Birchwood Group Reviews 

1,651
•
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Evaluating 96 reviews, reviewers overwhelmingly had a great experience with this company. Consumers consistently praise the staff members for being exceptionally helpful, friendly, knowledgeable, and completely non-pushy during test drives and vehicle selections. Many buyers also deeply appreciate the smooth purchasing process, regular updates, and thorough explanations provided when exploring different available car options. Some reviewers were not happy with the after-sales support, reporting poor communication, dismissive attitudes, and unreturned phone calls when dealing with vehicle maintenance. Other people mentioned ongoing frustrations regarding unexpected mechanical problems shortly after purchase, alongside service departments failing to provide proper value or adequate customer assistance.

What people talk about most

Staff

Customers reported high satisfaction with the staff, noting that representatives were helpful, knowledgeable,... See more

Product

People report ambiguous experiences with product, noting helpful test drives, trade-in options, and... See more

Customer service

Customers consistently note positive experiences with customer service, frequently praising helpful staff... See more

User experience

Consumers find user experience to be delightful, praising staff members who kept them at ease, answered all... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I have just taken delivery of my second Sportage from BMG. I have dealt with Liam Adams both times, and he has been professional, accommodating and incredibly patient with my onerous list of requir... See more

Rated 5 out of 5 stars

Originally went to Birchwood Kia Eastbourne to test drive a Kia, but ended up buying a Peugeot 208 GT Line. Throughout the whole process Eddie was so helpful. He wasn’t pushy, especially given that we... See more

Rated 5 out of 5 stars

Our first time with Birchwood, and with a Kia, having had a forgettable experience with Land Rover. Very helpful, and as others have said not at all pushy. Two test drives later purchased a Sportage,... See more

Rated 5 out of 5 stars

I have had many Motability vehicles over the years and have NEVER had such efficient friendly service as I’ve just experienced with MG. Adam Barleycorn deserves either employee of the month or a bonus... See more


Company details

  1. Car Dealer

Written by the company

Birchwood Motor Group car dealers in Sussex offer a great choice of new and used Ford, ŠKODA, Mitsubishi and Kia cars, as well as servicing, parts and repairs.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

2K reviews

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No recent history of asking for reviews

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4.5

All reviews

(1,651)

94 reviews in the last 12 months

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Rated 5 out of 5 stars

We had a really good service from…

We had a really good service from Matthew. The whole process from test driving to buying the car was straightforward and went smoothly. This is our second car purchased from Birchwood Washington.

December 15, 2025
Unprompted review
Rated 4 out of 5 stars

Good Car Service, Not So Good Otherwsie

I have had two annual checks on my MG and found their service very good. Why not five stars?

In October I opted to include a "Platinum Wash" in my service. Everything was well-cleaned apart from the boot.

When I asked about this, I was told, "Included in a platinum is also the inside windows being cleaned, and the wheels plus a a more in depth vacuum than a basic complimentary." and "When you have a platinum wash it includes the inside of the vehicle but it does not include the boot. "

To my mind, "gold" let alone "platinum" suggests nothing is left out. And a Facebook comment about Birchwood seems to agree. "Pity your platinum wash isn't what it's made up to be."

Following the service I received an email invite to feeback about Birchwood via a third party website (Judge Service). When I followed the link, my anti-viral software warned me not to proceed. "Suspicious page blocked for your protection... Your connection to this web page is not safe due to an unmatching security certificate."

I sent Birchwood an email about the warning and had to prompt for a reply. What I got was, "As for the survey, I do not know who carries out the MG surveys for Birchwood as I know this is a new system and the manager is not in today to clarify."

That was on November 3rd and I am still waiting for a substantive reply.

November 3, 2025
Unprompted review
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Rated 5 out of 5 stars

Birchwood Kia.

Mathew our salesman has provided us with excellent service on both our Kia purchases firstly our new Sportage last year and today with our new Picanto I would definitely recommend Birchwood Garage.

November 26, 2025
Unprompted review
Rated 5 out of 5 stars

We recently had a great experience with…

We recently had a great experience with Kia Washington! We were looking for a new car after a bad experience elsewhere. Matt our sales adviser was great, he was very knowledgeable and gave us all the information to make a decision on which level of the Sportage we wanted to go for. He wasn’t pushy at any point and was on hand to answer any questions. He was responsive to messages even outside of business hours. Matt even checked in after a few days to make sure everything was ok with the car. We are very impressed with the service and would recommend!

November 7, 2025
Unprompted review
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Rated 5 out of 5 stars

Really helpful sales support 

Matthew Hemmingway sold us two new Kia EV3s. It was a really positive experience – took us out on two test drives and spent a lot of time with us setting the cars up. Highly recommend dealing with Matthew at Birchwood Washington West Sussex. 

November 7, 2025
Unprompted review
Rated 5 out of 5 stars

Tom made our experience of purchasing a…

Tom made our experience of purchasing a car from Birchwood Kia delightful. He was very polite, courteous and very knowledgeable about the different cars. He took the time to really listen to our requirements and directed us to a car that ticked all the boxes for us. Thank you Tom. You are a great asset to your company

October 9, 2025
Unprompted review
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Rated 5 out of 5 stars

Excellent service, would highly recommend

Matthew from Birchwood helped us purchase our first electric vehicle and was really professional and informative throughout. He answered all of our questions, gave us a thorough home demo when delivering the car, and make all communication and paperwork as easy as can be for a transaction of this magnitude. Wouldn't hesitate to recommend Matthew or Birchwood to anyone else who is seeking a new vehicle based on our experience.

November 5, 2025
Unprompted review
Rated 4 out of 5 stars

Buying a Kia Sonic

Initial email response was prompt. Although we didn't book an appointment, we were shown a suitable Stonic and did a test drive there and then. We also did the part exchange deal. Put down a £500 deposit and arranged for a convenient hand over day and time. All went to plan.
Thank you

October 18, 2025
Unprompted review
Rated 5 out of 5 stars

Great experience

We saw a Sportage car online, it was easy to reserve and test drive. Matt was very helpful, even sending a video tour of the car before we could go to see it.

October 20, 2025
Unprompted review
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Rated 1 out of 5 stars

Think twice before buying a used vehicle, have a second opinion

Bought a used car from birchwood ford, Eastbourne, unfortunately due to rushed sale and poor maintenance we have had nothing but trouble.
Luckily took out 3 years extended warranty.
Probably since purchase spent over £2.5k within 5 months
Tried on several times to book vehicle in for engineers diagnosis but wait is ridiculous; up to 3/4 weeks.
After sales very poor and dismissive.

March 31, 2025
Unprompted review
Rated 5 out of 5 stars

Excellent garage and lovely staff.

Probably the best experience we've had at buying a car. The site was lovely as was the set up, the staff are great, we had Sean as our contact , who was excellent, so efficient and upfront, honest and friendly.

October 4, 2025
Unprompted review

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