Ask & Embla Reviews 1,100

TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Looking at 166 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the unique and high-quality products, often highlighting the impressive craftsmanship and durability of the jewelry. Many people appreciate the distinctive designs that stand out, and the excellent customer service is frequently mentioned for its efficiency, friendliness, and helpfulness in resolving issues. Reviewers also note the swift and smooth ordering and delivery process, with items often arriving earlier than expected and well-packaged. However, some customers also noted issues with product durability, specifically mentioning clasps breaking or items tarnishing quickly. A few people experienced problems with certain silver items staining their skin, leading them to question the material's authenticity. There were also occasional reports of customer service not fully resolving issues, offering discounts rather than replacements for faulty items, or difficulties with orders being returned due to shipping problems.

What people talk about most

Product

Customers had positive experiences with product. Many reviewers praise the high quality, unique designs, and... See more

Quality

Users describe positive interactions with quality, highlighting that many products are gorgeous,... See more

Customer service

Customers consistently note positive experiences with customer service. Many reviewers praise the support... See more

Order

Reviewers highlight positive aspects of order experiences. Many customers express satisfaction with the... See more

Staff

Clients share positive opinions on staff, consistently praising their swift, compassionate, and effective... See more

Reviews shaping this summary

Rated 5 out of 5 stars

A beautiful way to elevate your look — especially if you lean alternative. They do have some weight to them, so they’re not ideal for all-day wear, but they’re absolutely stunning for a few hours o... See more

Company replied

Rated 5 out of 5 stars

Got a matching set (necklace and bracelet) for the missus as a gift. She just started her journey into the alt aesthetic and Ask & Embla didn't disappoint! She wears them every day because of how good... See more

Company replied

Rated 5 out of 5 stars

Their customer service is fast, efficient, and genuinely friendly. Every question I had was answered quickly and with real care. My orders always arrive earlier than expected, packaged well, and e... See more

Company replied

Rated 5 out of 5 stars

Firstly, the jewellery pieces sold by Ask & Embla are unique, beautiful and get lots of lovely comments. My daughter was devastated when she lost one of her earrings as she believed the clasp was... See more

Company replied


Company details

  1. Jewelry Store
  2. Costume Jewelry Shop
  3. Fashion Accessories Store

Written by the company

We are Ask & Embla, home for all breeds of the alternative—We are a union of dark and light, masculine and feminine, immediate and eternal. Our jewelry brings metals, gemstones and your energies into a chord. Just as Ask and Embla were born as a pair, we hope to bring the power of two to you🖤


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

1K reviews

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Replied to 100% of negative reviews

Typically replies within 48 hours

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Rated 5 out of 5 stars

My favorite jewelry company

Ask and Embla is my go to company for jewelry. They are consistently putting out gorgeous alternative jewelry which is also high quality and affordable. Every time I order from them, my shipment gets to me faster than expected. They have been on point every time.

July 9, 2025
Unprompted review
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Reply from Ask & Embla

Hello Cindy!

Thank you so much for your kind words and continued support! We're incredibly grateful to be your go-to for alternative jewelry — it means everything to us. Knowing that you love the designs, quality, and service truly keeps us inspired.

We’re excited to keep bringing you pieces you love and can’t wait for your next purchase!

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Rated 5 out of 5 stars

Their customer service was the best…

Their customer service was the best I’ve ever experienced with any company that I’ve bought something online for. Have I had an issue with the product I received? Yes. Were they quick to remedy the issue? Absolutely. I’m very impressed and I appreciate it so much. Thank you guys. Speaks wonders on your company ♥︎

July 28, 2025
Unprompted review
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Reply from Ask & Embla

Thank you so much for your kind words, Deanna! 🖤

We're truly touched to hear that you had such a great experience with our customer service. It means a lot to us that you gave us the chance to make things right, and we're so glad we could turn it around for you.

Your support and appreciation speak volumes, and we’re beyond grateful to have you as part of our community.

Rated 5 out of 5 stars

The jewelery is unique and incredebly…

The jewelery is unique and incredebly good, I had a problem with just one of my hangers that oxidised a little and they maneged the problem in zero time, extremely fast and very professional.
I was stunned by the quality of the support team.
Highly recommended!!

July 24, 2025
Unprompted review
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Reply from Ask & Embla

Thank you so much for your wonderful review, Nicholas!

We’re delighted to hear that you’re enjoying the uniqueness and quality of our jewelry. We're also glad our support team could resolve your issue quickly and professionally.

Your kind words and recommendation mean the world to us. We truly appreciate your support! 🖤

Rated 1 out of 5 stars

Genuine nightmare

Genuine nightmare. Items are not as described/do not match pictures and all gold ordered there can be different shades of it, and dark grays/blacks on jewellery are really just silver. Photos are just extremely retouched to make it look good. But while mediocre product does not need to result in bad review, their customer service department does indeed deserve 0 out of 5. Made me run in circles, got back on their own words multiple times and tried to use gaslighting right at the end. Never again would I consider using company with such terrible CS department and never before have I experienced something like this.

As per their response, I find it funny that after explicitly saying in the text of the review that their customer service is abhorrent they ask you to reach out to them again. To be taken in circles? No, thank you. In any case the practices of this company are definitely something for the ombudsman to look into, as I do not believe they align with UK consumer laws.

July 10, 2025
Unprompted review
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Reply from Ask & Embla

Hi Vix,

Thank you for bringing this to our attention. Your experience is of utmost importance to us and we are committed to resolving your concern.

Please send us an email at support@askandembla.net with your order number together with any supporting images or information, and our dedicated customer care team will be on standby to assist you.

If you've already reached out, thank you for your proactive communication and patience. Your concerns will never be overlooked or disregarded and we do our best to respond at the earliest opportunity.

Rated 5 out of 5 stars

Stunning earrings.Good quality.Worth…

Stunning earrings.Good quality.Worth any moneys💰. Great service and support team.High recommended company.

July 14, 2025
Unprompted review
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Reply from Ask & Embla

Thank you so much for the love and recommendation! 🖤

We're thrilled to hear you're happy with your earrings and experience with our team. Your support truly means the world to us!

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Rated 5 out of 5 stars

Love this store

Love this store! Have gotten lots of jewelry and love everything!

July 14, 2025
Unprompted review
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Reply from Ask & Embla

Thank you so much for your kind words, Sarah!

Rated 5 out of 5 stars

Loved it

I ordered for the first time and loved my pieces! I would definitely buy again, the designs are beautiful and perfectly match my personality.

July 1, 2025
Unprompted review
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Reply from Ask & Embla

So glad our designs speak to you, Andy! Thanks so much for the support!

Rated 5 out of 5 stars

Ask&Embla for Life

I have purchased from Ask&Embla five orders total so far. Each purchase I have made has arrived with impeccable timing and great care to packaging. All of the orders that I’ve made I’ve purchased in both gold and silver, and can stand to the test that each finish has held up over the years. Ask&Embla are my go to company for beautiful jewelry that can be worn as a special occasion or as I wear it, every day. I love this company and will continue to support them for many years to come.

June 25, 2025
Unprompted review
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Reply from Ask & Embla

Thank you so much for your unwavering support, Frankie!

It truly means the world to us to hear that our pieces have stood the test of time and become part of your everyday style🖤

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Rated 2 out of 5 stars

Lovely design but bad quality


I really love the design of the jewelry I bought (earring stack and cuffs). Unfortunately, the closure wasn’t secure after a while, and I lost one earring not long after receiving them because of it. The gold finish also faded to silver quite quickly (even when I remove them with showering and sleeping everynight).

At the time, I contacted customer service and was helped in a kind and professional way. I appreciated that and even removed my negative review because of how well the issue was handled.

However, the same thing has happened again. I lost 3 more earrings because the closure failed. I emailed the company again, but this time I haven’t received any response.

It’s disappointing, especially since I gave the brand a second chance. The designs are lovely, but if the same problem keeps happening and there’s no follow-up, it’s hard to trust the quality or the service.

June 9, 2025
Unprompted review
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Reply from Ask & Embla

Hi Tirza,

Thank you so much for following up — we're really sorry to hear about your experience.

We looked into our main inbox and, unfortunately, it appears your email from June 3rd didn’t reach us as it may have been sent to the wrong address. We're glad you reached out again, and we completely understand your frustration.

Please rest assured that your feedback isn’t taken lightly. Our customer service team regularly shares insights with our product development team, and improvements are ongoing. While these changes take time, we’re committed to refining both the quality of our pieces and the experience we offer our customers.

In the meantime, our Customer Service Manager has reached out with a small gift — a token of appreciation for your patience and the second chance you gave us.

Thanks again for giving us a second chance — we truly appreciate your patience and support as we work to be better.

Rated 5 out of 5 stars

brilliant customer services

had a slight problem with some older jewellery and the customer service team (Herna in particular) was very quick to help me out and solve my query.
great service. great products. many thanks !

June 11, 2025
Unprompted review
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Reply from Ask & Embla

Thank you so much for your kind words and support, BM! . We're always here if you need anything again! 💫

Rated 5 out of 5 stars

Unique and innovative jewelry

If you're looking for jewelry that pushes the boundaries of traditional designs and makes a bold statement, Ask & Embla is the brand you need to check out. Offering a wide range of pieces, from minimalist elegance to intricate, avant-garde styles, this brand truly shines with its unique approach to modern jewelry. Every piece is thoughtfully designed, balancing artistic expression with comfort. Whether you're in the market for a delicate necklace or a statement ring, their designs stand out without feeling over-the-top. They take inspiration from nature, mythology, and modern art, creating pieces that are both timeless and contemporary. One of the most attractive aspects of Ask & Embla’s collection is the sheer originality. Their designs aren’t just trends—they’re statements. The customer service experience is another highlight. The team at Ask & Embla is friendly, responsive, and willing to go the extra mile to ensure that customers are happy with their purchases. If you’re on the hunt for jewelry that is as unique Ask & Embla should be at the top of your list.

June 9, 2025
Unprompted review
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Reply from Ask & Embla

Thank you so much for taking the time to share such a thoughtful and beautifully written feedback, Tonac!

We’re truly honored by your kind words and thrilled to hear that our designs and customer experience resonated with you. At Ask & Embla, we’re passionate about creating jewelry that breaks the mold—pieces that speak to individuality, artistic expression, and timeless inspiration—and it means the world to know that it’s reflected in your experience.

Your appreciation not only encourages us but also inspires our entire team to keep pushing boundaries and crafting meaningful pieces for our community.

Thank you once again for your support—it genuinely means everything to us. Enjoy your jewelry, and we look forward to serving you again! 😊

Rated 3 out of 5 stars

Unique but not hardy

Ask and Embla offer a unique range of jewellery, the style of which I haven't been able to find anywhere else. However, for the price, my experience has been quite disappointing. I purchased four pieces, two of which broke quickly with minimal wear. The clasps loosened or broke. Ask and Embla were very quick to respond and happy to replace and the replacements haven't showed any issues but I think for the price that these pieces sell for, this should not be happening. The replacements have held up in regards to the clasp but even with only occasional wear, the silver cranium earrings have tarnished to reveal a gold colour underneath.

I love this company's style but would struggle to purchase again.

May 30, 2025
Unprompted review
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Reply from Ask & Embla

Hi Emden,

Thank you for your honest feedback and for appreciating the unique style we offer. 🖤

Upon checking, we noted that your replacements were sent around two years ago. Since then, Ask & Embla has continued to grow and improve in both design and craftsmanship. We take every piece of feedback seriously and are always working to ensure our pieces meet the quality our community deserves.

We’re glad to hear that our Customer Experience team was able to promptly assist with replacements, and we’re sorry to hear about the issues with the original pieces. Our team has reached out and offered something further as a token of our appreciation. We genuinely hope you'll consider giving us another chance to show how far we’ve come.

Your support means a lot, and we hope to have the opportunity to regain your trust in the future.

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Rated 5 out of 5 stars

Beautiful piece

Beautiful piece, arrived quickly. No complains at all.

May 19, 2025
Unprompted review
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Reply from Ask & Embla

So glad you love the piece and that it got to you quickly, Coral! 💫

Rated 5 out of 5 stars

Awesome jewelry!

It's so hard to find unique and quality gauges that aren't just plastic junk. These are high quality and beautiful pieces.

May 16, 2025
Unprompted review
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Reply from Ask & Embla

We believe our community deserves nothing less. Thank you so much for your kind words, Alex! ✨

Rated 5 out of 5 stars

Awesome experience

Awesome experience and great customer service. The jewelry is perfect and just as described on the website. They shipped it out and I received it before the due date. Looking forward to buying from them again.

May 13, 2025
Unprompted review
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Reply from Ask & Embla

Thank you so much for your wonderful feedback, Cj! 🖤 We're thrilled to hear you had an awesome experience and that your jewelry arrived ahead of time and just as expected.

We can’t wait to have you shop with us again! Take care and stay safe!

Rated 5 out of 5 stars

Unique pieces

Products are delivered on time, good costumer service, and the jewelry is amazing. Good quality and unique.

May 27, 2025
Unprompted review
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Reply from Ask & Embla

Thank you so much for your lovely review, MC!

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Rated 2 out of 5 stars

Give it a year. That’s as long as it lasts.

Originally, I had a fairly good experience. I ordered the “Ouroboros Earrings” which, while lightweight, still resembled the product photos and fulfilled their function. After a few months of maybe biweekly use, I noticed the closing mechanism becoming looser. However, they still worked. Fast forward to a few weeks ago, though, and the clasp mechanism failed completely. Hoops that don’t close are effectively useless, so I decided to reach out about a replacement. I went to the company’s website and found that they had updated the design. In the description, they now note that the previous version was not durable and used cheaper materials. By the time I contacted customer service, I was conveniently (for them) a few weeks outside of the 1-year warranty period, so they would not send a replacement. It is my feeling that since the product stopped functioning due to error in the manufacturer’s design—error that they themselves recognize warranted a public re-release of the product—it should be eligible for replacement. Live and learn. I now know that a measly 1-year warranty means someone doesn’t believe in the durability of whatever it is they’re selling. Jewelry can last for more than one year. Jewelry SHOULD last for more than one year. And if this company is as dedicated to craftsmanship and quality as they say they are, I should be getting five years out of these earrings minimum. In the time since I placed my original order with Ask & Embla (A&E), I’ve explored actual fine, handcrafted jewelry and trained myself to better identify greenwashing. And I’ve realized that there is no way the jewelry A&E is selling isn’t drop shipped or just mass produced. The difference between A&E and Martha Rotten, for example, is mountains and caverns. All my Martha Rotten pieces still look and function like new. And—here’s the kicker—several of them were cheaper than these earrings!

TLDR: Anyone who purchases from A&E, please know that the elevated price does not mean elevated quality. In addition, even if they do tremendously improve the durability of their jewelry, they’re still misleading about it being “handmade” in the sense that the average conscious consumer assumes. Lastly, no matter how “new and improved” their products are, they maintain their limited 1-year warranty, which tells me all I really need to know about much they believe in their craftsmanship. I cannot afford to and also have too much self-respect to spend $60 on the same earrings every year.

May 13, 2025
Unprompted review
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Reply from Ask & Embla

Hi NO,

Thank you for sharing your experience in such thoughtful detail. We’re genuinely sorry to hear that the durability of your Ouroboros Earrings fell short of expectations after initially meeting your needs.

We understand how disappointing it is when a beloved piece no longer functions as intended, especially just beyond the warranty period. While we have since improved the design and materials of this item, we do currently stand by our 1-year warranty policy. This timeframe allows us to fairly address issues that may arise due to manufacturing, while recognizing that long-term wear can be influenced by various personal and environmental factors outside of our control.

That said, we hear you—and your perspective on product longevity, transparency, and value is valid. Our team is committed to evolving not only our designs, but also how we communicate their purpose and limitations. Feedback like yours helps hold us accountable and continues to shape the way we grow as a brand.

We deeply appreciate your past support and your thoughtful reflections. If you're ever open to reconnecting, our customer experience team would still be happy to chat with you directly.

Rated 5 out of 5 stars

Excellent customer service!

I love every piece of jewelry I have from this brand, however I had an issue with a closing mechanism on one of my hangers. I wrote their customer service an email and within five minutes I got my answer and within 15 minutes the whole issue was solved in the best way possible. Excellent customer service! :)

May 14, 2025
Unprompted review
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Reply from Ask & Embla

Thank you for your lovely feedback. HK! We're so glad to hear you love your pieces and that our team could resolve your concern quickly. At Ask & Embla, we're always here to help.

We truly appreciate your support! 🖤

Rated 5 out of 5 stars

Always absolutely perfect with A&E

Always absolutely perfect with A&E. I had Jay help me out with an issue I had ages ago, and they helped me reach a conclusion even after I insisted I didn’t mind too much. They’re proactive, attentive and clearly want to help. Love it!

May 13, 2025
Unprompted review
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Reply from Ask & Embla

Thank you so much for the kind words, Amity! We’ll definitely pass your message along to Jay and the rest of the team — it means a lot to us 🖤

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