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Auto100 Reviews 

1,782
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Considering 246 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the knowledgeable staff and the remarkably smooth, stress-free vehicle purchasing process from start to finish. Many consumers also highlight the immaculate condition of the cars on display and the personalized, professional handover service provided by the team. Some reviewers were not happy with the post-purchase customer support and communication after finalizing their deals. A few people noted that they experienced frustrating unresolved mechanical or cosmetic issues, mentioning that their follow-up requests and emails were frequently ignored by management. Others felt disappointed when the dealership showed little interest in assisting them once the sale was completed.

What people talk about most

Staff

Users describe positive interactions with staff, highlighting helpful and professional service from start to... See more

Service

People report positive experiences with service, highlighting a professional and seamless purchasing process... See more

Product

Reviewers mention positive feedback about product, noting that vehicles are presented in outstanding... See more

User experience

Customers consistently note positive experiences with user experience, highlighting smooth and seamless... See more

Customer service

Customers report positive experiences with customer service, highlighting honest advice, excellent... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Third purchase and yet another delight to deal with Chris and the rest of the team. Collection of my stunning M2, which is absolutely split mint inside and out. If you want to buy proper performance... See more

Company replied

Rated 5 out of 5 stars

I can't express in words how happy I am with the car I bought yesterday and the experience with James and the fantastic team at auto 100. From the get go I was made to feel totally confident and wh... See more

Company replied

Rated 5 out of 5 stars

First Class What can I say, great service from initial phone enquiry to collection of vehicle.James and Terry were excellent and made the whole experience easy and seamless. I would have no hesitatio... See more

Company replied

Rated 5 out of 5 stars

The experience was a great one made by the personal and professional touch that Chris Smit & Lewis gave me Chris was recommended by a friend whonhas bought several cars from him, so... See more

Company replied


Company details

  1. Car Dealer

Written by the company

Auto 100 – Driven by Family Values, powered by excellence. As one of the UK’s largest independent specialists in prestige and supercars, we pride ourselves on offering a truly personal service. With over 500 years of combined experience, our family-run business is committed to delivering an exceptional car-buying experience. Every vehicle in our carefully curated collection undergoes a thorough enhancement process, ensuring that we only present the finest examples available. Whether it’s a high-performance supercar, a luxurious prestige model, or a timeless classic, our passionate team of motoring enthusiasts is dedicated to helping you finding you your next dream car.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

2K reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 100% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

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4.5

All reviews

(1,782)

236 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Great experience from auto100

Great experience from auto100, no hard sell,no pressure, very polite and friendly staff.
Special thanks to Andy, Lewis and Terry !!!

March 5, 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the lovely review Jason, we really appreciate your feedback.

Rated 5 out of 5 stars

Recommend.

Dan was great. Very informative and professional throughout the whole experience. I would definitely recommend this place. It was a great experience overall.

March 4, 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the lovely review Harry, we really appreciate your feedback and we look forward to seeing you again in the future.

Rated 5 out of 5 stars

Fantastic showroom

Fantastic showroom!
Down to earth people with the same passion for car as all their clients.

Lewis and Glynn, done a great job handling the transaction, had a little crack.

A great experience all round!

Cheers Lads.

Yours Truely,
A New Porsche 911 Owner.

March 4, 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the lovely review. We hope you enjoy the beautiful 911.

Rated 5 out of 5 stars

Excellent reception Dan showed us…

Excellent reception Dan showed us around the fantastic showroom then brought out my new car nice one pal

March 4, 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the fabulous review, we really appreciate your feedback and look forward to seeing you again in the future.

Rated 5 out of 5 stars

Dan made the purchase of my Cayman GT4…

Dan made the purchase of my Cayman GT4 super smooth and straight forward. Highly recommended

February 26, 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the lovely review Marc, we really appreciate your feedback and look forward to welcoming you again in the future.

Rated 5 out of 5 stars

Just picked my Porsche Macan from…

Just picked my Porsche Macan from Chris, because I live in North Yorkshire I relied on the photos and Chris’s knowledge of the car, which didn’t disappoint. The car is stunning, because of the problems I had with a previous Macan ( leaking sunroof) , Chris went out of his way to allay any doubts regarding this one. He also came in on his day off to arrange the handover and fuelled the car ready for my drive back. Thank you, it was a pleasure dealing with you.

March 1, 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the lovely review Victor, we really appreciate your feedback. Its great to hear Chris went the extra mile to look after you and we look forward to seeing you again in the future. Thank you.

Rated 5 out of 5 stars

We recently dealt with Auto100…

We recently dealt with Auto100 regarding a Land Rover Defender 130, and our experience was excellent from start to finish.

Ryan was incredibly helpful, professional and responsive throughout the whole process. Everything was handled clearly and efficiently. He took the time to explain the vehicle details, specifications and finance options thoroughly, answering all of our questions without any pressure.

What really stood out was the transparency and communication. Ryan made the entire experience feel straightforward and stress-free, which is exactly what you want when considering a high-value vehicle purchase.

We genuinely appreciated the time, advice and support we received.

If you’re looking for a reputable used car dealer in the UK specialising in prestige vehicles like the Land Rover Defender, we would definitely recommend Auto100 — and especially Ryan — for their professionalism and customer care.

Thank you again for your help.

March 2, 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the lovely review. Its great to hear Ryan looked after you and we look forward to seeing you again in the future. Thank you.

Rated 5 out of 5 stars

Third purchase and yet another delight…

Third purchase and yet another delight to deal with Chris and the rest of the team. Collection of my stunning M2, which is absolutely split mint inside and out. If you want to buy proper performance toys, maintain and presented correctly then you won’t be disappointed with this family ran company. Well done Chris and the wider team.

Jonathan

March 1, 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the lovely review Jon. Its great to see you again and we really appreciate the feedback. We look forward to seeing you again in the future and wish you all the best.

Rated 5 out of 5 stars

No stress purchase.

My fourth vehicle from these guys, both Chris and Adam were extremely helpful again. Super quick and efficient customer service!

February 27, 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for your loyalty and the superb review Steve. We really appreciate the feedback and look forward to seeing you in the future for number 5. Thank you.

Rated 5 out of 5 stars

What a pleasure to deal with.

What a pleasure to deal with.
From the first conversation with Chris through to the handover with Lewis.
No pressure - No rush
Just sheer joy

February 24, 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the lovely review Derek, we really appreciate your feedback and the great photograph. We really hope you enjoy your beautiful new Lotus and look forward to seeing you again in the future.

Rated 5 out of 5 stars

New Range Rover

Picked up my new Range Rover today, I'll definitely be back. Fantastic premises and the car was brilliantly prepared. Special thanks to Adam and Andy,

February 24, 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the great review Stephen, we really appreciate your feedback and look forward to welcoming you back in the future.

Rated 5 out of 5 stars

I just bought a 911 Targa for a fair…

I just bought a 911 Targa for a fair price and dealt with Anthony. We spoke numerous times on the phone and the customer service was excellent.
The car was transported to their pick up hub in Winchester for me to pick up, as I live in Kent.
It was exactly as described and the handover was very comprehensive and handled by Carl who was very knowledgeable.
I would definitely revisit next time I’m in the market for a car.

February 13, 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the lovely review. Its great to hear the team was able to look after you and you enjoyed collecting the car from Carl & Winchester team.

Rated 5 out of 5 stars

Great customer experience

Terry was attentive, available and knowledgeable and with his focus on us as the customer helped us through the transaction as we would expect. A pleasure to deal with.

February 21, 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the lovely review. Terry is flattered by your comments and we look forward to welcoming you again in the future.

Rated 1 out of 5 stars

Gordon

Travelled a long distance to buy a BMW M5 was shown the car buy salesman Andy the car was filthy inside the rims were advertised as bi-colour they were black asked if he would swap the rims from another m5 said no and asked what is the best price he said good will gesture £200 off the price and a day later advertised the same car for £500 less Andy never even asked for my name or phone number to follow up on my enquiry not impressed.

February 20, 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for your feedback, and we are genuinely sorry that your visit did not deliver the experience you expected — especially after travelling a long distance to view the vehicle. This is not the standard we aim to provide.

With over 500 vehicles in group stock, we always recommend contacting us in advance so we can ensure a car is fully prepared, detailed, and positioned indoors for viewing. We apologise that this was not the case on your visit.

Regarding the wheels on the BMW M5, these had been refinished in black by the previous owner rather than the original bi-colour finish, as shown in the advert imagery. Unfortunately, we are unable to swap components between vehicles.

The £200 offered was intended as a goodwill gesture at the time. Our pricing is reviewed daily against the national market, and the subsequent adjustment reflected wider market movement rather than your enquiry specifically.

We are particularly disappointed to hear you felt your visit was not followed up appropriately, as attentive, personal service is central to our family-run approach. Your comments have been taken seriously and reviewed internally.

We would very much welcome the opportunity to speak with you directly, address your concerns, and restore your confidence in Auto100. Please feel free to contact me personally on 07773 808080 at your convenience.

Kind regards,
Tom
Auto100

Rated 5 out of 5 stars

Perfect from start to finish

From start to finish, our experience was fantastic.
We explained to the sale advisors (Andy) what we were looking for and we were guided by their wealth of knowledge.
We didn’t feel pushed into making a decision and were given ample time to view the cars.
We are over the moon with our new car and we will definitely be going back again.
Lewis did the hand over with us and took time to explain the controls of the car and answer all our questions.
Over all, it was a brilliant service and experience.
Thank you Auto 100. See you when we are ready to upgrade.

February 20, 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the lovely review Philip, we really appreciate your feedback and look forward to seeing you again in the future.

Rated 5 out of 5 stars

Absolutely amazing service from Terry…

Absolutely amazing service from Terry from the get go! Very professional, understanding and patient. Answered all our questions, car was exactly how it was described!! Highly recommended.

February 20, 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the great review, its great to hear the team looked after you and we look forward to seeing you again in the future.

Rated 5 out of 5 stars

Recently part exchanged my bmw for a…

Recently part exchanged my bmw for a Porsche at Auto 100 from my 1st inquiry pickup of the car to the after sales service has been 1st class
This is all because of the compete professional service provided by James Turnball who has been excellent Phil

January 17, 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the great review Phillip, we really appreciate your feedback and look forward to seeing you again in the future.

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