American Hartford Gold Reviews 

1,772
TrustScore 5 out of 5

4.8

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 265 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the staff and company representatives for being exceptionally helpful, polite, and thoroughly knowledgeable during the entire account setup process. Consumers consistently note that team members explain investment options clearly, answer every question with patience, and ensure a smooth, transparent purchasing experience from start to finish. Some reviewers were not happy with recommendations regarding certain collectible coins and experienced challenges with follow-up communication after the initial transaction. A few people also felt that the process involved unexpected delays, raising concerns about specific asset choices and communication persistence from some staff members.

What people talk about most

Staff

Users describe positive interactions with staff, highlighting representatives who are consistently patient,... See more

Customer service

Reviewers mention positive feedback about customer service, highlighting that representatives are... See more

Service

Customers had positive experiences with service, noting that staff members are exceptionally knowledgeable,... See more

Product

People report positive experiences with product, noting that explanations of items and pricing are simple,... See more

User experience

Customers consistently note positive experiences with user experience, highlighting how representatives make... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Jacob James and his staff was Awesome so helpful and answered all our questions . Very knowledgeable and very Professional.Nice doing busy with people who make you feel they really care and want to h... See more

Rated 5 out of 5 stars

From start to finish - it was an enjoyable experience. As my account was getting set up by Rob, who then transfered it to Jake. The 30-40 minute set up - conversation with Jake was great. Jake was... See more

Rated 5 out of 5 stars

American Hartford Gold was so easy to work with. Knowing I wanted an IRA with metals, but not knowing where to start, there were there to answer questions and took me step by step through the process... See more

Rated 5 out of 5 stars

I came in new to precious metals and completed an IRA rollover with AHG. Katherine walked me through the core asset types, answered every question, and never pushed a sale. She matched my urgenc... See more


Company details

  1. Gold and Silver Trading Company
  2. Financial Consultant

About American Hartford Gold

Written by the company

American Hartford Gold: America's Most Trusted Precious Metals Dealer

Who We Are

American Hartford Gold helps individuals and families invest in precious metals. This includes Gold, Silver and Platinum in both bars and coins. We provide both physical delivery to one’s doorstep or inside of a retirement account like an IRA, 401K or TSP. American Hartford Gold helps clients achieve greater security for their future by adding “safe haven” assets to their portfolio. Investors receive only the highest quality gold and silver coins, offered at competitive prices with 100% customer satisfaction guaranteed.

Our leadership is truly committed to providing quality service and fair pricing. Through our expertise in the industry, we provide the latest market information with a historical perspective to empower both experienced and new investors!

American Hartford Gold has an A+ rating with the Better Business Bureau and has a 5-star customer satisfaction rating on multiple review platforms like Trustpilot and Google. Additionally, the Inc 5000 named American Hartford Gold as #74 among the fastest-growing private financial services companies in the USA. American Hartford Gold is a proud multi-year sponsor of NASCAR and is the only precious metals company recommended by Bill O’Reilly. We are extremely honored that Bill O’Reilly trusts and recommends us to his beloved friends, family, and viewers.

Our Mission

At American Hartford Gold, we aim to educate and help clients about investments in the precious metal industry with complete transparency and fair dealing. We strive to provide all our customers with unparalleled customer service with trust and complete satisfaction.

We offer all our clients our Buyback Commitment, in which we encourage our clients to contact us first if they wish to sell their metals. While we cannot legally guarantee that we will repurchase metals, we never charge any additional liquidation fees and provide a quick and simple 3-step liquidation process.

Our Executive Leadership

At American Hartford Gold, we are proud of our executive leadership’s dedication to providing reliable services to clients as well as support to the workforce. With over a decade of experience in the precious metals industry, our Chief Executive Officer, Sanford Mann, is well-known for his professionalism and work ethics. Our President, Max Baecker, brings over a decade of retail Gold and Silver experience. He has made it a mission of his life to educate and guide people about how they can protect their retirement savings by investing in precious metals.


Contact info

4.8

Excellent

TrustScore 5 out of 5

2K reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 11% of negative reviews

Typically replies within 1 month

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.8

All reviews

(1,772)

251 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

!BUYER BEWARE!

!BUYER BEWARE!
They sure are smooth talkers in the beginning. Responsive and making it seem like they genuinely want to take care of you BUT it is all fake. They are not trustworthy and if you try to sell your metals back you will soon discover you have been taken advantage of. I was charged an exorbitant spread(51%) and now I'm getting the runs around. Do not use this company!! I never thought something like this would happen to me. There are reputable companies out there BUT THIS IS NOT ONE OF THEM! Do your homework!

January 27, 2026
Unprompted review
Rated 1 out of 5 stars

Devastating


After a lifetime of frugality - scrimping, saving, denying himself - my friend moved his IRA to American Hartford Gold. They immediately stole one third of it with their lies and deceptive pricing. He was devastated . He eventually sold it back, taking the loss just to distance himself from those filthy leeches.

December 1, 2025
Unprompted review
Rated 5 out of 5 stars

Satisfied customer

American Hartford representative was direct and informative. All my concerns were addressed and the transaction moved along well. Overall the experience was great.

January 12, 2026
Unprompted review
Rated 5 out of 5 stars

They respond when you want to SELL and buy

I've been dealing with Battalion Metals for many years. OUTSTANDING company. Andrew is the best! They respond when you need to sell your metals UNLIKE SD Bullion who is horrible. We tried to sell TWICE with SD, and lost significant amount of $ because we could NOT reach them for a week. Exact opposite experience with Battalion. Fantastic customer service from Andrew is great!!

December 30, 2025
Unprompted review
Rated 4 out of 5 stars

American Hartford Gold& agent Machi Block distrr

In October 2025 I purchased twenty five thousand dollars worth of gold from American Hartford Gold. Machi Block of American Hartford Gold financial advisor has been in touch with me on several occasions to reiterate the information originally explained at the time of my initial gold purchase to dispell any doubts I had about this purchase. Also, due to confusion in some communication Machi sent me paper copies of this transaction and we went over questions I had. He has assured me that communication is open at any time.

November 19, 2025
Unprompted review
Rated 5 out of 5 stars

Quality people, quality product

As with any business it's a combination of good customer service and quality products and I got both here. Lauran De Winter did an excellent job of explaining, in minute detail, the intricacies of buying precious metals and the pros and cons of each type. As this was my first time buying metals it was immensely appreciated. Dani Harris executed the sale with professional precision that did not waste time yet did not cut corners. I felt like a valued customer throughout the entire transaction and highly recommend their service for first time buyers as well as experienced ones.

December 29, 2025
Unprompted review
Rated 5 out of 5 stars

From start to finish

From start to finish - it was an enjoyable experience.
As my account was getting set up by Rob, who then transfered it to Jake. The 30-40 minute set up - conversation with Jake was great. Jake was always very professional, answered all questions with clarity. Even thogh he had to repeat them a few times. I learned more about buying silver with Jake in that short time frame that left me with a very comfortable experience.
Also Dani- provided a great experience as she reviewed / repeated the business transaction with Jake

December 26, 2025
Unprompted review
Rated 5 out of 5 stars

I wish I could give a higher rating…

I wish I could give a higher rating than 5 stars, The service I received from Jake Tartaglini was fantastic I knew nothing about investing in gold and silver when we started this process, he took the time to explain everything to me to assist me to make an informed decision on my portfolio. Customer service like this a very hard to come by these days' Thank you Jake and your team at AFG !

December 19, 2025
Unprompted review
Rated 1 out of 5 stars

Outraged in Massachusetts

I must say the people that work for this company when they speak with you on the phone are courteous and respectful. I found out about American Hartford Gold through the Bill O’Reilly show and in 2023 decided I would take my life savings, 401(k) and invested into silver and gold with this company. when I initially spoke with a man name. T.M. who guided me through this process of transferring all my money into silver and gold. They suggested that I purchased coins because they’re worth more when you go to sell them and they increase in value. I was new to purchasing gold and silver and relied on their expertise in this matter $220,000. My life savings was given to the company to invest in these medals and I believe with my math calculations, I was charged 95% premium over the spot price. I spoke to the con man at this company when I learned through equity my depository that my account total didn’t add up to what I had invested I was told that don’t worry that that’s just the spot price that your coins are worth more and it will balance out. I know now that I have been cheated or should I say duped on my purchase through American Hartford Gold? I hope that I can get some resolve pricewise and put this behind me. I wanted a buyback price and it was grotesquely low in today’s market value. I urge you to go back to your calculations and make this wrong a right. American Hartford Gold you start your company‘s name off American is this the way you treat Americans your country men?I thought going American Hartford Gold would protect my savings but all it did was line there pockets with my hard earned money.However many years from now these people at this company when on their deathbed will have to account for their actions in front of God.

January 19, 2026
Unprompted review
Rated 5 out of 5 stars

We Are Excited New Investors

We are new to this and really knew nothing about precious metals, what we should invest in as new comers, etc. Kevin was amazing at explaining so many difference facets about the various precious metals. He was great at explaining the options we had for our first purchase & was not pushy about how much we wanted to invest. He made the decision very easy for us to move forward at getting our feet wet and making our first investment. We're very excited. Dani was also very through with the conclusion of our purchase, making certain that everything was explained to us in each category that was important for us to understand. I have no doubt that we will be future investors.

December 17, 2025
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look