Used the agents previously for our honeymoon, which was supposed to be in February but due to the dispute in Iran was postponed. Best at Travel took the stress out of the situation for us and rebooked... See more
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I thought the service given by Maria Sabolova was exceptional. It’s a big thing booking a honeymoon and getting everything ‘just right’. Maria was clear, professional, knowledgeable and very efficie... See more
Company replied
Booking a holiday through Best At Travel is always so straightforward and we always get five star help and advice from Gabie Deeks. Gabie deals with our holiday requests and queries quickly and satisf... See more
Company replied
I have used Best at Travel for years and their service has always been exceptional. Not only do they generally get the best prices but the staff always go the extra mile. I’ve used Lauren Barnes for a... See more
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Company details
About Best At Travel
Written by the company
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WHAT MAKES US BEST AT TRAVEL?
Expertise: With 40 years’ experience, we bring together the world’s most fascinating destinations, finest hotels and imaginative itineraries. With first-hand knowledge of the destinations we sell, travel is our passion.
Service: We’re proud to have a high number of loyal customers who book with us time and time again. 98% of our customers consider our service to be excellent.
Our holidays:
At Best at Travel, we hand-pick every hotel and craft each itinerary with care, ensuring you enjoy the finest experiences from the moment you arrive. Your holidays matter to you, and they matter to us.
Whether you are dreaming of a luxurious beach escape in the Indian Ocean, Caribbean, Asia or Europe, our specialists can design your perfect getaway. We also create tailor made touring holidays worldwide, from wildlife adventures in Africa to cultural and scenic journeys across Asia, South America and beyond.
Value: We constantly negotiate exceptional hotel deals and exclusive discounts for our customers.
Trust: We are a privately owned family company with offices in the heart of London. We are ATOL bonded meaning that your holiday is financially protected.
Sensational Holiday Savings
Written by the company
- Luxury Holidays, Created By Experts For Less
- From idyllic beach breaks on tropical shores to family fun in the sun, our sensational holiday offers include savings of up to 65% on luxury hotel stays plus free child stays, complimentary upgrades and more on selected holidays. Secure your 2026/ 2027 holiday plans today for the ultimate adventure or an escape to the sun!
- Proud To Be Nominated In The Conde Nast Traveler Readers' Chopce Awards 2026
- We are proud to be nominated in the Condé Nast Traveler Readers' Choice Awards. If you’ve enjoyed travelling with us, we would love your support. As a family run, independent business, your support means the world to us. Visit the Condé Nast website to cast your vote for Best At Travel.
ATOL PROTECTED
Your holiday is in safe hands
Your peace of mind is at the heart of everything we do. Best at Travel is ATOL protected, which means your holiday package is financially safeguarded from the moment you book. Whether you are planning a luxury beach escape or a tailor‑made adventure, you can travel with complete confidence knowing your booking is secure.
Contact info
7-9 Whitfield Street, W1T 2AS, London, United Kingdom
- 02038113499
- bestattravel.co.uk
4.8
Excellent
4K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
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Billy sorted out new flights for us due…
Billy sorted out new flights for us due to the ongoing issues in the Middle East. He always goes above & beyond.
July 16, 2026
Reply from Best At Travel
Good afternoon,
We're so happy to hear sales agent Billy could assist with your flight changes due to the Middle East situation.
Thank you for your kind words its much appreciated.
Kind regards
Mylee
sales operations
A Five Star Service from Best At Travel!
Booking a holiday through Best At Travel is always so straightforward and we always get five star help and advice from Gabie Deeks. Gabie deals with our holiday requests and queries quickly and satisfactorily, going above and beyond, for which we are extremely grateful. It’s so reassuring to speak to someone that you trust! We much prefer dealing with a person that we can talk to when making holiday plans. We can’t recommend Best At Travel enough!
July 20, 2026
Reply from Best At Travel
Good afternoon Karen.
We are so delighted to hear that you consistently have such a straightforward and positive experience when booking your holidays with us.
It truly means a lot to know that sales agent Gabie always provides five-star assistance and advice, and that your requests are handled quickly and satisfactorily.
We greatly appreciate your kind words and are pleased that you feel reassured and trust the personalized service we offer.
Thank you for your wonderful recommendation.
Kind regards
Sales operations
Reply from Best At Travel
Good Afternoon Tim,
We're so glad we could help you plan your perfect holiday with our personal service.
Thank you for your kind words.
Kind regards
Sales operations
20 years booking with BAT
20 years booking with BAT. That should say it all. A customer first focus is evident every step of the way. So many fabulous holidays. Always my 1st port of call.
July 20, 2026
Reply from Best At Travel
Good afternoon Wendy,
We are so happy to hear about your 20 years of wonderful holidays with us.
It's fantastic to know our customer-first approach has consistently provided you with fabulous experiences.
Thank you for making us your first choice.
Kind regards
Sales operations
Recommended company
Booking process is made easy by experienced and knowledgeable people.
July 13, 2026
Reply from Best At Travel
Good afternoon,
We are delighted to hear that our team made your booking process easy and that you found them knowledgeable.
Thank you for your kind words.
Kind regards
Mylee
Salesoperations
Nothing was to much trouble for Maria
Nothing was to much trouble for Maria. First class service . . . again
July 20, 2026
Reply from Best At Travel
Hi Alan
We are so happy to hear that our service was first-class once again.
Thank you for your wonderful feedback.
Kind regards
Sale operations
Great company to book a holiday with
Great company to book a holiday with. Feels very personable and professional. Very easy booking process and communication has been great throughout. The prices are great also. Thoroughly recommend
July 13, 2026
Reply from Best At Travel
Good afternoon Lorraine
We're so pleased to hear that you found our booking process easy and our communication excellent.
It's wonderful to know that you felt our service was both personable and professional, and that you appreciated our prices.
Thank you for your recommendation.
Kind regards
Sales operations
Dodgy travel company
A dodgy company who are not being straight with customers about refunds. If you have a holiday booked to the UAE and the Foreign Office advise against travelling there, invalidating your insurance, Best At Travel are now refusing to confirm if you will get a full refund. This is against the law, but they don't seem to care.
July 19, 2026
Unprompted review
Reply from Best At Travel
Dear Jamie M,
Thank you for your review. We appreciate you taking the time to share your concerns.
At the present time, the FCDO advisory warns that the situation in the Middle East remains unpredictable. Should this be updated to advising against all but essential travel to the region, then of course the situation will be reviewed and in line with our obligations under the Package Travel Regulations refunds will be issued.
Rest assured there is certainly no intention to be evasive as we understand how important it is to have clear communication, especially concerning travel plans and evolving advisories. We are actively reviewing our policies and communication procedures to ensure we provide the most accurate and transparent information possible to all our valued customers. Your feedback is crucial in helping us improve our services.
We trust this sets your mind at rest.
Yours sincerely,
Best At Travel
After a fantastic holiday in Thailand…
After a fantastic holiday in Thailand in January, I would never book with another company.
We have been planning Tanzania & Zanzibar for October 27, & Herbert really knows he’s stuff. Most helpful.
July 16, 2026
Reply from Best At Travel
Hi Jessie
We are so happy you enjoyed your holiday and appreciate your kind words.
We look forward to helping you plan your next adventure.
Kind regards
Sales operations
Scott was extremely helpful and…
Scott was extremely helpful and knowlegeable.
I haven't travelled yet but was extremely pleased with the advice I received and the price I paid for my holiday. He also found availability at my chosen hotel when I had struggled with other platforms/agents
July 9, 2026
Reply from Best At Travel
Good afternoon Susannah,
We are so pleased to hear about your positive experience with our team member.
It's wonderful that we could assist you in finding the perfect holiday at a great price, especially when other options were difficult.
We appreciate your kind words.
Kind regards
Sales operations
Hubert was very helpful
Hubert was very helpful. Gave us a lot of options and was very aware of our granddaughters age and needs.
July 18, 2026
Reply from Best At Travel
Good afternoon Mandy
We're so pleased to hear that our team member provided excellent assistance, offering many choices and thoughtfully considering your granddaughter's age and requirements.
Thank you for sharing your positive feedback.
Kind Regards
Sales operations
Reply from Best At Travel
Good afternoon Alan
We're so happy to hear you found our website easy to use and our services a great value.
Thank you for your wonderful feedback.
Kind regards
Sales operations
Reply from Best At Travel
Good Afternoon Sharon
We are so glad to hear that you found our team professional, efficient, and supportive.
Your positive feedback truly means a lot to us.
Kind regards
Sales operations
Do not trust this company
I am in the same situation as probably many others whom have used Best at Travel.
I had a holiday cancelled in April due to the war and was told I would get my money back but it would take time and had an email sent to me saying the end of June. At the end of June I got in touch and they then changed it to the 17th August to preserve the ongoing operations of the business.
I complained stating 12 weeks was long enough and I wanted my money. Surely they have insurance or ways of getting the money back and if they have it and are holding the money of all the customers they must be making a fortune in interest. Mine was over £9200 and I need the money.
They said they would pay it early and pay it 17th July ( even though it wasn’t early it was 4 weeks after they previously stated)
17th July I got in touch and they have now said August. Are they going to change that date also ? I do not believe a word they say. I would advise not to trust this company with your money. Their customer service is also terrible. I had no correspondence from the company from the cancellation (April) till I got in touch with them at the end of June to tell me they were changing the refund date.
Am I or any other customers ever going to get there money back as at least one other review on here is struggling to get over £9000 of there money back that Best at Travel is holding.
July 18, 2026
Unprompted review
Reply from Best At Travel
Dear Brian Softley,
Thank you for your review.
We sincerely regret the distress and inconvenience our refund process has caused you. We understand your frustration regarding the repeated changes to your refund date.. We recognize the significant impact this situation has had on you, especially given the substantial amount involved. We are actively working to process all outstanding refunds as quickly as possible, and we are reviewing our communication protocols to ensure customers receive timely and accurate updates.
You will have received our most recent update, sent on 17th July, outlining our current position and the revised refund date.
We appreciate you bringing these concerns to our attention as it helps us identify areas for improvement in our service.
Thank you for your continued patience for a short time longer.
Yours sincerely,
Best At Travel
They have basically stolen our money
Having had a trip cancelled due to the war, due to travel 2nd April, as of today, 17th July still no refund. Told it would be 4 weeks, then 8 weeks, then 12 weeks. Despite much chasing then told the payment would be processed - took multiple phone calls until it was done on the Friday afternoon. Told 3-5 days to show. 5 days later the bank confirm no pending payments. Several phone calls to discover there was an issue with the payment. Despite that being found this morning, several chasing phone calls to finally get an update at 7pm that says nobody is around over the weekend and they’ll pick it up Monday. We are owed over £9000 and at this point there is every excuse under the sun to not return our money. They don’t return calls when they say they will and they don’t stick to what they say. Use this company at your peril. Will never book again.
July 17, 2026
Unprompted review
Reply from Best At Travel
Dear Vicky Young,
Thank you for your review. We appreciate you taking the time to share your concerns.
We fully understand how frustrating and disappointing this has been, and we are truly sorry for the inconvenience and uncertainty that this has caused.
When the FCDO issued advice against travel, we were suddenly faced with an unprecedented volume of refund requests within a very short period of time. While we immediately put measures in place to process these as quickly as possible, the sheer number of refunds has created a significant backlog. Unfortunately this backlog has affected the processing of all refunds, not only those relating to cancelled holidays and we do appreciate the patience you have shown.
You have today - Monday - been contacted by our General Manager who has extended sincere apologies and addressed the matter and will follow this through with you personally to resolution.
Once again, we would like to offer our apologies for the delay and for the frustration that this has caused.
Yours sincerely,
Best At Travel
My Thailand trip 2027
Scott And I have done a number of deals and he has never failed to deliver the best hotels and information about the surrounding area,
he was always on the end of a phone and email to answer questions,
in my opinion he’s one of the best tour operators I have worked with over the years
Thank you once again Scott
July 16, 2026
Reply from Best At Travel
Good Afternoon Darren
We are so glad to hear about your excellent experiences with our team, especially regarding the hotel selections and local information provided.
It's wonderful to know that our accessibility and dedication to answering your questions made such a positive impact.
We truly appreciate you recognizing our efforts.
Kind regards
Sales operations
Evasive about refunds. Beware.
I am deeply concerned about the integrity of this company, a travel agent that I have happily used for many years. They are refusing to confirm that they will offer a refund of our package holiday, should the Foreign Office advise against all but essential travel to Dubai before we travel. The offer of a refund is a legal requirement, yet they refuse to acknowledge this in writing, to give a straight answer to a valid question.
Buyer beware, and I am afraid that their evasive behaviour will put me off booking with and trusting them in future. Very poor treatment of loyal customers.
July 17, 2026
Unprompted review
Reply from Best At Travel
Dear Sara,
Thank you for your review. We appreciate you taking the time to share your concerns.
At the present time, the FCDO advisory warns that the situation in the Middle East remains unpredictable. Should this be updated to advising against all but essential travel to the region, then of course the situation will be reviewed and in line with our obligations under the Package Travel Regulations refunds will be issued.
Rest assured there is certainly no intention to be evasive as we understand how important it is to have clear communication, especially concerning travel plans and evolving advisories. We are actively reviewing our policies and communication procedures to ensure we provide the most accurate and transparent information possible to all our valued customers. Your feedback is crucial in helping us improve our services and rebuild trust.
We hope this sets your mind at rest.
Yours sincerely,
Best At Travel
Great customer service
Great customer service , excellent choice of destinations at competitive prices.
July 7, 2026
Reply from Best At Travel
Hi Nigel
We are so glad you appreciate our customer service and the wide variety of destinations we offer at competitive prices.
We truly value your positive feedback.
Kind regards
Sales operations
Reply from Best At Travel
Good Afternoon Anita
Thank you for your feedback.
Kind regards
Sales operations
Sat Here In Tears
Sat here in tears. Best at travel have left me in a financial mess and they don’t care one iota. My holiday was cancelled on 28th April. I had paid the best part of £4000 off the balance even though it wasn’t due. I was told I could not have a refund for 11 weeks. I raised a dispute with my credit card. Initially the credit card company agreed and refunded my money. Then Best At Travel disputed their decision and won because “the company are prepared to refund me week commencing 13th July.” The credit card company have now taken £4000 from my account that I don’t have and in addition have charged me over £200 in interest. My refund is due this week. I have called Best At Travel yesterday and today pleading that they sort my refund asap. It’s like talking to a brick wall, no empathy or consideration for my situation whatsoever. I’ve booked with this company on several occasions throughout the years but never again. I will not cease to spread the word about this company - the way they have treated me and others based upon their reviews is heartless and disgusting
July 14, 2026
Unprompted review
Reply from Best At Travel
Dear Emma Tavernor,
Thank you for your further review.
Your refund has been processed. Allow 3-5 days for the cleared funds to appear in the account.
Once again, our apologies for the delay and for any disappointment or inconvenience caused.
Regards,
Best At Travel
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