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Amory London Reviews 

1,287
•
TrustScore 4.5 out of 5

4.5

Hair Product Store
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Review summary

Created with AI, based on recent reviews

Evaluating 326 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their helpfulness, knowledge, and engaging demonstrations, often highlighting specific individuals. The service is frequently described as exceptional, with many appreciating the personalized approach and the staff's ability to transform their hair. Products are often called amazing, effectively making hair smooth, silky, and creating lasting curls, leading many to purchase after impressive demonstrations. However, some customers reported high-pressure sales tactics and felt the product received differed from the one demonstrated, sometimes being cheaper or different. Occasional mentions also highlighted product quality issues, such as rusting, excessive heat, or curls not lasting as expected.

What people talk about most

Staff

Reviewers mention positive feedback about staff, highlighting many employees for their professionalism,... See more

Product

Clients share positive opinions on product, with many reviewers praising the ease of use and brilliant... See more

Quality

Reviewers highlight positive aspects of quality, praising the products for doing a brilliant job and making... See more

Service

Customers consistently note positive experiences with service, often praising staff members for their... See more

User experience

Customers had positive experiences with user experience, finding the products easy to use and the overall... See more

Reviews shaping this summary

Rated 5 out of 5 stars

The lovely Elizabet at Livingston shopping centre gave a wonderful demonstration on my daughters hair today. She taught my daughter how to make perfect waves with the straighteners and then taught me... See more

Rated 5 out of 5 stars

Have walked past several times in Blue Water, but today we stopped & so glad we did! Ash was amazing, super helpful & did both myself & daughters hair - we were sold & love how well the straighter wor... See more

Rated 5 out of 5 stars

Lovely customer service from Jasmine & her colleague in Lakeside. Though didn't buy the straighteners that were demonstrated so convincingly - will consider buying in near future as a gift. Did purc... See more

Rated 5 out of 5 stars

We brought straightners from a show just under a year ago have been turning off so rang Amory customer service spoke to a guy called Ben was so lovely told me to send over a photo of the cord cut and... See more

Company replied

Company details

  1. Hair Product Store
  2. Beauty Product Supplier
  3. Beauty Products Wholesaler
  4. Cosmetic Products Manufacturer
  5. Health and Beauty Shop

Written by the company

Amory London was created as a result of the lack of individual attention to their clients. While working in salons, our founders had the opportunity to work with people of all walks of life, and through detailed conversation, they would learn about their customers' needs. But one thing they all had in common was the lack of individuality in their styling tools. Our founders felt that there were so many stylists, who actually are able to create different looks depending on what their client's hair feels like and what their style goals are. But unfortunately, there weren't enough styling tools to match each client's individual needs. Once they established Amory London, they now have the chance to interact with stylists around the world and bring them the best styling tools that are available on the market. This is how Amory London was born. A company that promotes combination of modern technology and renowned beauty brands to create stylish styling tools.

Contact info

4.5

Excellent

TrustScore 4.5 out of 5

1K reviews

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No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 7% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

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4.5

All reviews

(1,287)

244 reviews in the last 12 months

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Rated 5 out of 5 stars

Lily from the metrocentre was very…

Lily from the metrocentre was very informative, she curled my hair in minutes, taught me how to curl my own hair, and sold the product extremely well.
I bought a pair of straighteners for my daughter for Christmas, very pleased with my puchase.

September 18, 2025
Unprompted review
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