Borshch Domestic Appliance Superstores Reviews 

1,271
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Looking at 142 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their excellent service, describing them as friendly, professional, and knowledgeable, both in-store and during delivery. Many people highlight the exceptional customer service, noting the helpfulness and detailed explanations provided by employees. The delivery service is frequently commended for being quick, efficient, and careful, with drivers often going above and beyond to ensure satisfaction. Reviewers are particularly impressed with the prompt communication regarding delivery times and the overall smooth process of receiving their products. The quality of the products and the ease of making informed purchasing decisions are also frequently mentioned as positive aspects of their experience. However, some reviewers were not happy with the customer service, mentioning issues with product functionality and a lack of belief from staff regarding a problem.

What people talk about most

Staff

Consumers consistently report positive experiences with staff, highlighting their helpfulness, knowledge, and... See more

Service

Clients share positive opinions on service, consistently highlighting the professionalism, efficiency, and... See more

Delivery service

Customers had positive experiences with delivery service, often praising the efficiency and helpfulness of... See more

Product

Customers consistently note positive experiences with product, often praising the knowledgeable staff who... See more

Customer service

People report positive experiences with customer service, consistently describing it as fantastic, helpful,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Visited Borshch, Upper Trinity Street on Saturday 2nd August This is my 2nd visiting this store Thanks to you to Ellen & team for excellent service in store as always & to Duffy & Jack who delive... See more

Company replied

Rated 5 out of 5 stars

Sales assistant really helpful in store. Knew his stuff, without being pushy. Delivery drivers were absolutely lovely. Phoned an hour or so before delivering and gave some more information on... See more

Company replied

Rated 5 out of 5 stars

I received all the information I needed from Andy. He called on the morning of the delivery saying they were 30 mins away. He'd already sent me what's app pics of the appliance & explained he would ca... See more

Company replied

Rated 5 out of 5 stars

Fantastic gentleman! 1 arrived earlier than the others to double check our fridge would fit and believe me they did everything to ensure we had our fridge in the house this morning! Genuinely couldn'... See more

Company replied


Company details

  1. Appliance Store
  2. Kitchen Furniture Store
  3. Kitchen Remodeler
  4. Refrigerator Store
  5. Warehouse store

Written by the company

Borshch Electric is the leading independent appliance retailer for new and graded products. Established in 1982, Borshch is a family-run business, we operate across three stores located around the Midlands, we have stores in Birmingham, Erdington and Dudley. We Specialize in selling both new boxed and slightly marked freestanding and built-in gas and electrical appliances direct to the public at great prices. Over the 40 years of trading we have won multiple awards and served over one and a half million customers, please read our reviews and see what our customers have to say about us. Having opened our new destination showroom in Erdington where across two floors we have one of the largest displays of appliances under one roof in the country. please check out our website www.borshch.co.uk where you can take the visual tour of our Erdington and Birmingham Showrooms. We offer speedy and professional delivery and installation services with all appliances in store, to give you complete peace of mind on the appliances you purchase from us. In 2023 we Joined Euronics, Euronics is the Largest Electrical Buying Group in Europe, with 30 Member countries across Europe and 11,000 specialist stores and branches, reaching 600 million consumers. When you purchase a product from a Euronics store, you are capitalising on the buying power of a large company with all the savings that are associated with bulk buying. On top of which, you will benefit from the after sales service and customer care of a local, family run store who take pride in their attention to detail, to give you the very best service available. In essence you get the best of both worlds, including: Big brand names Competitive pricing Availability Local services After sales service Real people to talk to Euronics price match guarantee And much more.


Contact info

4.9

Excellent

TrustScore 5 out of 5

1K reviews

5-star
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1-star

Asks customers to review

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Replied to 100% of negative reviews

Typically replies within 1 week

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4.9

All reviews

(1,271)

138 reviews in the last 12 months

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Rated 4 out of 5 stars

My experience was made great by the…

My experience was made great by the professional and personable skills that Phil showed to me in the first instance that made me return and purchase ANOTHER product from Borshch. He is an valuable asset to the company. I did have a very bad experience with the installation process. The individual that turned up took offence to me asking him yo remove or cover his shoes. This made him huff and puff, drop his tool box, walj out of my premises leaving my front door wide open. He then complained about me smoking without opening my windows ( which were open). He then told me he couldn't install my cooker because a bridge was missing. I informed him that this cooker was installed by Borshch ( 8 years ago). He then informed me to get a refund for the install and contact my housing association. Then came out within an hour and fitted my cooker for me no charge. I informed Phil that my experience with him overrides, the unprofessional experience I received from the fitter. This is my 5th large purchase overall with Borshch and I would still recommend their products and services especially Phil. It would have been 5 stars if not for the inconvenience caused. The person whom fitted my cooker said the fitter from Borshch didn't want to fit the product and he could have.

June 29, 2026
Unprompted review
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Rated 5 out of 5 stars

Arron and Andy were amazing

Arron and Andy were amazing, they came right on time, the process was smooth and fast. They are amazing souls!!!

June 25, 2026
Unprompted review
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Reply from Borshch Domestic Appliance Superstores

Thanks Bianca for shopping with us and leaving the review we really appreciate it, the guys are doing an amazing job in this hot weather, school closed people off work yet they conitue to work hard with smiles on there face and giving a great service. The A team!!!!
Please tell family and friends about us

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Rated 5 out of 5 stars

Fantastic customer service

Fantastic customer service, very helpful and knowledgeable.
Really good prices, delivery men were wonderful, would definitely recommend this company

June 18, 2026
Unprompted review
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Reply from Borshch Domestic Appliance Superstores

Thank you for shopping with us and taking the time to leave the review. Please do recommend us to family and friends

Rated 5 out of 5 stars

Aaron and jack were brilliant today at…

Aaron and jack were brilliant today at installing my new washing machine. They were really helpful, polite and friendly, would definitely recommend and appreciate all their help in taking the old one away and getting some washing out that was stuck in the old machine! Very professional and prompt, brilliant service, 5 stars!

June 18, 2026
Unprompted review
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Reply from Borshch Domestic Appliance Superstores

Sally thank you for the review and the 5 stars, we really appreciate it all of the team work so hard to offer great service and we love it when this is recognised. Please tell family and friends about us.

Rated 5 out of 5 stars

Staff were amazing

Staff were amazing, perfectly fitted my fridge with no issues

June 10, 2026
Unprompted review
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Reply from Borshch Domestic Appliance Superstores

Thank you for shopping with us please tell family and friends about us.

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Rated 5 out of 5 stars

Borshch Electricals have been excellent.

Borshch Electricals have been excellent. From help and advice choosing the actual washing machine in the shop. Booking delivery and fitting and removal of washing machine.
Andy and Simon were excellent and extremely careful , they fitted the washing machine exactly where I wanted it and solved a couple of other problems with the connection and drainage. They went Above and beyond to make sure it was fitted properly . Both Andy and Simon were very polite and considerate I would highly recommend them they are a credit to your company. Definitely employees of the month. Thank you so much.
Would highly recommend your company and delivery team to anyone.

June 10, 2026
Unprompted review
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Reply from Borshch Domestic Appliance Superstores

Karen you are the amazing one.
Thank you for your kind words, we are a family business and we care, we always go the extra mile for our customers.
We look forward to seeing you again and please do recommend us and when you come back please ask for Simon.
Keep up the amazing work you do!!!!!

Rated 5 out of 5 stars

Aaron and D delivered the washing…

Aaron and D delivered the washing machine on time. The delivery was very smooth and they were very helpful and kind, efficient and fast installation and have clear instructions on how to use the machine. Great customer service.

June 5, 2026
Unprompted review
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Reply from Borshch Domestic Appliance Superstores

Thank you so much for shopping with us a your review we really appreciate it, the guys make a really difficult job look easy.
Please tell family and friends about us.

Rated 5 out of 5 stars

Aaron and D delivery is amazing

Aaron and D delivery is amazing , quick setup and professional

June 4, 2026
Unprompted review
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Reply from Borshch Domestic Appliance Superstores

Steve thank you for shopping with us and reviewing us.
Please tell family and friends about us and we look forward to seeing you again.

Rated 5 out of 5 stars

Just had my delivery from Aaron and D

Just had my delivery from Aaron and D. We are over the moon thank you soon much highly recommended great company from start to finish xx

June 4, 2026
Unprompted review
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Reply from Borshch Domestic Appliance Superstores

Hayden thank you all of the team work so hard to deliver a great service and we love it when this is recognised. Please tell family and friends about us and we look forward to seeing you again.

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Rated 5 out of 5 stars

Aaron and Damien delivered my fridge…

Aaron and Damien delivered my fridge freezer today what a brilliant service

June 4, 2026
Unprompted review
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Reply from Borshch Domestic Appliance Superstores

Sarah thank you for shopping with us and taking the time to review us we really appreciate it, please tell family and friends about us and we lookk forward to seeing you again.

Rated 5 out of 5 stars

Aaron has gave me a very well customer…

Aaron has gave me a very well customer experience, lovely, smiles, kind, proper job done,quick, respectful.

June 3, 2026
Unprompted review
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Reply from Borshch Domestic Appliance Superstores

Thank you for your review and shopping with us we really appreciate the business. Please tell family and friends about us and we look forward to seeing you again.

Rated 5 out of 5 stars

Brilliant service from D and Aaron

D and Aaron have been absolutely amazing in delivering my new fridge. Thank you to both for an amazing job

June 3, 2026
Unprompted review
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Reply from Borshch Domestic Appliance Superstores

AyeshaThank you for shopping with us and sharing your experience, Please tell family and friends about us and we look forward to seeing you again.

Rated 5 out of 5 stars

Aron and daminon were very friendly and…

Aron and daminon were very friendly and helpful

May 29, 2026
Unprompted review
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Reply from Borshch Domestic Appliance Superstores

Karen thank you for shopping with us we really appreciate the business and you taking the time to leave your review.
We look ofrward to seeing you again and please recommend us to family and friends.

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Rated 5 out of 5 stars

Amamazin as usual

We have purchased items from the Erdington branch before staff now & have always been great however, this time they excelled themselves not only was the purchase of the American style fridge freezer amazing, delivery was exceptional as usual.
when we took the plastic taken off there was a scratch down the front of the fridge door as it was purchased as new not from shop stock I called explained, they immediately contacted Hisense arranged for delivery of new door & one of Hisenses engineers to come replace old door with received new one, they then also picked up old damaged door that was left behind by Hisense's engineer, amazing, fantastic this why I always go back to them & recommend them to everyone I know

May 11, 2026
Unprompted review
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Reply from Borshch Domestic Appliance Superstores

Kim thank you so much for shopping with us and sharing your experience we are a family business and we pride ourselves on the service we offer. We always go the extra mile for our customers this is what seperates us from our competitors. We look forward to seeing you again and please do recommend us.
Thank you!!!

Rated 5 out of 5 stars

Happy with the service

Happy with the service. D and Aaron came to fit the cooker. They were, helpful, and professional. They installed cooker properly and also guided me well. Thank you for the excellent service.

May 27, 2026
Unprompted review
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Reply from Borshch Domestic Appliance Superstores

Thank you for shopping us we really appreciate your business all of the team work so hard to deliver a great service, Please do tell family and friends about us and we look forward to seeing you again.

Rated 5 out of 5 stars

Aaron & damion

Aaron & damion came to my house first thing in the morning to remove and deliver my new fridge. They had good manners and was very friendly
They both work well together as a team

May 27, 2026
Unprompted review
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Reply from Borshch Domestic Appliance Superstores

Thank you for shopping with us and purchasing your appliance from us we are a family business and we pride ourselves on the service we offer. Please tell family and friends about us.

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