ASMALLWORLD Reviews 

Thank you very much for handling my requests so perfectly, quickly and, ultimately, in a very reasonable and satisfactory manner.
Werner

I had an ASMALLWORLD account for several years without any issues. Recently, I changed my surname on the app, and instead of simply updating my profile, I received an email demanding identity documents and explanations about why my surname had changed.

I find this completely unacceptable and unnecessarily invasive. Changing a surname is a personal matter, and I should not have to explain my private life to a social networking platform just to keep my account information accurate.

I asked them to remove my account immediately. I genuinely do not understand why they act as if members should fight to keep access to what is, at the end of the day, a pretty useless account. The whole situation is ridiculous and completely disproportionate. Waste of time I would not recommend after those years there was no benefits out of this app anyways.

I have booked several hotel stays through ASMALLWORLD in different countries, and the service has consistently been excellent.

What I value most is having a dedicated team that is always willing to help before, during and after each booking. They respond quickly, are proactive, and genuinely care about making sure everything goes smoothly. Whenever I have had a question or a special request, they have always been happy to assist.

I also appreciate their knowledge of the GHA DISCOVERY programme and the time they take to help clarify benefits and liaise with hotels whenever needed. It is reassuring to know that there is a knowledgeable team behind every reservation, especially when travelling internationally.

I wouldn't hesitate to recommend ASMALLWORLD to anyone looking for a luxury travel advisor who provides excellent service, valuable hotel benefits and outstanding customer support.

Service, Quality, Efficiency

Always a good offer and very polite people. I'm using ASW for my hotel bookings.

Every time I needed help, the help desk answered always very quickly and with all
The needed answers . Very polite , kind , nice and efficient

Dear ASW Team, you did an amazing job to secure me the special miles offer. I greatly appreciate the efficiency and smooth process in dealing with your services.
Kind regards,
Niki

perfect and friendly service, great customer communication, fast response. And great hotel selection - meets all my needs

Great service, excellent offers. I have been a happy client for several years already.

In two words: exceptional service. I've been a member of A Small World for about two years now. I book more than once a month hotels through this community platform and receive many benefits. I would highly recommend one of the memberships that they offer. I've also had countless engagements with Luz from customer success. She always has been very helpful in accommodating my requests when staying at a hotel. Cannot recommend A Small World enough!

I have been very impressed with the service, choice of hotels and benefits available. It’s often a ‘no brainer’ to book with them with all the associated benefits, and on the rare occasion where I’ve had to contact customer services they’ve been responsive and helpful. Highly recommended.

You replied to my complaint from February 18th as follows: "Reply from ASMALLWORLD

6 days ago
Hi there, we do not have any history of members by the name of "Wendy Smith" nor do I see any emails from you, could you please get in touch with us so I can investigate the issue? ASMALLWORLD is a tightly knit private community that offers various services, events and travel benefits to its members. Since members meet each other in real life as well as online, they are expected to observe our code of conduct and behave accordingly to ensure trust within the community. I would be very happy to review your case if you could provide some more information. With best wishes, ASW Member Services"

It is strange you welcome to check my case and ask that I reply to you, yet you do not provide a case number or email. At the same time, the protection of my personal information as per DSGVO laws is imperative to me and I will not expose myself on a public open site. What I can tell you is this, on
Wed 18 Feb, 11:53 am, I was emailed by a certain
Luz Soler | Member Services Associate
Seidengasse 20 | 8001 Zurich | Switzerland
asmallworld.com that my account was terminated, no reason was provided nor was I given the opportunity to understand what happened, as my complaints remain ignored. If you cant track that email., leave me an email and case number and I can share the communication as PDF. Please understand that my account has my legal names, pictures, work and employer information and I reserve the right to delete these on my own if we should not come to an amicable agreement, otherwise I will be forced to involve the EU Commission for Social Media Rights.

This action remains arbitrary and questionable.You cant force people to buy a premium service and cancel them for choosing to keep a basic membership. I challenge you to concretely state what community laws I allegedly broke, considering I am not even active on the site. False accusations are unlawful and I reserve the rights to pursue my legal rights should my suspicion be confirmed.

On 18 Feb 2026, ASMALLWORLD “Member Services” Luz Soler informed me my account would be terminated after further evaluation. That was it. No reason. No specific Terms of Service section. No alleged behavior. No warning. No chance to clarify.

I responded immediately asking: What did I do wrong? Which terms did I violate? Again: no explanation. Just a final decision and a threat-style instruction not to create new accounts. I will as a free human to do as I please create another account if they dont explain what I alleegly did "wrong".

This is extremely problematic for a network that positions itself as premium and “exclusive.” Terminating accounts without due process or transparency is not how serious platforms operate. It creates the impression that access depends on arbitrary internal bias — and yes, the experience felt discriminatory because of the complete lack of objective justification.

If you want a paid-only club, fine — but be honest. Don’t remove people while refusing to say why. I cannot recommend this service.
ASMALLWORLD hat meinen Account am 18.02.2026 einfach ohne Begründung gekündigt. Auf meine Nachfrage, welche AGB/Terms ich angeblich verletzt haben soll, kam keine konkrete Antwort – nur “nach weiterer Evaluation beendet” und der Hinweis, ich solle keinen neuen Account erstellen.

Das ist intransparent, willkürlich und wirkt auf mich diskriminierend, weil es keine Verwarnung, keine Klärung, keine Nachweise gab. Man kann Menschen auch nicht indirekt dazu drängen, eine Mitgliedschaft zu kaufen bzw. Geld auszugeben, und sie dann “bestrafen”, wenn sie nicht zahlen.

Sehr unprofessionell. Keine Empfehlung.

A small world? NO, a BIG SCAM
They invite you and after you pay they block your account. PAY ATTENTION

I CONFIRM THEY ARE A BIG SCAM THAT BLOCK YOU AFTER YOU PAY: DON'T TRUST THEM

The most annoying thing is that ASW cannot even provide me with a decent tax invoice for the over 5000 euros i paid membership fees. I wrote them 4 times only 1 answer that we are processing it. I mean sending a pdf invoice takes 2 minutes i am waiting for over a week now. I thing this company is scam. Also the good hotel prices are a joke, just wanted to book the SACHER in VIENNA, ASW says 716 Euro on the SACHER webpage it is 566....

I used the company to do several hotels bookings. It used to work ok in the past but these days is an absolute disaster. For instance, I reserved for a club room and when I checked with the hotel loyalty system, the room actually was booked into a Classic room, not the club shown in the Asmallworld system. Sent an email and I was told sorry it was incorrect in our system, hotel is right, sorry for the error.

I also sent an email to see if I could move to a different date with a higher rate and would pay the difference. Long story short after 6 emails, no response not even an acknowledgment.

At this point, the company cannot be trusted and should be avoided at all cost

Not To Be Trusted.

I initially joined the company when it was being run by Ben Elliott and could be trusted.

Ben sold it to a company in Switzerland that doesn't display a phone no. that you can contact them on when things go wrong.

Do not trust them with your card details they will help themselves without your permission.

I signed up for an event but cancelled the same day so they were fully aware that I would not be attending and knew why, yet they did not refund me.

The company if based in Switzerland and does not reply to emails and do not offer a phone no where they can be reached on. So not at all satisfactory.

I would trust more a company based closer to home in London where I can call them I have a query, with ASW it's all very anonymous. Also they keep sending out 'offers; get you to pay extra to join hotel programmes etc.

In my opinion ASW is all about making money, as much money as possible. Yet remain uncontactable should an issue arise.

They activate your profile and after 2-3 days they delete it, without a reason

I do not relate to some of the comments about this platform. My experience as a member has been great since I joined over two years ago. I have access to a Community where I can get great travel advice, and make good connections with interesting people. We can also meet in events held in major cities around the world and even book hotels. It's a one-stop shop for travel! Their customer support is also fantastic with generally quick response times. Regarding some complaints about the auto-renewal, this is mentioned in the terms and it can be disabled from the account so I do not see a problem.

I am enjoying the ASW Collection VIP benefits for hotel travel. The personal touch from their support team when confirming reservations is a definite plus compared to other booking sites.

The community itself is based mainly on travel experiences and you can gain tips from local members throughout the world. ASMALLWORLD also offer events in many worldwide destinations, allowing you to meet other members in a curated experience by local ambassadors.

There are infrequent mailings letting you know of the latest events and membership special offers; all have been very well received.