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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the products for their exceptional quality, comfort, and innovative design, often noting the use of premium materials. Many consumers express high satisfaction with their purchases, highlighting how the items fit perfectly and enhance their confidence. The customer service is also frequently commended for being helpful, responsive, and efficient in resolving issues. However, some customers have experienced inconsistencies with product sizing, occasionally finding items to be too tight or not fitting as expected. A few people also encountered issues with international shipping, specifically regarding unclear import fees.

What people talk about most

Product

Customers had positive experiences with product. Reviewers consistently praise the quality, comfort, and fit... See more

Quality

Reviewers mention positive feedback about quality. Customers consistently praise the high quality, amazing... See more

Customer service

Reviewers highlight positive aspects of customer service, consistently praising its excellence. Customers... See more

Order

Customers consistently note positive experiences with order. Many reviewers express satisfaction with their... See more

Based on these reviews

Rated 5 out of 5 stars

they do not disappoint, fabric always feels like bliss, the designs compliment your body, and the prices are ridiculously tempting... licentious even. ive been buying awry for more than a year now and... See more

Rated 5 out of 5 stars

I purchased the Black Surge Swim Thong Trunk. The design is awesome but the Small Size (my normal size) felt just a bit too skimpy and very tight. So I contacted AWRY and they sent out a Medium immedi... See more

Rated 5 out of 5 stars

The product is super comfortable and sexy, I don’t have a huge butt but the shorts are doing me tremendous favors. I also appreciate how helpful they were with an exchange: I wasn’t happy with how the... See more

Rated 5 out of 5 stars

Products purchased: Pocket Briefs, Standout trunks, and signature trunks. The products AWRY offers are just top notch! Once I received my first order and wore for the day, I immediately pla... See more


Company details

  1. Underwear Store
  2. Activewear Store
  3. Clothing Store
  4. Lingerie Store
  5. Men's Clothing Store
  6. Swimwear Store

Written by the company

At AWRY [UH] + [RY] our goal is to just make guys like you feel good, like really good. We're doing that by designing men's clothing that doesn't just fit—it flaunts! We started out of a garage and a spare bedroom in Austin, TX in 2022, launched in 2023, and are now among the fastest growing apparel brands in the USA! Yes, we're pretty new. No, our clothes don’t suck. We’ll bet our pairs are sexier, comfier, and higher quality than anything else in your closet! "Awry" isn’t an acronym or a random assortment of letters; it’s a word that means “away from the expected or normal path.” Convention says men must be conservative and inexpressive with their apparel, but that’s pretty dumb, isn’t it? We don't subscribe to that idea at all! "Awry" also means “perverse” or “wrong," so naming the brand AWRY is our way of smirking at anyone with a narrow idea of masculinity and of what men should or shouldn’t wear. We believe you deserve to look sexy and feel confident, no matter how little you’re wearing.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

66 reviews

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Replied to 100% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

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Rated 5 out of 5 stars

Exceptional fit and quality my favourite underwear

AWRY has become one of the first places I look for well-made menswear. It is notoriously difficult to find the right fit in certain categories, but their collection is incredibly intentional.

The ALLURE thongs are a personal favourite, extremely soft and the fit is perfect. For something more "special occasion," the PULSE range is very flattering, while the LOUNGE thongs and CHEEKY briefs are my top picks for comfortable, cute basics that still provide a great silhouette. I also love the X Jockstrap for something fun and sexy, and it’s great to see them resell "oops" garments to reduce waste.

Their swimwear is just as impressive. The SURGE Swim Briefs are very comfortable and look great, though I’d recommend sizing up (I’m usually a Small but went with a Medium for the best fit). Overall, this brand makes me feel seen and confident. Highly recommended.

March 27, 2026
Unprompted review
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Rated 5 out of 5 stars

Comfortable clothing, top tier customer service

Extremely comfortable clothing and even better customer service! I ordered the wrong size and I reached out to the customer service team. After just a few emails, they were able to assist me with replacing all of the items in the order to ensure my satisfaction! Will 100% be buying from AWRY again in the future.

March 16, 2026
Unprompted review
Rated 5 out of 5 stars

Gym special

Man, I’m glad I finally came across your site. It took me a while to pull the trigger after seeing ads everywhere, but I’m glad I did. I ordered the Gym Special Edition and wow — just wow. The material feels amazing against my body. I’ll definitely be placing another order soon!

February 23, 2026
Unprompted review
Rated 5 out of 5 stars

top notch

I couldnt find a product online, I contacted them and they helped me sort it out. Really prompt and friendly service.
The garment I bought is beautifully made with quality fabrics. It fits well and perfect for gym work. Craftsmanship is excellent.
I'll certainly order more when I need it again.

February 3, 2026
Unprompted review
Rated 5 out of 5 stars

Nothing went awry with AWRY!

My purchase of a couple of AWRY's bikini briefs was one of the best things I have done in quite a while! These are my first clothing items made mostly of bamboo and wow! The fit is perfect, the material is so smooth and wonderful to the touch, and the sexy look doesn't hurt either! The service is also excellent; the briefs arrived within a week or so after I ordered them. Contrary to their name, nothing went "awry" for me...in fact, I've already made my second purchase, with more to come!

February 7, 2026
Unprompted review
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Rated 5 out of 5 stars

If in doubt

If in doubt, order. Amazing products with fast shipping and an all round good company that cares about their customers. If like me you struggle with confidence go get yourself a thong, trust me it will do wonders.

January 20, 2026
Unprompted review
Rated 4 out of 5 stars

SURGE Swim Briefs

SURGE Swim Briefs had great texture, fit, and were not overpriced like many other similar brands. Company is responsive and ships quickly. Some products I have ordered in the past had inconsistent fit but when it's right they really get it right!

January 16, 2026
Unprompted review
Rated 5 out of 5 stars

Incredible Comfort and Customer Service

So I saw an ad for AWRY on Instagram and thought, its been a hot minute since ive bought new underwear let's give these guys a try. I like the fact that AWRY uses premium organic materials such as Bamboo and Cotton, so I bought 2 pairs of the AERO Thong Trunks, and a pair of the CHEEKY Thong Briefs.
As soon as they arrived I had to try them on, and as soon as I did, I was BLOWN AWAY by how comfortable and breathable they are! I went to the gym wearing the AERO thong trunks, the way they feel when they ride up when im lifting weights and on the treadmill feels so good! My wife loves them too, im not sure how much though because she couldn't wait to take them off me ;)
As a side note, I am a 30 waist man, I got the Small Cheeky Thong and found them to be a little too tight for me down below, so I reached out to the AWRY team to let them know, they were more than happy to throw in a new pair in my already placed next order free of charge!
Overall, a really great product and excellent customer service!

January 13, 2026
Unprompted review
Rated 5 out of 5 stars

Great Products, Looking Forward to More to Come

I have ordered several products from AWRY including swimwear and underwear. All items have fit quite nicely and the fabric has felt great. I also really appreciate the biodegradable packaging they choose to use for shipping. I am excited about the plans this company has for future products, and fabric improvements and hope that they can continue to increase their efforts in sustainability where ever possible.

January 7, 2026
Unprompted review
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Rated 5 out of 5 stars

Great products, great quality, great customer service, great prices.

Great products - they all fit to size. They offer a good range of styles and make underwear that is affordable - not only in money but in body image and shape as well. Their customer service was excellent really kind and resolved my issue quicker than I could have expected. I will continue to buy from them again and again!

December 17, 2025
Unprompted review
Rated 5 out of 5 stars

they do not disappoint

they do not disappoint, fabric always feels like bliss, the designs compliment your body, and the prices are ridiculously tempting... licentious even. ive been buying awry for more than a year now and ill probably never stop. i recently bought the tanga ribbed 3 pack boxer in raspberry, black, and this lilac color (theyve slways got such good colors) but my favorite is probably their "Lounge" design. Feels like wearing air.

December 19, 2025
Unprompted review
Rated 1 out of 5 stars

Deeply suspicious import fees for international orders

Tried to order products to the UK and the checkout page tried to charge me undefined 'taxes' that were about 30% of the total price of the product. Completely unclear what these are for, let alone the fact that the product total was far, far below import fee limits for the UK and they're not the delivery company. This and their shipping costs seem like a blatant scam.

Update: Don’t appreciate Awry leaving a snarky reply about import taxes when what they are saying is fundamentally inaccurate!

November 22, 2025
Unprompted review
AWRY logo

Reply from AWRY

Hey there, Mr. Jones. I get it, having to pay an extra 30%ish on top of your total stinks, but unfortunately the UK along with many other governments charge VAT, customs duties, and more. We can't control that, and we wish you didn't have to pay it. We remit all the necessary taxes directly to the appropriate governing bodies.

It sucks for us too, because it means we lose some potential customers, like yourself. However, you leaving a poor review because of taxes that your government requires does really rub salt in the wound. 1 star reviews hurt small businesses like us.

We'll do almost anything to make sure our customers, like yourself, have a fantastic experience with us, but we can't break the law for you.

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Rated 5 out of 5 stars

Always Great Products & Service

Always great products, but also great customer service. I placed an order with several items and wasn’t paying attention. Three products arrived and I realized I had chosen the wrong size. Awry quickly gave me instructions on doing an exchange and I had my replacement items in a matter of days. And did I mention they sell great gear?

October 17, 2025
Unprompted review
Rated 5 out of 5 stars

Absolutely Amazing!

Products purchased: Pocket Briefs, Standout trunks, and signature trunks.

The products AWRY offers are just top notch! Once I received my first order and wore for the day, I immediately placed another order (will be looking to replace my drawer with just AWRY). Extremely comfortable with fabrics that are soft and breathable for anytime use.

Tired of feeling all smashed and constricted down there? Do not shy away from their non standard construction for underwear. I guarantee that you will walk past a mirror and do a double take.

Pricing in well worth it. These are not your normal sweat soaking, ride up mid day cotton underwear. You are truly getting something of quality and innovation.

Look no further and give AWRY a try!

October 7, 2025
Unprompted review
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Rated 5 out of 5 stars

Great Service! SURGE Swim Thong Trunk

I purchased the Black Surge Swim Thong Trunk. The design is awesome but the Small Size (my normal size) felt just a bit too skimpy and very tight. So I contacted AWRY and they sent out a Medium immediately. Justin was super helpful and the Medium size is much better and not big at all. Actually fits more like a small to be honest. Great customer service - highly recommend!

August 25, 2025
Unprompted review
Rated 5 out of 5 stars

Excellence in every aspect!

I’m new to the this style and had never given them a shot. I just simply got tired of constantly pulling down and adjusting my boxer briefs. So my wife mentioned she’d enjoy seeing more of my peach, so I gave these a shot. Awry is by far and above the very best at what they do and the material they use. Amazing style, construction and materials. The best part is no adjustments ever needed. There is not one item that I have received from this company that has not exceeded my expectations.

August 26, 2025
Unprompted review

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