BARON LUXE REAL ESTATE LLC -A real estate company that engages in fraudulent, misleading and unethiical practises.
I am writing this review to formally expose and bring to public attention the fraudulent, misleading, and unethical practices employed by a Dubai-based property management company, "BARON LUXE REAL ESTATE LLC", operating under the name Baron Luxe Stays.
I have been professionally engaged with this company for approximately fourteen months, during which they managed my apartment located at JW Marriott Hotel, Dubai Marina. Throughout this period, I relied on the company to act as a fiduciary partner, transparently managing revenue, expenses, and reporting. Unfortunately, an internal audit conducted by my accounts team revealed deeply concerning irregularities, misrepresentations, and what can only be described as deliberate financial misconduct.
Outlined below are high-level but material excerpts of the issues uncovered.
1. Systematic Siphoning of Airbnb Revenue Through Undisclosed and False Charges
Under the signed management agreement, Baron Luxe Stays is contractually entitled to charge a 25 percent commission. This commission is clearly defined as being calculated on after deducting Airbnb cleaning expenses and the Dubai Tourism Dirham fee of AED 10 per night from gross booking revenue(net of airbnb platform expenses and taxes).
Despite this clarity, the company secetly and unilaterally introduced an additional 5 percent “building management fee”, deducted directly from guest revenue. This effectively increased their commission to over 30 percent, in direct violation of the signed contract by BARON LUXE REAL ESTATE LLC.
When confronted, the company’s representative indirectly misrepresented this charge as a "tax" imposed by the building, attempting to indirectly attribute it to JW Marriott. This explanation was misleading and untrue.
To verify the matter conclusively, I formally requested detailed Airbnb payout invoices and transaction summaries in writing so that all communication would be documented. Despite being a company that otherwise communicates frequently, my first email requesting November and December payout details went unanswered. A second written request was also ignored. Only after a third email and multiple follow-ups did the company "BARON LUXE REAL ESTATE LLC" reluctantly share partial documentation, at which point the overcharging and concealment became undeniable.
This pattern of silence, delay, and deflection strongly suggests intent to conceal improper deductions rather than an administrative oversight.
2. Submission of Inflated and Misleading Maintenance Invoices
On multiple occasions, Baron Luxe Stays submitted invoices for apartment-related expenses, including maintenance work and appliance purchases.
In one particularly egregious instance, I was informed that a new washing machine was required for the apartment. The company submitted an invoice showing a purchase price of RMB ~5,500 from a third-party vendor (for a teko washing machine).
Upon verification by my accounts team, the identical washing machine was available publicly on Amazon for approximately ~RMB 3,200. When questioned about the significant discrepancy of RMB 2,200, the company claimed that the difference covered installation and extended warranty costs.
Further verification with the vendor confirmed that installation and standard warranty were provided free of charge. The explanation given by Baron Luxe Stays was therefore demonstrably false, and another attempt to submit fake bills to extract money from clients.
This incident is not isolated, and it establishes a troubling pattern of inflating costs presented to the client for reimbursement.
3 . Grossly Misrepresented Rental Yield and Performance Claims
While poor performance alone is not illegal, the misrepresentation of expected returns is highly unethical.
At the time of onboarding, I was explicitly told that the company would generate 8 to 9 percent rental yields, which was positioned as the justification for their premium 25 percent commission.
In reality, based on documented payout summaries, my actual gross rental yield has been consistently below 3 to 4 percent, placing it among the weakest returns I have observed across comparable property management firms in Dubai.
Had these realistic figures been disclosed upfront, the commercial decision to engage with the company would never have been made.
I am publishing this account to ensure that current and prospective property owners, business partners, and relevant stakeholders in Dubai are fully aware of the risks involved in engaging with this company. All statements made here are based on documented evidence, written correspondence, and third party verification.
Proceed with extreme caution.