benisouk.com Reviews 665

TrustScore 4.5 out of 5

4.3

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

See what reviewers are saying

Rated 5 out of 5 stars

Love them! I’ve ordered several rugs and love them all. The Moroccan shag rugs are amazingly soft and thick. They clean very easily—my dog threw up on one and it cleaned up with a rag and water. Th... See more

Rated 5 out of 5 stars

My boyfriend and I had been looking for a living room rug for months. Came into Benisouk, and Younes was super helpful and very knowledgeable. Gave us the breakdown on the different varieties/styles f... See more

Rated 5 out of 5 stars

We just purchased the most luscious rug from Benisouk! Younes was so helpful in explaining the uniqueness of the rugs based on the different tribes who made them. We learned so much! And the rug we ca... See more

Rated 5 out of 5 stars

I’ve ordered custom rugs from multiple artisans over the years, and the wool shag rug that was crafted for me was hands-down exceptional quality, and exactly what I wanted. The team at Benisouk brough... See more

Company details

  1. Furniture Store
  2. Antique Furniture Store
  3. Art Handcraft
  4. Home Goods Store
  5. Kitchen Supply Store

Written by the company

At Benisouk, we bring the timeless art of Moroccan craftsmanship to homes worldwide. Focused on authenticity, our collection includes handcrafted rugs, brass lighting, dinnerware, and more, all made by skilled artisans from the Atlas Mountains of Morocco. Each piece tells a story, carefully crafted using traditional methods passed down through generations. Our mission is to celebrate Moroccan heritage while offering unique, high-quality products that add beauty and warmth to every space. We believe in the beauty of preserving Moroccan heritage while offering functional, high-quality products that elevate any space. From vibrant rugs that add warmth to your living room to unique ceramics that celebrate Moroccan artistry, every item in our collection is a testament to the passion and skill of its maker. As we continue to grow, we are proud to share these beautiful traditions with our global community, offering not just decor, but a connection to the rich history of Morocco. With Benisouk, you’re not just purchasing a piece for your home — you’re embracing a story of craftsmanship and culture.


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

665 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 50% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Advertisement
Rated 5 out of 5 stars

Amazing Craftsmanship

I ordered two pillow covers and three rugs. The pillow covers arrived within a week which impressed me with international shipping. They are beautiful, but the rugs are PHENOMENAL. They are well-crafted and designed. I just purchased another two rugs.

January 28, 2025
Unprompted review
Rated 5 out of 5 stars

Excellent Quality

The rug I purchased met and exceeded all my expectations. I have never been so impressed with the quality of any rug I have EVER purchased. This rug is a work of art. I purchased the Afta-Beni Ourain rug. It is thick and so luxurious and exceptionally well made. The artist who created it is a master at her craft. I also contacted their customer support for a question regarding shipping. Excellent! Friendly, courteous, professional and made me feel like a valued customer. I have found my rug company.

March 11, 2025
Unprompted review
Advertisement
Rated 5 out of 5 stars

Return Request for Medical Reasons

I requested a return 1 day after the 14 day return policy, explaining that my purchase was delivered whilst I was interstate caring for a family member who was a medical emergency. There was no recourse, no compassion even though I offered to obtain a medical certificate as evidence. Customer service has ignored all, but one, of my emails. Very disappointing.

December 18, 2024
Unprompted review
Rated 1 out of 5 stars

Major shipping concerns

Placed an order for 2 rugs in early December. I am located in Canada, and there are significant issues with Benisouk's chosen carrier/delivery agent, Aramex. My order sat in customs for a long time, and I wasn't notified that duties were owed. I attempted to connect with Benisouk customer service numerous times; they were very unhelpful and offered no recourse. Eventually I contacted the carrier directly; they advised they often have to "chase down" this company to get customer information to send to customers about owed fees. Very unprofessional and such a hassle. If you want good communication and customer service, don't order from Benisouk—there are so many great rug vendors on Etsy that make purchasing internationally easy. This experience was a nightmare. Express 5-7 day shipping will mean nothing—I have been waiting for communication for over 20.

Edit- I have yet to receive a payment link from the carrier or contact from Benisouk. I have no issue paying customs, but I need to be made aware they are required, how much they are and how to pay them????? Apparently, my order has been sitting in customs for a long period because the carrier they use doesn’t contact customers, and Benisouk has no ability to provide this information. This seems really standard for a company- Benisouk has major challenges with shipping and after product support. Wonder if/when my orders will arrive. Totally unprofessional. I would avoid dealing with Benisouk at all costs.

December 23, 2024
Unprompted review
benisouk.com logo

Reply from benisouk.com

Hello Kim,

Thank you for sharing your feedback. We sincerely apologize for the inconvenience you've experienced with your order. We understand how frustrating it can be to have delays and issues with customs and communication, and we truly regret that this has affected your experience.

Regarding the situation, we want to clarify that your rug was not stuck due to any fault on our part. The parcel was held in customs because payment for duties was required, which is a standard procedure for international shipments. Once we were made aware of the issue after your complaint, we immediately contacted the carrier, Aramex, to ensure that the package was released from customs. They confirmed that the customs fees had not been paid, and we promptly requested them to resend the payment link so you could clear the package and proceed with delivery.

We have no interest in keeping your parcel blocked, and we always strive to provide the best service and communication possible. We understand the importance of clear and timely updates, especially when it comes to international shipping, and we are working on improving these processes to avoid such issues in the future.

Again, we apologize for the frustration you've encountered and appreciate your understanding as we work to resolve this. If there is anything else we can do to assist you, please don’t hesitate to reach out.

Kind regards,

Rated 5 out of 5 stars

Great brand, beautiful rug

My new @benisouk rug arrived today, and i wanted to say their customer service was incredible, the quality is fantastic, feels great under bare feet and i love that i am buying from artisans vs mass produced stuff from a chain. Really wanted to share a genuine experience and support a real, good and real good brand. Thank you. 🙏

December 17, 2024
Unprompted review
Advertisement
Rated 4 out of 5 stars

luxury beni mrirt rug

I bought a gorgeous luxury beni mrirt rug from here. It was a bit of a gamble because it was a lot of money for us, and we didn't get to see it in person in advance. I was surprised after I bought it that it was shipped from Morocco. I think they accept returns in Florida, but I am not sure. Luckily, it is one of the most gorgeous and well-made rugs I have ever seen. We love it! It's on stone flooring, so we bought a rug pad separately to protect it. It's so soft and cozy on top of the stone. My only complaint, and the reason for 4/5 stars, is that I tried to contact the store twice after receiving it to ask how we can keep it clean. I didn't hear back from them. So, we ended up doing some googling on the topic. But all in all, I would buy from here again based on the quality of the rug.

July 4, 2024
Unprompted review
Rated 4 out of 5 stars

Fantastic quality

Fantastic quality! Rug is plush and beautiful. Adore our piece, and customer service was as expected. Only complaint would be length of time it took to receive our rug. Many months.

November 25, 2024
Unprompted review
Advertisement
Rated 5 out of 5 stars

Benisouk rugs and customer service…

Benisouk rugs and customer service support is great. I bought two vintage rugs within the past year. Both arrived promptly, were extremely clean and absolutely gorgeous. The quality and feel are great and both fit well in my rooms. I recommend Benisouk rugs to others and will definitely purchase additional items in the future.

May 9, 2024
Unprompted review
Rated 5 out of 5 stars

I love our new rug

I love our new rug, it’s beautiful, the design and craftsmanship, of very high quality, and even really easy to clean. The delivery was quick and all in all a 5 star experience. Happy customer 🙏

November 16, 2024
Unprompted review
Rated 5 out of 5 stars

Beautiful Rug, easy purchase!

We ordered an incredibly beautiful runner for our entryway. The colors match exactly to what we saw on the website and the rug is plush and soft yet sturdy for this higher traffic area.

September 27, 2024
Unprompted review
Advertisement
Rated 1 out of 5 stars

(PART 3) Rugs were dirty, sticky, and smelled of urine!

If you're reading this, chances are you've already been screwed over in some capacity by the infamous BeniSouk!

RUG CLEANING UPDATE:

The deep cleaning of the rugs that I paid for worked to rid them of the horrid smell of urine and the sticky texture that plagued each rug. This cost me $650.

One rug is still discolored in an area, but at least it doesn't smell like a herd of goats decided to use it as a toilet! The unfortunate silver lining one must draw when doing business with BeniSouk.

Also, if you're reading this, it goes without saying that this company is as corrupt as it gets, especially in the way that they absolve themselves from any and all responsibility when it comes to the rugs that they are selling.

P.S. They WILL remove your negative review as they have removed the last two of mine it seems :)

November 11, 2024
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look