While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Most reviewers were let down by their experience overall. Many people were dissatisfied with the customer service, finding it unhelpful and difficult to reach a real person. They also encountered issues with the website, including it being frequently down or links not working, making it hard to log in or book. Customers also frequently report problems with the booking process, such as points not being awarded or flights not being booked despite Avios being deducted. The overall service is often described as poor, with many struggling to get issues resolved or even contact support.

What people talk about most

Customer service

Customers consistently note negative experiences with customer service. Many reviewers describe the service... See more

Website

People report negative experiences with the website. Many customers express frustration with the website's... See more

Booking process

Reviewers highlight negative aspects of the booking process. Many customers report significant difficulties... See more

Service

Users describe negative interactions with service, often citing it as "rubbish," "useless," and... See more

Customer communications

Clients share negative opinions on contact, with many reporting significant difficulties reaching customer... See more

Reviews shaping this summary

Rated 1 out of 5 stars

Booked NH Hotels UK directly via the official NH website at an eligible rate, following Avios Special Terms to the letter — no vouchers, no third-party sites. Avios did not track. Opened a missing-poi... See more

Rated 1 out of 5 stars

Horrible experience. Finally managed to actually use some avios (there are never any suitable flights using avios). Decided to buy airpods pro 3 and an airtag only for the whole thing to get messed... See more

Rated 1 out of 5 stars

have had Avios for many years and started buying online via webpage app last year with some ok results, but often have other chase. booked 2 separate days accommodation in January for start finish of... See more

Rated 1 out of 5 stars

Booked a hotel through Avios hotels and it was dreadful. I complained to the hotel who offered a full refund, but because it was booked via a 3rd party (Avios), I would need to contact them to chase a... See more


Company details


Contact info

1.2

Bad

TrustScore 1 out of 5

446 reviews

5-star
4-star
3-star
2-star
1-star

Hasn’t replied to negative reviews

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Awful

Awful. Booked flight and put in all credit card info and then told to call there was a problem with booking. Have called dozens of times and nobody answering.
Have transferred miles from American Express in order to pay for flights and now they are useless. Going to a funeral with family. So upset right now.

October 30, 2023
Unprompted review
Advertisement
Rated 1 out of 5 stars

Exasperating Experience.

Exasperating Experience.
You shop online via the BA shopping app and say yes to cookies but the Avios points are still not awarded.
You claim missing Avios points and send in your proof of purchase, then you wait and wait and wait before being told the computer says no. I stopped shopping on BA com a few years back because of this issue, only recently trying again but the same problems exists.
You need to ask yourself do BA really want to give away Avios points, if so why are they making it so difficult.

Even if you are successfully awarded points, sometimes they are then removed, regardless of being a genuine qualifying purchase.

October 9, 2023
Unprompted review
Rated 1 out of 5 stars

Struggled to use points since 20172017

Struggled to use points since 2017. Just sad to see a muched love brand turned into a joke.
Lost my points during a move and forgot to collect a point in the required time window. Would say sorry to lose them but would I ever redeem them?
I've lost any reason to collect this junk.

September 1, 2023
Unprompted review
Rated 1 out of 5 stars

SAINSBURYS POINTS NOT AWARDED

I placed the below order on August 12th 2023 after logging into the Avios portal (which I do daily).
My points arrived in the Avios portal and then they were cancelled as below for no given reason.

Sainsbury's Grocery
13 Aug 23 275563355
25432£1695.50
CANCELLED

Have been trying since then to claim my points and am being constantly fobbed off. Absolute CON!

August 14, 2023
Unprompted review
Rated 1 out of 5 stars

Implied I was a liar

I don't really use Avois, but my parents do. I got an email saying I was going to lose my 10,000 Avios points but could share these with fellow Avios users. I thought this was great!

I logged in and saw there was a charge of £15 to transfer, this seemed reasonable. So I went to pay and was told to put in my number and I would receive a pin. This never came through. I tried multiple times but it still wouldn't work. I tried the other verification method but that also didn't work. There was another option to use a QR code but I was on my phone so planned to log into my computer and use my phone to access to QR code to see if that worked.

I logged on a couple of days later and went to transfer and saw the price had gone from £15 to £50. That is a 233% increase!

I contacted Avois and explained the system wasn't working properly when I initially tried and could they honour the £15 transfer fee in this instance. I was told the prices had increased and they couldn't see that I had any initial issues.

I don't appreciate the implication that I lied about the system issues, and in response I find it a coincidence that when the prices were low that I couldn't do the transfer. Unless there were a lot of people taking advantage of the low prices.

Very poor customer service from Avios for the sake of £35

September 14, 2023
Unprompted review
Advertisement
Rated 1 out of 5 stars

Are people still collecting these? HAHA! Forget Avios, wave goodbye

Are people still collecting these? HAHAHAHAHA! It's 2023, move on. I booked several times with BA, could I ever get Avios points? Nope. Every time I tried obstacles were put up. The whole process is confusing and convoluted. There isn't even any explanation as to what an Avios point is worth. I last flew in February and the other day I received an email telling me Avios points would expire if unused in 36 months. But I could reset the clock if I used or transferred them 'for a small fee' - transferring 1000 points, worth about £5 costs £50!!!!!!!!!!!!!!! HAHAHAHAHAHAHAHAHAHAHA!!! That is hilarious. Who dreamt up that policy? What. A. Joke of a reward scheme. Not worth anything. Not worth the hassle of signing up. Not worth the hassle of figuring out how to collect, not worth the hassle of figuring out how to use them.

Best advice I can give: forget Avios. You will save more simply by shopping around for flights.

February 25, 2023
Unprompted review
Rated 1 out of 5 stars

Total rip off!

Total rip off!
The it's actually cheaper to buy a regular flight else ware as the value of Avios point is almost nil.
BA airmiles were a good deal but avoid Avios at all costs

August 19, 2023
Unprompted review
Rated 1 out of 5 stars

Don't use!

Don't use!! Been a member since Airmiles and was great, used thousands about 10 years ago for a wonderful holiday. Have had auto-conversion from shopping for many years and forgot about them. Noted changes to "Avios" and now apparently "British Airways Executive Club". Totally useless, can never get a flight unless, and here is the catch which I consider fraudulent, you pay what is probably about the same as you could obtain a flight anyway. Have nearly 20,000 useless points! Total waste of time and should have simply kept all shopping points as vouchers as would have at least felt a benefit. Considering taking court action given the various comments as there is clearly a lack of flights of willingness to allow people to use the points properly when they have loyally collected these, in my case for many years.

August 7, 2023
Unprompted review
Rated 1 out of 5 stars

Pointless system

Pointless system. Can never book flights as not many dates available. (but of course they are if you book cash just bs) Also takes a lot of avios points with companion voucher when trying to book flight. Pointless. cheaper to just book direct flight with other airlines.

August 2, 2023
Unprompted review
Advertisement
Rated 1 out of 5 stars

Real bad service

Real bad service, booking their flight with BA site due to the limitation of Avios usage. They will not allow you to purchase a baggage online with discount and force you buy it in person or either book with their website with ridiculous high price for the same class. Both of the airline are pushing the responsibility and just not letting you to get through the online luggage system. I do not think that I will spend to earn Avios anymore. What a mess for AVIOS, BA and QA.

Btw, it is extremely difficult to book flights and you will also find that your point is not worth to purchase reward flight. You will eventually book through the normal flight browser and deduct the 33000 avios with only 150GBP...

Please do not waste time on it.

July 7, 2023
Unprompted review
Rated 1 out of 5 stars

This whole thing is rubbish

This whole thing is rubbish. I met all the criteria for purchases and yet it's pot luck whether you get any points. Also I have missing transactions (Gardenesque just one example) is one where the only reason I bought through them is because of this scheme - yet the transaction never showed - and British Airways don't tell me I didn't follow the procedure because I did - I'm not stupid.

I have become disillusioned and frustrated instead of delighted with this program - and the chat bot is a complete joke.

June 7, 2023
Unprompted review
Advertisement
Rated 1 out of 5 stars

Unfit for purpose

Unfit for purpose. Any Avios awards apps/ systems/ loyalty programs should be shut down. Pot luck if get any points awarded. Pending avios vanish to never return. Can hardly ever get shopping tracked. No customer service if things go wrong. Horrible experience for every single avios point

June 4, 2023
Unprompted review
Rated 1 out of 5 stars

Avios points are not worth the hassle

After years collecting avios i though it was time to spend some. I booked 3 nights in a smart hotel in Brisbane at short notice through BA rewards. The booking was confirmed and the next day we flew to Brisbane. At check-in we were told the booking had been cancelled by Avios. Sure enough in my inbox i found an email sent during our travels saying the booking was cancelled due to a payment problem, despite there being plenty of points available. A call to avios duty manager was fruitless. They could neither explain the cancellation or reinstate the booking. We could also not make a new booking on the day. Any loyalty to BA is now over.

May 10, 2023
Unprompted review
Rated 1 out of 5 stars

Useless and Frustrating

Frustrating. Their online shopping ‘experience’ sometimes works, often doesn’t. Getting avios is never a streamlined experience and it feels like potluck if you get awarded points. You’re left resorting to using their clunky chatbot or sending emails that get little if no response.

April 19, 2023
Unprompted review
Advertisement
Rated 1 out of 5 stars

Totally useless

Totally useless. I enter in a loop to try to get points from my flights. It keeps asking for the same details. When I enter my membership number, it asks for my username, which I have never been asked to provide while registering. I´ve tried several times during months, and it never works.

April 7, 2023
Unprompted review
Rated 1 out of 5 stars

Disaster

Disaster! Got half the amount of points I was meant to and their customer service just pass the parcel in terms of excuses on why they can't update it. Following up for months now. 1 star is generous. Scam

March 9, 2023
Unprompted review
Rated 5 out of 5 stars

Clearly I am one of the happy customers!

On a weekend, I received an email from BA updating me about my Avios. Our household had quite a lot of unused Avios so we looked into alternative ways we could spend them.

Happily we found that they could be converted to Nectar points which gives us access to shop at Sainsburys, TU, Argos, and Habitat. A really great find at a time when home improvements becomes a bit more difficult to justify the spend so we are able to tackle a few things that need replacing around the home.

You are even able to pay for fuel inside the station with your Nectar card, which makes spending our points easier—especially during this cost of living crisis so we are two very happy customers!

February 18, 2023
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look