Visited Borshch, Upper Trinity Street on Saturday 2nd August This is my 2nd visiting this store Thanks to you to Ellen & team for excellent service in store as always & to Duffy & Jack who delive... See more
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Borshch Electric is the leading independent appliance retailer for new and graded products. Established in 1982, Borshch is a family-run business, we operate across three stores located around the Midlands, we have stores in Birmingham, Erdington and Dudley. We Specialize in selling both new boxed and slightly marked freestanding and built-in gas and electrical appliances direct to the public at great prices. Over the 40 years of trading we have won multiple awards and served over one and a half million customers, please read our reviews and see what our customers have to say about us. Having opened our new destination showroom in Erdington where across two floors we have one of the largest displays of appliances under one roof in the country. please check out our website www.borshch.co.uk where you can take the visual tour of our Erdington and Birmingham Showrooms. We offer speedy and professional delivery and installation services with all appliances in store, to give you complete peace of mind on the appliances you purchase from us. In 2023 we Joined Euronics, Euronics is the Largest Electrical Buying Group in Europe, with 30 Member countries across Europe and 11,000 specialist stores and branches, reaching 600 million consumers. When you purchase a product from a Euronics store, you are capitalising on the buying power of a large company with all the savings that are associated with bulk buying. On top of which, you will benefit from the after sales service and customer care of a local, family run store who take pride in their attention to detail, to give you the very best service available. In essence you get the best of both worlds, including: Big brand names Competitive pricing Availability Local services After sales service Real people to talk to Euronics price match guarantee And much more.
Borshch Electric, B94 EG, Birmingham, United Kingdom
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My experience was made great by the professional and personable skills that Phil showed to me in the first instance that made me return and purchase ANOTHER product from Borshch. He is an valuable asset to the company. I did have a very bad experience with the installation process. The individual that turned up took offence to me asking him yo remove or cover his shoes. This made him huff and puff, drop his tool box, walj out of my premises leaving my front door wide open. He then complained about me smoking without opening my windows ( which were open). He then told me he couldn't install my cooker because a bridge was missing. I informed him that this cooker was installed by Borshch ( 8 years ago). He then informed me to get a refund for the install and contact my housing association. Then came out within an hour and fitted my cooker for me no charge. I informed Phil that my experience with him overrides, the unprofessional experience I received from the fitter. This is my 5th large purchase overall with Borshch and I would still recommend their products and services especially Phil. It would have been 5 stars if not for the inconvenience caused. The person whom fitted my cooker said the fitter from Borshch didn't want to fit the product and he could have.
Easy to use on line ordering.
Delivery as promised
Good service.
Great speedy service, thanks Aaron and adnam for installing for me!
Very good service
Adam and Aaron were very friendly and welcoming
Highly recommend
Done quickly
Arron and Andy were amazing, they came right on time, the process was smooth and fast. They are amazing souls!!!

Reply from Borshch Domestic Appliance Superstores
Fantastic customer service, very helpful and knowledgeable.
Really good prices, delivery men were wonderful, would definitely recommend this company

Reply from Borshch Domestic Appliance Superstores
Aaron and jack were brilliant today at installing my new washing machine. They were really helpful, polite and friendly, would definitely recommend and appreciate all their help in taking the old one away and getting some washing out that was stuck in the old machine! Very professional and prompt, brilliant service, 5 stars!

Reply from Borshch Domestic Appliance Superstores
Great in- store service and delivery. Helpful pleasant staff. Thanks

Reply from Borshch Domestic Appliance Superstores
Staff were amazing, perfectly fitted my fridge with no issues

Reply from Borshch Domestic Appliance Superstores
Borshch Electricals have been excellent. From help and advice choosing the actual washing machine in the shop. Booking delivery and fitting and removal of washing machine.
Andy and Simon were excellent and extremely careful , they fitted the washing machine exactly where I wanted it and solved a couple of other problems with the connection and drainage. They went Above and beyond to make sure it was fitted properly . Both Andy and Simon were very polite and considerate I would highly recommend them they are a credit to your company. Definitely employees of the month. Thank you so much.
Would highly recommend your company and delivery team to anyone.

Reply from Borshch Domestic Appliance Superstores
Aaron and D delivered the washing machine on time. The delivery was very smooth and they were very helpful and kind, efficient and fast installation and have clear instructions on how to use the machine. Great customer service.

Reply from Borshch Domestic Appliance Superstores
Aaron and D delivery is amazing , quick setup and professional

Reply from Borshch Domestic Appliance Superstores
Just had my delivery from Aaron and D. We are over the moon thank you soon much highly recommended great company from start to finish xx

Reply from Borshch Domestic Appliance Superstores
Aaron and Damien delivered my fridge freezer today what a brilliant service

Reply from Borshch Domestic Appliance Superstores
Aaron has gave me a very well customer experience, lovely, smiles, kind, proper job done,quick, respectful.

Reply from Borshch Domestic Appliance Superstores
D and Aaron have been absolutely amazing in delivering my new fridge. Thank you to both for an amazing job

Reply from Borshch Domestic Appliance Superstores
Aron and daminon were very friendly and helpful

Reply from Borshch Domestic Appliance Superstores
We have purchased items from the Erdington branch before staff now & have always been great however, this time they excelled themselves not only was the purchase of the American style fridge freezer amazing, delivery was exceptional as usual.
when we took the plastic taken off there was a scratch down the front of the fridge door as it was purchased as new not from shop stock I called explained, they immediately contacted Hisense arranged for delivery of new door & one of Hisenses engineers to come replace old door with received new one, they then also picked up old damaged door that was left behind by Hisense's engineer, amazing, fantastic this why I always go back to them & recommend them to everyone I know

Reply from Borshch Domestic Appliance Superstores
Happy with the service. D and Aaron came to fit the cooker. They were, helpful, and professional. They installed cooker properly and also guided me well. Thank you for the excellent service.

Reply from Borshch Domestic Appliance Superstores
Aaron & damion came to my house first thing in the morning to remove and deliver my new fridge. They had good manners and was very friendly
They both work well together as a team

Reply from Borshch Domestic Appliance Superstores
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