The customer service at blu is hands down the best I have ever experienced. While the product itself is decent—I’d give the reusable pods a 6.5/10 due to occasional technical failures—the after-sale... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
I have recently started vaping and found my preferred flavor very difficult to find in shops, so decided to go straight to the company online. I wish I had done this sooner the staff are amazing, so... See more
Company replied
I have been using blu’s direct online service for a couple of years. Despite using Evri the deliveries have been fine. On the single recent order where there was some error from Evri they immediatel... See more
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Company details
Written by the company
blu has been a pioneer in vaping since its launch in 2009, long before the category entered the mainstream. Built on innovation, quality, and consumer satisfaction, blu is a trusted brand offering high quality vape products and electronic cigarettes designed for adult smokers seeking alternatives to traditional cigarettes. The brand’s portfolio includes closed system electronic cigarettes, rechargeable vape devices, and a range of flavour options tailored to different preferences. blu focuses on delivering a simple and reliable experience, with easy to use products supported by clear information and consistent customer support. blu operates as both a retail and online store, giving customers convenient access to vaping products, device support, and brand information. Through its online presence, blu provides a seamless way to explore products, make purchases, and stay informed across the customer journey. The brand is available across Europe, the UK, New Zealand, and the United States, making it a globally accessible option for adult consumers. blu is owned by Fontem Ventures, a subsidiary of Imperial Brands PLC, with international headquarters in Amsterdam, the Netherlands and Charlotte, North Carolina. With over a decade of experience in the category, blu continues to evolve its offering in line with consumer needs, maintaining a strong focus on quality, consistency, and responsible innovation.
Get in touch
Written by the company
- We’d love to hear from you. If you have a question or need support, visit the Help section on www.blu.com You can also reach us directly via email using the contact details for your country listed below.
- UK
- support-uk@blu.com
- France
- support-fr@blu.com
- Germany
- support-de@blu.com
- Greece
- support-gr@blu.com
- Italy
- support-it@blu.com
- New Zealand
- support-nz@blu.com
- Poland
- support-pl@blu.com
- Spain
- support-es@blu.com
- United States
- support-us@blu.com
Contact info
121 Winterstoke road, , BS3 2LL, Bristol, United Kingdom
- blu.com
4.3
Excellent
3K reviews
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Very easy to order and quick delivery
May 11, 2026
Reply from blu
Thank you for your lovely review! We're pleased to hear that you are satisfied with the ordering process and the delivery!
Kind regards,
Georgia
The blu team
Super fast delivery
Super fast delivery.
Great products. Definitely will stay with Blu.
April 20, 2026
Reply from blu
We're delighted to hear that you're loving your blu vaping, thanks for your super review!
Kind regards,
Helen
The blu team
Subscription order is 100%
Subscription saves a good bit money and is always on time and politely delivered.
Blu mint pods once a month.
December 22, 2025
Reply from blu
Thanks for your review, Annabel.
Happy to have a happy customer. It’s great to know the subscription provides consistent savings and punctual, courteous delivery.
Kind regards,
Anargyros
The blu team
Reply from blu
Hi Sallie, thank you for the 5-star review! We are happy to know you had a seamless ordering experience and that your parcel arrived quickly. We look forward to serving you again soon!
Peggy,
The blu team.
Courier left in a secure place but
Courier left in a secure place, but didnt get notification of pending delivery, a knock on door or send notifiction of delivery. Only found out it had been delivered when you asked for a rating 7 hrs later. Ordering and product is 5 star.
May 11, 2026
Reply from blu
Thank you for your feedback and for the 5-star rating on the product and ordering experience. We're sorry to hear you didn't receive a delivery notification. The Evri app is a great, time-saving tool when sending, returning, and tracking parcels. To get started, just download the Evri app from your smartphone’s app store: https://www.evri.com/our-services/mobile-app We want to thank you for your patience and understanding regarding this matter and for choosing Blu for your vaping experience!
Kind regards,
Georgia,
The blu team
Suspension of subscriptions to the Isle of WWight
I have been using blu's subscription service for a while and was very happy with it. With a subscription, you save such a lot compared to supermarkets, etc.
I received an email saying that it was time to change my subscription if I wanted to, however I was unable to find my details. It transpired that blu changed their delivery system to another provider and decided not to deliver to the Isle of Wight anymore, without even notifying me.
Well blu, thanks for that! Now I don't use blu products at all as they are too expensive to buy in supermarkets.
April 11, 2026
Unprompted review
Reply from blu
Hi, there.
We are very sorry to be seeing a loyal customer leave blu, and apologise for not being able to service your area.
Not that this helps you now in any way, but the notification about the change of delivery service was sent to the emails of all affected customers on February 24th. Once again, many apologies for this. We fully understand your disappointment, after being prevented from using blu's subscription scheme.
Kind regards,
Anargyros
The blu team
Great service
Service was great,easy to order and a variety of flavours to choose from love it
May 11, 2026
Unprompted review
Reply from blu
Thanks for your great review, we hope you continue to enjoy your blu vaping experience!
Regards,
Helen
The blu team
Terrible delivery
Terrible delivery, no tracking number, the ones in email are not rhe right ones for evri, still waiting for my order for ages
May 8, 2026
Reply from blu
Thank you for your review and feedback. We're sorry to hear that you're still waiting for your order. This is not the experience we aim to provide, and your comments have been noted. If you need help, please feel free to contact The blu team via chat, by calling 0800 0149 355 (Mon-Fri, 09:00 - 18:00), or email support-uk@blu.com. Rest assured, we will be more than happy to assist.
Demi
The blu team
Excellent product and great service.
Excellent product and great service.
May 9, 2026
Unprompted review
Reply from blu
We're happy to hear that you're enjoying your blu vaping experience, thanks for your excellent review!
Regards,
Helen
The blu team
It is always a pleasure to deal with…
It is always a pleasure to deal with this company and their customer service is exemplary. Ticket Number : 4373706 I had occasion to call with query and Demi could not have been more helpful or pleasant to talk to.
May 7, 2026
Unprompted review
Reply from blu
Thanks so much for your super review, we're so happy to hear that you've received great service from Demi and the rest of our Customer Services team - we'll make sure that your feedback is shared - We hope you continue to enjoy your blu vaping experience!
Regards,
Helen
The blu team
A company whose service to me has got me total satisfaction.
A company whose service to me has got to be 100%
Because I am disabled having MND unable to talk, walk etc I really need exceptional service. This I found over the 30 years of trading.I don't think my disability has been the special need I receive, I feel every customer is treated as an individual person and not just a number.The unchanged product & service over 30 years speaks for itself -Well Done and Good Luck!
May 9, 2026
Unprompted review
Reply from blu
Thank you so much for your kind words and continued support over the past years! We're truly grateful for your trust and are delighted to hear that our service has consistently met your needs. Treating every customer with care and respect is very important to us, and your feedback means a great deal! We sincerely appreciate your loyalty. Feel free to contact us in the future if you need any assistance as we're always happy to help: support-uk@blu.com, telephone 0800 0149355 or join our web-chat on blu.com; Monday-Friday 0900–1800.
Kind regards,
Georgia,
The blu team
Could not get blueberry ice max flavor…
Could not get blueberry ice max flavor any more so I went back to you " the makers " I got it now n so happy 😊
May 5, 2026
Reply from blu
Hi, Debra.
We are happy to read your feedback. You can be sure that on blu.com you can have the full range of blu products. Thanks for sharing your experience with us.
Kind regards,
Anargyros
The blu team
Reply from blu
Thank you for your lovely review! We're delighted to hear that you've had such a smooth delivery experience with our brand, and that our pricing policy meets your expectations. We hope that you continue to use and enjoy our products.
Demi
The blu team
Customer service team are always very…
Customer service team are always very helpful
May 5, 2026
Unprompted review
Reply from blu
Thanks for your feedback, Claire.
We are happy to hear that The blu team is always helpful when needed.
Kind regards,
Anargyros
The blu team
I had the most outstanding customer…
I had the most outstanding customer service went above and beyond!!
May 6, 2026
Unprompted review
Reply from blu
Hi, Nicola.
It is a pleasure to hear your evaluation of The blu team. We are here to help, and happy to ensure that you get the most out of our service.
Kind regards,
Anargyros
The blu team
Overall really good faster delivery…
Overall really good faster delivery would help but only my 1st order
May 5, 2026
Reply from blu
Thanks for your feedback, Mrs Letham.
We are happy to hear that your overall experience with your 1st order has been really good.
Kind regards,
Anargyros
The blu team
Reply from blu
Thank you, Mr Paul Hibbert, for your kind review! We are happy to know you were satisfied with the delivery you received from us.
Peggy,
The blu team.
Fast delivery
Fast delivery. I shared the contents with a friend. We will use you again
April 27, 2026
Reply from blu
Thank you for your lovely feedback! We're you enjoyed it and appreciate you sharing!
Kind regards,
Georgia,
The blu team
Fantastic as always TY guys
May 1, 2026
Reply from blu
Hello, Dan.
We are grateful for your kind words, and excited to hear that your experience has been fantastic!
Kind regards,
Anargyros
The blu team
Good service
Easy to order and set up a subscription which helps with the price. Delivery smooth and quick with no issues. These vapes have greatly helped me to stop smoking after more than 35 years.
May 1, 2026
Reply from blu
Thank you for your feedback! We're glad to hear the ordering process, subscription option, and delivery met your expectations!
Kind regards,
Georgia,
The blu team
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