Bluefin SUP Reviews 

I needed to replace a lost fin on my inflatable kayak. I couldn’t find parts online but customer service was very helpful. They sent an invoice for the fin and processed my special order quickly. Excellent service!

I've just got Cruise 12' and tried it same day for a long 20km cruise downstream Danube, and it was magnificent! Every detail seems well built, all the accessories are stylish..
Crew from support team was wery nice and helpfull, took only couple od days to be delivered.
Only one objection - kick pad should not be at the rear end, but in front of the valve, since you are just drowning board this way during pivot turn
At the end..huge + for me is familly built story, which I personally preffer over mass industry, so thumbs up for that too!

Dragan Coric

We are very satisfied with our boards. And if there is a problem, it is resolved very quickly and in a friendly manner by the service team.

What we really appreciate:
Fast response times
Always friendly
Top quality

I really love my Bluefin Scout kayak. Very sturdy and inflates and deflates very quickly. I felt it handled the water conditions really well. I was on a lake and exposed to power boat wakes and it was just fine. I did find the instruction manual to be really lacking for a newbie to kayaking. It took me 2 hours to figure out how to attach the pump to the kayak and another 20 to assemble the paddle. Once you know it is very simple but the instruction manual was not helpful for me.

We have 2 Bluefin SUPs and are extremely happy with the quality.
We recently lost a click connection on a paddle and only wanted to have this one part replaced.
After a short and friendly chat, they sent us a complete paddle within 5 days (Germany).
That's what I call service!

Love my board, excellent service when I had to return a product and get a refund.

Brilliant sup board, absolute quality more than happy with my purchase been out on it about 6 times now, love it. If you're thinking of buying a quality sup board this is the board to buy.

Contacted the company twice in relation to problems with my subs bag. Oth ti.es they were great and Jake sorted thus time very quickly

New order with one defective part on kayak seat. Customer support was courteous and professional. Replaced the entire seat within a week. Couldn’t have been better service in my opinion

Superb board even better service. After reading glowing reviews from GearLab and The New York Times, I decided to purchase the Cruise Carbon board online. The board arrived exactly as advertised, complete with a paddle board paddle, kayak paddle, and a high-flow pump. The quality is impeccable—no corners cut. Even when I encountered minor imperfections, the customer service team swiftly resolved the issue to my complete satisfaction. Highly recommend!

We purchased 2 SUPs from BlueFin but upon first use one of the stems on the paddle failed. BlueFin replaced within a week and without issue.
Have previously and will conitnue to recommend these guys

After initial difficulties and ultimately the loss of the board during shipping for warranty processing in Great Britain, the service responded promptly and without complications. My wife received a completely new replacement SUP within a few days. Absolutely recommendable service.

be wary of 5 year Guarantee hot air...

I purchased a Bluefin SUP and kayak kit last year. it was a beautiful Gecko 12' board and excellent to use in every way. Now the the rubber grip foot top platform area has started to show signs of lifting/splitting on the seams of 3 areas. They said I had to return it and pay P&P for it to be checked. They stated terms and conditions that after ONLY 6 MONTHS of ownership any issue needing a return is down to the the CUSTOMER to pay P&P.....and be without your board for however long it takes to check etc.,
I only paid the premium price for this SUP because of the 5 year guarantee blah blah that was plastered over the adverts etc. military grade materials, reliable, tough, etc......just beware of this if anything becomes faulty.....

Appalling service. Don't believe the rubbish on their website. I made an order for a paddle board with what was supposed to be express delivery, nearly two weeks later no board. No way of contacting the courier and Bluefin clearly use Chat GPT to respond to your enquiry regarding the lost package and do nothing to actually resolve the issue. Utterly useless.

Update, sadly I wasn't contacted off the back of the response below, but only after I chased with yet another email, only this time I had a response from an actual person. Seems the package was lost and a refund has been promised. Sadly, it took too many chasing emails by myself to actually get any action over this matter, it seems they do have a customer service manager, which is surprising, but based on this experience, they may need some training. Hopefully, the money will be refunded and this will not turn out to be a scam.

Customer service is outstanding, they go out of their way to ensure you are satisfied. Absolutely recommend. Thanks to all the team for their help.

Excellent customer care. Had a query regarding their product speedy response to my question. Products are top quality.

Researched buying my SUP a lot before settling on Bluefin as a friend had bought from them. Really pleased with the board and the quality of the kit and they really do try to ensure that everything is as eco-friendly as possible. The 5 year warranty is a real plus. I had a damaged bag and they rectified my issue very promptly and with no fuss. I would really recommend this small British company for your SUP needs.

I had a problem with my paddleboard as it arrived without any fins. I wrote to Blufin, but I had already ordered fins. When I told my story, they cancelled my order immediately and sent me fins free of charge. Great service!

Customer service have been first class I had to contact them about issue with one of the paddle blades. They asked me for some information to which I replied with picture and within 5days of my email I received a complete new paddle not just blade now that’s service