Audio Tech Direct Reviews 

110
•
TrustScore 4 out of 5

4.2

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Review summary

Created with AI, based on recent reviews

Evaluating 44 reviews, reviewers had a great experience with this company. Customers frequently praise the knowledgeable staff and friendly team for providing truly exceptional support, helpful advice, and clear guidance when choosing new car entertainment systems. Many people also highlight the premium quality of the products, noting that professional installations are always completed remarkably quickly and efficiently. Some reviewers were not happy with customer service, mentioning unhelpful responses, poor communication, and incorrect item descriptions that caused completely unnecessary frustration. A few consumers also experienced noticeable delays with shipping or dispatch times and subsequently encountered unexpected technical issues regarding overall product compatibility and performance.

What people talk about most

Product

Consumers find product to be positive, highlighting that the items arrived promptly and met their... See more

Service

Reviewers mention positive feedback about service, noting fast fitting times, professional assistance, and... See more

Staff

People report positive experiences with staff, highlighting that nothing is too much trouble and describing... See more

Customer service

Users describe ambiguous interactions with customer service, as many reviewers highlight extremely helpful... See more

Price

Customers had positive experiences with price, highlighting very reasonable rates and competitive options for... See more

Reviews shaping this summary

Rated 5 out of 5 stars

A very helpful, professional service. They found an Apple compatible unit for my old vain when Halfords couldn’t. There’s a wait fir fitting but I suspect this reflects their level of reliability and... See more

Rated 5 out of 5 stars

very helpful, with lots of advise and options to cater for my specific requirements. nothing too much trouble

Rated 5 out of 5 stars

Staff was very knowledgeable about their products. Gave me confident to go for the setup they recommended. All installed without any major issues. Really happy with my head unit. I would highly rec... See more

Rated 5 out of 5 stars

⭐️⭐️⭐️⭐️⭐️ Absolutely brilliant experience with Stuart and the team. From the start, communication was excellent and they were very professional, helpful, and easy to deal with. I purchased... See more


Company details

  1. Car Stereo Store
  2. also in
  3. Car Accessories Store
  4. Car Equipment Accessories Store

Written by the company

Audio Tech Direct Ltd has grown into one of the UKs largest authorised car audio, mobile and tech internet dealers, with thousands of satisfied online customers. We are all about trying to bring the best and most contemporary products available. We've been here officially since 2014. We specialise mainly in the In Car Entertainment area, we offer a huge range of car stereo’s from single DIN units, double DIN units and car specific units plus a range of stereo accessories such as reversing cameras and media cables. In fact, we are the UK's largest supplier of OEM-style fit head units with over 100 types to choose from and we are also the UK's largest supplier of reversing cameras, with over 80 different variants to choose from. We are very passionate about our business and we spent months vetting our complete product range to make sure only the very best items made it onto our shelves and finally onto you. We have a team of auto-electricians and audio specialists who can advise you with absolutely anything with your purchase. Our after sale support is second to none. Plus should an item ever need to come back to us for any reason then it will come back to a UK address and also be inspected by one of our in-house technicians. Overall, we offer excellent support and a stress-free UK retailer experience. From our head office facility in Shropshire, our dedicated team provide sales, marketing, technical and after sales service for all here for you. Orders are processed seamlessly throughout the day and our sophisticated despatch system utilises the latest technology to ensure the right products are released on time quickly and efficiently.


Contact info

4.2

Great

TrustScore 4 out of 5

110 reviews

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1-star

Asks customers to review

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Replied to 77% of negative reviews

Typically replies within 2 weeks

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4.2

All reviews

(110)

48 reviews in the last 12 months

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Rated 5 out of 5 stars

The staff are friendly

The staff are friendly, helpful and professional. The fitting took the time they said and my new Applecar product is great, the screen is a good size for using GoogleMaps

October 29, 2026
Rated 5 out of 5 stars

Was looking for a fascia for a hyundai…

Was looking for a fascia for a hyundai i10 and came across ATD emailed the company and got a very quick response and we're very honest with me said that the fascia I wonted was a new product and only sold 2 but I felt the company was one I could trust so I placed order and was delivered the next day. I fitted it today and was more than happy it fitted perfectly much better than the two I'd already wasted money on. So if your looking for a fascia for gen 2 i10 I would definitely recommend ATD. Thankyou ATD.

October 31, 2026
Unprompted review
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Rated 1 out of 5 stars

Beware - unhelpful and indifferent

Ordered two packs of speaker connecting leads for a Dacia Duster (through their eBay shop). Item was described by the seller as suitable for a Dacia Duster. The item was not.
Dacia dealer states the type of connector on the supplied leads was not fitted to the Duster but to other vehicles. Therefore sellers description of the item was at fault and in breach of the Consumer Protection from Unfair Trading Regulations 2008.
ATD refused to accept liability and refused to provide a refund or replacement unless I, at my expense returned the original items I'd been sold through misrepresentation.
I'm now faced with taking formal action to recover my losses.
This Company has shown no goodwill and has been unhelpful at best and all for items totalling £13.98
If they behave this way for such a small thing imagine what a nightmare they'd be for a higher value item!
Oh, and I should mention they have blocked me from leaving negative feedback via eBay to warn others of my experience which is why I'm leaving this review here.
I've raised a dispute through eBay's site and will be notifying Trading Standards and will be taking action to recover my money.
Beware this Company - so many better businesses are out there for the things you need

October 15, 2026
Unprompted review
Rated 1 out of 5 stars

Be careful and eyes open with this company!

Just to share my negative experience with this company maybe it will help someone in similar situation to prevent being left without money and without the ordered items.
I bought 2 separate items on ebay and the seller Audio Tech Direct without any consultation with me or notification sent these 2 items merged in 1 shipping with UPS Express instead standard post as it was stated and described.
UPS requested more money from me for handling and storage beside standard importing costs. I have contacted the seller immediately but there was no collaboration or will to solve the problem so I rejected the shipment and asked to return back.
After the shipping was back, the seller didn`t want to refund my money, he didn't offer even partial refund at least for the goods because they were returned.

So at the end I don`t have my money and I don`t have the ordered items.

Be careful guys and eyes open with this company!

August 20, 2026
Unprompted review
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Rated 5 out of 5 stars

Bought nan upgrade replacement unit,and…

Bought an upgraded replacement unit, and all the bits for reverse camera and steering wheel controls. Excellent system and very very helpful and knowledgeable staff.. Especially notable in today's climate of 'not answering calls' and 'can't be bothered attitude'.. Can't reconmend enough. I'll use again for my other cars - when built. Thanks.

September 1, 2026
Unprompted review
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Rated 5 out of 5 stars

Brilliant company

Brilliant company! Listened to my wants and needs from a head unit, sent me different options to choose from. I decided to go for one of their own models (which is fantastic). Fast delivery and then technical support after purchase!
Thank you, excellent service

August 25, 2026
Rated 1 out of 5 stars

ATD on EBAY are an unprofessional joke

I wanted to buy a FRONT&REAR dash cam for my A-SURE Android head unit for my Mazda MX-5 NC and ATD seemed to be the only game in town. When I got it (DVR-19555, from the EBAY store) it seemed to work well, but then three things happened:
1. the front video stated juddering
2. the whole MEMORY system on my head unit went weird
3. they upgraded the software on the dash cam and now it had all sorts of features that had no meaning and no apparent function.

"NO PROBLEM" I thought and I contacted ATD on EBAY for support - and then the problems REALY started. In summary:
a. ATD on EBAY either don't understand their own products or don't want to support them
b. ATD on EBAY won't answer simple questions ("can I have an APP manual?", "what does XXX on the APP do?")
c. take an age to respond to anything - and then don't provide any information

On my own I have found out a number of things; the important ones are:
A. this F&R dash cam IS a good product, if you can figure out how to use it
B. the upgraded app allows you to capture GPS and SPEED data, but
b.1 enabling GPS capture makes the video capture terrible
b.2 the speed capture is stuck in KPH; they don't know how to change it to MPH
C. the reverse camera DOES work as a rear dashcam AND a reversing camera if you wire it correctly
D. there does not seem to be a SOFTWARE manual so there are many "hidden" features, including RECORD VIDEO TO THE HEAD UNIT (rather than a SDcard) that can't be used
D. if the SDcard fails (old, overheated, ...) it puts the APP into a permanent death loop and your head unit becomes unusable

ATD on EBAY are very unprofessional and unsupportive; I recommend you don't use them. ATD direct (web site) seem to be better, although all they have done is acknowledge the problems but not solve them.

If I find an APP MANUAL I'll post about it here. In the meanwhile buy and instal this dashcam - if you can do it all on your own

2ND POST - STILL ABOUT ATD EBAY
ATD asked for my contact details so they could "review my experience" - but actually just to dump on me. They sent me a reply which was factually incorrect in many ways:
1. We communicated with you many times promptly - wrong: they messaged me 4 times over a period of a month and typically did not respond to any QUESTIONS I raised but attempted to fob me off
2. We asked you for the performance features of your head unit many times and you never provided it: wrong - they asked for it ONCE and I provided it immediately
3. You bought 3 dashcams for two different head units yet you blame our product: wrong - I've bought two dashcams and tried them on two head units and through a disciplined debugging process I've figured out what the fundamental faults are
4. You are complaining but you still have the dashcams: correct - because I HAVE FIGURED OUT HOW TO GET THEM TO WORK

ATD sell a combined HW&SW product. The HW is the two cameras with some cabling. The SW is the Android APP. ATD provided ZERO information how to instal the HW but it was fairly easy to figure it out. ATD have provided ZERO INFORMATION ABOUT THE APP - DESPITE MULTIPLE REQUESTS - SO FIGURING OUT HOW IT WORKS AND HOW IT FAILS IS LEFT TO THE CUSTOMER (for example: the PAINT ROLLER icon wipes the SDcard - who knew).

I've got the HW to work and I'm figuring out the APP. Don't buy from these people unless you can help yourself, because they sure as shit won't help you.

August 3, 2026
Unprompted review
Audio Tech Direct logo

Reply from Audio Tech Direct

Hi,

We are disappointed by this review and believe it gives a very misleading impression of what actually happened.

You contacted us with an issue and we spent a considerable amount of time trying to help, dealing with lengthy and detailed messages and phone calls. We repeatedly asked for the specifications or details of the Android head units you were using, so that we could properly investigate the issue, but this information was never provided. Eventually, we had to draw a line under the remote troubleshooting and advise that if you believed the product was faulty, it should be returned.

We went well beyond what would ordinarily be expected of us, with members of our website team—who had no involvement in the eBay transaction—taking calls and dealing with your numerous messages in an effort to help resolve the issue.

What is particularly difficult to understand is that you experienced issues with three different Android head units and two SD cards, yet our product is somehow presented as being responsible for all of these problems. We repeatedly asked for the specifications of the head units so we could investigate properly, but this information was never provided. Without it, it is impossible to establish whether the juddering was caused by our product or simply by the processing capability and compatibility of the Android unit being used.

We are always happy to help customers, and we invested a significant amount of time trying to assist in this case. Unfortunately, despite those efforts, we have ended up with a negative review and accusations of dishonesty.

We believe the full context is important for anyone reading this review.

Regards,
Audio Tech Direct

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Rated 5 out of 5 stars

Outstanding Customer Service Even…

Outstanding Customer Service Even Though I Wasn't a Customer
I rarely leave reviews, but I felt this one was deserved.
I recently needed some technical help with my DUDU7 unit. Unfortunately, I didn't purchase it from AudioTech Direct, although I genuinely wish I had.
After spending weeks trying to contact what appeared to be the official UK distributor, I eventually discovered it wasn't. Feeling frustrated, I contacted AudioTech Direct who I found through a google search and spoke with David, one of their technical engineers.
From the moment we spoke, David put me completely at ease. He was incredibly knowledgeable, patient, and reassuring. He explained that this wasn't the first time he'd heard from someone who had been caught out by the other company, and despite me not being his customer, he was more than happy to offer advice and point me in the right direction.
I'm now in the process of obtaining a refund from DuduAutoUK, which I want to make absolutely clear has no association whatsoever with AudioTech Direct.
David's willingness to help someone who hadn't even purchased from them speaks volumes about the company's values and customer service. He didn't have to help me, but he did, and that's exactly why they've earned my future business.
Once my refund has been sorted, I'll be purchasing my replacement unit from AudioTech Direct with complete confidence.
Thank you, David. You've turned a very frustrating experience into a positive one and gained a customer for life.

July 23, 2026
Unprompted review

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