Aurora London Reviews 

181
TrustScore 1 out of 5

1.1

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Review summary

Created with AI, based on recent reviews

Evaluating 107 reviews, most reviewers were let down by their experience overall. Customers frequently report that products received, such as dresses and shoes, are of poor quality, cheaply made, and do not match advertised images or descriptions. Many found items to be made from cheap materials like vinyl or plastic, often arriving in the wrong size or with design flaws. The return process is a major source of frustration, as many discover they must pay significant costs, often around £35, to return items to Asia, making full refunds impractical. Reviewers also faced order delays, a lack of tracking, and difficulties securing full refunds, frequently being offered only partial amounts. Many felt misled about the company's UK origin, finding items were shipped from China.

What people talk about most

Product

Clients share negative opinions on product quality, with many reviewers reporting that items received were... See more

Quality

Consumers consistently express strong dissatisfaction with product quality, describing items as cheap, poorly... See more

Return policy

Reviewers express significant dissatisfaction with the return policy, often citing the requirement to return... See more

Refund

Users describe negative interactions with refund, with many customers reporting significant delays or... See more

Order

Customers consistently express dissatisfaction with their orders, frequently reporting issues such as... See more

Reviews shaping this summary

Rated 1 out of 5 stars

Really wish I’d read reviews before making my purchase. Along with everyone else ego has left similar comments DO NOT buy from this site. Dress purchased is nothing like image on site. Poorly make, no... See more

Rated 1 out of 5 stars

Don’t be fooled into thinking this is a quality British shoe brand. This is a cheap Chinese company masking as a London based company. Placed an order over 5 weeks ago and after chasing up my order I... See more

Rated 1 out of 5 stars

Just received shoes today and they are the wrong size and so cheaply made they came in bubble wrap in a parcel bag , there's no returns slip and if you go online they say the customer is responsible f... See more

Rated 1 out of 5 stars

Wish I’d have read these reviews. Nothing about London it’s a beautiful dress in the photo but when it arrived weeks later (clearly uk based company) it was thin shyte material paid £35 not even worth... See more


Company details

  1. Handbags Shop
  2. Bag Shop
  3. Bags and Luggage Store
  4. Clothing Store
  5. Fashion Accessories Store

Information provided by various external sources

Luxurious leather handbags & accessories, that can be personalised, at affordable prices. Designed in London, made in Spain. Your guilt-free indulgence.


Contact info

1.1

Bad

TrustScore 1 out of 5

181 reviews

5-star
4-star
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1-star

No history of asking for reviews

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1.1

All reviews

(181)

84 reviews in the last 12 months

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Rated 1 out of 5 stars

FAKE- Don’t buy anything

It’s fake. Half price shoes. Nearly 4wks to arrive. Nothing like the picture. Piece of cheap suede and a plastic base that the picture shows cork. Not orthopaedic. No arch. Rubbish

September 4, 2025
Unprompted review
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Rated 1 out of 5 stars

SCAM - item not as per the description.

Purchased a dress original price £60 reduced to £32.99. What arrived after 3 weeks was nothing more than a rag. Nothing like the picture such poor quality. When I asked for a refund told I’d have to send to main warehouse in China or I could have a 15% refund (£4.95) and they suggested I gift to a friend! I wouldn’t even give this rag to a charity shop. DO NOT PURCHASE FROM THIS COMPANY.

August 27, 2025
Unprompted review
Rated 1 out of 5 stars

I wouldn't even give them one star

I wouldn't even give them one star Aurora London bags

Please do not buy from this company

They are not in London they are in Asia
No refund policy in place you have to pay for return then your refund is not a full one.
This company needs reporting and taken down
The products are nothing like the photo when they arrive
Do not buy !!!!!!

August 27, 2025
Unprompted review
Rated 1 out of 5 stars

Does not even des 1 star wish I had…

Does not even des 1 star wish I had read the reviews. Dress was nothing like the picture the sizing is out and the quantity is substandard. I am trying to get a refund and 2 months later still no joy they are now asking for a video. For gods sake it’s not right just refund me. Don’t ever buy from them

July 18, 2025
Unprompted review
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Rated 1 out of 5 stars

Really wish I’d read reviews before…

Really wish I’d read reviews before making my purchase. Along with everyone else ego has left similar comments DO NOT buy from this site. Dress purchased is nothing like image on site. Poorly make, not true to size, cheap & nasty fabric & returns are a JOKE! Better service & quality from other well known China sites.

August 15, 2025
Unprompted review
Rated 1 out of 5 stars

Wish I’d have read these reviews

Wish I’d have read these reviews. Nothing about London it’s a beautiful dress in the photo but when it arrived weeks later (clearly uk based company) it was thin shyte material paid £35 not even worth £5!!!! Do not buy! SHEIN is better quality than what I have received plus the dress is a lot shorter than advertised.

August 23, 2025
Unprompted review
Rated 1 out of 5 stars

Nothing more than a scam

Awful company; nothing more than a scam. The only positive aspect is that I paid using PayPal and they gave a full refund after I initiated a dispute. The company uses a .co.uk website but items (which are very low quality, badly made and inaccurately sized) can only be returned to China at the seller's expense: £35. This is despite a return address of Southall on the label. They offer all sorts of discounts to get your to cancel the PP dispute, implying it won't go in your favour but once PP took a look at those emails they gave the refund. Avoid this scam.

July 18, 2025
Unprompted review
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Rated 1 out of 5 stars

Cannot believe I was fooled into…

Cannot believe I was fooled into purchasing from this company. Hideous dress looking nothing like the picture awful quality too. Looked at returns and yes you have to return to Asia tracked and that would cost me more than the dress !

August 21, 2025
Unprompted review
Rated 1 out of 5 stars

Looks like I have done my dough

Looks like I have done my dough. Checked the return policy before ordering but no mention of returns being in china. Shoes have never turned up and even if they do, looks like the shipping is worth more than they’re worth. Very annoying !!

August 21, 2025
Unprompted review
Rated 1 out of 5 stars

Total scam

Total scam, the item was described as leather but was a nasty stretchy vinyl material when it arrived. The returns process is also a total scam, I wish I'd read these reviews before I bought the bag. Absolutely shocking quality. Do not buy anything from this retailer!

August 17, 2025
Unprompted review
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Rated 1 out of 5 stars

This is not a UK based store

This is not a UK company! Another Shein! After selecting an advert on Facebook I Bought some boots thinking I was buying from a London company. £35 for a pair of boots that look nothing like the image. Cannot return as returns we’d to be shipped too Asia and the cost will be more than I spent on the boots. DO NOT BUY FROM THIS COMPANY

August 13, 2025
Unprompted review
Rated 1 out of 5 stars

Avoid

Avoid!
Items take 10-12 days to arrive from China, do not look anything like the item on their website. They decline to offer full refunds and instead try to persuade you to keep the item and they will refund you 15%. They say that they use this method to try and limit their carbon foot which is complete nonsense. They are violating UK Consumer law
If could give 0 stars I would

July 24, 2025
Unprompted review
Rated 1 out of 5 stars

Misleading Company Name & Bad Quality Goods

The name is misleading - Aurora London. They are based in Asia, therefore the item took forever to get here. The quality of the item I purchased is so awful. Its cheap material put together and claims to be a dress.
Their return policy states that the buyer foots the bill for returns - which need tracking. This would cost the same as the dress I purchased!
So they are offering 15% refund and I keep the dress (or piece of black material)!

August 13, 2025
Unprompted review
Rated 1 out of 5 stars

Very misleading! Don’t trust the claims

Very misleading!
They claim to handcraft the items in Italy or Spain, but the shipping details show they come from China.
They claim to be made from leather but they are plastic.
As I’m trying to buy local and avoid plastics I feel very cheated.

August 2, 2025
Unprompted review
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Rated 1 out of 5 stars

COWBOYS WHO ROB YOU BLIND

READ THE REVIEWS BEFORE YOU ORDER COWBOYS. WHO ROB YOU!!! DO NOT BUY FROM THIS COMPANY. THERE A BACK STREET CHINESE OUTFIT USING LONDON AS A FRONT. ALL SHIPPED AND MADE IN CHINA. CHEAP MATERIAL CHEAPLY MADE! RETURN POLICY IS PURPOSELY DESIGNED SO YOU DONT RETURN AND THEY GET TO KEEP YOUR MONEY!!! GOOGLE NEEDS TO BAN SCAMMERS LIKE THIS!!!

August 11, 2025
Unprompted review
Rated 1 out of 5 stars

Dont buy. Dont buy. Dont buy

Scam. Dont buy. Dont buy. Dont buy. Awful products. Terrible quality. Nothing like advert. Refunds to be sent to China at the customers expense of £35 postage. Shop is not in London.

August 11, 2025
Unprompted review
Rated 1 out of 5 stars

Absolute scam

Absolute scam. Do not buy from this company. The shoes I received were little more than cheap material sewn on to cardboard and nothing like the photo They will not give a full refund only a small percentage unless you pay a fortune to return the item. They are taking money from gullible customers. I seriously regret putting any trust in them.

August 9, 2025
Unprompted review

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