Assura Financial Limited Reviews 359

TrustScore 5 out of 5

4.9

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their exceptional customer service skills, highlighting their helpfulness, patience, and ability to make complex information easy to understand. Many people felt heard and understood, appreciating the personalized approach and the friendly, professional demeanor of the team. Consumers frequently noted the excellent service, describing the process as smooth, stress-free, and efficient. Reviewers were particularly impressed with the affordability of the policies, often finding they received more coverage for a better price than with previous providers. The user experience is consistently described as clear and straightforward, with advisors taking the time to explain every detail.

What people talk about most

Staff

Consumers consistently report positive experiences with staff. Many reviewers praise the staff for being... See more

Customer service

Clients share positive opinions on customer service, consistently highlighting the helpfulness, kindness, and... See more

Service

Reviewers highlight positive aspects of service. Customers consistently praise the professionalism,... See more

User experience

Customers consistently note positive experiences with user experience. Many reviewers found interactions... See more

Price

People report positive experiences with price, often finding policies to be very affordable. Customers... See more

Based on these reviews

Rated 5 out of 5 stars

Toni Williams helped me set up a new life insurance + critical illness cover with more cover and costs less than the one I already had. I really appreciate her help in this as I felt heard and underst... See more

Rated 5 out of 5 stars

Parminder or Pam was compassionate of my needs more than selling her product. That made me a costumer of Assure when I had no intention to become one. It made me stop and listen. She wor... See more

Rated 5 out of 5 stars

Karl & Ryan Gormley helped me set up my policy today and they were amazing. There were more laughs than awkward pauses on during the call which shows their customer services skills perfectly. They cer... See more

Rated 5 out of 5 stars

I spoke to Tomiwa Olayinka and he was great...personable, relatable, comical and made what could have sounded like a script, a conversation. I felt clear about the purpose of the call, the agenda was... See more


Company details

  1. Term Life Insurance Provider Company

Written by the company

ASSURA+PROTECT is a trading name of Assura Financial Limited. Assura Financial Limited is authorised and regulated by the financial conduct authority under FCA registration number 795982. Assura Financial Limited is registered in England and Wales (no: 10781585) Dividend Life-Term Life and Multi claim critical illness cover; a modern life insurance with: Up to 200% multi-claim critical illness cover 200% Dual Life Cover Doctor on Demand with 24/7 GP services Life empowered membership benefits Life Empowered is more than our motto – it is our commitment to our customers. Make up to 3 major critical claims for a combined maximum benefit of twice (2X) the policy sum insured. (Most U.K. Insurance providers only permit 1 major claim per policy.) Dual Life Cover Partner protection which covers both lives – not just the first life like traditional joint life insurance. Membership Benefits Through the Annabel App policyholders access benefits including; cashback and discount savings with over 300 retail rewards partners, global periodicals, Doctor-on-Demand with 24/7 GP and Prescription Services. Competitive & Fair Premiums. Annabel rewards are available on all policies at no extra costs and there are never any activity requirements to keep premiums low and fixed. Assura Dividend Term Life with Multi-Claim Critical Illness Cover insurance is underwritten and issued by Family Assurance Friendly Society Limited which is authorised by the Prudential Regulation Authority (PRA), regulated by the Financial Conduct Authority (FCA), (Financial Services Register reference number 110067) and Prudential Regulation Authority, and incorporated under the Friendly Societies Act 1992, registered number 939F. Terms and Conditions Apply


Contact info

4.9

Excellent

TrustScore 5 out of 5

359 reviews

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Replied to 18% of negative reviews

Typically replies within 24 hours

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Rated 5 out of 5 stars

Nathan was very polite

Nathan was very polite, lovely gentleman, I felt at ease speaking to him Nathan got me a really good rate of my life insurance and critical illness policy, I know now my children can give me a good send off without having to worry about finding the money, they will also be left with a sum to help them along there journey in life when I’m not longer with them, overall outcome very pleased with 🙂

April 16, 2026
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Rated 5 out of 5 stars

Life Insurance

Recieved a call back from Jamie Short as requested regarding life insurance. Jamie was very polite, knowledgeable and spoke clearly would highly recommend.

April 16, 2026
Unprompted review
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Rated 5 out of 5 stars

Nice guy Jamie

I had a really nice conversation with Jamie Short today, as we spoke as to why I wanted the life insurance cover, I cried when I mentioned my late wife, who I lost in January 2024.
Jamie was really compassionate and helped me get the right cover for my needs.
He was really polite and thanked me for my former military service.

April 14, 2026
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Rated 5 out of 5 stars

Excellent service

Toni Williams was very helpful in setting up new life insurance, very professional and got me the best coverage at a low cost. Was quick and easy to go through the questions.

April 14, 2026
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Rated 5 out of 5 stars

Excellent

I’ve just taken out a life insurance policy with Assura Protect, and the experience was excellent. Nathan guided me through everything clearly and professionally, making the whole process quick and stress free.

April 8, 2026
Unprompted review
Rated 5 out of 5 stars

Toni Williams helped me set up a new…

Toni Williams helped me set up a new life insurance + critical illness cover with more cover and costs less than the one I already had. I really appreciate her help in this as I felt heard and understood. She knew exactly what I wanted. Her customer services skills are amazing. Toni absolutely deserves recognition. Thank you so much Toni!!!

April 8, 2026
Unprompted review

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