May 29, 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the great feedback!

We look forward to seeing you again soon for your second cruise.

Kind Regards
Guest Relations Team

Rated 1 out of 5 stars

Totally changed our itinerary from…

Totally changed our itinerary from Norway to a baltics tour to industrial ports. Customer Service atrocious don’t use

March 22, 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon,

I am sorry to hear that you faced some difficulties with us.

We ask that you put any comments in writing to our Guest Relations Team. They would be happy to investigate and respond further. guestrelations@ambassadorcruiseline.com

We wish you well for the future.
Kind Regards
Guest Services Team

Rated 2 out of 5 stars

Our first time with Ambassedor was a…

Our first time with Ambassedor was a dissapointing time. breakfast buffet was crowded and noisy, an out break of Nora virus made it difficult to enjoy some of the things on offer. paid extra for decent Wfi although it was in the package ..very poor ..the pools and jacuzzi was closed day 2 and never opened durin the 14 days we were aboard. day 13 Belfast, we were more or less asked to vacate the ship for deep cleaning or stay in your cabin or gather in a designated bar and not leave until the cleaning was done 4.5 hrs later, we would not be able to walk round the ship during that time, those boarding in Belfast were told same, not a great way to spent your 1st day. seemed poorly managed all round we won't be going back.

May 9, 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon,

I am sorry to hear that you faced some difficulties whilst onboard with us.

We ask that you put any comments in writing to our Guest Relations Team. They would be happy to investigate and respond further. guestrelations@ambassadorcruiseline.com

We wish you well for the future.
Kind Regards
Guest Services Team

Rated 5 out of 5 stars

The entertainment team...

The entertainment team.... Roman, Annie, Adam, Bethan, Hannah. Sorry if I left anyone out. The waiting staff are amazing also, very friendly.

Only grip i have is the water situation. Paying so much for the premium package and not having bottled water. But would definitely recommend it. Well done everyone!

May 15, 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the great feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 4 out of 5 stars

First time with Ambassador on Ambiance

First time with Ambassador on Ambiance. Have sailed with other companies so able to compare.
Pros- Staff excellent, food excellent Coeliac diet extremely well catered for. All areas of the ship kept clean and we saw hand rails etc being regularly wiped. Cabin very clean and amazing storage space and large shower.
Sanitizer at the entrance to all restaurants(sad the number of people who just ignored them).
Shows were very good, nice to have plays on board very unique and a welcome change. Bands around the ship were also good and were excellent when they came together for a performance - best of Fleetwood Mac. Sea and Grass restaurant outstanding worth the extra.

Negative- Balcony far too small, air conditioning not good. Felt the Borough Market buffet too closed in for us with the furniture barriers separating the seating and then the closed in food area. Still not sure about being served your food there as it made me feel under pressure to make a quick choice- that is no reflection on the quality of the food, just prefer self service in the buffet. Saffron restaurant food was awful worst Indian we have had.

Overall the cruise was lovely and we enjoyed our time on and off the ship. It is an older ship and you can see that but we felt all areas were clean and well maintained. We would sail with Ambassador again if it was a cruise with the right destinations for us.

May 4, 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the detailed feedback, we do value all our guests opinion .

We look forward to seeing you again for your second cruise very soon!

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

Mini Cruise

I went on Ambassador Cruise Line’s ship Ambience for the May Day Bank Holiday weekend. We went to the Netherlands and Belgium. It was very easy to visit places. The ship moored in IJmuiden, Netherlands and you can go to Amsterdam from there. The next day we moored in Zeebrugge and you can get to Bruges.
It was a great way to spend a weekend.
Back on the ship the food was very delicious, the cabin comfortable and great entertainment in the evening.

May 1, 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the wonderful feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

First cruise and what an experience

First cruise and what an experience. Entertainment great, plenty of things to do and food great

May 8, 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the great feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 1 out of 5 stars

Be wary update

And when you comment on here , you get a bog standard, please put any comments in writing to guest relations. I have done that multiple times!!!

May 21, 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon,

I am sorry to hear that you faced some difficulties in contacting us.

Our Guest Relations Team are a happy discuss any issues raised via email.

For your reference I have added there email below. guestrelations@ambassadorcruiseline.com
We wish you well for the future.
Kind Regards
Guest Services Team

Rated 5 out of 5 stars

Everything went well

Everything went well, great food, staff and on board entertainment.

May 2, 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the great feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

Excellent ship

Excellent ship, such friendly staff, food was amazing. Shows and entertainment was outstanding.
Loved all the activities available during sea days and always plenty to do.
First time cruisers and our experience on Ambition was beyond our expectations. We would definitely book again.

April 25, 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the great feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

Smooth sailing ..

Smooth sailing from selecting our cruise to arriving back home.
Staff were on hand whenever needed and were so friendly & helpful. Excursions were good value for money and our food was delicious.
Looking to cruise with Ambassador again.

May 1, 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the wonderful feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

We had a brilliant time

We had a brilliant time. The cruise was wonderful right from the moment we arrived at the port. Food, drinks, cabins, entertainment and Norway were all amazing. We've booked another cruise with Ambassador for 2028 and are looking forward to this very much.

April 25, 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the great feedback!
We look forward to seeing you again in 2028!!

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

From start to finish my wife and I have…

From start to finish my wife and I have not got one complaint from the cabin crew to the waiters from the different types of food to the entertainment it was first class

May 9, 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the amazing feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

The ship

The ship, the staff, the entertainment, the room staff just everything was great.
One bad thing was the bar staff in the Cavern giving out the cheaper drinks when we had ask and paid for the premium drinks within our package.

April 25, 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the feedback!

We do value all our guests opinion .
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

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