Bluefin SUP Reviews 

1,238
TrustScore 4 out of 5

4.1

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Review summary

Created with AI, based on recent reviews

Evaluating 73 reviews, reviewers had a great experience with this company. Customers frequently praise the excellent product quality, noting the boards are well-built, sturdy, and offer great value. Many people are very satisfied with their purchases, highlighting the outstanding nature of the products. Reviewers consistently commend the exceptional customer service, describing the team as helpful, quick to respond, and effective in resolving issues. However, some customers also noted receiving products with missing parts or defective accessories, such as non-functional pumps or broken clips. A few other people also felt that customer service was not always transparent or fully resolved their concerns, particularly when offered different product grades. Additionally, there were instances where reviewers received incorrect items or found essential components missing from their deliveries.

What people talk about most

Product

Reviewers mention positive feedback about product, with many expressing satisfaction with the quality and... See more

Quality

Customers had ambiguous experiences with quality, with many praising the excellent value, build quality, and... See more

Customer service

Users describe positive interactions with customer service, highlighting their helpfulness and efficiency in... See more

Delivery service

Consumers find delivery service to be ambiguous, with many reviewers praising the quick delivery times,... See more

Service

Reviewers highlight positive aspects of service, with many praising the excellent customer support and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

I had missing item from the kit I requested so i reached on Friday morning 9am and luckily got reply by the end of working day after 3pm regarding my query. I will wait for delivery results but... See more

Company replied

Rated 4 out of 5 stars

The product I purchased wasn't great. It was very poorly finished for an £80 paddleboard bag. However, it was delivered quickly and the customer service was exceptional with them resolving the issue... See more

Company replied

Rated 5 out of 5 stars

Great product. Excellent value and build quality seems great. Comparable or even better than some of the more established brands. Delivery and packaging all fantastic. Very happy so far

Company replied

Rated 5 out of 5 stars

Fast delivery, i have been looking at different brands of SUPs for a few months. I decided to give Bluefin a try due to their warranty and contruction claims. Safe to say, i am not dissapointed - very... See more

Company replied


Company details

  1. Outdoor Sports Store
  2. Adventure Sports

About Bluefin SUP

Written by the company

About Bluefin SUP
Bluefin is a family-run business based in Hebden Bridge in West Yorkshire. The team has grown up around the sea. Holidaying on the coast of Scotland, their love of the ocean has grown from a hobby to a successful company, now providing SUPs to people all over the World.

Our Product Range
We offer a wide and diverse range of SUP boards to suit everybody, whether you’re an avid paddle boarder or just starting out. If you’re looking for an all-rounder we recommend our Cruise range which comes in 4 different sizes ranging from 8ft to 15ft. If you’re a more advanced paddle-boarder then take a look at our Cruise Carbon range.

For the explorer and adventurer, take a look at our Sprint range, our Sprint paddle-boards benefit from a long profile & angled nose that cuts through the water with each stroke. Choose between the 10’8 & 12′ depending on your height & weight or the 15′ for longer distance paddling & tandem use.

If you’ve fancied doing Yoga on the water then we have our wider range of paddleboards starting with the Aqua Fit, the perfect balance & space. It also paddles perfectly as an all-around board. If you have a large group of friends but can only take 1 paddleboard then the 18ft Mammoth board is one to look at, great for group activities and can fit 10 people on deck at once for some serious paddling teamwork.

Where we service
We ship to every corner of the world! Including the United Kingdom, Germany, Italy, France, Netherlands, Spain, United States, Australia.

Why Bluefin SUP
Every board you buy comes with a 5-year manufacturer warranty to cover any manufacturing faults, starting from the date of delivery.

We are a trusted UK brand, we are totally committed to providing quality, innovation, and outstanding customer service.

Contact info

4.1

Great

TrustScore 4 out of 5

1K reviews

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4.1

All reviews

(1,238)

91 reviews in the last 12 months

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Rated 5 out of 5 stars

Great deck bag well made and ample room…

Great deck bag well made and ample room for a days paddle. Better than using a dry bag to access clothing etc and is more secure. Delivered in good time after my order.

May 2, 2026
Bluefin SUP logo

Reply from Bluefin SUP

Hi Peter,

Your feedback matters!

We're thrilled to know that you're enjoying your purchase and we appreciate your support.

Best Regards
Customer Care Team

Rated 5 out of 5 stars

Fast delivery

Fast delivery, i have been looking at different brands of SUPs for a few months. I decided to give Bluefin a try due to their warranty and contruction claims. Safe to say, i am not dissapointed - very good quality, very stiff, i pumped it to 25psi and its solid a rock, very happy with product, quality and service. thanks

May 1, 2026
Bluefin SUP logo

Reply from Bluefin SUP

Hi Maranda,

Thank you for your feedback.

We're glad to know that you loved your SUP and we appreciate your patronage.

Best Regards
Customer Care Team

Rated 5 out of 5 stars

This board is a beast

This board is a beast, pumpedup ready for my first outing today. Can definately see why Bluefin is a premium brand. DPD delivery was quick as well, arrived in 1 day.

May 1, 2026
Bluefin SUP logo

Reply from Bluefin SUP

Hi Peter,

We appreciate your support and thank you for your great feedback!

We hope you enjoy your SUP.

Best Regards
Customer Care Team

Rated 5 out of 5 stars

built like a tank

very pleased with it , good quality and well made, time will tell bad and good way better , at this stage just unpacked it ,adjustments,checked all the bits,and did a dry test[inflated for few hr] , cant wait for sunny days, tomorrow , paddle time baby ,,paddle...

May 3, 2026
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Reply from Bluefin SUP

Hi Mihai,

Thank you for your amazing feedback!

We're pleased to know that you're loving your SUP. We appreciate your continued support.

Best Regards
Customer Care Team

Rated 2 out of 5 stars

No User Manual

No User Manual, not even a quick guide. Need to download it from their site. Once downloaded you find out that it's a "one size fits all"-manual which is outdated, with translation errors. Some device like the Kayak Conversion are not explained at all. You need to revert to the videos which have apoor quality and content. This is no client service. Furthermore you will be haunted by emails to sell the same product or other products. Extremely agressive.

May 1, 2026
Bluefin SUP logo

Reply from Bluefin SUP

Hi,

Your feedback matters.

We're sorry for this. One member of our team will reach out to you shorty.

Best Regards
Customer Care Team

Rated 5 out of 5 stars

I have 2 Bluefin boards,they have both b…

I have 2 Bluefin boards,they have both been very reliable

April 13, 2026
Bluefin SUP logo

Reply from Bluefin SUP

Hi,

Thank you for your feedback.

We're please to know that our loyal customer is loving their SUP! We appreciate your support.

Best Regards
Customer Care Team

Rated 5 out of 5 stars

Love my board

Love my board, super quick delivery, all perfectly packaged. Only downside would be there was no instructions for assembling your board, im a newbie.

April 29, 2026
Bluefin SUP logo

Reply from Bluefin SUP

Hi Sarah,

Thank you for your feedback.

We're pleased to hear that you're loving you SUP and we appreciate your support!

Best Regards
Customer Care Team

Rated 5 out of 5 stars

Very helpful customer service when I…

Very helpful customer service when I had a question. Quick delivery and a paddleboard which i believe is tough to rival. Thanks Bluefin

May 1, 2026
Bluefin SUP logo

Reply from Bluefin SUP

Hi Debra,

Thank you for your amazing feedback and we are always glad to assist.

We hope you enjoy your board.

Best Regards
Customer Care Team

Rated 5 out of 5 stars

Good overall service

Good overall service, quick delivery (next day) for my kayak seat, great addition to my 2021 Bluefin board

April 30, 2026
Bluefin SUP logo

Reply from Bluefin SUP

Hi,

Your feedback matters!

We're glad to know that you're loving your purchase.

Best Regards
Customer Care Team

Rated 5 out of 5 stars

Bought the Cruise 10'8 latest model

Bought the Cruise 10'8 latest model, much better than my old board - very welt built and sturdy

April 9, 2026
Bluefin SUP logo

Reply from Bluefin SUP

Hi Rachelle,

We appreciate your feedback.

We're thrilled to hear that you loved your new board! Thank you for your purchase.

Best Regards
Customer Care Team

Rated 5 out of 5 stars

Parts supplied as requested

Parts supplied as requested, delivery fast ,shame the fin fell off on my first trip out and didn't float, but maybe I didn't fit it properly

April 25, 2026
Bluefin SUP logo

Reply from Bluefin SUP

Hi Bob,

We appreciate your feedback.

We hope you're loving your SUP and thank you for your support!

Best Regards
Customer Care Team

Rated 5 out of 5 stars

Delivery was sharp

Delivery was sharp! Just 2 days, aswell as the added on chair.. I also think they gave me an upgrade as the original ore that came with the chair wasn't in stock for a few weeks.. so they sent me a whole double ended kayak ore! Both came on same day! Took the board out for a test today! Was absolutely great! 100% recommend bluefin sup boards.. lovely quality stuff! Unfortunately one of the chairs strap hooks broke as soon as i started using it :(

April 26, 2026
Bluefin SUP logo

Reply from Bluefin SUP

Hi Ben,

Thank you for your amazing feedback!

We're thrilled to know that you loved your SUP. We appreciate your support.

Best Regards
Customer Service Team

Rated 5 out of 5 stars

Helpful customer service

Helpful customer service - helped me select the Cruise 10'8

April 21, 2026
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hi,

We appreciate your great feedback.

We are always happy to assist. Enjoy your SUP!

Best Regards
Customer Care Team

Rated 5 out of 5 stars

Cruise 10'8 is unbeatable

Cruise 10'8 is unbeatable - really happy with the board. Very sturdy and stiff

April 17, 2026
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hi,

We appreciate your great feedback! We're happy to know that you're enjoying your SUP.

Kind regards
Bluefin Customer Service

Rated 1 out of 5 stars

Frustrating Failures at Almost Every Stage

I already have a Bluefin SUP (bought through Amazon) that I'm pretty pleased with so thought I'd go direct to the company as I wanted to get a second one for my wife for a trip we are taking. I checked with the online chat fellow that everything in the picture at the specfied link was included and, reassured that it was, placed the order. The package was despatched promptly but when it arrived it was clearly completely the wrong thing. The board had the same name but apart from that it was the wrong colour, included none of the items included in the picture (the bag, pump, kick strap, fins, paddle, all the bits that make a board useable in fact were missing). It did include a kayak conversion seat (which wasn't in the picture) but this actually was doubly annoying as I'd added a seat to the order assuming there wasn't one so now had two of those. What was most egregious however was that this board was also clearly quite well used. Did they send something someone had sent in for repair by mistake? A mix up with shipping labels on the boxes? Did someone else have my wife's nice new board? I got online with the chat service again and they had no explanation (?) but they did send me a return link to a page that said none of the items were eligible for a return. Getting back on the chat, they then activated the return manually and I was able to get returns QR codes and drop the two boxes off at the shop (this bit at least was efficient and easy thank goodness). And with my return marked as requiring a replacement product to be sent asap I assumed a replacement would be winging it's way to me with the next post. Alas the customer service rep was apologetic but insistent that a replacement couldn't be sent until the return was received. OK, annoying given this is your mistake, but I suppose I understand. But then, having received the returns, Bluefin did nothing with it for 4 days until I followed up again where I was advised that returns check in can take 14 days to process. But what? Why? Because it says so on their website.
And just to round things off they now also can't despatch a replacement today (Friday), earliest might be Monday but there's still no news on where my actual board has got to so any replacement board wouldn't arrive in time for the trip departing on the Wednesday. So it's now 10 days since I made the order, 5 days before I depart on my trip and I have no paddle board and Bluefin still have all my cash pending a refund. A frustrating failure at everystage means that at the end of this process what seems to have happened is I have lent Bluefin many hundreds of pounds for a couple of weeks, failed to acquire a paddle board for an upcoming paddle board trip and some poor DPD driver has humped a heavy box from the Bluefin warehouse to Wales and back. Not the adventure I was lead to believe I was embarking upon...

March 13, 2026
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hello There,

Thank you for taking the time to share your feedback.

One of our team has been in touch to discuss this with you further.

Best regards,
Bluefin Customer Service

Rated 5 out of 5 stars

Excellent service from Bluefin

Excellent service from Bluefin, required a few spare parts for by Bluefin Cruise, the customer support team responded quickly to my enquiry and ordered the parts the same day.

January 12, 2026
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hello,

Many thanks for the kind review, we're happy we could help!

Kind regards
Bluefin Customer Service

Rated 1 out of 5 stars

Order never arrived and customer service was useless.

My order never turned up, tracking didn’t move for weeks, and Bluefin gave nothing but vague, copy-and-paste replies. No delivery, no refund, no follow-up. I’ve now had to open a claim with my credit card company to get my money back. Appalling service from a company that claims to be reputable. Avoid.

November 21, 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hello Andy,

Thank you for taking the time to share your feedback and we sincerely apologize for this. I can see that the refund has already been requested on our end. Please expect the funds to be returned to your account within 5–7 banking days.

Best regards,
Bluefin Customer Service

Rated 1 out of 5 stars

Sent a secondhand board which wasn't even the board I paid for

Received the wrong board ( 70£ cheaper than what I paid) and it had clearly been used. It was scuffed, covered in stains and had boot prints on it. I was offered a £20 refund to keep it after some nonsense about parts travelling long distances. After informing them that it was the wrong board and secondhand it was exchanged for the correct model and fortunately this one was new.. but when unpacking and checking it over I found that there were no fins in the box. I then inflated fully with the pump provided to ensure it was ok and found that the pressure guage on the pump didn't work at all

November 12, 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hi Robert, thank you for your feedback.

One of our team will reach out to you to help with this!

Best regards,
Bluefin Customer Care Team

Rated 1 out of 5 stars

Ordered a paddle board

Ordered a paddle board, paid for it, they took the money then told it was not in stock! Bluefin customer services offered me a lower grade board for the same cost! In addition Bluefin didn’t tell me the board they offered was a lower model! Lucky I spotted it! I asked them to supply the same grade board in the bigger size and they would not…avoid. The reply below notes that Bluefin have been in touch re suitable alternatives this is not the case Blue fin have offered alternatives that ‘they’ wanted to offer I have explained this to the customer service manager and I would encourage the Blue fin senior management team to read through the entire chain of emails.

November 12, 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hi Kevin, thank you for your feedback.

We completely understand your frustration with the item being out of stock and our Customer Service Manager has been in touch with yourself regarding suitable alternatives.

Best regards,
Bluefin Customer Care Team

Rated 5 out of 5 stars

Great product

Great product , fast delivery and brilliant customer service 👏🏿 👌

September 30, 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hello,

Thank you so much for your kind words!

We’re delighted to hear you had an excellent experience with our customer service and our delivery services.

Best regards,
Bluefin Customer Service

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