Borshch Domestic Appliance Superstores  Reviews 1,242

TrustScore 5 out of 5

4.9

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their exceptional helpfulness, patience, and extensive knowledge, which greatly assists in making informed decisions about products. The delivery service is frequently highlighted for its efficiency, promptness, and the friendly, professional demeanor of the delivery teams, who often go above and beyond to ensure a smooth installation and removal of old appliances. Consumers also appreciate the excellent customer service, noting the relaxed, friendly, and professional approach from initial inquiry to final delivery. The products themselves are well-regarded, and many people express their intention to be returning customers due to the consistently positive experiences.

What people talk about most

Staff

Customers had positive experiences with staff, consistently praising their helpfulness, knowledge, and... See more

Delivery service

People report positive experiences with delivery service. Customers frequently praise the speed of delivery,... See more

Service

Reviewers highlight positive aspects of service. Customers consistently praise the professional, efficient,... See more

Product

Consumers generally express satisfaction with the products, often highlighting that items are exactly as... See more

Customer service

Reviewers mention positive feedback about customer service. Customers consistently praise the excellent and... See more

Based on these reviews

Rated 5 out of 5 stars

The website was easy to navigate. When I called to ask about the dimensions of the machine the staff were very patient and helpful. I appreciated being sent photos of the item I had ordered before de... See more

Rated 5 out of 5 stars

Visited Borshch, Upper Trinity Street on Saturday 2nd August This is my 2nd visiting this store Thanks to you to Ellen & team for excellent service in store as always & to Duffy & Jack who delive... See more

Company replied

Rated 5 out of 5 stars

Sales assistant really helpful in store. Knew his stuff, without being pushy. Delivery drivers were absolutely lovely. Phoned an hour or so before delivering and gave some more information on... See more

Company replied

Rated 5 out of 5 stars

I received all the information I needed from Andy. He called on the morning of the delivery saying they were 30 mins away. He'd already sent me what's app pics of the appliance & explained he would ca... See more

Company replied


Company details

  1. Appliance Store
  2. Kitchen Furniture Store
  3. Kitchen Remodeler
  4. Refrigerator Store
  5. Warehouse store

Written by the company

Borshch Electric is the leading independent appliance retailer for new and graded products. Established in 1982, Borshch is a family-run business, we operate across three stores located around the Midlands, we have stores in Birmingham, Erdington and Dudley. We Specialize in selling both new boxed and slightly marked freestanding and built-in gas and electrical appliances direct to the public at great prices. Over the 40 years of trading we have won multiple awards and served over one and a half million customers, please read our reviews and see what our customers have to say about us. Having opened our new destination showroom in Erdington where across two floors we have one of the largest displays of appliances under one roof in the country. please check out our website www.borshch.co.uk where you can take the visual tour of our Erdington and Birmingham Showrooms. We offer speedy and professional delivery and installation services with all appliances in store, to give you complete peace of mind on the appliances you purchase from us. In 2023 we Joined Euronics, Euronics is the Largest Electrical Buying Group in Europe, with 30 Member countries across Europe and 11,000 specialist stores and branches, reaching 600 million consumers. When you purchase a product from a Euronics store, you are capitalising on the buying power of a large company with all the savings that are associated with bulk buying. On top of which, you will benefit from the after sales service and customer care of a local, family run store who take pride in their attention to detail, to give you the very best service available. In essence you get the best of both worlds, including: Big brand names Competitive pricing Availability Local services After sales service Real people to talk to Euronics price match guarantee And much more.


Contact info


4.9

Excellent

TrustScore 5 out of 5

1K reviews

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Replied to 100% of negative reviews

Typically replies within 1 week

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Rated 5 out of 5 stars

Excellent experience

Excellent experience.Very knowledgeable staff (Jason)who advised me on product.
Same day delivery which wasn’t what I expected but delighted.
Good price.
Would definitely recommend and buy from Borshch again

April 17, 2026
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Rated 5 out of 5 stars

Good overall experience

The website was easy to navigate. When I called to ask about the dimensions of the machine the staff were very patient and helpful. I appreciated being sent photos of the item I had ordered before delivery was arranged. I was kept informed of the time my item would be delivered. The delivery team were friendly and helpful.

April 8, 2026
Rated 5 out of 5 stars

Highly reccomend

Damion & aaron delivered my appliance. Very well mannered, excellent service all round! Rang before arrival also great communication. Professional and courteous. Highly reccomened!!

April 17, 2026
Unprompted review
Rated 5 out of 5 stars

Borche Dudley good in store customer…

Borche Dudley good in store customer support regarding our freezer requirement. Clarity regarding terms of business, making arrangements for delivery (purchased Tuesday delivered and installed by Friday of same week. Delivery team polite, sociable and quickly installed new item and removed old appliance. Price of item competitive. Will continue to be a returning customer.

April 17, 2026
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Rated 5 out of 5 stars

Excellent service

Excellent service. Good choice of appliances. Mike Williams who helped us was an absolute star. Friendly, very knowledgeable and a joy to be around. He is an asset to the company.

April 4, 2026
Unprompted review
Rated 5 out of 5 stars

Would definitely recommend

Very happy with the service in store, helpful and friendly staff. Delivery within a few days, items placed where we wanted them by the delivery guys who were friendly and made sure they didnt damage our floors. Very smooth process from start to finish, thank you.

April 2, 2026
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Rated 5 out of 5 stars

Thank you 😊

Thank you to Aaron&Andy for sorting my washing machine out. They were very prompt and really lovely 🙂

Thank you again

March 24, 2026
Unprompted review
Rated 5 out of 5 stars

I had a very good experience with the…

I had a very good experience with the installation service. Anday and Airoon (sorry if I spelled the names wrong) did an excellent job installing the fridge, washing machine, and cooker. They were very professional, friendly, and completed the work quickly and efficiently. Everything was installed properly and they made sure everything was working before they left. I really appreciate their help and would highly recommend their service. ⭐

March 23, 2026
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Rated 5 out of 5 stars

Borsch Erdington Branch

Erdington Branch

Friendly, professional staff who took his time to show and explain products and answer all the questions I had.

Delivery was quick and the staff member kept me updated all the way.

I will definitely consider shopping for appliances from here again.

January 17, 2026
Rated 5 out of 5 stars

Delivery

Aaron and Andy delivered washing machine and fridge freezer, very polite and quickly done
Thankyou both
Demie

March 5, 2026
Unprompted review
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