they do not disappoint, fabric always feels like bliss, the designs compliment your body, and the prices are ridiculously tempting... licentious even. ive been buying awry for more than a year now and... See more
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At AWRY [UH] + [RY] our goal is to just make guys like you feel good, like really good. We're doing that by designing men's clothing that doesn't just fit—it flaunts! We started out of a garage and a spare bedroom in Austin, TX in 2022, launched in 2023, and are now among the fastest growing apparel brands in the USA! Yes, we're pretty new. No, our clothes don’t suck. We’ll bet our pairs are sexier, comfier, and higher quality than anything else in your closet! "Awry" isn’t an acronym or a random assortment of letters; it’s a word that means “away from the expected or normal path.” Convention says men must be conservative and inexpressive with their apparel, but that’s pretty dumb, isn’t it? We don't subscribe to that idea at all! "Awry" also means “perverse” or “wrong," so naming the brand AWRY is our way of smirking at anyone with a narrow idea of masculinity and of what men should or shouldn’t wear. We believe you deserve to look sexy and feel confident, no matter how little you’re wearing.
Contact info
3225 FM2001, 78610, Buda, United States
- help@awrymenswear.com
- awrymenswear.com
Replied to 100% of negative reviews
Typically replies within 1 week
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Exceptional fit and quality my favourite underwear
AWRY has become one of the first places I look for well-made menswear. It is notoriously difficult to find the right fit in certain categories, but their collection is incredibly intentional.
The ALLURE thongs are a personal favourite, extremely soft and the fit is perfect. For something more "special occasion," the PULSE range is very flattering, while the LOUNGE thongs and CHEEKY briefs are my top picks for comfortable, cute basics that still provide a great silhouette. I also love the X Jockstrap for something fun and sexy, and it’s great to see them resell "oops" garments to reduce waste.
Their swimwear is just as impressive. The SURGE Swim Briefs are very comfortable and look great, though I’d recommend sizing up (I’m usually a Small but went with a Medium for the best fit). Overall, this brand makes me feel seen and confident. Highly recommended.
Comfortable clothing, top tier customer service
Extremely comfortable clothing and even better customer service! I ordered the wrong size and I reached out to the customer service team. After just a few emails, they were able to assist me with replacing all of the items in the order to ensure my satisfaction! Will 100% be buying from AWRY again in the future.
Gym special
Man, I’m glad I finally came across your site. It took me a while to pull the trigger after seeing ads everywhere, but I’m glad I did. I ordered the Gym Special Edition and wow — just wow. The material feels amazing against my body. I’ll definitely be placing another order soon!
top notch
I couldnt find a product online, I contacted them and they helped me sort it out. Really prompt and friendly service.
The garment I bought is beautifully made with quality fabrics. It fits well and perfect for gym work. Craftsmanship is excellent.
I'll certainly order more when I need it again.
Nothing went awry with AWRY!
My purchase of a couple of AWRY's bikini briefs was one of the best things I have done in quite a while! These are my first clothing items made mostly of bamboo and wow! The fit is perfect, the material is so smooth and wonderful to the touch, and the sexy look doesn't hurt either! The service is also excellent; the briefs arrived within a week or so after I ordered them. Contrary to their name, nothing went "awry" for me...in fact, I've already made my second purchase, with more to come!
If in doubt
If in doubt, order. Amazing products with fast shipping and an all round good company that cares about their customers. If like me you struggle with confidence go get yourself a thong, trust me it will do wonders.
SURGE Swim Briefs
SURGE Swim Briefs had great texture, fit, and were not overpriced like many other similar brands. Company is responsive and ships quickly. Some products I have ordered in the past had inconsistent fit but when it's right they really get it right!
Incredible Comfort and Customer Service
So I saw an ad for AWRY on Instagram and thought, its been a hot minute since ive bought new underwear let's give these guys a try. I like the fact that AWRY uses premium organic materials such as Bamboo and Cotton, so I bought 2 pairs of the AERO Thong Trunks, and a pair of the CHEEKY Thong Briefs.
As soon as they arrived I had to try them on, and as soon as I did, I was BLOWN AWAY by how comfortable and breathable they are! I went to the gym wearing the AERO thong trunks, the way they feel when they ride up when im lifting weights and on the treadmill feels so good! My wife loves them too, im not sure how much though because she couldn't wait to take them off me ;)
As a side note, I am a 30 waist man, I got the Small Cheeky Thong and found them to be a little too tight for me down below, so I reached out to the AWRY team to let them know, they were more than happy to throw in a new pair in my already placed next order free of charge!
Overall, a really great product and excellent customer service!
Great Products, Looking Forward to More to Come
I have ordered several products from AWRY including swimwear and underwear. All items have fit quite nicely and the fabric has felt great. I also really appreciate the biodegradable packaging they choose to use for shipping. I am excited about the plans this company has for future products, and fabric improvements and hope that they can continue to increase their efforts in sustainability where ever possible.
Nice fabric and well- tailored
The fit is tailored for my runner's/swimmer's type body- the fabric and cut don't make me feel like I'm wearing a sack
Great products, great quality, great customer service, great prices.
Great products - they all fit to size. They offer a good range of styles and make underwear that is affordable - not only in money but in body image and shape as well. Their customer service was excellent really kind and resolved my issue quicker than I could have expected. I will continue to buy from them again and again!
they do not disappoint
they do not disappoint, fabric always feels like bliss, the designs compliment your body, and the prices are ridiculously tempting... licentious even. ive been buying awry for more than a year now and ill probably never stop. i recently bought the tanga ribbed 3 pack boxer in raspberry, black, and this lilac color (theyve slways got such good colors) but my favorite is probably their "Lounge" design. Feels like wearing air.
Deeply suspicious import fees for international orders
Tried to order products to the UK and the checkout page tried to charge me undefined 'taxes' that were about 30% of the total price of the product. Completely unclear what these are for, let alone the fact that the product total was far, far below import fee limits for the UK and they're not the delivery company. This and their shipping costs seem like a blatant scam.
Update: Don’t appreciate Awry leaving a snarky reply about import taxes when what they are saying is fundamentally inaccurate!

Reply from AWRY
Always Great Products & Service
Always great products, but also great customer service. I placed an order with several items and wasn’t paying attention. Three products arrived and I realized I had chosen the wrong size. Awry quickly gave me instructions on doing an exchange and I had my replacement items in a matter of days. And did I mention they sell great gear?
Absolutely Amazing!
Products purchased: Pocket Briefs, Standout trunks, and signature trunks.
The products AWRY offers are just top notch! Once I received my first order and wore for the day, I immediately placed another order (will be looking to replace my drawer with just AWRY). Extremely comfortable with fabrics that are soft and breathable for anytime use.
Tired of feeling all smashed and constricted down there? Do not shy away from their non standard construction for underwear. I guarantee that you will walk past a mirror and do a double take.
Pricing in well worth it. These are not your normal sweat soaking, ride up mid day cotton underwear. You are truly getting something of quality and innovation.
Look no further and give AWRY a try!
Truly the most comfortable underwear…
Truly the most comfortable underwear I’ve ever put on. 10/10! I'll definitely be buying more things from them!
You have very beautiful and brilliant…
You have very beautiful and brilliant products. That red shorts. It made me feel confident and sexy guy even though I’m chubby (Hehehe). “KEEP UP THAT BRILLIANT WORK YOU HAVE!!!!!!!!!!!!”
Great Service! SURGE Swim Thong Trunk
I purchased the Black Surge Swim Thong Trunk. The design is awesome but the Small Size (my normal size) felt just a bit too skimpy and very tight. So I contacted AWRY and they sent out a Medium immediately. Justin was super helpful and the Medium size is much better and not big at all. Actually fits more like a small to be honest. Great customer service - highly recommend!
These are the most comfortable under…
These are the most comfortable under garments I have ever worn, they fit perfectly. Keep up the great work.
Excellence in every aspect!
I’m new to the this style and had never given them a shot. I just simply got tired of constantly pulling down and adjusting my boxer briefs. So my wife mentioned she’d enjoy seeing more of my peach, so I gave these a shot. Awry is by far and above the very best at what they do and the material they use. Amazing style, construction and materials. The best part is no adjustments ever needed. There is not one item that I have received from this company that has not exceeded my expectations.
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