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Apogee Agency builds and manages affiliate, partnership, and creator programs for mid-sized DTC, consumer, and B2B brands in food, health, home decor, CPG, and e-commerce. We are also a Pensacola marketing agency, working with local businesses across the Gulf Coast. Greg Hoffman founded the agency in 2009. It remains family-owned and independent, with no private equity behind it. Every account is run by senior people. You work directly with Greg Hoffman and President Lynsey Kmetz, not a rotating junior team. As an independent agency, we build partner mixes that hold up as programs mature, and we manage the full funnel: affiliate, creator and influencer partnerships, UGC, organic Reddit, and performance PR. For Pensacola businesses, we offer local marketing and communications support built on the same senior-led approach. That includes digital marketing, brand strategy, and performance PR for companies that want an experienced partner close to home. As a member of the Greater Pensacola Chamber, we know the local market. Our work is grounded in benchmarks, not guesswork. We cap bottom-funnel partners at launch, structure onboarding that lifts activation, and give programs the 12 to 24 months they need to mature. Greg is the author of Think Like an Affiliate Manager and a two-time Affiliate Summit award winner. When you hire Apogee, you get that experience directly on your account. What makes it unique, in one line: senior-led, independently owned, and willing to build campaigns the right way, whether that is a national affiliate program or Pensacola marketing for a local business.
2172 W. Nine Mile RD PMB #326, 32534, Pensacola, United States
3.7
1 review
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Greg literally taught me everything I know about the affiliate space.
I initially hired him at a Fortune 50 company, and he and the team improved the performance of the channel dramatically. Incrementality of the order we drove via affiliate went way up, while needless spend and heavy discounting went down.
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